The ExerScience Center Approach Is Whole-Body Wellness

Dr. Lauren Leiva has used her own past physical adversities to forge a plan for clients dealing with a myriad of injury reghab and chronic pain issues at The ExerScience Center in Lutz. That plan often includes the Neubie machine from NeuFit, which uses electrical stimulation to help re-educate your neuromuscular systems.(Photo: Charmaine George)

Lauren Leiva is not just an experienced personal trainer, passionate yogi and certified nutrition expert, she also is a Doctor of Physical Therapy (DPT). That means she has the knowledge, expertise and advanced degree to help ensure her patients become healthier, stronger and pain-free.

At her ExerScience Center in Lutz, Dr. Leiva offers physical therapy, personal training, nutrition, group fitness and yoga, all with the goal of helping people to feel their best.

Dr. Leiva earned her DPT degree from Nova Southeastern University in Tampa. Prior to that, she earned Bachelor of Science degrees in both Biomedical Science and Biomedical Physics from the University of South Florida, also in Tampa. In addition to her degrees, she is certified by the National Academy of Sports Medicine as a Certified Personal Trainer and a Fitness Nutrition Specialist, among other certifications. 

Dr. Lauren Leiva

She also is a registered Yoga Teacher (or RYT), a designation given by the Yoga Alliance U.S to an individual who has completed the 200-hour Yoga Teacher Training Certification. (Lauren’s was earned through YogaFit Training Systems, which is recognized by the Yoga Alliance U.S.)

While Dr. Leiva originally launched The ExerScience Center in 2015, she opened the doors of her first brick-and-mortar location on S.R. 54 in Lutz (less than two miles from the Tampa Premium Outlets) just this past November. Previously, Dr. Leiva traveled to her patients and to community centers, where she taught group fitness and yoga classes.

She says that the road to her doctorate degree was winding, with a detour when she had to leave school to care for her mom, who had lung cancer and suffered a stroke. Then, she suffered her own medical crisis.

A lifelong survivor of Crohn’s disease, Dr. Leiva’s second pregnancy put her in the hospital, where she stayed for nine months. She says at that time, yoga saved her life.

 “Yoga is not a class, it’s a way of life,” she says. “Posture and pose movements are only one part of yoga. It’s a mind-over-matter philosophy.”

With both her own and her unborn baby’s lives in danger, and even when Dr. Leiva was intubated and then later had to use a colostomy bag, she says she had a strong belief she was going to be okay.

“It was yoga, and the ability to have that mind-over-matter spirit when surgeons and everyone else told me I can’t and I won’t,” she says. “I always believed that I could, and I did. I feel I can triumph over anything.”

She shares that spirit with her patients, who appreciate her energy and optimism.

But, Can She Help You?

Dr. Leiva says she treats and trains “everyone,” from people who are paralyzed or have a spinal cord injury, all the way to elite athletes, including Olympians. She currently is working with Raj Dhesi, known as Jinder Mahal or “The Maharaja,” a former WWE wrestling champion.

“I grew up as an athlete — a figure skater, and I played volleyball,” Dr. Leiva says. “But, having been completely disabled myself at times gives me the compassion to treat others. I have a connection with patients who are not able to walk, talk or find their breath.”

She says that helps her to successfully treat people who haven’t been able to find solutions elsewhere, from eliminating chronic or injury-caused pain to avoiding surgery.

 Dr. Leiva (with her new purple hair) provides a variety of exercises and yoga to help clients recovering from injuries or surgery regain their strength and full range of motion.

In part, she says, that’s because of her well-rounded education and doctorate in physical therapy, but also her background in both personal training and yoga.

“Prior to (physical therapy) school, with everything I’d studied, I had a lot of knowledge,” she says. “I thought being a DPT would make me stand out as a personal trainer.”

She says her goal was to open a gym and have her business focus on personal training and yoga, and that she never considered being a DPT in a hospital or other traditional setting. She also had a drive to finish what she had started after facing so much personal adversity.

But, what Dr. Leiva also found was that she fell in love with physical therapy, too. Now, she says most of her business is physical therapy.

She says her specialty is neuromuscular re-education, such as treating a spinal cord injury or an athlete’s torn tendon, or helping people recover from surgery.

“We make the body its most functional form possible, whether you’re paralyzed, or an elite athlete, or anywhere in between,” she says. “Anybody can become their best self by training their nervous system. We can strengthen everyone’s muscles, whether they have pain or not.”

The ExerScience Center offers memberships, where patients spend an hour each week at the center, working on different modalities. This may include biohacking — which she describes as tapping into your own biology to manipulate certain variables for optimal results — or electrical stimulation, vibration therapy, infrared sauna, halotherapy (aka salt therapy), or other types of treatment.

The center offers the latest technology in PT, including a machine called the Neubie by NeuFit, a patented electrical stimulation device to help re-educate your neuromuscular system.

Perhaps most important of all, she says, is that she treats everyone with empathy, respect and honesty. “We respect the body and the mind,” she says. “‘No pain, no gain’ does not apply in my center.”

To help patients who can’t afford regular memberships, Dr. Leiva also hosts community clinics once a month with opportunities for low-cost physical therapy evaluations and second opinions. 

In February, Dr. Leiva says she will become certified in dry needling (similar to acupuncture, but used by physical therapists). “I’m an innovative therapist,” she says, “and I think it’s important to always be learning all of the newest and best therapeutic methods. So, I am always studying, always learning.”

Melenda Watzke has been a patient of The ExerScience Center for several months. 

“I’m a dancer, and I hurt my back,” Melenda says. “I live about 45 minutes away, but that first time I met with Dr. Leiva, I knew the drive was worth it.”

Melenda says she’s seen a lot of change in her body, and not only has she been healed from her pain, but Dr. Leiva has treated other problems that Melenda didn’t know she had.

“She’s very intuitive and she listens,” says Melenda. “She looks at you holistically and listens to everything you say.”

In fact, Melenda says she had no idea that she didn’t know how to breathe properly. “No one pulls you aside and says, “This is how you breathe,’” Melenda explains. “But, she doesn’t assume you know anything. She watches, and then she starts correcting.”

Melenda says the instruction has helped her to dramatically reduce stress. 

“She is truly a healer in my eyes,” says Melenda. “After my back pain went away, I just kept going and everything is starting to change on me physically. I didn’t know how weak I was in certain places because I’m so strong in other places. I can’t wait to see what we’re going to work on next.”

Gazelle Stevens is another happy patient of Dr. Leiva’s. She has been going to The ExerScience Center for about two months.

“I’ve had a great experience,” she says, as Dr. Leiva has treated her for pain stemming from several herniated disks in her back and neck, and a labral tear in her hip.

“I’m a fitness instructor, so it’s very taxing on my body when I have these issues and I can’t teach,” Gazelle says. “I had tried a bunch of other methods and nothing was helping. But, I felt a huge difference (with Dr. Leiva) within the first two weeks.”

Gazelle says she’s done physical therapy at other offices, but it’s been totally different, and that she gets much more individual attention at The ExerScience Center.

“Dr. Lauren is very knowledgeable, and also very understanding, from that patient perspective,” explains Gazelle. “She understands what it means to be in pain and not get answers. I try to be more holistic, with a wellness approach, not, ‘give me a shot’ or ‘give me surgery.’ A lot of people are in that mindset, and she’s really good for that.”

Because of the Covid-19 pandemic, The ExerScience Center has paused all in-person group fitness classes and switched the focus to online classes. The staff follows all cleaning and precautionary procedures set in place by the U.S. Centers for Disease Control (CDC) & Prevention, as well as state and county guidelines. The center does not currently accept walk-ins, and anyone with an appointment is screened, including a temperature check, before they come in.

The ExerScience Center staff includes not only Dr. Leiva, but also office manager Elizabeth Sanchez, and receptionists Marilu Sanchez (not related to Elizabeth) and Jennifer Barrett.

Dr. Lauren Leiva is married to Jonathan, who owns Leiva’s Jewelry in New Tampa. Their two sons are Elijah, who is 13, and Alexander Joseph, who is four.

The ExerScience Center is located at 24706 S.R. 54, in Lutz, less than two miles west of the Tampa Premium Outlets. For more information, call (813) 803-7070, see the ad on pg. 23, or visit TheExerScienceCenter.com.

Samantha Taylor Fitness Continues To Help Women Look & Feel Their Best

Samantha Taylor (left) has helped thousands of women like 80-year-old Lynn Smith get into the best shape of their lives.

When the Covid-19 pandemic forced gyms to close in March, it took Samantha Taylor Fitness just 48 hours to completely pivot its method of delivery so that clients of the private training studios could continue their workouts virtually.

“We were doing 13 virtual workouts a week within two days,” says Samantha, the CEO who began her career in the fitness industry 28 years ago and launched her own business more than 20 years ago. Today, there are four Bay-area Samantha Taylor Fitness studios, including Wesley Chapel, Land O’Lakes, Carrollwood and Palm Harbor.

But now, the fitness studios have reopened and clients are given many options to work out safely, whether it’s in person or online. “During this difficult time, one thing you don’t want to do is put your health and fitness on the back burner,” says Samantha. “That’s not going to help you reduce your risk.”

She says that the CDC website lists obesity as one of the highest risk factors for not only contracting Covid-19, but also for having increased complications.

“Everyone’s body responds differently, but you have a better chance of it not affecting you as much if you’re healthier and have balanced blood sugar,” Samantha explains. “Statistically, if you’re healthy, even if you do get Covid-19, you’re more likely to get over it easier.”

Samantha says she understands that some people still may be fearful of going to a gym in person and if so, Samantha Taylor Fitness continues to offer virtual options, including recorded workouts that can be followed at home or virtual workouts with a private trainer via Zoom.

But, she’s quick to point out that a recent study of 2,873 gyms by the IHRSA (International Health, Racquet & Sportsclub Association) analyzed millions of gym check-ins to determine that only 0.002% of the active gym members studied had contracted Covid-19.

“Some people might think gyms are a place Covid-19 is spreading, but it’s not,” says Samantha, likely in part because people coming to the gym are not as high-risk (because high-risk people are choosing to stay home) and have stronger immune systems as a result of being generally healthy.

She encourages anyone concerned about coronavirus transmission to visit her website at SamanthaTaylorFitness.com to see a comprehensive list of how the studios are responding to Covid-19, including protocols such as limited class size, social distancing within classes, and sanitizing equipment between each class.

“Samantha Taylor Fitness centers are private studios,” she explains, “not overcrowded gyms. We have plenty of space to spread out in all four of our studios.”

The Wesley Chapel location has its own standalone building off of S.R. 56, near I-75, in the Cypress Ridge Professional Center. Samantha moved the studio there in 2018 from its former location on Bruce B. Downs Blvd. The new studio is bigger, with a larger personal training room, specialty rubber floors, and a private, first-floor entrance.

For Women Only!

All of the Samantha Taylor Fitness studios offer a women-only environment where clients can choose personal training in the form of 1-on-1 private training, group training, semi-private personal training or “fitness boot camp” classes. All workouts last just 30 minutes.

A recent “Cooking with Emi” segment had Samantha Taylor Fitness private chef Emi Covone teaching members of Samantha’s online community how to make cauliflower waffles, or “chafes.”

Before choosing  between the programs at Samantha Taylor Fitness, a potential client is invited to participate in a body transformation analysis, where you meet with a membership specialist in person, on the phone or via Zoom, to go over the many options available at the fitness studio. But, it’s not just about working out.

“The only way to make lifelong, lasting changes is to learn how to eat,” explains Samantha. “It’s not about being on a diet or starving yourself, but figuring out how to eat in a way that you really enjoy that is simple and maintainable (for you).”

She says people can diet temporarily, but if they don’t learn to eat in a way that’s realistic and sustainable for them, they won’t stick to it.

She adds that the pandemic has led to many people complaining about weight gain, and it hasn’t slowed.

“The ‘Quarantine 15’ has now turned in to the ‘Quarantine 20 or 25,’” says Samantha. “If you don’t start making changes in the new year, that could possibly continue to increase, and you’ve increased your risk factors for Covid-19 even more.”

To help with teaching you how to eat, Samantha Taylor Fitness offers online cooking classes with in-house chef Emi Covone every week on its private, members-only webpage. Every week, a new, healthy recipe that has been approved by Samantha Taylor Fitness’ licensed dietitian Shannon Barker is shared with members.

In the new year, cooking classes will continue, along with other events and programs, and even free webinars. 

To see what new programs are coming up, visit SamanthaTaylorFitness.com.

A Supportive Community

At Samantha Taylor Fitness, women also find a supportive community, which Samantha says makes it fun and helps women stay on track. And, while her 2020 six-week weight-loss challenge and awards banquets highlighting the studios’ success stories were virtual, Samantha says to check the website for updates for 2021.

Lynn Smith is still pumping iron at age 80.

At 80 years old, Lynn Smith is a Realtor who doesn’t yet have an eye towards retirement. She has been working out with Samantha for nearly a dozen years. When she first started, she had never exercised in her entire life. “I want to live to be 100,” Lynn says, “so I figured I’d better do something about my health.”

Lynn adds that those early days were extremely hard. “I had no muscle strength,” she says. And, while she wasn’t obese and didn’t have a lot of weight she needed to lose, she says she lost about 10-12 pounds and kept the weight off. “Samantha taught me the importance of muscle strength.”

She says now it’s easy, and even fun. 

“I go three times a week, and the trainers challenge us every day,” Lynn says. “I look forward to it. The sessions are nonstop for 30 minutes, which is doable for just about anybody.”

Lynn likes that she works out in a very small group and that it’s for women only. “The trainers are very experienced and compassionate,” she says. “They want everyone to be successful.”

When she faced personal tragedy when her husband of 48 years suddenly passed away in August, Lynn says, “It was a big loss in my life. I’m so grateful that I have Samantha Taylor Fitness and that family to count on. I never really stopped going from the time my husband passed away. Everyone was very encouraging. Of course, you can’t wrap your arms around somebody like you could in the past but they’re there for me.” 

Lynn adds, “I’m very proud to be where I am at my age. It’s never too late to start. I encourage anyone reading this to get started at whatever age they are.”

The Wesley Chapel Samantha Taylor Fitness Studio is located is at 26908 Ridgebrook Dr. For more information, visit SamanthaTaylorFitness.com, call (813) 377-3739, or see the ad on page 25.

Touch Nail Spa Opens New Location In New Tampa

Touch Nail Spa co-owner Timmy Pham invites New Tampa to check out the second location of Touch Nail Spa, which opened earlier this month in the Village at Hunter’s Lake plaza on Bruce B. Downs Blvd., (next to Sprouts), where all of the nail and pedicure techs wear masks and gloves and all customers have to wear masks and wash their hands to enter the spa.

Long before Covid-19 changed how everyone does business, Touch Nail Spa in Wesley Chapel, which is owned by the husband-and-wife team of Timmy Pham and Tiffany Ha, specialized in cleanliness, excellent customer service and relaxing spaciousness. What started as a 3,200-sq.-ft. nail and beauty salon in 2017 expanded to nearly 5,000 square feet as the largest nail salon in Wesley Chapel.

Now, Timmy and Tiffany have their sights set on doing the same in New Tampa, where a second Touch Nail Spa officially opened Dec. 12 in The Village at Hunter’s Lake, in between The Coder School and Sprouts Farmer’s Market off Bruce B. Downs Blvd.

To celebrate, Timmy and Tiffany are offering all customers 10 percent off any service through Jan. 12.

The new salon has all of Touch Nail Spa’s signature, well, touches — it is 3,500 square feet, boasts high ceilings for better ventilation, has rows of comfortable leather pedicure chairs lining the walls, and there are tables offering 32 manicure stations in between.

Like the popular Wesley Chapel location, Touch Nail Spa in New Tampa offers a relaxing and luxuriously-designed environment to enjoy a pedicure and manicure — appointments are encouraged for safety reasons — as well as some of the salon’s other offerings, including eyelash extensions, waxing, facials and even licensed massages.

“We try to make this an experience,” says Timmy. “We want people to come in and go, ‘Wow, that is beautiful.’ And then, our customer service completes the package.”

As for Touch Nail’s Covid-19 safety precautions, Timmy and Tiffany have continued what they already were doing in the first salon — Timmy called it “flawlessly clean, with all tools and surfaces constantly being sanitized” last year, before coronavirus — and takes it to another level. 

When you walk in, you are greeted by a sign asking you to walk to the back on the salon, where two sinks are set up for hand washing, which all customers are required to do. Masks are available for those who may have forgotten theirs, and hand sanitizer also is readily available.

Once you are ready to go, Touch Nail Spa offers a complimentary beverage with every service, such as water, soda or even wine, which is served in a chilled glass (limit one per adult customer with proper I.D.). Timmy also is proud of the extra touch of keeping the drinking glasses for customers in a glass cooler, keeping them free of dust and germs.

Although there are 32 stations for manicures, only every other one or two is in use, to create proper social distancing. And, plexiglass partitions separate the technicians from their customers, with enough room on the bottom to comfortably slide your hands through.

The pedicure chairs look as expensive as they are — which Timmy says is $4,500 a pop. And, he is quick to show you that he can walk in between each one.

“We don’t pile customers on top of each other,” he says. “Lots of room here.”

There are 22 pedicure chairs in all, which can accommodate big groups or parties in non-pandemic times (or socially-distanced groups currently).

The chairs are a soft brown leather, and the foot baths are colored gold and have adjustable leg rests. As an extra layer of protection, the foot baths are covered by a disposable plastic liner held in place by elastic, preventing the spread of foot fungus and bacteria.

“Between each customer, we sanitize and clean the chair and the liner goes in the trash,” Timmy says. “It’s very clean.”

While the pandemic has been particularly hard on salons, Timmy says he still has roughly 45 employees in Wesley Chapel and, as business ramps up, New Tampa will probably have the same. For now, he has brought some of his best technicians, all of whom are State-licensed in cosmetology, over for the launch of the New Tampa Touch Nail Spa. “Our customer service is what sets us apart,” Timmy says. “They love what they do. They know how to make the customers happy. We listen to them, and they leave happy.”

A variety of spa manicures and pedicures are offered, and even the “Simple Touch” pedicure (just $27) includes a callus treatment, pineapple sugar scrub, hot towel wrap and lotion massage, along with nail trimming and shaping, buffing and cuticle grooming.

For an even more spa-like experience, a variety of “Hot Touch” and “Organic Touch” pedicures are offered ($47-$62). These include a hot stone massage for your legs and feet, plus additional treatments — such as specialized exfoliation for the bottom of the feet and a mask for legs and heels. Timmy says the Orange Burst and Milk & Honey pedicures are among his most popular. 

Touch Nail Spa also offers discounted prices for children under the age of 11.

You can add additional services like French and gel polish, or dipping power, acrylic nails and nail design.

The new Touch Nail Spa has “every color” of nail polish, as well as state-of-the-art pedicure chairs. Your safety is always at the forefront at Touch Nail Spa, where all surfaces are sanitized regularly and nail techs wear masks and gloves and are separated from their manicure clients by plexiglass shields.(Photos by Charmaine George)

 And, just like at the Wesley Chapel location, the color choices are seemingly limitless. Touch Nail Spa carries roughly 1,700 colors, available in both regular polish and gel, giving you access to 3,400 bottles of colors. For those who prefer dipping powders, which add a layer to your nails that is as strong as acrylic but healthier for your nails, there are 2,000 choices.

“We have every color,” Timmy says.

Touch Nail also offers deals for its customers. Timmy says if you come in on your birthday and purchase two services, you’ll receive 50-percent off the more expensive service. You must show ID that it is your actual birthdate, as the offer is not valid any other day.

The salon also offers a new customer reward program. Upon arrival, sign in on one of Touch Nail’s iPads, and register for your free membership. Rewards members receive 1 point for every dollar spent, and when you reach 500 points, you receive $25 off a pedicure service.

You also can now purchase e-gift cards for both locations online at the spa’s website, TouchNailAndSpa.com.

There are more than 50,000 nail salons in the country, and many are barely surviving due to the dangers presented by Covid-19.

Timmy says his two locations aren’t immune to the pandemic’s reach, but unlike other salons, Touch Nail’s many layers of safety protocols allow the spas to offer the level of social distancing that your typical strip center salon can’t.

The New Tampa Touch Nail Spa (8630 Hunter’s Village Rd.) is open Mon.-Sat., 9:30 a.m.–7:30 p.m., and 11 a.m.–5 p.m. on Sun. Walk-ins and appointments are welcome. The Wesley Chapel Touch Nail (27233 S.R. 56) has the same hours as New Tampa.

To make an appointment at either location or for more info or call (813) 973-4111 or see the ad on pg. 18.

Helping Pasco Sports Tourism Rebound in 2021

Club volleyball has been keeping the January calendar full at the Wiregrass Ranch Sports Campus of Pasco County.

If tourism is going to bounce back from the Covid-19-ravaged 2020, a series of spikes, dunks, cheers and racquet sports will have a lot to do with it.

At least that’s how it looks to Pasco County tourism director Adam Thomas, who says that after a tough year for tourism around the world, events are returning to Pasco’s “sports tourism” sites, including the Wiregrass Ranch Sports Campus, Advent Health Center Ice and the Sarah Vande Berg (SVB) Tennis Center — all part of the county’s “Florida’s Sports Coast” branding.

Thomas says the three facilities have 14 events scheduled for the first two months of the year, with many more to come, as national governing bodies like USA Volleyball, USA Wrestling, USA Powerlifting and others look to take advantage of Florida’s open-for-business status and have eyed the Wesley Chapel-area to hold events.

“We are just now getting back to normalcy,” Thomas says, despite rising Covid numbers in Pasco, in Florida and around the nation. “We are looking at sports tourism in 2021 to really get us back to where we need to be.”

One event that won’t provide as much help as originally expected is Super Bowl LV, which is being played at Raymond James Stadium in Tampa on February 7. Generally, a huge event like the Super Bowl would have a major economic impact on nearby Wesley Chapel, with visitors staying in local hotels and eating and shopping at local restaurants and stores.

But, Covid-19 protocols will limit the crowd at Raymond James Stadium, which can hold 65,890 fans, to roughly 20,000 for the Big Game.

Thomas thinks Wesley Chapel will still enjoy some benefit from the Super Bowl, but in October, Pasco backed out of plans to spend $250,000 on a Super Bowl sponsorship and instead use that money for something more likely to bring a bigger return to the county.

So, while the Big Game won’t make as much of an impact, hundreds of little ones will — and that’s fine with Richard Blalock, the CEO of RADDSports, which runs the Wiregrass Ranch Sports Campus, thanks to a public-private partnership between Pasco and RADD Sports.

The 98,000-sq.ft. AdventHealth Sports Arena will host a variety of club sporting events in 2021, bringing hundreds of teams and players and their parents’ wallets to Wesley Chapel.

The January calendar was filled with volleyball tournaments and gymnastics meets. Volleyball and gymnastics club seasons will roll into a basketball club season in the spring, and then the camp season over the summer. The Sports Campus is already proving to be responsible for a lot of hotel room nights and money spent at Wesley Chapel restaurants, malls and shopping centers, as nearly every weekend is booked through August and even Covid-plagued 2020 proved to be a success.

“We are not one-sport-specific, and that helps us,” Blalock says. “We made that decision by design. We can run a multitude of events here. As one season ends, another is starting.”

Blalock says in August and September of 2020, the first six weeks the Sports Campus was open, its events were responsible for 1,800 hotel room nights and just over $150,000 in sales, resulting in a $1.2-million indirect impact on the local economy. 

He doesn’t have numbers yet for the rest of 2020, but Blalock says he expects to exceed those numbers in 2021. He says this while staring out his office window at construction workers laying masonry blocks on the fourth floor of the Residence Inn by Marriott hotel, which is being built adjacent to the arena on the Spots Campus site and is expected to open around the first week in August.

But, 2021 also is planned to include  an NFL-style combine for pro football hopefuls, organized by former Tampa Bay Buccaneers wide receiver Yo Murphy, as well as the possibility of European soccer teams camping here prior to their fall 2021 seasons.

Hockey Tourism, Too

Thomas says the Sports Campus isn’t the only local venue to have a slew of events booked to meet pent up demand. AHCI currently is hosting a six-week United States Premier Hockey League (USPHL) camp — a college and pro showcase with hundreds of players staying at Saddlebrook Resort and playing games at AHCI — as well as in Ellenton and Brandon. 

The USPHL’s Hub City concept is designed in part to make up for the loss of games and exposure events for players last year, especially from hockey areas hit particularly hard by Covid-19, like the northeastern U.S.

Because so many events were cancelled last year and so many seasons went unfinished,  Thomas anticipates eager event organizers to be heading our way.

“Our event calendar looks pretty promising,” he says.

The SVB Tennis Center in Zephyrhills is attracting sports tourism with growing sports like padel (photo) and pickleball. 

The county won’t recover in one year, Thomas adds. He believes the Covid-19 vaccine will help make people more comfortable when it comes to travel and attending larger events, but that change will take a while. While 2021 is expected to put the Florida Sports Coast back on track, Thomas says the tourism industry is looking at 2023 before a full recovery can probably be expected.

“It’s going to take some time,” he says. “We’re still licking our wounds.”

When the pandemic hit last year, the county was coming off a record-setting February. March began the nosedive, and when the state was shut down for much of April, the county saw its tourist tax revenue drop to below $100,000 for the month, down from $430,000 in tourist tax collected in April 2019.

There is some good news, even if it is anecdotal — Thomas says the last weekend of 2020 saw 6.2 -percent growth, with almost 40 percent hotel occupancy. “We had a really good week,” he says. “Hopefully we’ll continue to see that.” 

In fact, Lisa Moore, the market director of sales for the Hilton Garden Inn Tampa-Wesley Chapel on S.R. 56 says, “We’ve been at or near 100% occupancy every weekend since the Sports Campus opened. It (2020) was a tough year, but things are looking better now.”

Ready For A Theater Like No Other?

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The All-New Grove Theater, Bistro & Entertainment Is Opening Soon & You Definitely Need To Check It Out!

When you’ve been in the local news business as long as I have, you hear a lot of people do a lot of talking, but very few back up their words with solid action.

Considering that developer Mark Gold of Mishorim Gold Properties has only owned The Grove shopping center development for about a year, you’d think there’d be no way he could back up everything he promised to do when he spent more than $64 million to buy The Grove in late 2019.

And you’d be wrong.

Since then, during the worst pandemic of our lifetimes, Gold has turned The Grove area he calls “The Village” from a mostly vacant mess into a vibrant new destination anchored by Treble Makers Dueling Piano Bar & Restaurant and Double Branch Artisanal Ales, with much more to come.

Closer to the Outback Steak House, Gold already has begun delivering on another promise — to create a container park that will dwarf Sparkman Wharf in downtown Tampa by sometime this year.

But now, Gold has done something that certainly seemed impossible when he took over the former Cobb 16 Theater at The Grove towards the end of last summer — he’s not only ready to reopen it, he’s completely transformed it into The Grove Theater, Bistro & Entertainment — and he promises the formerly failed movie theater he and his team have totally overhauled in less than six months will be a safe, family-friendly experience that will attract visitors from far beyond the borders of Wesley Chapel.

“South Tampa will come here to see this,” Gold promises. “There’s nothing else like this in the U.S.”

I’ll admit I was excited when Mark Gold and his team took us on an exclusive tour of all of the unique entertainment options that will be available right here in Wesley Chapel when The Grove Theater, Bistro & Entertainment opens to the public sometime after this issue reaches your mailbox.

The Grove Theater will have 12 new-release movie theaters, including six VIP sections upstairs, with literally the most comfortable reclining theater seats you’ll find anywhere. But, that’s just the beginning. 

In addition to a huge arcade stocked with 43 giant-sized video games near the entrance, The Grove also has one theater that will be solely for children in a safe, supervised environment.

“It’s going to be like a nanny room,” Mark says. “Parents can feel comfortable leaving their kids while they have dinner or watch their own movie.”

Another will be home to a “Spin Theater,” equipped with competition-style stationary bikes, both for top athletes to use for training and for those who want to exercise while watching a movie. There will be instructor-led classes, as well as open spin classes.

Still another theater will be available for rent for private parties and events. “For a birthday party, you can rent the theater for $300-$400, pick whatever movie you want and we’ll screen it just for you,” Mark says.

Plus, yet another theater will be offering Broadway and other professionally produced shows that Mark says will be brought in by a professional theatre company.

And finally, as we announced in our Sept. 29, 2020, issue, one theater will be the concert-style-seating home of SideSplitters Comedy Club. There’s even a SideSplitters reception area near the completely reconfigured movie concession stand. SideSplitters, of course, has a popular location on N. Dale Mabry Highway in Carrollwood, where top-level comics, as well as yours truly and members of the Rotary Club of Wesley Chapel have performed.

A True Dining Experience

But, best of all, Gold also has transformed the theater’s second-floor dining and bar area into a legitimate high-end bistro, complete with a sushi bar and Italian-trained Head Chef Wissam (“Sam”) Itani. 

“It’s a chef-driven concept,” says Grove Theater manager Tom Peck. “We’ll have everything from Mediterranean items like chicken shawarma, steaks, salmon, you name it.”

Peck adds that the whole concept is to keep guests at the Grove Theater for longer than the average 2-1/2 hours spent at most theaters by the average moviegoer. “We’re not just a movie theater,,” Peck says. “We’re both a great restaurant and the greatest entertainment experience ever.”

Concerned about safety these days? Who isn’t? But, Gold and his team have that covered, too!

“I think we’re #1 in safety out of all the movie theaters in the country,” says VP of operations Matheus Gold. “We have fog machines sanitizing each theater after every movie, disinfecting UV lights, temperature and mask checks when you enter and hand sanitizing stations everywhere.”

In other words, if you live anywhere near Wesley Chapel, you should definitely check out the all-new Grove Theater, Bistro & Entertainment. There’s literally nothing else like it.

“This is a totally new concept that is the future of movie theaters in the U.S.,” Mark says. “Everyone really needs to come see this place.”

For more info about The Grove Theater, Bistro & Entertainment, visit GroveShopping.com.