Category: Business

I remember being so pumped when Florida Avenue Brewing Company first opened its second location (the original is still in Seminole Heights) in the former location of Sports + Field on S.R. 56 in Wesley Chapel near the end of 2020, as the Covid-19 pandemic was winding down. The on-site brewery (more on that below) wouldn’t be operational for almost another year, but it was exciting to me that Florida Ave. was a big, non-chain real restaurant with an elevated, better-than-sports-bar menu that included items that became instant favorites of mine — such as Chinese sticky ribs and Korean-style bibimbap bowls, to name just two. 

But, the restaurant was just really finding its way at that time and has since been through, “I believe, five executive chefs since then,” says general manager Monroe Brown (left in top photo), who was a server and mostly bartender at the location when it first opened. “But, we’re really happy with the most recent version of the menu and our current executive chef — Baxter McManamy.” (right in the same photo) 

I’ll have to second that, even though both of those early favorite dishes of mine are no longer offered. And, despite having been with Florida Ave. for about a year now, Baxter isn’t taking credit for most of the new menu items, although he will say that he’s tweaked some of the recipes and given his sous chefs an opportunity to present new ideas to make the menu better, too. 

All I can tell you is that the new formula is working. Jannah and I honestly avoided Florida Ave. the last couple of years because it seemed like it was turning into just another sports pub, but…. 

Check It Out Now! 

If you check out the food pictures on this page, I think it’s pretty clear that Baxter, Monroe, the Derby family — Anthony, Amanda and their mom, Toni — and Florida Ave. are definitely back on the right track food-wise. 

In the top photo on this page, Monroe is holding a super-tasty new Rice & Bean Bowl, with adobo rice, “Rollin’ Derby” black beans, avocado and pickled red onions with “bistro steak,” Baxter says. “It’s a little tougher than filet mignon, but has a flavor similar to NY strip.” 

Speaking of Baxter, he’s holding a tasty double-patty Florida Ave. Smash Burger, with sautéed onions, bacon, American cheese and roasted jalapeño aioli on a brioche bun and a side of loaded hand-cut fries. Every burger on the menu also is made to pair with one of Florida Ave.’s beers, including the burger I mentioned, which the menu says should be paired with a Flipa American IPA, but that’s really up to you. 

If you’re looking for something a little more unique, perhaps try my favorite new menu item that photographer Charmaine George and I sampled on our most recent visit — the Gulf Coast mahi Fish ‘N’ Chips (left). I’ve never seen any restaurant use mahi for fish & chips, but it was beer-battered (“We beer-batter a lot of our dishes,” Baxter said. “Why wouldn’t we?”), super-crisp and snow-white inside. Oh, and it was frickin’ delicious, too. It didn’t even need the house-made tartar sauce served with it. 

Speaking of fresh, before we move on, Monroe and Baxter invited me into Florida Ave.’s super-clean kitchen and showed me that while there are two huge, walk-in refrigerators in there, the freezer is about the size of one of the little ones you’d find in your neighbor’s garage. 

“We just really don’t freeze anything here,” Baxter said. “We make most everything fresh.”

Another one of my new favorite options is the General Tso’s cauliflower (right). It’s served crispy outside, tender inside and the General Tso’s sauce is sweet and a little spicy. I probably will order the spicy aioli on the side next time, just to keep the cauliflower at its peak crispness. 

Another new favorite of mine is the new French onion dip handheld (below left). It features shaved ribeye, mozzarella and provolone, with a zesty horseradish cream on a toasted Amoroso roll. But, the big difference is the French onion broth that really gives this particular French dip a flavor all its own. 

That same delicious onion flavor is encased in Florida Ave.’s tasty crock of French onion soup (above right), which properly covers the broth and toasted bread with a combo of melted mozzarella and provolone cheese, which almost mimics the more traditional taste of French gruyere. 

Another recent addition is the Seasonal Grazing Board (left). For March, this selection of artisanal bites included Irish-style sausage, pretzel bites, kalamata olives, two kinds of cheese, red onions and a chunky tomato chutney. The seasonal board is made to pair with a four-beer flight. If you’re a beer drinker (I’m really not), this is a great way to start your meal, especially with a group of friends. Of the four brews shown with the grazing board, my favorite was the Dead Parrot light lager, but Charmaine preferred the Luminescence Hazy IPA. 

And, although I’m not a big salmon eater and can’t eat shrimp, Charmaine raved about both the BLT salad (below right) — with chopped romaine hearts, candied bacon, blue cheese crumbles, heirloom cherry tomatoes, chives, ranch dressing and balsamic glaze — which she had topped with blackened salmon that she said was flaky and delicately spiced; and the grilled Coastal Lime Shrimp tacos (top left). She loved the tequila lime aioli slaw and the fresh pico de gallo on top of the tacos, too. 

Even though we didn’t have room for dessert, we both still made room because the two house-made Florida Ave. desserts we sampled were both just so good! 

Charmaine’s favorite was the warm coconut cake (below left), which swims in a pool of delicious rum sauce and is topped with grilled pineapple and whipped cream. Decadent. 

But, my new favorite dessert is the Basque (Spanish-style) cheesecake (below right). The menu calls it “irresistible” and that’s pretty spot-on. The tender crust has a delicious char, but the cheesecake itself is as creamy as a true NY-style, but not as dense, and as light and airy as an Italian-style ricotta-based cheesecake, but with a better texture and flavor. It didn’t need the fresh berry coulis, but the end result was spectacular! 

But, What If We Want To Drink? 

I’m so glad you asked. Jannah and I always sit in the comfy high-top bar chairs at Florida Ave., which has a big advantage over most other breweries in that it has a full, premium liquor bar, not just beer and wine. So, even though neither of us are partial to the interesting selection of Craft Cocktails on the menu (she would get the “That’s My Jam,” with Tito’s vodka and a tropical syrup flavor, but would substitute club soda for the Regatta ginger beer it comes with), she has had excellent Cosmos at the bar and my Jameson on the rocks is always perfect. However, you Old Fashioned lovers will probably flip for the variety of “Cask Crafted” Old Fashioneds. 

Florida Ave. also recently added a “Taproom Brunch” every Saturday & Sunday, 11 a.m.-3 p.m., with items like warm French toast bites, avocado toast, a breakfast flatbread (with sausage, bacon, scrambled eggs, pico de gallo, borracha salsa and shredded mozzarella, topped with micro cilantro) and more. The brunch menu also includes bottomless mimosas and “bromosas” (OJ with your choice of Florida Ave.’s Dead Parrot, Luminescence Hazy IPA or You’re My Boy Blue). There’s even a mimosa flight served with four different kinds of juice. 

For lunch every weekday, 11 a.m.-3 p.m., Florida Ave. offers a “Pint & Plate” lunch, with your choice of soup or salad, paired with one of five different main courses (a flatbread, smash burger, tacos, a chicken Caesar wrap or a chicken parm or Milanese Brew Pub Sub) and one free draft beer, or soft drinks or coffee, for just $15. 

For “Hoppy Hour” (Mon.-Fri., 3 p.m.-6 p.m. and all night on Wed., from 3 p.m.-close), Florida Ave. offers its year-round draft beers for $5.25, specialty rotating draft beers from $6.25, sparkling, white or red house wines for just $6 and well & specialty cocktails for $7. There’s also a variety of Hoppy Hour “bites” for $5 (for cheese curds, loaded fries, crispy cauliflower & more), for $7 (for flatbreads or chicken wings) or for $9 (for tacos or Nashville chicken sliders). 

And, of course, Florida Ave. also has a great fenced-in open area out back, with its own bar and table service, as well as arcade games inside for the kids, plus private indoor areas for catered meetings and events. 

Now, let me see…what I am forgetting? 

Of course…BEER! Not only is the Wesley Chapel Florida Ave. one of the largest independent breweries in Florida, which provides cans of its now-famous brews, ciders and seltzers to other bars, it offers a huge variety of its rotating, house-brewed beverages to its happy customers. 

But, don’t take my word for it. Florida Ave. has more than 1,200 5-star reviews on Google, including Sabine M., who wrote, “This has to be one of the best breweries in the area. Every beer is delicious….They have amazing lunch deals…really cool space. A great place to meet up with friends.” 

And, every Saturday, you can even bring your group on a tour of the brewery for just $12 per person, which includes a beer and a souvenir pint glass. You must be 21 for the tours, all sales are final and they should be booked in advance. 

As Monroe says, “If it’s been a while, come give us another try!.” 

Florida Ave. Brewing Co. is located at 2029 Arrowgrass Dr. For more info, call or send a message to (813) 452-6333, visit FloridaAveBrewing.com or see the ad below for a FREE “Fourcaster” Appetizer Sampler!