Former New Tampa Resident Helping Veterans & Kids With Hippotherapy

At 11 years old, Sarah Clanton is finally learning to walk, thanks to the help of the special horses and people at Emerald M Therapeutic Riding Center in Brooksville.

Sarah was adopted from an orphanage in Ukraine when she was five. At just 19 pounds, she had been kept in a bed all her life. Her mom, Yvonne, says she could barely sit up.

Yvonne and her husband, Jon, began helping Sarah in all the ways they could, including physical therapy, to help her learn to walk.

While Sarah has special needs, including blindness and other conditions, doctors could find no reason physically why she wouldn’t be able to walk.

“There’s no muscular or neurological reason she can’t walk,” Yvonne says. “It’s just that she’s missing all those milestones and all those years of development, and her brain just doesn’t have ability to put it together.”

Earlier this year, Yvonne decided to take a chance on something different. It’s called hippotherapy, and it uses the movements of a horse to help people like Sarah. Yvonne had heard about a place called Emerald M Therapeutic Riding Center, so she decided to try it out.

“I did this just for the heck of it,” says Yvonne. “I didn’t really expect it to work.”

But, it has.

“It’s amazing,” says Yvonne. “We can walk with her now, just by holding one hand. Before, most of the time we just carried her — even around the house — because it was just easier.”

Yvonne and Jon have four other children. Of their five kids, three have some sort of disability, and their son, Sam, also benefits from hippotherapy at Emerald M. Of all the therapies her kids have experienced, says Yvonne, “Nothing has ever been as dramatic the change we’ve seen in Sarah.”

Lisa Michelangelo

(To purchase tickets to its Grand Opening Fundraiser on Saturday, October 20, 5:30 p.m.-10 p.m., visit EmeraldMTherapeuticRidingCenter.org.)

Emerald M Therapeutic Riding Center was founded by Lisa Michelangelo, a former New Tampa resident who is a physical therapist. For about eight years, she managed the physical therapy department at the Fit 4 Life Personal Training & Physical Therapy studio in Tampa Palms.

She and her family always loved horses, so in 2013 – when Lisa’s daughters were 13 and 10 – they moved out to Dade City, where they could have a larger property and be able to live with their horses, rather than boarding them elsewhere.

At that time, it occurred to Lisa that she had the opportunity to combine her love of horses with her professional career as a physical therapist.

Lisa did extensive continuing education through the American Hippotherapy Association to be able to provide this unique therapy.

“Through the use of a horse and movement, we target deficiencies and work on areas such as core strength, balance and walking,” explains Lisa. “The horse replicates human walking. I can put someone on the back of the horse, and they feel like they’re walking on air. Once we can recreate the walking pattern on the horse, we can also recreate it on the ground.”

In 2014, Lisa launched Emerald M Therapeutic Riding Center on her property in Dade City.

“The name, Emerald M, comes from the emerald gem stone,” Lisa explains. “The emerald stands for hope, renewal and growth, and that’s what we provide to the people we serve. We provide hope and a renewed sense of self, and then they continue to grow.” She says the “M” is for her last name.

Lisa explains that participants in her program have a wide variety of conditions that bring them to her.
“We have kids and adults who come to us with autism, processing disorders, emotional disorders, cerebral palsy, paralysis and brain tumors,” she explains, “It’s a whole plethora of diagnoses.”

She explains that sometimes a child or adult can complete hippotherapy, because they have successfully overcome the condition that caused them to need the therapy. At that point, they graduate to therapeutic riding, which is where they learn horsemanship skills and how to ride.

In addition, Emerald M offers beginner riding lessons for siblings of program participants, too.

“We know it affects the whole family,” Lisa says, speaking of the conditions that cause people to come to her riding center for therapy. “Often, the siblings of the children with special needs are watching their brother or sister ride, and they want to ride, too.”

Growth… And Tragedy
A couple of years ago, Emerald M became a nonprofit organization, with Lisa as its founder. “Since then, the program has exploded,” Lisa says, explaining that word of mouth and practitioner support continues to draw new people into the program.

Soon, the programs Lisa offers outgrew the five-acre property she had in Dade City, so she moved the riding center to Brooksville.

She says the new property is only 5 miles from the former one, and her participants coming from places such as Wesley Chapel and New Tampa don’t mind the drive. Sarah’s mom, Yvonne, who drives from Zephyrhills, says the hour-long drive is absolutely worth it, for the amazing results they are seeing in Sarah.

“We had to make that move to accommodate the growth,” says Lisa. “The new property is much more suited for the kind of work that we do.”

In the midst of moving, the staff and volunteers at Emerald M experienced a tragedy. When a storm blew through the area, three of the riding center’s horses were killed by a lightning strike.

“It was tragic,” said Lisa, who adds that says she has had support from the organization’s board of directors and volunteers, and throughout the community, as supporters set up a GoFundMe page to raise money to help with the cost of new horses.

“They will never be replaced,” says Lisa. “However, we have come through and have brought in some new furry friends. The new horses help to carry the load.”To celebrate the opening of the new location and to continue to raise funds for the organization’s mission, Emerald M is hosting a grand opening fundraising dinner on Saturday, October 20, from 5:30 p.m.-10 p.m.

Helping Veterans, Too
About a year ago, Lisa began partnering with an organization called Veterans Alternative to help U.S. Military combat veterans and their spouses. Veterans Alternative helps veterans from all over the country, all branches of the military, and all eras of war, by providing a weeklong retreat to work through PTSD and other issues.

Lisa facilitates the part of the program called P.E.A.C.E., or “Powerful Equine Assisted Counseling Experience.” She says she comes alongside mental health providers who join these combat veterans and their spouses for a day of therapy with the horses at Emerald M.

Each horse has a story — what jobs they’ve done, or what hurdles they’ve faced — which are relayed by mental health counselors. And in turn, the veterans relate their own personal stories to the stories of the horses they are working with. Lisa says they begin to talk about things that might be challenging to them.

“It’s incredible,” she says.

Over the past year, 135 combat veterans have completed the program.

“We even have combat veterans who have found so much reward in this program, that now they’re out here volunteering, giving back by helping their brothers and sisters in the military,” says Lisa.

One such veteran is Franco Caro, a former U.S. Marine who served from 2001-05, and who deployed to Iraq in 2003. After leaving the military, he struggled with finding a sense of purpose.

“I tried to take my life nine times between 2005 and 2010,” he says. “To go from working nonstop in the military to being told you can’t do that anymore, you feel lost.”

Working with mental health providers and taking medications didn’t keep him from attempting suicide.

But, Franco’s last suicide attempt was in 2010, before he found something to give him the sense of accomplishment he was looking for.

Franco says he first encountered horses and the idea of therapy through riding and caring for them at a place called Rocking Horse Farm in New Port Richey. Just this summer, he was introduced to Emerald M Therapeutic Riding Center, and he now volunteers there two or three times a week.

“I don’t realize how far I’ve come until I start thinking back,” Franco says. “When I go there, instead of overanalyzing myself, it allows my brain an escape to focus on something else.”

He explains that his role is to be sure the horse he cares for, named Anna, is ready to work with the hippotherapy participants. He grooms Anna, rides her to be sure she’s properly exercised, gets her tacked up, and makes sure she’s comfortable.

“I look over my horse from nose to tail, make sure she’s walking correctly, standing correctly, doesn’t have any wounds or discomfort,” Franco says. “She can’t tell me, so I form a strong bond with her. It puts me at ease, too, and Lisa’s getting a volunteer who knows horsemanship and what to do.”

Those volunteers, Lisa says, are essential. “I couldn’t do it without them,” she says.

Franco also volunteers with the P.E.A.C.E. program, where he can tell his story to fellow veterans and share how equine therapy has helped him. “They are very small, very personal groups, and we are there connecting with the veterans one-on-one,” Franco says.

Whether it’s working with veterans or kids with special needs, Lisa says she has been a part of incredible changes at Emerald M.

“Miracles happen out here,” Lisa says. “A lot of times, it’s unexplainable. It truly is the horses. I facilitate it, but the animals do have a sense that we can’t explain. The changes that we see out here are monumental for both families and individuals.”

For more information about Emerald M Riding Center, to donate to its GoFundMe campaign, or to purchase tickets to its Grand Opening Fundraiser on Saturday, October 20,5:30 p.m.-10 p.m., visit EmeraldMTherapeuticRidingCenter.org.

Business Notes: Party Time In Wesley Chapel?

Construction is booming all along S.R. 56, with each new building bringing new questions — What’s that going to be?

When you head east on S.R. 56 you can see new construction behind Restaurant Row, the string of eateries that now line 56 across from the Tampa Premium Outlets.

According to permitting records, an 11,015-sq.-ft. Party City store is coming, as well as a 55,084-sq.-ft. Hobby Lobby, which has been previously reported.

(Older permitting from May also shows an 11,003-sq.-ft. Five Below discount store as well, but nothing has been updated since, perhaps because the shell had yet to be constructed, as it is now).

Founded in 1986 and based in Rockaway, NJ, Party City is a chain specializing in party supplies and Halloween costumes, with the nearest one located on E. Fowler Ave. across from University Mall.

It is unclear from the permitting filed if the Wesley Chapel location will be a Party City or it’s new concept, a Toy City, which hopes to fill the void left by Toys R Us.

Hobby Lobby is a chain of arts & crafts stores based in Oklahoma City, with the nearest locations in Zephyrhills, New Port Richey, Clearwater and Lakeland. Founded in 1972 with a single store, today there are more than 800 Hobby Lobby stores nationwide.

TENANT WANTED: Developer Rave Commercial has filled three of the four vacancies in its new strip center on S.R. 54 a half-mile east of Bruce B. Downs Blvd., and says that business at the new Starbucks that is anchoring the Pleasant Plaza has so far exceeded expectations.

The plaza also is home to Pizza Hut, which opened earlier this summer, and a nail salon will be soon be beginning construction.

That leaves one 1,267 sq.-ft. space left to lease, which developers say has to be a retail store.

With Publix soon to be on the move and relocating to S.R. 54 and Wiregrass Ranch Blvd. from its current location on Bruce B. Downs and S.R. 54, and all the action happening across the street with Dunkin’ Donuts, Chick-Fil-A and Wawa beginning construction soon, the developers of Pleasant Plaza are hoping to land a notable retail business to an area that should be a hotbed for customers in the coming years.

Pasco County Fire Rescue Breaks Ground On New Station No. 38

Photo by Orlando Negron

After having only one fire station for many years, it won’t be too long before the Wesley Chapel area has three. On Sept. 17, Pasco County Fire Rescue (PCFR) hosted a groundbreaking event for Fire Station No. 38, located on Overpass Rd., west of Curley Rd., near Watergrass Elementary.

The station shows the foresight of PCFR’s long-term strategic plan.

“Wesley Chapel is a booming population center,” PCFR public information officer Corey Dierdorff said. “With new developments like Epperson and Watergrass already populated and new developments north of the new station, like Ashley Groves, already being permitted and approved, it means higher call volume. Without more stations, higher call volume means longer response times. We’re looking at putting stations in ahead of (new) development.”

Longer response times also can mean the difference between life and death. That’s why the new four-bay, 10,843 square foot Station 38 will feature some state-of-the-art technology when it opens in about a year.

The PURVIS Fire Station Alerting System (FSAS) is an award-winning, IP-based solution designed to automate the process of alerting fire and rescue personnel, enhance communications and decrease response times. Station 38 will be the first in Pasco County to utilize the system.

“Let’s say calls for chest pain, shortness of breath and a car accident all come in at the same time,” Deputy Chief of Operations Michael Cassano said. “Right now, all three calls will stack and be dispatched one at a time. With the PURVIS System, they’ll all be dispatched at the same time.”

County Commissioner Ron Oakley Photo by Orlando Negron

The new system could cut critical seconds or even minutes off of response times. While Station 38 will be the first in Pasco with the new system, PCFR plans to retrofit the rest of the stations across the county in future years.

Station 38 also will employ new technology to keep its firefighters safer and better rested. To keep them safer, the new fire station will employ a Plymovent diesel exhaust capture system. Plymovent is a global leading supplier of products, systems and services for the extraction and filtration of polluted indoor air. What oftentimes happens in the bays is a truck idles while emitting both carbon monoxide (CO) and the carcinogen Benzene.

“A lot of our bay doors open into living quarters and the trucks are spewing Benzene all over the bays,” Cassano said. “With this new safe air system, it monitors the atmospheric conditions in the bay and can automatically turn on fans, regulate temperature and even open bay doors.”

Another benefit for firefighters at Station 38 will be how the PURVIS System alerts them. Currently, a quick blast is emitted over the station’s speaker system. With the new PURVIS System, the tones gradually increase in volume. Additionally, the alerts can be targeted toward only the firefighters needed for a particular call and not the entire station.

“We found that many firefighters endure sleep deprivation,” Cassano said. “When you wake up to a loud noise, it triggers catacholamine release (in your brain) and a fight or flight mindset. This was happening every time firefighters would get a call. It’s designed with the goal of being a more humane notification system.”

Station 38 marks the first additional fire coverage area in Pasco County since 2009 and the first new coverage area in East Pasco County since 2007.

Not far behind Station 38’s groundbreaking will be the opening of the new Station No. 13. Located off of Old Pasco Rd., the new station had its groundbreaking in March. The old Station 13 at 27329 Dayflower Rd. is an aging facility that has become inadequate to handle the population growth in the area.

When it opens in January, the new Station 13 will be 9,400 square feet, have space for a Pasco County Sheriff’s substation and three drive-through bays able to accommodate six fire vehicles.

“In Pasco County, county wide, we are issuing 300 residential permits a month,” Dierdorff said. “The growth is incredible but our aim is to provide the best fire and medical coverage.”

Creative Permanent Makeup By Pam Gives Women Worry-Free Eyebrows & More

Pam Edmonson of Creative Permanent Makeup By Pam in Wesley Chapel helps women achieve beautiful-looking eyebrows without daily makeup application.

Pam Edmonson loves having new clients in her chair. Whether they’re tired of spending way too much time drawing on their eyebrows — or maybe they’ve even lost the hair on their eyebrows due to chemotherapy — Pam is excited to offer women a beautiful new look that fits both their individual problem(s) and their skin.

Pam is a permanent makeup artist who owns Serenity Salon & Spa Suites, located off S.R. 54 in the Brookfield Professional Park, about a half-mile west of Morris Bridge Rd. in Wesley Chapel. At the salon, she has a room where she provides permanent makeup for eyebrows, eyelids and lips.

Pam opened Serenity Salon & Spa Suites with a partner more than two years ago, but now she is the sole owner. She takes pride in offering an inviting place for licensed beauty and wellness professionals to offer their services, such as hair styling, massages and facials.

“I want to empower people to work for themselves and be successful,” she says, explaining that her salon provides a drama-free environment.

“Everyone who works here works well together,” Pam says. “We laugh together. When people walk in, they feel welcomed, and it’s natural. We’re not fake. Although I’m the owner, this isn’t my salon, it’s ours all together.”

She says there currently is one chair available for rent for a hairstylist. There also is a room available for a full-time massage therapist.

“We have amazing stylists and aestheticians here,” says Pam, who also emphasizes that if you try a stylist and don’t love them, try a different one.

“No one’s feelings will be hurt,” she says.

Pam’s journey to salon owner started as a second career for her, after many years of running a business in the manufactured housing industry. In 2009, Pam says she wanted to do something different, so she went to school to become a hair stylist.

While she enjoyed hair, Pam says she soon discovered something that interested her even more.

“I love detail,” Pam says. “As a detail person, eyebrows are what first drew me into the permanent makeup field.”

So, in 2010, she studied permanent makeup at the Boca Ta-2 School for Permanent Makeup in Williston, FL, and began providing permanent makeup services in Zephyrhills in 2011.

Pam is licensed in Florida as both a cosmetologist and as a tattoo artist.

“Any time that ink is implanted into the skin, it is a tattoo,” Pam explains, “and you must be licensed through the Florida Department of Health.”

Microblading Eyebrows

While Pam offers permanent makeup for eyebrows and lips, along with permanent eyeliner, her most popular service is microblading for eyebrows.

“Brows are always my favorite because of the drastic way they change how someone looks,” Pam says. “Our eyes are meant to be framed, and brows definitely complete the face.

Pam is also the owner of Serenity Spa & Salon Suites, where she offers her permanent makeup services, and other health and wellness professionals offer hair styling, facials, massages and more.

Some women look so much younger when they have them done.”

With microblading, Pam uses a small blade and ink to create individual stroke lines. She uses a pencil to draw an outline, then uses the microblade to draw each individual hair, adding a more natural look to the eyebrow.

Pam strongly recommends that anyone considering microblading “should do their homework,” explaining that some people who offer the service may only have a three-day class in the technique before they start working on clients. The person who will do your eyebrows should sit down with you and show you before-and-after pictures of their own work, Pam says.

Pam was trained in microblading in 2014, when the process was new. Since then, she says she has done hundreds of sets of eyebrows.

She requires a free, in-person, no-obligation consultation for all clients. Even for someone who is sure they want permanent makeup, Pam still does a consultation, because each person’s skin is unique.

“Although microblading is my favorite,” Pam says, “it may not be the right answer for a client. There can be a better alternative, depending on the canvas that I am working on.”

Because Pam is so passionate about ensuring that clients are educated about permanent makeup and microblading, she has started a video series on her website to help people better understand the process.

At CreativePermanentMakeupByPam.com, be sure to click on her blog, which links to her educational videos.

“I answer a lot of questions that so many people have,” Pam says. “I made the videos because I wanted to put some education out there.”

The first video shows the consultation process and answers common questions. Pam says that future videos will focus on permanent makeup for the brows, lips and eyeliner.

Pam values education for herself, too, and says she stays on top of all the latest information by attending classes whenever she can. Last December, she took an advanced lip class in San Antonio, TX. “I’m still learning,” she says.

She says that it’s especially gratifying to be able to help someone who has gone through a difficult time, such as a cancer patient who lost their hair and it didn’t grow back.

Or, if she can help someone who feels devastated after someone else has done their permanent makeup poorly. While Pam admits that she can’t help everyone — because each person’s skin and situation is unique — she does have the skills and expertise to help most people, often in difficult situations.

Jennifer Burrows is a New Tampa resident who had microblading done by Pam on her eyebrows.

“I was impressed by how long she took with me,” Jennifer says. “She’s a perfectionist and made them look as beautiful as they possibly can. She knows what she’s doing.”

Jennifer says she spent a lot of time looking online and contacted another company, but that person refused to work on her because of her red hair. She was thrilled when Pam agreed to help her.

“Now,” Jennifer says, “my eyebrows are beautiful and I don’t need to wear makeup.”
Pam says that’s the best part of her job.

“I’m extremely passionate about my work,” she says. “When someone tells me what a difference I made in their life and how they feel about themselves, that’s the reason that I love what I do!”

Creative Permanent Makeup by Pam is located at Serenity Salon & Spa Suites, at 33913 S.R. 54, Suite 101, in Wesley Chapel. For information about the stylists, aestheticians and massage therapists at the salon, visit SerenitySalonSpaSuites.com. For a free consultation or more info about permanent makeup, visit CreativePermanentMakeupbyPam.com, or call Pam at (813) 997-6302.

At Done Right Flooring & Cabinets, The Name Says It All!

Owner Jason Cantin of Done Right Flooring on W. Linebaugh Ave. in Tampa, has two decades of experience in the flooring industry, but still attends training at least twice a year to stay up-to-date on all the latest techniques and best practices in the industry.

In Jason Cantin’s two decades working in the flooring industry, he’s seen a lot of things go wrong.

In fact, for the past six years, he has worked as a flooring inspector. When someone says their floor is bad and wants the manufacturer or installer to fix it, they call Jason, as a first step toward filing a claim in court.

He says bad flooring installation is so prevalent in the industry that 85 percent of all floors being installed today are being installed incorrectly. He says that nearly every retailer out there is trying to sell more floors, and install them quickly, and move on to the next job, with little concern for whether or not your floor will last.

“Not every floor that is installed incorrectly fails,” he says, “but if you have carpet pulls in the doorway, or wrinkles in your carpet, or your floating floor creaks or makes noise, you have a bad install.”
So, he decided to do something about it.

He opened Done Right Flooring & Cabinets, selling the highest-quality flooring brands, installed in your home, to give people an alternative to the options available in the flooring market in Tampa.

Done Right sells hardwood, tile and laminate floors, as well as carpet, and also offers custom wood floors, in which every piece is hand cut, hand laid, sanded and finished in place.

In addition to selling flooring, Jason has a partner in the store who can help homeowners find the perfect cabinets, following the same philosophy of excellent products and installation that is the trademark of Done Right Flooring & Cabinets.

While Jason and his family live in New Tampa, he wanted to open his store in a location that was more central to all areas of Tampa. Done Right is located at 6028 W. Linebaugh Ave., 25-30 minutes south and west of New Tampa.

“I started Done Right because I’ve spent the last six years watching floors fail, and it’s taught me the process to do it right,” Jason says. “You can’t do it right and do it cheaply. Most subcontractors get paid by the foot, so they lay as much floor as possible, as quickly as possible, to get a bigger paycheck.”

Jason calls himself an idealist, and says he wants to elevate the entire flooring industry in Tampa, focusing on doing things the right way, so the consumer gets the best possible floor installation and floors they will be happy with for a long time.

“Most retailers give a one-year warranty, and then they’re off the hook,” Jason says. “I give a 5-year warranty, in writing, for all of my work.”

He says a well-installed, good-quality floor can be expected to last much longer.

His wife, Ashley, helps him with the business. “Our focus is on the customer,” she says. “Are they as happy with their floors one year, five years, even 20 years later, as they were when they got them?”

She says they also want to ensure that if you are selling your home, your floor will bring top value and the new owners will be happy with the floor, too.

Custom wood floors are a specialty of Done Right Flooring and Cabinets. You can see this one in person, along with the samples of Carlisle Wood Plank floors (hanging on the wall) at the store, located at 6028 W. Linebaugh Ave. in Tampa.

Quality Installations
Jason says they do this by hiring the best installers, who are certified by taking hands-on and written certification tests and are required to do ongoing continuing education. He adds, however, that this approach is not typical in the industry.

“There is no license needed to install wood floors in Hillsborough County,” explains Jason. “There is no recognized body to verify that the work done is correctly.”

In the absence of recognized standards and holding flooring companies accountable for installing floors correctly, Jason says he is doing all he can to change the industry, one consumer at a time.

Done Right recently replaced the floors for Scott Miller in his Bayshore Blvd. condo in South Tampa. Scott had just renovated his condo and was already having problems with his brand new floors, so he hired Jason for a consultation. “There were gaps, I could hear glue squishing and boards creaking,” Scott says. Because the floors were beyond repair, Scott then hired Done Right to do the floors again – this time, the right way.

“I was blown away every step of the way with his service,” says Scott of Jason. “After going through the first experience, there’s really no comparison. (He) took the time to do every step of the process correctly. (He) didn’t rush it.”

Scott says Jason’s knowledge was impressive, and that he took the time to educate him. “He knew about the trees the boards came from,” says Scott, “and explained the importance of prepping the floor and more.”

And, Scott notes that his new floor, purchased from and installed by Done Right, has none of the problems the first floor did.

“Our focus is on educating the consumer, so they pick the best product for them,” Jason says. “I’m not a salesperson, but more of a teacher.”

The Value Of Proper Training
Jason adds that he places a high value on education and keeping up-to-date on all of the latest information and trends in his industry. While prefinished floors are still popular, he says, custom finishing onsite is picking up, with wide flooring, grays and French oak some of the hotter trends.

“There’s no one else in town who’s gone to more school about flooring than me,” says Jason. “I go a minimum of twice a year.” He says he originally went to inspector school, not to become an inspector, but to become a better installer.

He is currently on the bamboo committee for the National Wood Flooring Association, writing the standards and regulations that will be put in place for bamboo floors. He says that right now, there are none.

While the industry doesn’t have to adhere to standards, Jason is doing everything he can to help his customers have expertly-installed products that utilize the best practices in the flooring industry.

“We have high expectations and high standards, and we ensure our installers continue to meet those expectations and standards,” he says. “I’m not a rush guy. The process is meticulous and takes time.”

While installation is important, the products are important, too.

“I know which products tend to fail, so I hand select the items we sell in the store,” says Jason. “If I don’t believe in the product, I won’t sell it, and I don’t install anything that’s not sold in the store.”

Jason’s standards are so high, Done Right was chosen as one of only seven retailers in the country that are authorized to sell Carlisle Wide Plank floors. He says that Carlisle is an American-made, premium cut of wood. “They trust me that I’ll do their product justice,” he says.

Done Right Flooring carries other brands as well, like Kahrs, Boen and Preverco, to name a few, and also has Mohawk, Glazzio and Akua tile flooring and Mohawk and Quickstep laminate flooring.

Ashley says that Jason’s many years of experience can really help consumers get exactly the right product for them and their home. At the store, Jason asks a lot of questions to get to know his clients and their lifestyle.

“In our Pinterest world, people see pictures of gorgeous floors, but they don’t know what they’re looking at,” says Ashley. “Flooring isn’t just about the color.”

“I want to improve the industry,” adds Jason. “I want consumers to get the right information. I may be idealistic, but I’ve learned so much about the industry, and I want to make it better for both consumers and installers.”

Done Right Flooring & Cabinets is located at 6028 W. Linebaugh Ave. It is open Tues.–Fri., 11 a.m.–6 p.m., 10 a.m.– 4 p.m. on Sat., and by appointment on Mon. For more information, call (813) 548-4484 or visit DoneRightFC.com.