Orthodontist Dr. Mark Farina says the core values of Farina Orthodontic Specialists separate it from other orthodontic practices and have contributed to his popularity. (Photos: Charmaine George)

Mark Farina, D.M.D. (Doctor of Dental Medicine) is one of the New Tampa and Wesley Chapel area’s best-known, most respected orthodontists. In his 26 years of creating beautiful smiles locally, Farina Orthodontic Specialists has been responsible for fixing more than 20,000 smiles.

And, not only is he not done yet, Dr. Farina is taking his practice to new heights.

While he already has three offices, including one in Tampa Palms off Amberly Dr. and Bruce B. Downs (BBD) Blvd. (that he moved into in 2000), it is his glimmering, modern, cubed building on BBD between the Shops at Wiregrass and AdventHealth Wesley Chapel, that has expanded his services and his vision.

The three-floor, 16,000-sq.-ft. building is certainly not your daddy’s dental office, inside or outside. It does, however, reflect the high-tech and futuristic nature of Farina’s practice.

 “I wanted to create a building to reflect our thought process of moving into the next 10-20 years,” Dr. Farina says. “It’s modern, clean, and unobtrusive. And, the windows represent a radical transparency, which is something we pride ourselves on with our fees, consultations and allowing parents to come back with their children.”

Farina Orthodontic Specialists operates out of the new building’s first floor, and half of the second floor has offices handling oral maxillofacial surgery, periodontics and implant dentistry (with Dr. Matthew Waite, Dr. Mary Elizabeth Joyce and  Dr. James Wilson) and endodontics (root canals) with Dr. Christian Kamaris and Dr. Frank Delgado.

The other half of the second floor will be home to a training facility and administration. The space will offer continuing education for those already working at Farina Orthodontic Specialists and even those at other offices. Dr. Farina says it will have a “Google-like” atmosphere, with an open lounge and classrooms, and should be completed by the fall.

The third floor will be the new home for Communication Corner & More, which is owned by Jill Vought, who specializes in speech and physical therapy.

“My concept was to have a multi-interdisciplinary facility where all the specialties can come together to give a treatment plan and the best possible care to our patients,” Dr. Farina says. “It’s almost like a Cleveland Clinic or Mayo Clinic of dentistry, where we have all the specialists under the same roof.”

As for the thing he is most known for, Dr. Farina continues to offer the best in orthodontic services with the most advanced technology.

Dr. Farina earned a Bachelor of Science (B.S.) degree in Biology from Boston College in Boston, MA. He earned his D.M.D. degree from the University of Pennsylvania School of Dental Medicine in Philadelphia and did his post-graduate orthodontic training at New York University in New York City, NY.

He also has received advanced training in the integrated diagnosis and treatment of temporomandibular joint (TMJ) pain, and has served on research teams at both New York University and the University of Pennsylvania to help find new and better ways to solve orthodontic problems.

In fact, he has never stopped looking for the better way.

“We are always trying to polish the diamond,” Dr. Farina says.

It begins with stellar patient service from the first phone call to the consultation and explaining what will be done, taking the patient through the process step by step. A friendly waiting room offers a beverage bar and iPads, which are used for entertainment and for signing in — there is no paperwork.

“It’s about treating everyone really like family,” Dr. Farina says. “We really work hard on our culture. The goal is not to just end up with patients with straight teeth. (We believe) the experience, from start to finish, is what separates us from others.”

Who needs that dreadful goop when the 3D impressionless scanner (above) at Farina Orthodontic Specialists will create a digital 3D model of your teeth in minutes?

Patients begin in the 3D Imaging Room, where an i-CAT 3D Machine takes a 3D image of not just the patient’s teeth, but also the bones and airways in their head. The process takes all of five seconds.

The 3D Imaging can help bring clarity to a number of problems, and can help identify red flags like temporomandibular disorder (TMD), which is an irregularity with the temporomandibular joint that causes clicking, popping or just pain and discomfort in the jaw area. 

Farina Orthodontic Specialists also treats sleep apnea and snoring, both of which can be the result of an obstructed airway. The imaging also can detect airway development problems in children. 

The process combines digital impressions created with the 3D imaging machine and intra- and extra-oral photographs, offering a more complete picture of the patient’s overall oral health. 

There’s even an  iTero 3D impressionless scanner that will create a digital 3D model of your teeth.

“It avoids having that dreadful goop in your mouth,” Dr. Farina says. “In three minutes, we have a full 3D model that’s far more accurate than your typical mouth impression.”

If that’s not easy enough, the Farina Orthodontic Specialists website (FarinaSmiles.com) offers a Virtual Smile Assessment, where patients can upload a smile selfie and receive a virtual consultation from the comfort of their own homes. 

In addition to traditional braces, Farina Orthodontic Specialists uses the Invisalign® brand of clear aligners and has been designated a “Diamond Plus,” or in the top one percent of orthodontic practices in North America with Invisalign patients.

Dr. Farina also offers his own trademarked system, called ClearTech.

“It’s for minor tooth movements and relapses, like maybe if someone didn’t wear their retainer,” he says. “It’s a less expensive option than (Invisalign) , and just as effective. And we control every step of the way.”

Farina Orthodontic Specialists also gives back to the community. Dr. Farina says they are close to launching a “Million Dollar Smiles” initiative, where $1-million worth of smiles will be donated by 2023-24. Those in need and with special circumstances would be nominated and receive free dental care. Dr. Farina already has picked up the bill for a patient who lost their father and a Vietnam vet whose dream it has always been to have a great smile.

“I’ve always been very involved in the community,” he says. “I coached locally, I lived locally and I’ve always had great support from parents. It’s in our core values to help.”

In fact, Dr. Farina speaks of his practice’s Five Core Values often. The practice’s Five Core Values are:

1.) Delivering “WOW,” through service and smiles

2.) Make it simple, get it done

3.) Be present, clear and humble

4.) Encourage and embrace change

5.) One team, one family, one vision

Those core values are a big part of the reason many of his patients keep coming back to Farina Orthodontic Specialists, like Stacey White, who has been going to see Dr. Farina for roughly 10 years.

Both of Stacy’s daughters, Kathryn (now 24) and Hanna (17), got their braces from Dr. Farina. And in fact, Stacy decided to get Invisalign as well, since her teeth had shifted since her childhood braces.

“We just love how great they are with their patients,” Stacy says. “They know their stuff, and they are truly very warm and friendly. ”

While Kathryn was a patient at Dr. Farina’s Tampa Palms office, Stacy and Hanna got to experience the new office in Wesley Chapel and loved it, especially the 3D imagining.

“They really do pride themselves on looking for the next best treatment, not just because it’s cool but because it makes the experience better, faster and easier. That’s really nice.”

For appointments and more information about the Wesley Chapel office (2370 BBD Blvd., Suite A), or any of the three locations of Farina Orthodontic Specialists, call (813) 972-2929 or visit FarinaSmiles.com.

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