American Wood Flooring Offers The Newest Products & All-Inclusive Pricing

Decorating trends change over the years and American Wood Flooring, located next to Marshall’s in the Super Target-anchored Northwoods Plaza, is always adapting to those changes. For example, formica cabinets and linoleum floors are pretty much things of the past. CEO Andy Dunning’s showroom reflects those changing trends and more.

“We’re always bringing in more samples and getting with manufacturers to fit the new demand for the most current styles,” he says.

The family business has been around for 25 years and started out exclusively in wood flooring, based out of anothr small storefront in New Port Richey. A little less than 12 years ago, Dunning opened the shop in Wesley Chapel. The showroom floor, crowded with sample displays, reflects how quickly trends have changed and how American Wood Flooring has changed along with them.

“When we started out, it was mainly wood flooring,” Dunning said. “Then, we had customers that wanted their whole house done, so we expanded into carpet. When we had customers who also wanted their bathrooms re-done, we expanded into tile, too.”

American Wood Flooring can cover the entire house — with wood, laminate, tile and carpet.

“We want to be your one-stop shop,” Dunning says.

“We just had carpeting installed on the second floor of our home,” says customer Jacqueline DeRoze. “They did such a superb job that we just ordered flooring for the entire main level.”

Everything-Included Pricing

Dunning says that customers sometimes get sticker shock when they look at American Wood Flooring’s prices per square foot when compared with other installers. But, that’s because every square-foot price at American Wood Flooring is all-inclusive — which means sub-floor preparation, underlayment, removal and disposal of old carpeting and padding, transition pieces, material and install of quarter-round trim. Even things like moving furniture in and out of the room are included in the price per square foot.

What’s more, American Wood Flooring offers a Lifetime Warranty on the installation, and that is offered through the store, not the installer. That means that if American Wood Flooring no longer uses a particular installer, the warranty is still valid, regardless of who did the installation. The only additional costs a customer might incur outside of the square foot quote is if old tile flooring needs to be torn out or if the project includes covering a staircase.

“It happens all the time when the customer is holding a quote from a big box store or competitor that’s for something like $2.99 a square foot,” Dunning said. “But, once they nickel and dime you to death, it often ends up that our quote is less than theirs and I stand behind what I sell.”

So, What Are The Latest Trends?

Color scheme-wise, Dunning says that grey- and white-wash tones are the newest trends. For laminate flooring, LVP, or Luxury Vinyl Plank, is the latest craze.

LVP is a hybrid of laminate and vinyl flooring that’s completely waterproof. Most laminate flooring is water-resistant but water can still seep into the cracks where the pieces fit together and saturate the fiber board, causing swelling and warping. LVP panels have a vinyl veneer that protects both the panels and the joints from water intrusion. The sub layer of the LVP is actually made from Polyvinyl Chloride (PVC), a thermoplastic known for its rigidness.

A layer of cork separates the top layer of PVC from the bottom layer.

Flex Core Naturals is one of the five different brands of LVP flooring that American Wood Flooring has available.
“We brought it (LVP) into the store about 16 months ago and we were installing three to five floors a month with it,” Dunning said. “Now we’re putting in 12 to 15 LVP floors a month.”

LVP falls in the middle price range with regard to the different types of flooring, coming in between $5.99 and $7.99 per square foot. As a comparison, Dunning says some hardwood flooring can go as high as $17 or even $18 per square foot.

He adds that another benefit to LVP flooring compared with other types of laminate is the sound. Dunning says an air pocket exists between laminate flooring and the subfloor. This can make that knocking sound when walking on it with shoes, especially hard-soled shoes. LVP flooring lays flush with the subfloor, so it is quieter.

Another growing trend in flooring is the demand for American-made product.

“When we started in Wesley Chapel in 2008, about 40 percent of the product we sold was made domestically,” Dunning said. “This year, I would say that 75 percent of our product is made here in the U.S.”

Dunning says he enjoys this trend.

“Typically, the domestically-made products are better quality,” Dunning said. “Most are made from American lumber anyway. It puts Americans back to work and brings jobs back to the United States.”

Another bonus to ordering through American Wood Flooring is that there is no sales tax if American Wood Flooring also does the installation.

“The State of Florida considers flooring a permanent home improvement and customers can save the sales tax if we do the install,” Dunning says.

“American Wood Flooring installed all of the hardwood flooring in my house,” says another satisfied customer, Janet Noblett. “They did such a fabulous job. Andy is very professional, dependable and extremely knowledgeable. I have recommended him to many of my family and friends and they have all been so pleased.”

Right now, American Wood Flooring is offering a promotion for waterproof flooring for just $5.99 per square foot. The store also has a $3.99-per-square-foot laminate flooring special, as well as a $1.99- per-square-foot carpeting special.

American Wood Flooring also offers a refer-a-friend incentive. Customers who refer a friend receive $50 gift cards to restaurants like Bonefish Grill, Outback Steakhouse and Carrabba’s Italian Grill.

The American Wood Flooring showroom in Wesley Chapel is located at 1285 BBD Blvd. and is open Monday-Friday, 10 a.m.-6 p.m., 10 a.m.-5 p.m. on Saturday, and 11 a.m.-4 p.m. on Sunday. For more info, visit AmericanWoodFlooringFla.com, or call (813) 991-7999.

900Âș Woodfired Has A Lot More Than Just Two Kinds Of Delicious Pizza!

MOST Neighborhood News readers recognize how much I enjoy doing our dining reviews, especially when I get to do stories about my favorite local eateries and their restaurateurs.

Case in point: 900Âș Woodfired Pizza, located in the Shops at Wiregrass, which is owned by someone I’ve really only known since he and a former partner opened it in the mall seven years ago.

Today, long-time New Tampa resident Steve Fallabella is the sole proprietor and Steve is a very hands-on kind of owner (like a certain newspaper editor) and he has an authentic Italian heritage and knowledge of good food honed in New York. Steve says he also enjoys being the “delivery boy” for 900Âș Woodfired’s growing catering side of the business (more on that below).

Even though I’ve never been a New York sports fan myself (I root for the Rays, Bucs and Lightning), Steve is a lifelong Yankees fan who also is a past president of his subdivision in West Meadows.

And yes, 900Âș Woodfired, which isn’t a chain and is one of the most successful places to eat at the mall, is a really good restaurant, even though its primary business is still pizza — both New York-style and the 900Âș woodfired Neapolitan style that gives the place its name.
But, I told Steve that even though a pic of each kind of pizza will likely slip into this article, I really wanted to focus on everything else there is to eat at 900Âș Woodfired.

For Starters…

I’ve mentioned in previous stories about 900Âș Woodfired how much I enjoy the caprese appetizer (fresh mozzarella, sliced tomato, oregano, extra virgin olive oil, balsamic vinegar and fresh basil served on a bed of mixed greens), and the entire Neighborhood News staff recently got to enjoy a variety of other starters, including the fried, cheese-filled raviolis (served with a marinara dipping sauce), the fried calamari (also served with marinara) and the homemade bruschetta.

My favorite appetizer that we all sampled this time around, however, were the oven-baked naked wings. We split an order of ten wings — five with no sauce and five with garlic and parmesan — and they come out crispy outside, moist inside and the garlic parmesan sauce wasn’t overpowering, as it can be at some places.

The wings went down easy with my 23-oz. Peroni Italian beer on draught, and bottled beers and a variety of house wines also are available.
But, my favorites at 900Âș Woodfired are the pastas, and I’m not talking about baked items like lasagna and baked ziti, although those also are on the menu — and they’re pretty darn tasty, too.

My favorite pasta combination on the menu is the beef-and-veal-filled tortellacci, which are pasta “pockets” (some call them “purses”) filled with ground beef and veal in a classic Bolognese (meat sauce). So good. I also enjoyed the tortellini della casa, which are spinach-and-cheese-filled tortellini in a sautĂ©ed tomato sauce with black olives, chopped garlic and fresh spinach.

It’s probably also not too surprising to our readers that I often take advantage of 900Âș Woodfired’ “Create Your Own Pasta” option. I almost always choose the penne pasta with pesto Genovese sauce, grilled chicken and sautĂ©ed spinach. It’s such a huge portion that I usually have it as a side dish with every meal for several days and the penne always comes out al dentĂ© (firm), as I prefer it, without having to ask for it that way.

Pizzas, Catering & More!

OK, yes, 900Âș Woodfired Pizza does have pizzas, too (having won “Best Pizza” in our annual Reader Survey in 2015-16), but I’m going to be honest again — I’m biased as to which style of pizza I prefer. Although the 900Âș F, wood-burning oven (photo, left) is awesome to watch, I’ve never liked wood (or coal)-fired, Neapolitan-style pizza as much as I do true New York-style options. I’ve never been to Naples, but I grew up on Long Island and lived in Manhattan in my 20s, so the more authentic, the better.

Steve knows that using the best ingredients (never mention the words “Papa” and “John” in the same sentence to me) makes the best pizza and his New York crust is legit and his blended pizza sauce and mozzarella are the real deal, too.

So, I still prefer regular ol’ NY-style cheese pizza the best, but for the pics for this story, I wanted to show 900Âș Woodfired’s delicious toppings, so the photo above right is a large (16”) NY-style pizza that is half-pepperoni, half-”Mega Meat,” with ‘ronis, sausage, bacon and ham. To no one’s surprise, none of it was left over.

As for the woodfired pizza that gives the place its name, we decided to try a couple of pizzas other than our usual (and super-delicious) Neapolitan-style margherita pizza and went a little exotic.

Several in our office went crazy over the 12” medium-spicy Buffalo chicken pizza, but I was stunned at how much I loved the Ortolano pizza, which is a veggie lover’s dream — a sauceless pie with fresh mozzarella, sliced cherry tomatoes, marinated zucchini and eggplant, artichokes and fresh basil. The pieces of artichoke were huge and a little overpowering, but this is one delicious and unique pizza. And, for those who want or need gluten-free pizza, every pizza on 900Âș Woodfired’s extensive menu is available as a 10” gluten-free.

“Our newest growth area is catering,” Steve says. “Through the EZcatering Network and word of mouth, our catering has doubled over last year. And our online catering reviews have been awesome. We will soon be publishing a new catering menu, and eventually buying a vehicle dedicated for the catering business.”

Steve is one of those techie people who jumps all over the latest industry trends. In fact, 900Âș Woodfired was the first Wesley Chapel restaurant to use Ubereats.

“I helped Uber recruit more restaurants in Wesley Chapel, so they would deliver into more subdivisions,” Steve says, “and our delivery business just took off. We’re part of the industry shift to the convenience of dining at home vs. dining out.” ” He also offers online ordering for takeout.

For more information about 900Âș Woodfired Pizza (28152 Paseo Dr.), which is open every day for lunch & dinner, visit 900DegreesWoodfiredPizza.com or call (813) 527-6940.

Storage Wars

It Seems That Even With All Of The 2- & 3-Car Garages In New Tampa & Wesley Chapel, The Need For Storage Facilities Continues To Grow With The Community. How Many Is Too Many? 

Wesley Chapel is its own little boomtown.

New restaurants are popping up on every corner. There is shopping everywhere you turn. Major sports facilities are breaking ground. Hundreds of new hotel rooms are almost ready to be booked. An avalanche of houses and apartments is under construction.

Wesley Chapel is a sexy place for developers.

But, the seemingly most popular business in the area these days might be the least sexy of them all: Self-storage facilities.

Within one roughly 10-mile radius, five storage facilties have landed on the local map the last two years.

A three-story, 80,000-sq.-ft. CubeSmart (with 94,000 square feet of storage space in all) on S.R. 54 recently opened, with another three-story, 80,400-sq.-ft. CubeSmart facility under construction, on S.R. 56.

Morningstar Storage, another three-story unit boasting 100,000 sq. ft. of storage, is currently being built in Wiregrass Ranch, behind the new Fairfield Inn.

The Storage Center In Wesley Chapel — arguably the most straightforward name of any local business — was putting the finishing touches at the end of May on a four-floor, 76,500-sq.-ft. facility off S.R. 56 and Trout Creek Dr. (behind WaWa).

And, developers have already met with the county about yet another 110,000-sq.-ft. storage facility, to be located behind the Walgreens on S.R. 54 and Bruce B. Downs (BBD) Blvd.

Why the explosion? It’s simple.

“There’s tons of money to be made,’’ says Patrick Rairigh, managing partner of Rairigh Realty & Investments, LLC, “and they are a great business to own.”

The facilities are inexpensive to build, have low overhead costs, require few employees — some can be run by less than a handful of workers — and have great profit margins, Rairigh says.

When it comes to investments, self-storage has proven to be safe and reliable.

It is a $38-billion industry, according to SpareFoot, a company that covers the storage industry. While the vast majority of the facilities are mom-and-pop owned, it’s no wonder that many are backed by Real Estate Investment Trusts, also known as REITs.

Nearly 1- in-10 Americans pay an average of $91.14 per month to store their overflow in more than 50,000 self storage facilities across the U.S., offering more than 2.3 billion square feet of total rentable space. The average price in Florida is closer to $88 a month.

The five aforementioned new storage facilities in Wesley Chapel offer roughly a half-million square feet of previously unavailable storage space.

Those facilities, which offer a variety of unit sizes (a 5’ x 10’ unit, for example, is the most popular size in Florida, which would run you $100 a month at the recently opened Cube Smart on S.R. 54) generally operate at an 80-90 percent occupancy rate.

The industry even spawned a hit reality television series on the A&E Network, “Storage Wars,” which followed professional scavengers who would bid on storage lockers that had been abandoned or were no longer being paid for.

According to SpareFoot, the self-storage industry as we know it today got its start in the Midland-Odessa area of West Texas in 1964, when two local oilmen constructed a building for customers to house their belongings.

Russ Williams and stepson Bob Munn called it A-1 U-Store-It U-Lock-It U-Carry-the-Key, which today sounds like someone trying to get their business web hits with Search Engine Optimization (SEO), but back in the 1960s it was merely a ploy to get listed near the front of the Yellow Pages.
The two men built six more facilities around Odessa, and expanded to places like Austin and Houston. The bigger players in the “biz,” like Public Storage Inc., currently the largest self-storage company in the U.S., didn’t arrive until 1972.

Storage facilities may be money makers, but they aren’t exactly the kind of businesses that excite county planners or chambers of commerce.
North Tampa Chamber of Commerce CEO Hope Allen has been a happy promoter and champion of new businesses coming to Wesley Chapel and creating excitement in the community, but she is more muted about the recent proliferation of storage facilities.

“Demand is going to drive the market,” Allen says. “If that is what is driving the market, then so be it.”

While there is no doubting their money-making prowess for investors and developers, there are areas around the country that are now recoiling in the face of the self-storage industry’s impressive growth, as saturation becomes a major concern.

Last year, Collier County commissioners considered placing a year-long ban on some businesses, like storage facilities, along a 7-mile stretch of U.S. 41 to encourage, “more desirable land uses, such as restaurants, hotels and stores,” according to the Naples Daily News.

“We don’t have any rules like that,” says Ernie Monaco, acting planning and development director for Pasco County. “If there was no need for them, believe me, they wouldn’t be building them.”

Besides, there is currently nothing the county can do to stop developers from building them.

“At the end of the day, people are investors and want to make money,” Monaco says. “We don’t own the land.”

Monaco says the self-storage expansion is, however, yet another indicator of Wesley Chapel’s growth.
The more houses and apartments that are built, and as more businesses move here — Raymond James Financial, for example, is expected to add more than 700 jobs to the area — more people will be moving in.

And, with new homes getting smaller and smaller, they will need a place to store their things. Plus, many baby boomers are downsizing. Over-55 adult communities are in the works in Wesley Chapel, and older residents relocating to the area from the Midwest and Northeast will need to find replacements for their attics and basements.

Storage solutions aren’t just for families who have outgrown their homes or apartment-dwelling downsizers — or even people who are trapped in the consumerist cycle of ordering things they don’t need from Amazon and other easy-to-buy-from websites — but small businesses as well.

Allen and Monaco’s greater concerns center on the storage units taking up valuable space in prime areas they feel could be better used for commercial or industrial projects that create more jobs.

To meet demand, storage facilities have evolved from rows of garage-like units in discreet locations to accommodating and comfortable buildings offering free Wifi in more convenient and high-profile locations.

Monaco says more and more developers of self-storage facilities “want the visibility.”

The two CubeSmarts have roadside locations on the area’s busiest roads, and the Storage Center In Wesley Chapel, while more tucked out of sight, is directly behind a popular and heavily-trafficked Wawa.

However, these aren’t your Daddy’s self-storage places, either.

The recently opened CubeSmart on S.R. 54 looks like a large office building, and the Storage Center In Wesley Chapel could almost be mistaken for a small hotel.

When New Tampa was still in its development phase, like Wesley Chapel is today, it was almost impossible to get approval to build a self-storage facility.

“Years ago, Bruce B. Downs was the hardest spot you could find to put a storage unit,” Rairigh says. “They were ugly and no one wanted them.”

Rairigh Construction built the second self-storage unit ever located in New Tampa, and then sold it to Metro Self Storage in 2003. The first facility was built on Doña Michelle Dr. before also being sold to Metro Storage.

Another CubeSmart, the fourth-largest self-storage company in the U.S., is under construction in New Tampa behind Christian Brothers Automotive on BBD.

Rairigh thinks New Tampa and Wesley Chapel, when the self-storage units currently under construction or planned are all built, is approaching saturation. But, the interest in building more hasn’t waned.

He says that over the last three years, he’s had a steady stream of investors and developers knocking on his door looking for sites. Price, he says, is not an object for potential suitors.

“The model has changed,” he says. “You used to need a lot of land to build them, but now you have climate control buildings that are more vertical. They take up less space because they can be built on smaller parcels of land. And, the builders are putting some money into them. They have nice facades, they look like they belong.

“Honestly, some look better than some of the office buildings.”

Excel Music Helps New Tampa Students Hone Their Musical Skills

Since 2006, Excel Music in the Cory Lake Isles Professional Center on Cross Creek Blvd. has been teaching students of all ages to sing and play a wide variety of instruments with some of the area’s top teachers. As your kids getting out of school for the summer, it may be the perfect time to bring them to Excel Music to try new musical endeavors.

John and Sheri Thrasher are the husband-and-wife team who own the school.

“We’ve helped thousands of students of all ages reach their musical goals while enjoying the journey,” says John. “We like to say Excel is both the place you start and the place you stay.”

Excel Music has 20 teachers on staff and all are either university trained (many with Master of Music degrees) or they have at least 10 years of study and performing experience. The faculty teaches voice and nearly every traditional musical instrument, including piano, guitar, drums, violin and so many more.

“There’s a lot of excellent science out there that shows the benefit of a broad education that includes arts and music,” John says, adding that Excel provides a variety of opportunities for people of all ages to experience and connect with music.

Beyond Just Lessons
Excel Music offers the New Tampa Choir, a singing group for kids ages 5-12, and no experience is necessary to participate. It’s currently on hiatus for the summer, but will start back in September.

“It’s a learning experience, and it’s fun,” John says. “We want to give students a venue to sing songs they know, and some they don’t. In addition to traditional choir music, we do Broadway songs, Disney songs and more. We are always looking for more opportunities for this group to perform.”

Excel’s choir is for those who aren’t interested in solo performance, although the choir will offer opportunities for small group instruction.
John explains, “This is not a huge choir where no one even knows each other’s name.” He adds that the choir will provide a way for New Tampa kids to meet new people and get involved in the music school.

The school also will start up its Excel Rock Band again this fall, but students can apply to participate at any time.

“We’ve done a rock band a couple of times over the years, and its success depends upon the right mix of students,” John explains. “We make sure to group students by age, skill level and instrumentation.”

Excel Music offers a preschool music class for ages 18 months to four years, enjoyed by both kids and parents. The class lasts 45 minutes, once a week, for 10-12 weeks.

“It’s a great way to engage with both the parent and the child,” John explains. “The smiles on the faces of the parents are often as big as the ones on their children.”
John adds that the classes help parents learn ways to engage musically with their preschoolers at home. “This is a participatory class in which we teach parents how to bring music into their kids’ lives,” he says, “especially if they’re not musicians.”

The school’s students have the opportunity to take part in recitals twice a year, but John says these performances are always optional and low-pressure. “Recitals are part of what we do,” John says. “But, we aren’t a performance-driven studio.”

Adult Training, Too
While many of Excel Music’s students are kids, the opportunity to learn to sing or play an instrument is certainly not limited.
“A lot of adults come in for lessons, too,” says John. “We get retired people who say they’ve wanted to play their whole lives, and now they’re finally going to do it.” He says one of his favorite stories was about teaching an 86-year-old man how to play the trumpet.

Pete Laches is quite a bit younger than that, but he also is one of the school’s adult students. Pete says he has been taking guitar lessons at Excel since his daughters were in middle school. One is now in college and one just graduated from college.

“They started taking lessons right after we moved here, so they were in third or fourth grade,” he explains. “Rachel played the cello and piano, and Elizabeth played viola and guitar.”

He says that while his daughters no longer play their instruments, the investment he made in their lessons was well worth it.
“It’s a well-run place,” Pete says. “The instructors are good, and it seems to be a pretty stable staff. I like that they can teach every instrument, so your kid never feels stuck if they try something and hate it.”

Pete adds that, as an Arbor Greene resident, the location can’t be beat. It’s “right around the corner” — a huge convenience when his girls were taking lessons, and now for him. “I’m trapped in an office 40 hours a week, so playing guitar is an outlet for me,” Pete says. “It was a bucket list item and it’s a mental challenge, using a part of my brain that I usually don’t.”

About The Owners
John explains that he and Sheri originally opened Excel Music with the dream of providing the opportunity for young people to be trained for the kinds of careers and lives they once experienced themselves.

“We both had long careers in music, and were professional musicians who were able to make a living performing,” John says, adding that he was the drummer for country singer Mickey Gilley for many years, giving him the opportunity to perform on TV, at the White House and for people all over the world.

In the 1990s, John and Sheri had success together with a band of their own in Japan called Tz, where he says they sold tens of thousands of CDs. They also found themselves immersed in a culture that revered teachers, which led them to start thinking about passing on the knowledge and experience they had gained to the next generation.

“We met tremendous people, saw great places, and made a living,” John says. “We started thinking, ‘What if some of the kids who come through our school can experience what we’ve experienced?’”

They landed in New Tampa, where they had relatives, and have been building their school ever since. With nine years now under their belts, some of John and Sheri’s long-term students are now growing up and moving on.

“We’re seeing many students who have come through our school go on to college, and some are majoring in music,” John says. “This dream we had is starting to come true.”

John explains, however, that he and Sheri recognize that the vast majority of their students will not go on to have professional music careers.
“Our teachers are good enough for that type of student, but most of our students will go on to have another career such as a doctor or lawyer or something else,” he explains. “We hope that when they go to a concert or experience music, they will appreciate it on a different level, because they truly understand the challenge of playing music, and the dedication and skill of the performers presenting the music to them.”

For the past four years, Excel Music has been a business partner at Hunter’s Green, Clark, and Pride elementary schools. Students who attend those schools can enroll at Excel Music with no registration fee, which is a value of up to $45.

Excel Music is located at 10353 Cross Creek Blvd., Suite I. It is open Monday- Thursday, 2 p.m.-9 p.m., 2 p.m.-7 p.m. on Friday, and 10 a.m.-3 p.m. on Saturday. It is closed on Sunday. Call (813) 991-1177 for more info or to schedule lessons.

Need Home Financing? Check With The Experts At Marimark Mortgage

Mary Catchur of Marimark Mortgage takes the worry out of having to get a mortgage.

Getting a mortgage for a new home – or refinancing your current one — can seem daunting and overwhelming, especially if you’re dialing toll-free numbers at big banks and aren’t quite sure what you’re getting yourself into.

Fortunately, there’s an option where you have the same access to financial products, but can work with experts who are right here in New Tampa. At Marimark Mortgage, which has been located in the Tampa Palms Professional Center off Commerce Park Blvd. since it opened in 2006, the staff will help you through the process every step of the way.

“We all have the same products and very similar rates,” says Marimark Mortgage owner Mary Catchur. “What differentiates me and my business is our level of service and our commitment to educating the homebuyer.”

Mary is a Certified Public Accountant (CPA) who spent 13 years as an auditor for KPMG (Klynveld, Peat, Marwick & Goerdeler), one of the “Big Four” U.S. public accounting firms which was founded in The Netherlands. Then, she was the chief financial officer for an internet-based real estate company, in which she established a mortgage division.

Her current clients benefit from this broad financial background, as Mary applies her skills and experience to assist loan applicants, reviewing each client’s financial status and advising them about loans that make sense for their individual situations.

Mary says that many of her clients come to her after previously being disappointed with other mortgage companies. With special circumstances such as being self-employed, or retired and living off of assets, other companies may not know how to structure a loan.

“They don’t have the financial background to understand,” she says. “I understand financial issues, such as ways to give [retired clients] an income stream based on their assets, but someone who doesn’t have a financial background wouldn’t know how to navigate that process.”

Marimark offers a complete line of financing options, such as conventional loans, Federal Housing Administration (FHA) loans and loans through the Veterans Administration (VA) and U.S. Department of Agriculture (USDA).

Mary is a Pennsylvania native who grew up helping out at her family’s electrical business, but she has called Tampa home since 1979. She earned her Bachelor of Arts (B.A.) degrees in Accounting and French from the University of South Florida (USF) and currently maintains her mortgage broker’s license in Florida, Virginia and Pennsylvania.

“With today’s technology, you don’t need to be located in the same area to do business,” Mary explains, adding that she serves many clients outside of Florida, many of whom find her on the internet.

“It’s always best to shop around and remember that your bank is not your only choice for a mortgage.”

Unparalleled Customer Service

There are other reasons why Mary’s clients say she stands out among other companies in the business, and Mary encourages anyone interested in looking for financing for their home to Google “Marimark Mortgage.” She says you’ll get a good picture of what it’s like to work with Marimark from the company’s reviews.

One common theme is that her customer service is top notch.

Karla Folstad is a local Realtor with Easy Street Realty who regularly refers clients to Marimark. “Mary is one of my go-to lenders, she says. “She is an unbelievable service provider and has worked miracles for a couple of my clients when another lender has dropped the ball.”

For example, she says that recently, a large bank told her clients there was no way to close a deal in 25 days, but Karla referred them to Marimark, and Mary said she could get it done. “That bank said, ‘If someone told you they can get this deal closed sooner than us, they’re a liar,’” Karla recalls.

As it turned out, the loan was rushed and approved so quickly, Karla says her clients could have closed five days sooner than they needed to.

“She’s so professional and so on top of things, and I enjoy working with her a lot,” says Karla of Mary. “I know when I send clients to her they’re going to close.”

Sally Rosfeld moved to New Tampa last year and she says she was, “amazed at the amount of personal service. Usually, getting a mortgage is really stressful, but this is the easiest time we’ve ever had getting a mortgage. There was no stress. Mary paid attention to every deal and took all the pressure off of us.”

She adds, “It was like working with a friend. I would recommend her to anyone.”

“My approach is straightforward and educational,” Mary says. “When I got into the business, I saw a real need to educate people so they know why the product they’re getting is better for them.”

Mary says she shouldn’t be the one choosing a product for a client, but it’s important for her clients to be fully educated about their loan product. For example, maybe you’ve been offered a low rate, but do you know what fees you have to pay to get that rate?

“Maybe the most important thing to you is getting the lowest possible payment, or maybe it’s paying the least amount of money over the life of the loan, but we need to talk about your entire scenario and what your goals and needs are,” she explains.

Mary also is proud that Marimark offers a streamlined, efficient process, with great communication. She uses technology to her clients’ and her company’s advantage, such as, for example, automatic notifications every step of the process.

“It sounds so simple, but we communicate with people,” Mary says. “We communicate with all parties — of course the buyer and the title company, but also the seller’s Realtor and the buyer’s Realtor and the appraisal management company. When the processor moves on the file, like if she clicks that she ordered the appraisal, the notice goes to everybody.” 

Marimark Mortgage is located at 5327 Primrose Lake Cir. For more information, visit MarimarkMortgage.com, call (813) 910-8020, or see the ad on page 46.