Pam Edmonson has a warm, welcoming personality that sparkles. You might say she lights up the room. Her passion really shines through when she talks about helping and serving people, especially through her career.

Pam is an experienced permanent makeup artist who owns Serenity Salon & Spa Suites, located off S.R. 54 in the Brookfield Professional Park, about a half-mile west of Morris Bridge Rd./Eiland Blvd. in Wesley Chapel. At the salon, she provides permanent makeup for eyebrows, eyelids and lips.

“It’s such a blessing to know that I’m really being helpful to people,” she says, “especially when you see that end result that makes them feel better about themselves.”

One area of specialty for Pam is helping people who have had cancer. Some come to her after they’ve lost all of their hair from chemotherapy. Others find her before they lose their hair. Pam can help to create their eyebrows in permanent makeup, following the natural hairline that already exists.

Pam says her career in permanent makeup started after many years of running a business in the manufactured housing industry. In 2009, Pam says she wanted to do something different, so she went to school to become a hair stylist.

While she enjoyed hair, Pam says she soon discovered something that interested her even more.

“I love detail,” Pam says. “As a detail person, eyebrows are what first drew me into the permanent makeup field.”

She studied permanent makeup at the Boca Ta-2 School for Permanent Makeup in Williston, FL, in 2010 and began providing permanent makeup services in Zephyrhills in 2011. She is licensed in Florida as both a cosmetologist and as a tattoo artist. 

Pam offers permanent makeup for eyebrows and lips, along with permanent eyeliner. Many of her clients who want permanent eyebrows choose a technique called microblading.

“Brows are always my favorite because of the drastic way they change how someone looks,” Pam says. “Our eyes are meant to be framed, and brows definitely complete the face. Some women look so much younger when they have them done.”

With microblading, Pam uses a small blade and ink to create individual stroke lines. She uses a pencil to draw an outline, then uses the microblade to draw each individual hair, adding a more natural look to the eyebrow.

Pam strongly recommends that anyone considering microblading “should do their homework,” explaining that some people who offer the service may only have taken a three-day class in the technique before they start working on clients. The person who will do your eyebrows should sit down with you and show you before-and-after pictures of their own work, Pam says.

Pam was trained in microblading in 2014, when the process was new. Since then, she says she has done hundreds of sets of eyebrows.

“It’s been close to 10 years since I first went to school,” says Pam. “I’ve learned so much over the years about different ways of doing things, using certain inks, learning from experience, and how everyone’s skin is so different.”

She requires a free, in-person, no-obligation consultation for all clients. Even for someone who is sure they want permanent makeup, Pam still requires a consultation, to look at each individual and their unique skin, and to help them decide which technique is right for them.

Johella Liguori is a client of Pam’s who just recently had microblading done on her eyebrows and permanent eyeliner both above and below her eyes.

“It was great,” she says. “She was very welcoming, super friendly. She’s awesome.”

Johella says she was looking for a way to simplify her daily routine, and not having to worry about eye makeup would make life easier for her.

When figuring out where to have those services done, she did her research, including spending time on Pam’s website at

“What caught my eye is that she has tons of years of experience,” says Johella, adding that, “Pam told me from the get-go that I would have to come back for a touch up and fills. I actually came in a third time because my skin is very oily, so she wasn’t satisfied with the result. She had me come again and she didn’t charge me extra for either of the follow-ups.”

But, Johella says she has been thrilled with her results.

“I’m a dentist,” explains Johella, “and everyone notices. I’ve gotten tons of compliments from my patients and co-workers.”

She says many people ask her how much it hurts. For Johella, it wasn’t painful at all. She says Pam kept her numb so she didn’t feel anything, and she appreciated how Pam made her comfortable and ensured that she was never in pain.

Johella says her procedures were all done on Saturdays, and she was able to go right back to work two days later (on Monday). In fact, after her touch-ups, she was out that afternoon, even attending a Christmas party on the same day. She says she had no pain, no discomfort, and no redness or puffiness that would keep her from participating in normal activities.

“Let me tell you,” Johella says. “This lady, she knows her stuff. Eyebrows are her deal.”

There are many women who come to Pam wanting permanent makeup and, like Johella, leave with it, but Pam says there also are many other women who — for one reason or another — don’t.

“You always get a completely honest opinion from me,” says Pam. “It might not be what you want to hear, but I’ll tell you the truth. If somebody isn’t a good candidate, I’ll tell them.”

That might be because of issues with their skin or previous scar tissue. (In fact, Pam says some women are told they should get yearly touch-ups, but Pam recommends asking her for a more personalized recommendation, since yearly touch-ups can cause scarring, and most women don’t need touch-ups that often.)

Sometimes, Pam says she has turned some women away who already had beautiful brows and didn’t need the procedure.

“There are a lot of times that people come in for a consult and they walk out with brow powder,” laughs Pam.

Johella says that anyone considering having microblading or permanent makeup should consider Pam. 

“She’s amazing and I’m grateful,” she says. “With Pam, you really bond and she takes you in as part of her family. She’s really passionate about what she does.”

Creative Permanent Makeup by Pam is located at Serenity Salon & Spa Suites at 33913 S.R. 54, Suite 101, in Wesley Chapel. For a free consultation or more information about Pam’s permanent makeup services, visit or call or text Pam at (813) 997-6302.

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