Building wealth by investing in financial markets can bring the reward of a secure future but there can be plenty of uncertainty along the way to that goal. For almost 40 years, Wesley Chapel-based Market Technologies has provided investors with trading software they can use to navigate the ebb and flow of economic factors influencing the stock, commodity, and currency markets, as well as their own investment portfolios.

According to Market Technology vice president Lane Mendelsohn, the company’s proprietary VantagePoint market forecasting software uses Artificial Intelligence (AI) to track and analyze factors such as market reports, related market activity and government policies that can influence a particular stock or other trading investment, such as commodities like corn or copper.

A report by the financial services consulting firm Aite Group (cited in the June 2, 2016 edition of Forbes magazine) indicated that there are 54 million individual, self-directed market traders in the U.S. alone, who can manage their investments just about any time, anywhere, from their smartphones. To get VantagePoint software into the devices of as many investors as possible, Market Technologies is now hiring inside sales professionals to assist people calling to about the software.

Lane says software programs like VantagePoint analyze market information to give near-term trading forecasts. It’s an application of computer technology that has spawned new competitors for VantagePoint, which can trace its pioneering digital roots to 1991, a time before widespread consumer use of the Internet.

According to Market Technologies’ website, VantagePoint forecasts stocks, futures, Forex, and ETFs (Exchange-Traded Funds) with proven forecasting accuracy of up to 86 percent.

Market Technologies was founded by Lane’s father, Louis  Mendelsohn, who is still the company president. The company was the result of Louis’ quest for better returns on his own self-directed investments.

“He starting developing software for his own purposes so he could be a more successful, profitable trader and investor,” says Lane.

Lane Mendelsohn

As the senior Mendelsohn’s research gained notice through publications and television appearances, his personal project evolved into a company providing technical analysis trading software to individual investors.

“It was something he personally had a need for and later realized other people had that same need,” Lane says.

Louis Mendelsohn grew up in a Providence, RI, tenement building next to a freight rail line, and set his sights on moving away from that life of poverty. His first step was a Bachelor of Science (B.S.) degree in Administration & Management from Carnegie Mellon University in Pittsburgh, PA.

Louis’ childhood background led him to study social work, and he received his Master of Social Work (MSW) degree from the State University of New York at Buffalo. He followed that up by earning his Master of Business Administration (MBA) degree from Boston University in 1977 and moved to Tampa to work as a hospital administrator.

While making investments for himself, he realized he needed better tools than the calculator and pencil technology that prevailed in the financial services industry at the time. Louis knew about computers and software, so he combined his interests in finance, investing and computers to develop predictive trading software that would compute market trading technical indicators — like moving averages that give investors clues as to how a stock or commodity may behave.

A Company Is Born

Wanting to share his knowledge and success from his work, Louis started Market Technologies in 1979 as a company and released his first trading software for personal computers in 1983. He has also written books on the subject, such as Trend Forecasting with Technical Analysis: Unleashing the Hidden Power of Intermarket Analysis to Beat the Market.

Louis Mendelsohn

Building on his early research, Louis began focusing on the relationships between individual stocks, currencies and commodities and the global factors affecting all of them. He developed proprietary mathematical processes to recognize trading patterns across different markets, leading to the development of today’s VantagePoint software.

VantagePoint is advertised in trading industry magazines such as Traders, Stocks & Commodities and Your Trading Edge. The ads generate leads for the Market Technologies sales force working out of the company’s building just off Wesley Chapel Blvd., about 1.5 miles west of I-75 on Old Pasco Rd.

VantagePoint user Eric Hall expressed his satisfaction by awarding a Five-Star Google Review, writing “This is an amazing group of people that provide cutting edge software products to traders across the globe. No other product even comes close to what they provide. If you’re looking for an edge in the markets they can provide it to you!”

Opportunity Is Knocking…

For people more interested in reaping financial and personal benefits from rewarding work, Market Technologies currently is hiring people for inside sales positions, responding to individual traders who express interest in the high-tech Vantage Point market forecasting software.

According to Lane, applicants do not need financial industry experience but persistence, curiosity and a positive attitude are essential for success at Market Technologies.

“We’ve had people who didn’t have sales experience but wanted to help people and learn new things,” he says, adding that as the market for self-directed investment products grows, so do the opportunities for those who make them available to individual traders. “There is no better time for someone to join our company and ride that wave of success.”

As to how good a time it is to join the VantagePoint team, in addition to having a product that is of interest to a lot of people, Market Technologies was just named as a “2018 Top Workplace” by the Tampa Bay Times newspaper, a recognition based on anonymous surveys completed by employees collected by the research company Energage, LLC. According to a company news release, the survey placed “Market Technologies in the top 10 out of 50 companies with fewer than 150 employees.”

That recognition comes as no surprise to Gilbert B., who has been a member of the Market Technologies sales team for nine years. Gilbert says he has found workplace satisfaction and financial security working atop the VantagePoint wavecrest.

“There’s a great opportunity here but you have to work hard,” Gilbert says, adding, “The company cares about the employees.”

Benefits include fully paid insurance for all employees, including health, dental, life and long-term disability. There is a full description of job openings and benefits available at the Market Technologies website,

Market Technologies has a global reach, with customers in more than 120 countries, but its connection to the Tampa Bay area has been strong since its founding. In fact, part of the company’s philosophy is sharing its success with the local community.

Market Technologies’ charitable efforts include supporting Metropolitan Ministries and the U.S. Marine Corps’ Toys for Tots program, among others. In fact, earlier this month, for International Children’s Book Day (Apr. 2), the company collected and donated more than 100 books to Shriners Hospitals for Children Tampa. Market Technologies also has hosted events for children being treated at Shriners and has supported the hospital with financial donations. “We decided last year we wanted to make Shriners a really big focus of ours,” Lane says.

He acknowledges that there are plenty of wealth-building products and programs in the marketplace for consumers to consider, but one way to distinguish among them is longevity.

“That’s something that really differentiates our company from so many others in the industry, that next year will be our 40th anniversary year,” Lane says. “So, for 40 years, we’ve been developing technology for traders and investors to help them achieve their goals and really empower them to be able to be successful and provide for themselves and provide for their families.”

Market Technologies is located at 5807 Old Pasco Rd. in Wesley Chapel. For more info, call (813) 973-0496. Neighborhood News readers interested in employment opportunities at Market Technologies can learn more by visiting To find out more about VantagePoint and get a free demonstration of the software, visit, send an email to or call (800) 732-5407.

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