The Legacy At Highwoods Preserve Redefines Assisted Living!

Legacy HP 2By Anu Panchal

When Penny Kauffman was 4 years old, a new, soon-to-be-adored person entered her life. Her 15-year-old half-brother, who had been in boarding school in England, moved in with his mother and step-father in Tampa. Kauffman was immediately captivated, and the sibling bond blossomed, with Anthony Hamilton (her brother) even allowing his kid sister to tag along on his dates with him to the roller skating rink in Tampa.

Three quarters of a century later, Hamilton, a former reporter and photographer for Tampa’s WFLA-TV (Ch. 8), suffers from age-related dementia, and when it became impossible for the 79-year-old to stay in his Seven Oaks home, Kauffman and her husband, Ken, had to find a better alternative that would allow them peace of mind and proximity to Penny’s beloved brother. After stays in three different facilities, they finally struck gold close to home: the brand new Legacy at Highwoods Preserve, on Highwoods Preserve Pkwy., less than two miles from Bruce B. Downs (BBD) Blvd.

“We’ve hit out of the ball park with this one,” says Kauffman. “We’re very pleased with The Legacy.”

The Legacy (owned by Houston-based PinPoint Commercial ) opened its doors last summer and boasts spacious rooms, an extensive array of facilities and amenities, expansive views over a nature preserve outside and even a putting green at the center of one of the facility’s courtyards.

TheLegacyPiano
***Editor’s note: The version in the Jan. 29 edition of the New Tampa Neighborhood News ran with a picture of a ballroom from one of The Legacy’s sister properties. This is the correct picture. We apologize for the error.

The Legacy has the capacity to house 88 seniors in 82 private, self-furnished suites, and community relations director Aarene Alessi says, “we are on target with projected occupancy goals.”

Five floor plans range from 330-sq.-ft studios to 525-sq.-ft. deluxe suites. There are 60 suites for assisted living, as well as room for 22 residents in the secured memory care wing of the impressive building.

As part of The Legacy’s all-inclusive package, residents are served three meals a day at the Palm Pavilion (think fine linens and menus). They also can grab a snack from the Key Lime Bistro any time of the day or night, meet for a drink at the Hurricane Sports Bar, or book the Coconut Grove private dining room for a meal with visiting family members.

There’s also a full-service salon, game room, theatre, library, a grand piano a putting green and a fitness center. Residents’ medical needs are monitored 24 hours a day, seven days a week, by Certified Nursing Assistants (CNAs) with oversight from Licensed Practical Nurses (LPNs).

Both the salon and the fitness center also are open to the community at large. Alessi says that the public will also be able to book meeting space for up to 75 people in the facility. “We want to be a resource for the community,” she says.

Technological innovation is at the forefront of all of The Legacy’s offerings. The fitness center boasts state-of-the-art HUR equipment for senior exercise, which residents can activate with a touch of their radio-frequency ID wrist bands that also alert the machines to the user’s preferences and goals.

With no weights or chains to struggle with, this unique equipment minimizes falls and injuries, which is so important for active seniors. The wrist band, which they also can wear as a pendant, also functions as the resident’s room key.

For Francene Newbury, whose mother, 96-year-old Laura Augustyn, moved into The Legacy last October, that technology has made all the difference in the world. “For the first time in years, I am sleeping at night,” says Newbury. “That’s huge for me.”

legacy01In the nursing home where Augustyn lived before she moved into The Legacy, Newbury says her mother would often fall at night. Because she would have had to crawl to her bedside and pull a cord for help there, Newbury got her mother a pendant with a button that linked to Newbury’s cell phone. She says she got numerous calls from her mother for help, and by the time she would make the 15-minute drive from her Tampa Palms home to her mom, she says the staff there were often just becoming aware that there was a problem in the room.

But now, at The Legacy, Laura and all of the residents wear pendants that can alert caregivers on staff instantly.

Health care providers also use handheld mobile devices, called Point of Care Solutions, to electronically record all interactions with residents and even send electronic prescriptions to pharmacies. Cameras and 18 monitors keep a watchful eye on public areas, and residents are protected (privacy intact) inside their suites with the Quiet Care System, a motion monitor that gets to know their behaviors and patterns.

If something is out of character — such as a resident getting up unusually often at night — the system alerts the CNAs so they can monitor the resident for conditions such as a possible urinary tract infection, a common problem among both male and female residents.

legacy02Kauffman says this system helped alert the staff that her brother was waking up too many times at night, and helped them make a decision to switch the timing of his medications because they may have been keeping him up.

Anyone entering the facility, whether they are family members, third party providers or doctors, is checked out by Accushield, a digital sign-in kiosk that verifies providers’ credentials, time spent in the building, and even criminal and health backgrounds. All visitors are issued a badge with a photograph, but the ink on the badge will disappear after 24 hours.

“Technology gives us the cutting edge,” says Alessi. “But, (it’s the) people (who) take care of the residents. It’s very important to us to hire and have a team that is passionate about senior living.”

Recreation is an important part of The Legacy’s offerings, and area residents may already have seen the bright Legacy logo adorning the motor coach that takes residents to restaurants for lunch, to the Seminole Hard Rock Casino in Tampa or the Dali Museum in St. Petersburg.

“My mom would just sit in a chair and snooze,” says Newbury about her mother’s former assisted living facility.

Legacy HP 1Today, Newbury’s mother participates in movies, Bingo, musical events and some outings. “It makes her feel like she’s not just stuck in a place living out her remaining days,” she says.

Another attraction? Chef Fred (photo on pg. 20). Not only is the chef part of the group that sets up each resident’s “wellness plan,” he also is eager to accommodate residents’ individual tastes.

When Hamilton’s son brought his father a traditional plum pudding from England to celebrate Christmas, Hamilton said he would like to introduce such a dessert to his fellow residents. So, Chef Fred agreed to whip one up which Hamilton will share on Super Bowl Sunday.

“They’re onto something,” says Newbury of The Legacy. “This is the way of the future. As boomers get to the point where we need added care, this is the type of arrangement that makes sense. We’re finally moving away in Tampa from the nursing home concept to an engaged, safe arrangement for senior parents.”

The Legacy at Highwoods Preserve is an assisted living and memory care center located at 18600 Highwoods Preserve Pkwy. For more info, call 375-9858, see the ad on pg. 33 or visit LegacyatHighwoodsPreserve.com. You can walk in or schedule a tour Mon.-Fri., 9 a.m.-6 p.m., and Sun., 10 a.m.-2 p.m.

Pura Cycling Studio Offers Indoor Cycling, Personal Training & More

pura3By Andy Warrener

Getting into shape shouldn’t be torture. Yet, on the other hand, if your instructor isn’t pushing you, it can be difficult to attain your fitness goals. Wouldn’t it be nice to find a place that struck a balance between the two?

Tucked into the Shoppes at New Tampa Plaza on the southeast corner of S.R. 56 and Bruce B. Downs (BBD) Blvd. in Wesley Chapel, a place like that just happens to exist.

Pura Cycling Studio, a locally–owned fitness center, aims to get clients sweating off those extra pounds with a good workout burn, mixing a small comfortable setting with just the right amount of intensity.

“We try to present a welcoming, relaxing environment where it’s not so intense and overwhelming, but where people can still achieve results,” co–founder Stephanie Carroccetto says.

Stephanie and her husband Alfio opened Pura Cycling Studio in November of 2012 when they were only dating, and they didn’t draw up the concept out of thin air. They say they were inspired after a trip to South America.

“I did some volunteer work in college in Costa Rica and I fell in love with the people there,” Stephanie says. “They know when to play hard and when to work hard, too. I wanted to bring that type of feeling back here.”

The mantra in Costa Rica is “Pura Vida,” which translates literally from Spanish as “pure life.”

However, Pura Vida is more of a concept, a philosophy, an idea. Stephanie was so taken by the concept that it made its way into the name of their new business.

puraWhen the Carroccettos opened the studio, it was just that, purely an indoor cycling facility. Over the last three+ years, however, Pura has grown into a multi-faceted fitness and nutrition center. Pura now employs or contracts out 10 different trainers of varying fitness disciplines. All instructors have to be certified by a nationally -accredited association and also be certified in cardiopulmonary resuscitation (CPR).

“After more than three years of training in Wesley Chapel, and helping hundreds of people lose weight and feel better about their lives, I couldn’t be happier with what Pura has become,’’ says Alfio. “It’s truly amazing to be able to do this as a lifestyle.”

Indoor cycling is still the primary program at Pura, but the Carroccettos and their studio also now offer resistance and strength training, as well as yoga and core classes. Class settings range from small groups of 5 or 6 to as many as 17, says Stephanie, who also offers 1–on–1 personal training sessions.

Indoor cycling classes are offered in 45- and 60-minute sessions, where more than a dozen participants work the resistance dials on the bikes to increase or decrease the intensity of their respective workouts. Core and yoga classes, usually 30-minutes long, often precede or follow a cycling class. The strength training sessions are 50 minutes long and are broken up by specific muscle groups.

Non-cycling classes have a maximum of 10 participants.

“We want people to know we are much more just than a cycling studio,” Stephanie says.

The Carroccettos are both local Tampa Bay-area products. Stephanie graduated from Palm Harbor University High and played for the girls soccer team, one of the top programs in the state. She continued to play club soccer while attending Florida State University in Tallahassee, where she studied marketing and entrepreneurship. A knee injury forced her off of the soccer pitch and running trails she enjoyed. That’s when she discovered indoor cycling.

Alfio graduated from Zephyrhills High, and has a background in advertising and sales.

“He knew how to push the business, I knew how to start it,” Stephanie says.

It was a match made for both business and life partners.

“We saw an opportunity in the New Tampa and Wesley Chapel area and we wanted to bring both indoor cycling and the idea of Pura Vida to the community,” Stephanie says.

pura2So, Pura Cycling launched and grew quickly. A handful of clients ballooned into dozens of long–time members, all working towards their individual fitness goals, many of which have been laid out by Stephanie and Alfio.

“We’re a results–oriented studio,” Stephanie says. “If our clients aren’t getting results, we’re not doing our job.”

Clients who “buy into” the programs at Pura Cycling tend to stick around. At our press time, Stephanie and Alfio had roughly 200 clients for their indoor cycling classes, and another 60 or so for the other training services.

“Most of our clients have been with us for years,” Stephanie says.

Take Sue Andreychuk, for instance. The wife of former Stanley Cup-winning Tampa Bay Lightning captain Dave Andreychuk, Sue has been a Pura member for the last two years and says she feels like she’s found a place to stay.

“I’ve been to a lot of bigger gyms but I like the smaller, group setting,” Sue says. “There’s a lot of support and they’re great people. They come in every day with smiles on their faces.”

Even first–timers leave with a good impression. Melanie Mainwaring suffered from knee injuries similar to the ones that kept Stephanie from running before she opened the studio, but now has little problem getting in a good workout.

“They’re really good people, friendly instructors and helpful,” Mainwaring says. “They made me feel at ease and the workout was pretty hard.”

Pura Cycling uses Spinner NXT bikes, which Stephanie likes because of their “heavy fly wheel” and “durable base.”

“You can really beat them (the bikes) up and they won’t fall over,” she says.

Stephanie also notes that she likes to use popular music to spice up her classes.

“It’s easier to get people into it when you put on a beat they’re more familiar with,” she says. “Everybody wants to rock out to their favorite jam.”

Pura Cycling Studio is as much a social group as it is a gym. Members often participate in group challenges outside of the studio. Stephanie, whose knees have recovered enough for her to run again, has taken her clients to the Ocala National Forest to run trails. And, more recently, she took a group of 15 Pura members to Airheads in Tampa, where they worked out on trampolines. She also has run a hula-hoop class and other challenges.

Pura Cycling brings fitness full circle as it offers a FitPro Accelerator Program, which bundles everything together: workouts, nutritional guidance and monthly assessments from either Stephanie or Alfio. Pura Cycling even has a partnership with PlateJoy, an online meal-kit delivery service that offers personalized meal plans based on your weight-loss goals, your dietary restrictions and the amount of time you have to exercise.

Looking for a boost to your exercise regimen as well as a little nutritional guidance? Pura Cycling Studio is located at 1822 BBD Blvd., next to Firehouse Subs. For more info, visit PuraCycling.com, call the studio at 501-2124 or see the ad on page 4 of this issue.

 

Irish 31 to Open at Wiregrass Mall!

A Neighborhood News Exclusive By Gary Nager
irish31

Former USF football star Jay Mize, who already has four successful Irish 31 restaurants (in Hyde Park Village, Westshore, Westchase & at the Amalie Arena), says he hopes to open his fifth & sixth locations by the end of 2016.One of those new locales is on Clearwater Beach & the other is in The Shops st Wiregrass mall, in a shared building that just began site work next to Panera Bread.

Mize says the Irish 31 at Wiregrass will be 2,800 SF & will feature the same great chef-inspired (I call it ‘Irish-plus-gourmet’) cuisine as the other Irish 31 locations.

“It’s sort of a race to see which of our new stores opens first,” Mize says. “But we hope both will be open by the end of 2016.”

Mize noted that he couldn’t disclose the business that would share the building at our press time, but, “we know it’ll be good for us because we’re compatible with everyone.”

Visit Irish31.com for more details.

Florida Pain Medicine — When You Want Your Pain Managed Responsibly!

Dr. Navdeep Jassal, M.D. (left) and Dr. Maulik Bhalani M.D.

Dr. Maulik Bhalani M.D. knows that when people hear of pain clinics, some think of the so-called “pill mills.” He understands that after years of headlines about abuse of certain pain medications, particularly in Florida, the reputation is tough to shake.

But, at Dr. Bhalani’s Florida Pain Medicine on Windguard Cir. (across from Florida Hospital Wesley Chapel, or FHWC, where he moved in May from his former location on Ashley Oaks Cir. in Seven Oaks), he says the perceptions are not even close to reality.

“The typical working class person doesn’t want to see a pain management doctor because they think that doctor is going to get them hooked on medication,’’ says Dr. Bhalani. “Little old ladies, grandmothers, will come in and tell us…I know those stories that are out there on the news. But, when they come in here, from minute one, it’s a totally difference experience.”

The office is clean and lively, the doctors are open and friendly and the approach to managing your pain, which employs the latest technological advances, is always, they say, measured and restrained, yet effective.

“There’s not a bunch of guys outside in the parking lot smoking, looking disheveled, looking for pain meds,’’ Dr. Bhalani says. “That’s not the kind of practice we are.”

The kind of practice Florida Pain Medicine is, Dr. Bhalani says, is one that focuses on interventional pain management. “Start-to-finish pain care,’’ he says.

Sometimes, in the best cases, that means opioid management, ice and injections until the patient can complete physical therapy.

“Then, we wean them off pain meds, hopefully with the goal of we never see them again, which means they are doing great and back to living their life,’’ Dr. Bhalani says.

Florida Pain Medicine also offers Transcutaneous Electrical Nerve Stimulation (TENS) and ultrasound therapy.

In other cases, like patients with terminal cancer, Dr. Bhalani says his goal is not to let them live out their last days in misery.

Whatever the malady, “We never force anything on anyone,’’ Dr. Bhalani says.

Pain management means different treatments for different people. Every patient is unique, but the main goal for Dr. Bhalani and his associate at Florida Pain Medicine, Dr. Navdeep Jassal, M.D., is to help their patients return to a normal way of life. Their motto is “Restore Function, Relive Life.”

“We want to get you back to where you can live your life the way you like living it,” Dr. Bhalani says.

A Little Info About The Doctors

Dr. Bhalani, a huge local sports fan and 10-year Tampa Bay Buccaneers season ticket holder who dons a Jameis Winston jersey for home games, has followed in the footsteps of his father, who is a pain medicine doctor in the Ormond Beach area of Florida, as well as several of his uncles and aunts.

In fact, Dr. Bhalani is one of 13 cousins in his family – and all are physicians.

“We don’t know how to do anything else,’’ he says, chuckling and joking that he might raise his kids, who are ages 3, 1 and 10 months old, to be NFL punters.

Dr. Bhalani received his M.D. degree from the Creighton University School of Medicine in Omaha, NE. He also spent two years as a resident at Maryland General Hospital in Baltimore in 2005; was the chief resident at the University of South Florida’s Physical Medicine & Rehabilitation Residency Program; and completed an Accreditation Council for Graduate Medical Education (ACGME) Pain Medicine Fellowship in Interventional Pain Medicine at USF in 2010. He is Board-certified in Interventional Pain Medicine and in Physical Medicine & Rehabilitation.

Dr. Bhalani’s credentials also include sitting on the Board of the Florida Society of Interventional Pain Physicians (FSIPP) as a Director-at-Large, and he is proud of the work the FSIPP did in helping craft the so-called “Pill Mill Bill” in 2011, which forced clinics to register with the state and banned doctors from dispensing opioid prescription painkillers like Vicodin and Oxycodone from their offices. The Prescription Drug Monitoring Program also was implemented, which Drs. Bhalani and Jassal reference to look at a patient’s prescription drug history.

Dr. Jassal says he heard about all the “wild wild west stories” about Florida’s pill mills when he was studying in New York.

“I didn’t believe it until I came down here,’’ he says. “But, it’s improved dramatically (since 2011), thanks to the efforts of Dr. Bhalani and others.”

A car enthusiast and avid runner who sometimes puts in 15 miles on a weekend as a way to relax, Dr. Jassal joined Dr. Bhalani in July after completing a Pain Medicine Fellowship at USF, where he was a student of Dr. Bhalani’s. Before that, he was a resident at North Shore-Long Island Jewish (LIJ) Health Systems and Hofstra North Shore-LIJ School of Medicine in Great Neck, NY.

Most patients Drs. Bhalani and Jassal see are what you might expect — those suffering from back, neck and joint pain. Others have more serious conditions, like poor recovery from back surgery, painful diabetes and even cancer. Each treatment plan varies.

The doctors at Florida Pain Medicine say they prefer a conservative approach. Patients generally will not be prescribed any controlled pain medications on the first visit. The doctors are careful to give a full exam — surprising to patients who have been to other pain medicine doctors — and look over X-rays and other images and notes from the referring doctor. as well as run a urine drug screen.

Dr. Bhalani said he and Dr. Jassal will sometimes suggest a smaller dose of medicine than the patient is currently taking. Others are often offered alternatives to stronger prescription drugs, like local anaesthetic injections (epidurals, for example), anti-inflammatory drugs, physical therapy or even weight loss to relieve pain.

“If that doesn’t work, we’ll use more aggressive measures,’’ Dr. Bhalani said. “We really try to be kind of conservative initially.”

Dr. Jassal says that since joining Florida Pain Medicine in July, he has seen as many patients in six months as he expected to see in nine months or a year. On average, Drs. Bhalani and Jassal see 25-27 patients a day, a number they think is perfect to give them time to give each patient individualized care.

Business has been so good that Dr. Bhalani, who opened his second Florida Pain Medicine on Arbor Ridge Dr. in Zephyrhills on Nov. 16, says he hopes to open another this summer or in early 2007, in Brandon.

The expansion speaks to the popularity of the doctors and the office’s friendly, comfortable environment cultivated by Advanced Registered Nurse Practitioner (ARNP) Louann Brown and office manager Stacye Ciegler.

Dr. Jassal thinks the office’s reputation, which includes strong relationships with local pharmacists and doctors, comes from the way the patients are cared for at Florida Pain Medicine. Dr. Bhalani says he recommends for his patients the same things he would for his own parents: “Literally, that is how we treat every single patient,” he says proudly.

A soft, personal touch and firm recommendations are something Dr. Jassal thinks patients appreciative. Sometimes, an injection, which can relieve pain for months, is suggested instead of a prescription. “Sometimes, they are like wow, I wish someone had recommended this 4-5 years ago.”

Dr. Bhalani says he recently treated a 90-year-old patient who told him, “Well, Doc, if this works as good as the last one, that’d be great,” to which Dr. Bhalani replied, “Oh, the last one helped you?,” and the patient told him that was the reason he hadn’t been back for seven months. “And I’ve been golfing the whole time!,” he said.

Not to be outdone, Dr. Jassal has a 97-year old patient who receives periodic injections, which he says, “keeps her happiness, and her happiness is dancing with her son,’’

Most of the office’s business, Dr. Bhalani says, comes from referrals. He thinks he treats as many local physicians and their family members as anyone in the area.

Dr. Bhalani can do procedures at Florida Hospital Zephyrhills, where he is the director of the Intervention & Pain Program, and at New Tampa Surgery Center on Cypress Ridge Blvd.

However, state-of-the-art pain management procedures are often performed in his Wesley Chapel office, as opposed to the hospital or at ambulatory surgery centers, which helps save patients money.

“The whole spectrum of care gives us flexibility,’’ says Dr. Bhalani.

 To reach either the Wesley Chapel Florida Pain Medicine office (at 2553 Windguard Cir.) or the Zephyrhills’ location (38011 Arbor Ridge Dr.), call 388-2948.

VIP Elite Barber Shop For The Latest Styles & ‘Old School’ Service

ELITE_2Joanne Rivera is a whirlwind of activity. On a tour of the VIP Elite Barbershop on Bruce B. Downs (BBD) Blvd., in front of Live Oak Preserve (next to Marco’s Pizza), which she owns with her husband and Master Barber Omar, she is grinning widely and excitedly talking about the new place.

Joanne thinks VIP Elite is the best place in New Tampa and Wesley Chapel to get your hair cut, and she’ll tell you why, while handing you a small stack of the shop’s business cards to hand out to your friends. She rattles off the special services and perks, like online booking (just go HERE to make an appointment), and takes you on a tour of the VIP area in the back that even has a Hollywood-style backdrop.

“Take your picture, feel like a star,’’ she says, which is what VIP Elite is all about.

She pulls out her cellphone, proudly showing off the shop’s Instagram and Facebook accounts. Joanne is a social media maven, firing off post after post, many with deals for clients.

Omar, on the other hand, is calm, cool and collected as he watches from the front of the store. He explains everything he does and why he does it in a soothing, matter-of-fact manner.

“I love cutting hair; I love giving people a great experience,” he says as he meticulously tends to the client in his chair, leaning in for a closer look at his handiwork, then giving one more buzz-by with his razor.

“The most important thing in cutting hair is the details,” Omar says. “The lines have to perfect.’’

This is how it works at the VIP Elite Barber Shop. Joanne is the energy behind the scenes, a marketing hurricane taking her storm to social media to attract and keep clients; Omar is the quiet artist, intent on making sure those who sit in his chair leave happy, and return later.

Fire and Ice.

“She is my nitro,’’ Omar says.

“It works,” Joanne says, laughing.

ELITE3_1Working Toward A Common Goal

When Omar and Joanne opened VIP Elite Barber Shop in August of this year, they had one goal — to have the classiest, most classic barber shop in town, with exquisite modern touches — a mix of old school and new school.

When you walk into the place, your first impulse is to grab a seat on the comfortable brown leather loveseats in the lobby. There’s even a bar and VIP area in the back — built by Omar himself and nicknamed the “Man Cave” — where you can grab a cup of coffee or tea. Magazines are spread on a table. The TV is on.

The whole place has a warm feel, with subtle, masculine touches. The floor has a brown faux marble finish, the barber chairs are a rich chocolate color, the lights are soft, and the music is just the right amount of funky.

For a split second, you almost forget you are there to get your hair cut.

“When we designed it,’’ Omar says, “we wanted it to feel like home.”

Once in the barber’s chair, there are a myriad of services in which you can indulge.

A regular haircut will run you $20, and it includes a complimentary hair wash if you want it. For kids, it’s just $15. If you follow Joanne on Instagram or Facebook, you might even be able to catch a deal, like the occasional “$10 Tuesday” special.

Edges and shape-ups are $7, and the same goes for beard trims. Mustache and eyebrow trims are $5, or get it all with the VIP Ultimate package for $35.

And, you’ll also get something you won’t find just anywhere — a hot towel, straight-razor shave for $15 that can take 45 minutes and will leave your face feeling fresh and clean.

It starts with a hot warming cream, followed by a hot towel. Omar will then lay down some shaving cream, using a little bit of the foamy stuff and some of the slick stuff. With a straight razor and a steam machine keeping your face moist and warm (and the pores open), Omar delivers a tight shave, then a cold towel, which he says tightens the skin and properly closes the pores. After some moisturizer and a facial massage, if you haven’t fallen asleep in the chair, you may wonder why you ever shaved yourself in the first place.

“That’s just one of the added touches that we think puts us ahead of the other places,’’ Omar says.

“I moved here from New York and was looking for a place, and this is what makes this barbershop unique, you can come here and relax,’’ said Matthew Arriage, one of VIP Elite’s regulars. “It’s nice when you find a barber shop you really like. Other places I’ve been to, they aren’t interested in talking, they just want your get your money and get you out of there.”

Omar is from Manhattan, and Joanne is from Brooklyn. But, believe it or not, they actually met in Ocala as teenagers. It was love at first sight, Omar says, when as a freshman he bravely walked up to Joanne (a junior) and asked her for a date.

They were married in Ocala in 1995, and settled afterwards in Linden, NJ. Joanne went to school to earn her MBA, and Omar took jobs in retail management at Modell’s Sporting Goods, Sears and Home Depot.

He never stopped cutting hair, though. His son Israel would bring friends over, and he’d cut their hair on the back patio. He also cut the hair of friends and family. He got licensed to be a barber but until moving back to Florida last year, never thought about opening his own place.

But, tired of the retail grind and with the long hours that he said took him away from his family and left him depressed during holidays, Omar did decide to open his own business. He studied plans, conceptualized what he wanted, and decided, “I wanted a classy spot. And, little by little, things started falling in place.”

No one was happier than Joanne, who also works at Citigroup in Tampa.

“He always had such a good eye for it,’’ she said. “He wanted a nice gentlemen’s place, and he wanted to do what he loves.”

Omar built the front counter and the Man Cave himself and the Riveras attended an Orlando salon trade show and after lots of testing, decided on El Patron and Billy Jealousy skin and hair products for their clients. Israel, 19, got his license recently and also works in the salon with his dad. Israel also has picked up his mom’s touch for marketing, suggesting some beard oil and conditioner to a pair of customers following their haircuts.

Since opening VIP Elite, Joanne and Omar say business has been good, and getting better through word of mouth. She says they have 350 clients in their system already, and are working hard to retain them and attract others. Joanne believes she and Omar have something special, something she is happy to trumpet daily on social media. She works to keep Omar and his staff of five barber stylists busy, and their job is to deliver on the promise to give customers an experience worth repeating — and a look they will want to keep.

It’s a simple formula, Joanne says.

“We’re not here to be average.”

VIP Elite Barbershop is located at 20309 Bruce B. Downs Blvd. You can follow Joanne and Omar on FACEBOOK or on INSTAGRAM at vip_elite_barbershop. Online, find them at vipelitebarbershop.com or reach them by phone at 813-994-4057.