Cheesecake Factory Plans Move Forward At Tampa Premium Outlets 

Although we found other graphics submitted later by The Cheesecake Factory, this earlier map, which we only found on the Pasco County Development & Growth Updates Facebook page, has the most accurate representation of where the restaurant will be located in the current parking lot at the Tampa Premium Outlets. 

Just before the start of the New Year (on Dec. 31), preliminary site plans were submitted to Pasco County for the hotly anticipated The Cheesecake Factory restaurant, which is expected to be located in the current parking lot at the busy Tampa Premium Outlets on S.R. 56 (see map). 

We were able to talk with a source familiar with the project (but who asked not to be identified for the story) to get the inside scoop about a few more details with this plan. 

Probably the most important piece of information we’re sure everyone is wondering about is “When is The Cheesecake Factory anticipated to finish construction and open its doors?” 

Our source said that while the restaurant has not yet received the permits to begin building (so this is still mostly subjective), the restaurant’s ownership/development group is shooting to open during the third quarter of this year, which would likely put it opening just before the holidays — although that seems somewhat ambitious considering it hasn’t even begun building yet. 

Even so, when we asked, “Can you really get it done that fast?,” the response was a very confident “Yes!” Our source also said that the company expecting about a three-week turnaround to get comments back from Pasco County, which means that some site work could begin as soon as this issue arrives in your mailbox, if things go according to plan. 

In addition, while what was shown in the submittal on Dec. 31 was a building of a little more than 7,500 sq. ft., our source said that the plan has since been updated to be closer to about a 7,700 sq.-ft. building, which indicates that the company is still actively working on perfecting the layout even before getting comments back from the county. In addition to the indoor space, the restaurant’s outdoor seating area is shown to be about 1,500 sq. ft. 

When asked about the parking situation, our source claimed that the net loss would only be about 20 spaces total for the mall — four of which are handicapped parking spaces that the source said would just be shifted over to the next parking aisle and not actually lost. 

But, our detailed review of the proposed construction plan indicates the net loss will be closer to 60 regular parking spaces, with the four handicapped spaces being shifted as explained. So, which parking space loss is correct — 20 spaces or 60? We’ll have to get back to you on that one. 

Meanwhile, the mall’s website states there are only about 40 handicapped-accessible parking spaces throughout the entire property, so any loss of handicapped parking would appear to be another problem. 

As for how The Cheesecake Factory will be situated in the current mall parking lot, the restaurant is still shown as being located near the “central” pedestrian front entrance of the mall, right off the northwest corner of that entrance’s roundabout, where the primary “Tampa Premium Outlets” sign is located. The main entrance of the restaurant and the outside seating area are both shown as facing that roundabout. 

Since the restaurant was first announced, many people have wondered about how a mega restaurant like this could be getting built at this already-packed location. 

According to public information on Pasco’ County’s permitting website, this restaurant development still falls within the mall’s total entitlements (the total amount of commercial space that is allowed to be built) that were approved by the county’s Board of County Commissioners in the latest rezoning for the Cypress Creek Town Center Master Planned Unit Development (MPUD) in which the Outlet Mall is located). Those entitlements were approved back in February of 2019. 

New Kenton Rd. Development Plan Means More ‘Connected City’ Growth 

The current intersection of Kenton Rd. and Elam Rd. in northern Wesley Chapel. 

In our front page article from our Nov. 26, 2024, issue entitled, “Will Historic Flooding from Milton Impact Pasco’s Future Land Use Decisions?,” we talked about a potential mixed use development off the north end of Kenton Rd., just on the north end of Wesley Chapel, part of what is planned as Pasco County’s “Connected City.” 

Two maps showing the proposed 10-acre commercial project (above) project site and future Kenton Rd. improvements (below).

Kenton Rd. will end up being an important travel corridor of this ‘new city’ and many of the properties along it have been gearing up for major redevelopment. 

The latest one, at the very opposite south end of Kenton Rd. and Elam Rd., on the northwest corner of the intersection, is a currently overgrown rural site of just under 10 acres, with an old, unkempt and boarded-up house, a blown-down fence, a barn, a dirt road and an unfinished concrete block building that is rumored by locals to possibly have a few old cars in it. 

On Dec. 19, a rezoning request was filed for this property to take it from an agricultural designation to become a commercial Master Planned Unit Development (or MPUD) and, according to Pasco’s website, “to allow for the development of a maximum of 10,000 sq. ft. of Commercial/Retail/Office Space, 90,000 sq. ft. of Self-Storage facility and 120 hotel rooms.” 

While that request may seem out of character for this currently rural area, the request may be exactly what Pasco County officials have in mind for the location, given what else is coming along Kenton Rd. and the near-future road widening plans currently under county review that extend a mile north, but would eventually go another half mile up to Tyndall Rd. (right map), changing the dirt Kenton Rd. into something much more suburban in nature. 

A plan first submitted in 2022 showed Kenton Rd. becoming a two-lane divided roadway with a median, and Elam Rd. to be widened to accommodate a left turn lane onto Kenton Rd. This widening is planned to serve traffic for a roughly 100-acre development on the east side of Kenton Rd. just north of Elam Rd. That plan made it through to Dec. 2023, with a Notice of Intent (NOI) issued from the county. 

Phase 2 of the Kenton Rd. widening was submitted later, and would serve a 150-acre mixed-use project on the northwest end of Kenton Rd. Plans for this road work were submitted as recently as Nov. 2024 and are actively moving forward. 

The developers of this new 10-acre commercial project (labeled “PROJECT SITE” on left map) plan to time their project to take advantage of all this widening, because their “Substandard Road Application” references the road work being done by the other developments. 

Since this is a rezoning request, it will still require public hearings with both the Pasco Planning Commission and later with the Pasco Board of County Commissioners for approval, with those dates still to be determined. 

Ellie Mental Health Provides Compassionate Care For Children, Adults & Couples 

(L.-r.) Ellie Mental Health of Wesley Chapel clinical director Dina Hargrave and therapists Engy Eskander & Chailee Snyder (photo below).

The New Year, usually celebrated as a time of hopefulness following the joy of the holiday season, also can be especially challenging for those coping with the loss of loved ones, financial hardships and other personal struggles. The clinicians at Ellie Mental Health, located on S.R. 54 in Wesley Chapel, recognize these unique emotional difficulties and provide accessible outpatient services to support individuals in emotional need during these times and beyond. The clinic encourages both therapists and clients to be their true selves throughout the therapeutic journey. 

“At Ellie Mental Health, the focus is on providing a comfortable, judgment-free environment where clients can be authentic and receive the care they need and deserve,” says clinical director Dina Hargrave. “We want both the clients and the therapists to feel they are in a safe space.” 

Ellie Mental Health is a franchise with more than 200 locations nationwide and 20 in Florida, including New Port Richey and Wesley Chapel. The Mendota Heights, MN-based company opened its first franchise in 2022. 

Dina is a Licensed Mental Health Counselor (LMHC) in both Florida and Utah who has worked with children with significant behavioral concerns and their families for more than 10 years. She brings that experience to her role as the director and supervisor of the Wesley Chapel location of Ellie Mental Health. 

Originally from Georgia, Dina earned a Bachelor of Business Administration (B.B.A.) degree and a Master’s degree in Psychology from the University of Georgia in Athens. Her education continued at Utah State University, where she received advanced training as an Educational Specialist in Psychology (EdS). 

Having previously lived in Tampa, Dina feels a connection to the region and is passionate about making a difference here. 

“This opportunity was unique,” she explains. “I enjoy managing people and helping them grow to their full potential. It’s rewarding to see both the clinicians and clients thrive, so when this position became available, I quickly said ‘Yes.’” 

Ellie Mental Health offers a wide range of therapeutic counseling services to meet diverse mental health needs provided by two Registered Mental Health Counselor Interns (RMHCIs). An RMHCI is an individual who has completed requirements for becoming a Licensed Mental Health Counselor (LMHC) but still needs to have supervised experience to meet the requirements for state licensure. 

Those requirements include a Master’s degree or higher in mental health counseling, a minimum of 1,000 hours of supervised fieldwork and a minimum of 1,500 hours of face-to-face psychotherapy work under the supervision of a qualified LMHC with a minimum of 1,000 hours of that being direct supervision. 

RMHCIs must pass the National Clinical Mental Health Counseling Examination (NCMHCE) and participate in continuing education. After fulfilling the internship requirements and passing the NCMHCE, an application for licensure as an LMHC in Florida can be submitted. 

At the Wesley Chapel office of Ellie Mental Health, RMHCI Rebekah “Chailee” Snyder received her Bachelor of Arts (B.A.) degree in Psychology from the University of South Florida in Tampa and her Master of Arts (M.A.) degree in Clinical Mental Health Counseling with a Trauma Certificate from Antioch University. Chailee works with children as young as age two. She also works with adults. 

Fellow RMHCI Engy Eskander received her Bachelor’s degree in Psychology from USF Tampa and her M.A. degree in Clinical Mental Health Counseling from Liberty University in Lynchburg, VA. Engy focuses on clients ages 15 and older and she provides couples counseling, including services in Arabic. 

The Wesley Chapel office offers play therapy for children as young as age two, plus therapy for adolescents, adults, couples and families, including Parent-Child Interaction Therapy (PCIT). The clinicians also work with people with autism and those suffering with post-traumatic stress disorder, or PTSD. 

Also offered are Psychoeducation and Psychological Testing for kids, gender-affirming care, as well as faith-based counseling, which is available upon request. Dina says she currently is working on hiring more therapists so the available services can be expanded. 

“We don’t offer a one-size-fits-all approach,” Dina emphasizes. “If a therapist isn’t the right fit for a particular client or lacks the necessary specialty, we can easily connect them with someone else, which ensures personalized care.” 

She adds, “Wesley Chapel was a natural choice for the clinic’s location. The area’s rapid growth and the rising demand for mental health services made it an ideal spot. And so far, we’ve received positive feedback from the community. People are glad we are here because there aren’t many options like us in this area.” 

Dina also has been communicating with the Pasco County School District and says she looks forward to working with the District’s schools in the near future. She says she hopes to be able to offer services not only to the school children but their families as well. 

She also says that having flexible hours available for clients and therapists is a feature that makes this Ellie Mental Health office stand out. If the clinician is willing to work during the hours requested by the patient, Dina says those hours will be approved. Once the sessions start, if the clinician is not sure where the problem lies, a psychological test can be used to help provide clarity in diagnosing and treating complex issues. 

The team also ensures a secure and confidential environment for clients. “All communication is HIPAA-protected,” Dina explains, “and even during training, we don’t use real names to maintain confidentiality.” 

Even though Ellie Mental Health Wesley Chapel only opened in September, the clinic has already seen several success stories. Dina says one client made significant progress in just three sessions, while another, after six sessions, left with renewed hope despite having to relocate. 

“These are the moments that remind us why we do this work,” Dina says. 

Ellie Mental Health accepts most insurance plans, including Medicare, and Dina says, “We are working to finalize our Medicaid contract to better serve children and people with disabilities.” 

Recognizing the importance of accessibility, Dina says the clinic also offers online therapy services. This allows clients to receive care from the comfort of their homes, breaking down barriers such as transportation issues or time constraints. 

But, Ellie Mental Health is more than just a clinic — it’s a place of understanding and acceptance. With its commitment to authenticity, diversity and personalized care, Ellie Mental Health is not just helping individuals but transforming the way the community views mental health. 

Ellie Mental Health (30792 S.R. 54) is open Mon.-Fri., 8 a.m.-6 p.m., with other hours available upon request. For more info or to schedule an appointment, visit EllieMentalHealth.com/locations/wesley-chapel-fl or call (813) 701-5250.

Planning Commission Votes For A ‘Connected City’ Moratorium! 

Will The County Commission Follow Suit? Commissioner Weightman Says He’s Been Asking For Connected City Details Since Nov. 2023 

 I watched the Jan. 9 Pasco County Planning Commission meeting online and was surprised to find the Planning Commission Board agreeing with residents like Michael Pultorak and David Terino, who came to the meeting to oppose a rezoning request for the Tall Timbers Master Planned Unit Development (MPUD), the last 38-acre piece of the so-called “Connected City” (see map). 

My surprise came when Planning Commission Board member Jon Moody, P.E., agreed with the residents’ claim that the Connected City has not lived up to what was expected when the state first approved the Connected City in 2015, as a partnership between Pasco County and Metro Development Group, which is developing both Epperson in Wesley Chapel and Mirada in San Antonio, both of which are located within the boundaries of the Connected City (see map). 

“The residents were promised that the Connected City would not be the same as every other suburban subdivision in the county,” Moody said, noting that it was supposed to have cultural and recreational facilities, which were supposed to be more than just another playground at another apartment complex that, as Pultorak pointed out, would not be used by anyone except the residents of each apartment complex. To that end, the Planning Commission ultimately voted 4-3 for the moratorium at the Jan. 9 meeting. 

Of course, the Planning Commission is only an advisory board that makes recommendations to the Pasco County Board of County Commissioners (BOC), which has the final say over all rezonings and plan amendments for the county. 

District 2 Pasco County Commissioner Seth Weightman says that rather than a moratorium, what he would like to see — which he says he first started asking for back in Nov. 2023 — “is for the county staff to provide us (the BOC) with an overlay of what the Connected City was supposed to be when it was approved, with all of the changes to the plan that have now been approved. I wasn’t on the BOC when this was approved and I think it would be helpful for all of us — my fellow commissioners, residents and staff — to see where that project stands today.” 

Weightman also says that a moratorium should only be considered as “a last resort” and that he is “disappointed” that the county staff still has not provided the commissioners with the overlay he requested, “more than a year ago. I’m a visual person. I need to see the differences between what the project was supposed to look like and what it looks like today.” 

Speaking of visual learning, as we reported back in November, Pultorak has been a regular at Planning Commission and BOC meetings and he always brings a variety of photos, charts and other graphics with him when it’s his turn to speak at those meetings. He also has organized the Pasco Connected City Residents Group on Facebook, which today has more than 1,100 members. 

“This community deserves the parks, open spaces and thoughtful planning they were promised,” Pultorak said on Jan. 9. 

The Connected City moratorium recommendation is expected to be heard as an agenda item at a future BOC meeting, but at our press time, we hadn’t heard of such an agenda item being set. Comm. Weightman told me that he doesn’t believe that a Connected City moratorium agenda item will be set before February or even later. 

As mentioned above, the Planning Commission’s Connected City moratorium discussion came out of the agenda item about the Tall Timbers MPUD, which is a 38-acre parcel that sits in the so-called “Community Hub” Special Planning Area (or SPA) Zone, one of five such zones in the Connected City. (Note-The others are the Business Core, the North Innovation Zone, the South Innovation Zone and the Urban Core; see graphic, right). 

As shown in the graphic above, the rezoning request for the Tall Timbers MPUD would allow the parcel, which currently is zoned as “AC Agricultural District” to a “CC-MPUD” (Connected City Master Planned Unit Development District) within the Community Hub Zone. If approved by the BOC, the rezoning would allow for 380 multi-family dwelling units (apartments) and 180,000 sq. ft. of non-residential uses. 

Following the presentation by the county staff and attorney Shelly Johnson representing the developer, Xtreme Team 41, LLC, Moody and chief assistant county attorney David Goldstein both questioned how every MPUD approved for the Connected City bypassed all of the parks and cultural requirements outlined in the Connected City development plan. 

In fact, the Community Hub Zone, of which the Tall Timbers MPUD is part, is supposed to have a “Large District Park,” but Goldstein noted that although the District Park and the funding for it have already been moved to the planned “Superpark” in the Villages of Pasadena Hills, which is located to the east of the Connected City, there is still a requirement for a large district park in the Connected City itself, and he asked Nectarios Pittos, the county’s director of planning services, to look into why that district park requirement was still included in the Connected City documents. 

Meanwhile, Pultorak raised multiple questions about the neighborhood parks, which are required to be in each of the Connected City’s SPA zones. 

“Every Connected City rezoning project so far has turned into another subdivision with a playset for the people that live in it and no amenities,” Pultorak said. “The two fancy swimming pools (meaning the Metro Lagoons in Epperson and Mirada) have turned into pay-to-play operations where the developer is making the money from them. They are not amenities. We (local residents) can’t use them. There is not a single park, not a single recreation area, not a single amenity that’s in the Connected City that’s accessible to the Community Hub.” 

Pultorak also noted, “We have concluded that the county never etched out, in the Connected City, in the Community Hub, a location for the parks and recreation area. A neighborhood swing set at a townhouse community is not ‘parks.’ That is for individuals in those townhouses.” 

The main reason the Community Hub was supposed to have the large district park, Pultorak said, is because it is where King Lake, a 213-acre lake, is located (it’s the large area in blue inside the orange area on the map above). 

“But, what happens when we take slices of grass around retention ponds & call them parks?,” Pultorak asked. “What happens is the CDD has to, for liability reasons, put signs up that say ‘No Fishing’ and ‘No Swimming,’ so you don’t get eaten by alligators. The problem is when the boys try to get out in these neighborhoods and try to go put a line in the water and catch a bass, or do something away from technology, the HOA will go out there and say, ‘This is private property, you can’t fish here.’ You’ve gotta have some space in the community for the kids.” 

Among Pultorak’s biggest concerns about the Tall Timbers rezoning request is, “this site plan itself. The access and egress to this is going to be based on the Aprile and Kenton MPUDs, with Kenton Rd. coming in from the south, and you have a two-lane dirt road from McKendree Rd., so everybody traveling west to the interstate, all of the service vehicles coming in or out to the distribution center or the ‘Eatertainment’ district will be traveling on a two-lane dirt road. And, everybody traveling to the east to come through San Antonio to Dade City will be traveling a two-lane dirt road. This road can not handle it, even though Kenton Rd. will be the access and egress to this project.” 

He also talked about natural resources and conservation, two more cornerstones of the original Connected City development plan. 

“Natural resources serve as a significant asset to a community,” he said. “Wetlands serve as a natural flood control resource and house a diverse ecosystem for animal and plant life. When I left on Monday morning to meet with staff, I drove past this property and there was a bald eagle in a tree. That told me we’re fighting the right fight. This site plan does not have any wetlands listed in it — no wetlands that are protected.” 

Pultorak also mentioned flooding concerns, especially considering that most of the parcel remained flooded a month or more after Hurricane Milton came through in October. 

“The bottom line is that the Community Hub is not designed for apartments. It is not designed for vertical integration (apartments that are situated above ground-floor retail businesses, as in Downtown Avalon Park). The Community Hub is the center point of the entire Connected City. It’s supposed to have parks, recreation and a place where people want to live.” 

Moody said, “What I see is a special planning area (referring to Connected City) that got done on a piece-by-piece basis, rather than as a regional planning exercise, and in the overall scheme of things, I think the mark was missed.” 

Despite that, and all of the evidence Pultorak presented, Moody said, “Even with all that being said, I don’t think you can punish the [current] applicant for the sins of the past…So, I don’t think that denying this project is going to solve the overall, large-scale problems of Connected City. And I don’t know how you fix those.” 

He then moved to approve the Tall Timbers rezoning, which passed 4-3, with Planning Commission members John Girardi, Matthew Muniz and chairman Charles Grey voting “Nay.” 

Moody them moved to recommend to the BOC to impose a moratorium on all development in Connected City for one year, “while we figure out how to implement land development regulations that better achieve the goals of the Connected City.” 

When asked by Goldstein if he was only talking about a moratorium on rezonings, Moody said, “No. I want to change the land development code, so that would be a moratorium on land development, including all site plan approvals, building permits, everything.” That motion passed 6-1, with only Girardi voting nay. 

“I think the public has legitimate concerns regarding this whole issue of cultural facilities, district parks and whether there are trails,” Moody said. “I just know it needs to be fixed.” 

Goldstein said, “I don’t know how to best convey that to the BOC because I’m not sure it’s best to tie it to this particular application. It should be presented as a regular discussion item for the Board.” 

To be continued.

ATTENTION WESLEY CHAPEL NEIGHBORHOOD NEWS READERS IN ZIP CODE 33545!

The January 21 edition of Wesley Chapel Neighborhood News began hitting mailboxes in zip codes 33543 & 33544 on Saturday and everyone in those two Wesley Chapel zip codes will receive their Jan. 21 edition by tomorrow (Tuesday, Jan. 21).

If you live in zip code 33545, however, that portion of our bulk mailing will not hit mailboxes until this coming weekend (Jan 24 or 25). Because of all the growth in the northeastern part of Wesley Chapel, the Post Office suddenly changed many of the carrier routes in zip code 33545 —  including adding five brand new postal carrier routes in that zip code — and all of this happened as of Jan. 1. 

Unbeknownst to us, these new carrier routes were created by the Post Office by taking away portions of several existing routes that we’ve been mailing to in zip code 33545  — and these new routes do not even show up yet on the Post Office’s Every Door Direct Mail (EDDM) system. All I knew was that after a year of unprecedented growth of new homes in Wesley Chapel (more than 5,000 new addresses since Jan. 1, 2024, and one month with more than 1,000 new addresses!), our original direct mail count for the Jan. 21 edition somehow actually went down by more than 3,000 pieces — so I knew something was wrong.

In order for those of you who live in zip code 33545 who have been reading our issues every four weeks to still receive the Jan. 21 edition, I had to do a second printing and mailing to add all five of these new carrier routes and not mail any copies to zip code 33545 until we had the total count correct for this issue.

I apologize for any inconvenience, but this was the only way for me to ensure that everyone in zip code 33545 who is supposed to receive the Wesley Chapel Neighborhood News receives their Jan. 21 edition.

Gary Nager 

Publisher & Editor