When we received the first installment of our funding from the Google News Initiative on January 14, we made a number of promises to our benefactors regarding the number of videos we’d put online, the number of people we’d hire to shoot, edit and be on-air talent for those videos and the equipment we would need to fulfill our commitments.
As this issue is reaching you, it has now been six months since we received that funding and I’d have to say that we are right on track.
To me, the most important milestone for us to reach was the increase in the number of videos we would be releasing. Before our Google funding, we averaged one video every other week. But, we have now put out 41 videos in 21 weeks (with several videos in the can getting ready for release at out press time) since Jan. 14, or an average of at least two each week.
And, more and more of you are watching those videos. In the nearly three years since we first started Wesley Chapel & New Tampa Television (WCNT-tv) — which we now call NeighborhoNewsOnline.net (search “Neighborhood News” on Facebook or “WCNT-tv” on YouTube) — we have flown past one million total views and nearly two million people reached on Facebook.
The 41 videos we have put online since January alone have been viewed more than 210,000 times and have reached more than 354,000 people. Perhaps even more important is that those 41 videos have received a total of more than 36,000 “engagements” (Likes, Shares & Comments), or an average of more than 900 per video! How many local videos/posts do you know of that have had 1,000 engagements?
We continue to reach our biggest audience whenever we put out videos about food, as our two videos about the opening of the new Chick-fil-A on S.R. 54 in Wesley Chapel each garnered more than 12,000 views and combined reached more than 35,000 people. Our biggest reach this year has been achieved by our video about the new Smallcakes Cupcakery in Tampa Palms, which also had more than 12,000 views, and a reach of more than 22,000 people!
Even more recently, my “Neighborhood Dining News” segment about Hummingbird Jerk House and Full Circle Pizza released on May 29 already has been viewed more than 7,000 times and reached more than 11,000 people.
En Español, Tambien?
Although I also have several more lined up to start as this issue is reaching your mailbox, we currently have four print advertisers who have begun sponsoring our videos and online content, as part of their Video & Online “Subscription” program, where each of them will receive a Video Business Feature.
Those advertisers are Total Air Solutions, Creative Permanent Makeup by Pam Edmonson, Omari’s Grill at Lexington Oaks Golf Club and KAP Medical Group. We have not yet released the Video Business Features for Total Air or Omari’s, but only the video for Omari’s had not yet been produced at our press time.
However, Total Air, which was our first “subscriber,” has already been shown as a sponsor of eight videos in seven weeks, and those videos have been viewed more than 50,000 times, with a Facebook reach of nearly 89,000 people and nearly 7,000 engagements. Creative Permanent Makeup by Pam has sponsored seven videos in six weeks, and those videos have been viewed more than 40,000 times, with a FB reach of more than 68,000 and more than 6,000 engagements. Omari’s had only sponsored two videos at our press time, but they had been viewed more than 7,000 times, with a FB reach of nearly 15,000, with nearly 700 engagements.
And, thanks to Omari’s co-owner Susana Herrera, who spent 20 years as a reporter and anchor in her native Colombia, including eight years on the Colombian CBN Network, our KAP Medical video was shot in English (with yours truly asking the questions) and in Spanish (with Susana interviewing fellow Latina Dr. Karina Parilo en Español). We plan to do a lot more with Spanish language videos in the future, so stay tuned! For advertising information, call (813) 910-2575!