Pam Edmonson of Creative Permanent Makeup By Pam in Wesley Chapel helps women achieve beautiful-looking eyebrows without daily makeup application.

Pam Edmonson loves having new clients in her chair. Whether they’re tired of spending way too much time drawing on their eyebrows — or maybe they’ve even lost the hair on their eyebrows due to chemotherapy — Pam is excited to offer women a beautiful new look that fits both their individual problem(s) and their skin.

Pam is a permanent makeup artist who owns Serenity Salon & Spa Suites, located off S.R. 54 in the Brookfield Professional Park, about a half-mile west of Morris Bridge Rd. in Wesley Chapel. At the salon, she has a room where she provides permanent makeup for eyebrows, eyelids and lips.

Pam opened Serenity Salon & Spa Suites with a partner more than two years ago, but now she is the sole owner. She takes pride in offering an inviting place for licensed beauty and wellness professionals to offer their services, such as hair styling, massages and facials.

“I want to empower people to work for themselves and be successful,” she says, explaining that her salon provides a drama-free environment.

“Everyone who works here works well together,” Pam says. “We laugh together. When people walk in, they feel welcomed, and it’s natural. We’re not fake. Although I’m the owner, this isn’t my salon, it’s ours all together.”

She says there currently is one chair available for rent for a hairstylist. There also is a room available for a full-time massage therapist.

“We have amazing stylists and aestheticians here,” says Pam, who also emphasizes that if you try a stylist and don’t love them, try a different one.

“No one’s feelings will be hurt,” she says.

Pam’s journey to salon owner started as a second career for her, after many years of running a business in the manufactured housing industry. In 2009, Pam says she wanted to do something different, so she went to school to become a hair stylist.

While she enjoyed hair, Pam says she soon discovered something that interested her even more.

“I love detail,” Pam says. “As a detail person, eyebrows are what first drew me into the permanent makeup field.”

So, in 2010, she studied permanent makeup at the Boca Ta-2 School for Permanent Makeup in Williston, FL, and began providing permanent makeup services in Zephyrhills in 2011.

Pam is licensed in Florida as both a cosmetologist and as a tattoo artist.

“Any time that ink is implanted into the skin, it is a tattoo,” Pam explains, “and you must be licensed through the Florida Department of Health.”

Microblading Eyebrows

While Pam offers permanent makeup for eyebrows and lips, along with permanent eyeliner, her most popular service is microblading for eyebrows.

“Brows are always my favorite because of the drastic way they change how someone looks,” Pam says. “Our eyes are meant to be framed, and brows definitely complete the face.

Pam is also the owner of Serenity Spa & Salon Suites, where she offers her permanent makeup services, and other health and wellness professionals offer hair styling, facials, massages and more.

Some women look so much younger when they have them done.”

With microblading, Pam uses a small blade and ink to create individual stroke lines. She uses a pencil to draw an outline, then uses the microblade to draw each individual hair, adding a more natural look to the eyebrow.

Pam strongly recommends that anyone considering microblading “should do their homework,” explaining that some people who offer the service may only have a three-day class in the technique before they start working on clients. The person who will do your eyebrows should sit down with you and show you before-and-after pictures of their own work, Pam says.

Pam was trained in microblading in 2014, when the process was new. Since then, she says she has done hundreds of sets of eyebrows.

She requires a free, in-person, no-obligation consultation for all clients. Even for someone who is sure they want permanent makeup, Pam still does a consultation, because each person’s skin is unique.

“Although microblading is my favorite,” Pam says, “it may not be the right answer for a client. There can be a better alternative, depending on the canvas that I am working on.”

Because Pam is so passionate about ensuring that clients are educated about permanent makeup and microblading, she has started a video series on her website to help people better understand the process.

At, be sure to click on her blog, which links to her educational videos.

“I answer a lot of questions that so many people have,” Pam says. “I made the videos because I wanted to put some education out there.”

The first video shows the consultation process and answers common questions. Pam says that future videos will focus on permanent makeup for the brows, lips and eyeliner.

Pam values education for herself, too, and says she stays on top of all the latest information by attending classes whenever she can. Last December, she took an advanced lip class in San Antonio, TX. “I’m still learning,” she says.

She says that it’s especially gratifying to be able to help someone who has gone through a difficult time, such as a cancer patient who lost their hair and it didn’t grow back.

Or, if she can help someone who feels devastated after someone else has done their permanent makeup poorly. While Pam admits that she can’t help everyone — because each person’s skin and situation is unique — she does have the skills and expertise to help most people, often in difficult situations.

Jennifer Burrows is a New Tampa resident who had microblading done by Pam on her eyebrows.

“I was impressed by how long she took with me,” Jennifer says. “She’s a perfectionist and made them look as beautiful as they possibly can. She knows what she’s doing.”

Jennifer says she spent a lot of time looking online and contacted another company, but that person refused to work on her because of her red hair. She was thrilled when Pam agreed to help her.

“Now,” Jennifer says, “my eyebrows are beautiful and I don’t need to wear makeup.”
Pam says that’s the best part of her job.

“I’m extremely passionate about my work,” she says. “When someone tells me what a difference I made in their life and how they feel about themselves, that’s the reason that I love what I do!”

Creative Permanent Makeup by Pam is located at Serenity Salon & Spa Suites, at 33913 S.R. 54, Suite 101, in Wesley Chapel. For information about the stylists, aestheticians and massage therapists at the salon, visit For a free consultation or more info about permanent makeup, visit, or call Pam at (813) 997-6302.

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