KAP Medical Group Offers A New Approach With Direct Primary Care

Medical assistant and office manager Michelle Diaz (left) and Dr. Karina Azank Parilo are the only two faces you’ll see when you visit KAP Medical Group off Bruce B. Downs Blvd.

Karina Azank Parilo, M.D., is proud to be Wesley Chapel’s only Direct Primary Care family physician.

After eight years in a local medical group, Dr. Parilo says she was frustrated with the ever-increasing number of patients she was expected to see, which was necessary in a medical group setting to cover the overhead costs associated with having to bill insurance companies.

Although Dr. Parilo says she already had 2,700 active patients, the group expected her to take on even more new patients.

“There were patients I’d had for six years who couldn’t get in to see me and couldn’t do their hospital follow-ups with me,” she says, explaining her schedule was too full to be able to work them in, “and I was becoming increasingly frustrated.”

So, in February of this year, she decided to leave the group she had been with and open her own practice, using a newer model known as Direct Primary Care.

That means her practice, which is located in the Windfair Professional Park behind the retail plaza on Bruce B. Downs (BBD) Blvd. that includes Dickey’s BBQ and The Hungry Greek restaurants, doesn’t bill insurance companies.

“Instead, there is a membership fee for the practice,” Dr. Parilo explains, “which is generally $50-$60 for an individual, or a family with two kids is $150 per month.”

The practice is open to all ages, from birth to death. The monthly fee covers unlimited office visits and virtual visits via phone or video, in-office tests, well checks, sick visits, weight management, and management of chronic medical conditions such as hypertension, diabetes, high cholesterol, asthma, arthritis and more.

For minor office procedures, such as cyst removal or laceration repair, a small supply fee is charged. A list of most membership costs is available at KAPMedicalGroup.com.

Dr. Parilo compares it to a gym membership, where you pay the same whether you visit once a year or once a month, or even once a week, which Dr. Parilo says some of her patients do to drop in for their regular weight checks.

She says her practice is an alternative to what’s becoming more common with primary care physicians, where the overhead costs to have staff available to constantly submit and follow up on insurance claims becomes one of the unfortunate driving forces of the practice.

“Dealing with insurance is a pain,” she says, “and a lot of administrative cost goes into billing insurance.”

To cover the costs, those doctors simply have to see more patients. “As a result,” she explains, “doctors just don’t have time.”

Dr. Parilo is originally from Tampa. She earned her Bachelor of Science (B.S.) degree in Biology from Duke University in Durham, NC, then came home and earned a Doctor of Medicine (M.D.) degree from the University of South Florida in 2005. While she started training in anesthesiology, she changed her focus to primary care because she found she missed building ongoing relationships with her patients.

“I like taking care of kids, women, men and the older population,” she says, “so I went into family medicine to be able to take care of everybody.”

In 2008, she moved to Massachusetts and completed a residency in family medicine at the University of Massachusetts in Worcester in 2010.

At the time, she says she was a single mom, so she was excited to be able to bring her daughter back home to the Tampa area where Dr. Parilo was raised.

Now, she and her husband, Dane, live in Seven Oaks and have a blended family of three children and two grandchildren. They met through the Rotary Club of Wesley Chapel in 2012 and both have remained active in the club.

“I enjoy the service aspect of Rotary and enjoy serving the community,” she says. For example, in addition to being involved with the club’s local service projects, both Dr. Parilo and her husband have been part of the Rotary Club’s trips to Honduras to provide clean drinking water and latrines for families and schools in the mountainous and impoverished city of Troyes.

More Time With Patients

With the Direct Primary Care model, Dr. Parilo says the main advantage is the amount of time she can spend with each patient when needed, and that the time she spends with each patient is flexible to meet their needs, as well.

“I have time to talk with my patients’ specialists or spend an hour catching up with them if they’ve had a lengthy hospital stay,” she explains. “I can take care of my patients however they need to be taken care of.”

While that might be in person, at times, she notes that it also could mean via phone, via video conference or even via text. Dr. Parilo uses an app that maintains patient privacy and connects directly with the patient’s electronic medical record.

“Patients love it,” she says, adding that many times, her patients don’t want to leave work to come in for an appointment. “They can just send us a picture and we can respond.”

Dr. Parilo has just one person on her staff. Michelle Diaz is Dr. Parilo’s medical assistant and office manager. The two have worked together since 2010.

“My old patients have known her and loved her as long as they’ve known me,” Dr. Parilo says.

Daelyn Fortney is a Seven Oaks resident who began seeing Dr. Parilo shortly after KAP Medical Group opened. In the few months since then, Daelyn has brought her entire family to the practice. Now, Daelyn’s husband, three children, son-in-law and granddaughter are all Dr. Parilo’s patients.

“Dr. Parilo is a good doctor and a great person,” Daelyn says. “It’s almost like a partnership with her. Plus, you walk into the office and they actually know you. That (kind of service) has been lost in recent years.”

Daelyn adds that she had been frustrated trying to find the right primary care physician, and the time she saves with KAP Medical Group is worth every penny.

“We run our own business,” Daelyn says, “so our time is actually money, when we have to take time away from our business.”

$aving Money?

Dr. Parilo says in some cases, Direct Primary Care may save her patients money.

“People don’t realize how much they’re spending before they get anything,” she explains. “You pay premiums whether you ever see a doctor or not.”

She says most people don’t have an old, traditional insurance plan where they can see any doctor they choose and pay a simple co-pay. Most patients have a high deductible they have to pay before the insurance company even begins to pick up the tab.

“At the end of the year,” she asks, “how much did you actually pay out of pocket?”

KAP Medical Group Direct Primary Care & Family Medicine is located at 2615 Windguard Cir., Suite 101, across Bruce B. Downs (BBD) Blvd. from Florida Hospital Wesley Chapel. The practice is open Monday-Friday, 8:30 a.m.–4:30 p.m. For more information, to set an appointment, or RSVP for the insurance Q&A session, visit KAPMedicalGroup.com, or call (813) 536-0050.

Penguin Project Offers Special Opportunity For Aspiring Special Needs Performers

One of the goals of the New Tampa Players (NTP) performance troupe has always been to introduce people to the theatre, and make it accessible for everyone.

The Penguin Project will help NTP meet its vision.

The project, a national effort to involve special needs actors in stage productions, is coming to Tampa, as NTP will adopt the Penguin Project for a production of a “Junior” version of “Aladdin” which is scheduled to run April 4-6, 2019.

Informational meetings about the production will be held on Monday, November 5, 7 p.m., and on Sunday, November 11, 5:30 p.m., at Family of Christ Lutheran Church on Bruce B. Downs (BBD) Blvd. in Tampa Palms.

As a parent of special needs children, NTP president Nora Paine says she can’t wait to get started, adding that the response already has been greater than she expected, with interest from Bradenton to Brandon to Town N Country.

“We are well on our way,” says Paine.

The Penguin Project was founded by Dr. Andrew Morgan in Peoria, IL, in 2004. Dr. Morgan not only had a passion for helping disabled children, which he did as a pediatrician, but also for local community theatre. He saw no reason why he couldn’t combine the two, starting the Penguin Project, which pairs disabled children and adults ages 8-21 with mentors who aren’t disabled.

Dr. Morgan has described the experience of Penguin Project productions as life-changing for the special needs actors who take part.

Paine had been brainstorming ways to incorporate special needs actors into productions, but it was at a theater management conference in Venice, FL, earlier this summer that convinced her to reach out to Dr. Morgan.

“There were several theaters all around the country there (at the conference) talking about it,” Paine says. “After I heard everyone talk about it, I thought it would be a perfect fit for the New Tampa Players. There’s nothing like this in New Tampa.”

In Penguin Project productions, actors are paired with a same-age peer mentor, who will help the special needs participant learn his or her role.

The mentor, who also has to learn all of the lines and choreography, will perform on the stage with their special needs counterpart, usually in the background of a scene, offering encouragement and whispering lines that may be forgotten. The mentors also help with stage footwork.

“But, the special needs kids still get to be the stars of the show,” Paine says, “and they get to have that great theatre experience.”

The special needs of Penguin Project participants range from Down syndrome and cerebral palsy to learning and intellectual disabilities and other neurological disorders.

“I know there are organizations devoted to specific disabilities that do great things,” Paine says. “(With the) Penguin Project, however, it doesn’t matter what the disability is. They take the child where they are and supply the support that they need.”

The NTP troupe has already done productions with children involved that have some learning disabilities, but Paine thinks expanding that effort will be a good thing for the entire Tampa Bay area.

“I know the need for something like this is great,” she says.

During the four months of preparation for “Aladdin,” Paine says Dr. Morgan and his team will visit Tampa six times — including at the informational meetings at Family of Christ — to provide assistance with the production.

Already, Paine says she has more than 30 interested performers and production workers, and almost as many peer volunteers.

It will be a rewarding experience for both, she says. “It’s a two-way street,” Paine says. “Mentors are going to get a lot out of it. They can teach a lot of skills to the kids with special needs, and also get the reward of being able to help a child.”

For more information about the New Tampa Players and the troupe’s upcoming productions, visit NewTampaPlayers.org.

New Tampa Plastic Surgery Is Always Adding New Options For Its Patients

New Tampa Plastic Surgery, a premier cosmetic surgery “boutique,” has been helping New Tampa and Wesley Chapel residents look and feel their best since 2011.

Specializing in the aesthetic plastic surgery of the face, breasts and body, Board-certified plastic surgeon Peter Fakhre, M.D., rejuvenates and enhances the natural beauty of his patients with the latest cutting-edge surgical and non-surgical procedures.

Dr. Fakhre also has been named one of the top doctors in the country by Vitals.com (a medical review forum for consumers). According to the website, Dr. Fakhre was named a “Vitals Top 10 Doctor.” Of more than 870,000 doctors nationwide, Dr. Fakhre has been recognized as being in the top one percent, of all physicians, as determined by patient ratings.

Located in the Windfair Professional Park off Bruce B. Downs (BBD) Blvd., across from Florida Hospital Wesley Chapel (FHWC), New Tampa Plastic Surgery sees patients from all across Pasco and Hillsborough counties.

And soon, you’ll be able to check out Dr. Fakhre’s new office at 2525 Cypress Ridge Blvd, behind the Mercedes dealership off S.R. 56. It is set to open in early 2019.

Dr. Fakhre and his staff help everyone who walks through their doors feel welcome; their primary goal is to make the patient feel comfortable while exploring his or her best options for plastic or reconstructive surgery (as well as non-surgical alternatives, in some cases) in a professional and confidential environment.

You can see the results of Dr. Fakhre’s work when you visit NewTampaPlasticSurgery.com. Although his work definitely speaks for itself, he also is highly recommended by his patients.

In a physician review on Vitals.com, Dr. Fakhre’s patient Jane Gibbons said, “Plastic surgery? More accurately — Surgical Artistry! Dr. Fakhre is a master of his craft. He not only is an accomplished surgeon, (he also) is a man of integrity who listens, counsels and guides his patients toward the goals they are seeking. (He) then satisfies those goals with skill and precision!”

She continues, “Dr. Fakhre works with his patients to determine the best surgical and non-surgical options that will achieve the desired outcome. As a bonus, his office staff is compassionate, efficient and shares his philosophy that everyone deserves to look their best. Unquestionably, Dr. Fakhre is the best that Tampa Bay has to offer!”

Dr. Fakhre, who is one of the few plastic surgeons in the Tampa Bay area to be double-Board-certified by both the American Board of Plastic Surgery and by the American Board of Surgery, explains, “There are many things that are important in achieving successful outcomes in plastic surgery: an understanding of the patient’s desires, their physical examination, realistic goals, sound surgical technique, attention to detail and outstanding postoperative care, all of which contribute to success in cosmetic plastic surgery.”

He earned his Bachelor of Science (B.S.) degree in Biology from the University of South Florida in Tampa, graduating summa cum laude. He then elected to attend the University of Florida College of Medicine in Gainesville. It was while he was at U-F that Dr. Fakhre’s surgical talent, aesthetic eye and love for plastic surgery were realized.

Dr. Fakhre then completed a general surgery residency at the world-renowned Mayo Clinic, where he scored in the 98th percentile in the American Board of Surgery in Training Exam, the highest among all of the residents in his program.

He was involved with numerous publications and research projects, which have been presented at a number of scientific meetings, including the distinguished American Society of Plastic Surgeons. During his surgical training, Dr. Fakhre was awarded the Excellence in Teaching Award by the Mayo Clinic Medical School and served as Chief Resident in Surgery in his final year of surgical training.

Dr. Fakhre was then privileged to match at his first choice of Plastic Surgery fellowship programs at the prestigious Methodist Hospital, where he again excelled, scoring the highest in-service exam score among all plastic surgery residents in his program and serving as Chief Resident during his final year of plastic surgery training.

“I had the wonderful opportunity to train with members of the original group of plastic surgeons that invented the breast implant, as well as facial and body plastic surgeons whose surgeries have been featured on The Discovery Channel,” Dr. Fakhre says. “Working in such an environment provided great exposure to a large volume of both primary and revision cosmetic surgery cases. This experience was priceless and I’m happy to bring this type of training to the New Tampa/Wesley Chapel area.”

This training and his own expertise helped Dr. Fakhre earn the highest score possible, in the 99th percentile among Plastic Surgeons in plastic surgery of the breast, on the American Board of Plastic Surgery written examination.

In addition to refining his surgical skill and technique during his plastic surgery training, Dr. Fakhre also volunteered his time with Operation San José and traveled to Guatemala on a cleft lip and palate surgical mission. There, he helped deliver surgical care to many cleft lip and palate patients who otherwise may never have received the treatment they needed.

Dr. Fakhre says that he was happy to return to the Tampa Bay area after his training and currently lives in Seven Oaks with his wife of 15 years and three sons, who keep them busy and entertained.

So Many Surgical Options
So many of us have things we would like to change about our bodies. Time, age and weight changes all take a toll on the body and these factors can affect your appearance and self-image. Dr. Fakhre says that cosmetic plastic surgery is a way to help you look and feel better. “When we are happy with our appearance, we feel more confident,” he says.

New Tampa Plastic Surgery offers a plethora of cosmetic surgery procedures for women and men, including breast enhancement (augmentations, lifts and reductions), tummy tucks, face and neck lifts, eyelid surgery, liposuction and more. Known for his technical skill, eye for beauty and superior aesthetic practice, Dr. Fakhre will work with you to develop a personalized treatment plan to achieve your desired outcome and to make the “new you” a reality.

“Cosmetic plastic surgery allows the surgeon to combine artistry with sound surgical techniques to produce superior results,” says Dr. Fakhre.

Breasts, for instance, are often at the core of a woman’s femininity and self-confidence. Dr. Fakhre explains that breast surgery is one of the most personal decisions a woman can make. “Breast augmentation surgery can increase your self-confidence and satisfaction with your body,” says Dr. Fakhre. “By increasing or restoring breast volume, we can help our patients achieve a better-proportioned body.”

Dr. Fakhre’s breast augmentation patients are first educated about implant size and types, so they can make informed decisions about which would best satisfy their personal goals. He says that the two main implant types available are still silicone and saline and that the implant selected depends upon a variety of factors.

Currently, the most common implants that Dr. Fakhre uses are silicone implants, which he says look and feel more natural than their saline counterparts.

Breast lift surgery removes excess tissue and repositions the breast and/or nipple to a more youthful position. This procedure is often chosen by women desiring to restore form to their breasts or reclaim their “before-baby” appearance. And, although breasts are intertwined with the feminine profile, women are not the only ones who have breast surgery. In fact, Dr. Fakhre says that he has helped many men feel better about their appearance with reduction surgery for men with female-looking breasts (also known as gynecomastia).

Liposuction, ‘Mommy
Makeovers’ & More
Another popular cosmetic surgical procedure at New Tampa Plastic Surgery is liposuction, which can improve the body’s contour by removing fat deposits that are resistant to diet and exercise. Liposuction restores proportionality and minimizes problem areas. Dr. Fakhre says that if you find yourself shopping for clothes to hold your tummy in or help slim your thighs, liposuction may be your answer. He adds that liposuction offers significant results with minimal downtime.

“In fact, many (liposuction) patients recover over a weekend and return to work on Monday,” he says.
A full “Mommy Makeover” also is a popular procedure sought by women who want to get back to the body they had before they had children. Dr. Fakhre says that the most common “Mommy Makeover” combines a breast lift (with or without breast augmentation for reshaping), a tummy tuck to tighten the midsection that was stretched during pregnancy and liposuction to remove unwanted fat deposits.

Dr. Fakhre, who also has surgical privileges at Florida Hospital Tampa and Florida Hospital Wesley Chapel, says that he performs most of his surgeries at Tampa Bay Surgery Center, located at the corner of Dale Mabry and Fletcher Avenue, although he adds that he does perform minor procedures in his office as well. Wherever he performs his artistry, however, his satisfied patients are a testament to his experience and training.

“From the moment I walked through the door in his office I was always greeted on a first-name basis, which made me feel like I wasn’t just another patient to get in and out,” Christina Vargas wrote in her patient testimonial about her experience with New Tampa Plastic Surgery. “The whole process — from scheduling my appointments to the day of the procedure, even my recovery — went so smoothly. I highly recommend Dr. Fakhre. I give him 10 stars!”

Non-Surgical Options, Too
New Tampa Plastic Surgery also is a true cosmetic boutique, offering skin care and other non-surgical cosmetic procedures, in addition to plastic surgery. Many of these non-surgical procedures — such as Botox and dermal fillers, Latisse eyelash lengthening and thickening and chemical peels that rejuvenate and energize the skin to beautify your natural state and more — often provide the results a patient is looking for, and are less “invasive” than surgical options.

Board-certified nurse practitioner Christina Ahrens (in photo on previous page, with Dr. Fakhre) has more than 12 years of experience in dermatology and plastic surgery and performs all of the non-surgical procedures at New Tampa Plastic Surgery.

“We are fortunate to have Christina as part of our team,” says Dr. Fakhre. “She does an outstanding job in the treatment of our patients.”

For your free cosmetic surgery consultation with Dr. Peter Fakhre, call New Tampa Plastic Surgery at (813) PLASTIC (752-7842). The office is located at 2541 Windguard Cir. For a full menu of services, visit NewTampaPlasticSurgery.com. And, be sure to check out the ad on page 13 of this issue and ‘Like’ New Tampa Plastic Surgery’s Facebook.com page so that you can be notified of the office’s monthly promotions on various services.

Transportation Sales Tax Is On Nov. Ballot

Tyler Hudson (left) of All For Transportation, helps deliver 77,000 Transportation Referendum petitions to Hillsborough County Supervisor of Elections Craig Latimer’s office to be certified.

Snarled traffic, hazardous roads, dangerous intersections. The solutions to all of these problems are out there. The question facing voters this November, however, are you willing to pay for them?

Against the odds and, in less than two months, a group called All For Transportation (AFT) used a charter amendment by petition process to collect enough signatures to get a one-cent county sales tax hike on the ballot for the Nov. 6 election, which would boost the county’s current sales tax from 7 percent to 8, or one penny for every dollar you spend.

Funded primarily by Tampa Bay Lightning owner Jeff Vinik and local philanthropist Frank Morsani, AFT enlisted a host of volunteers and paid Revolution Field Strategies, a grassroots organizing and public affairs consulting firm, to collect the needed 48,760 signatures. In all, AFT collected 77,000 signatures and had 50,709 signatures verified in August to put the referendum on the ballot.

The group says that the tax will raise $280 million per year for Hillsborough County to fund transportation improvements for 30 years. Those improvements include road and bridge improvements, relieving rush hour traffic, making walking and biking safer and expanding and improving public transit options.

Previous transportation referendums in Tampa Bay have not had much luck. In 2010, Moving Hillsborough Forward was voted down 58-42 percent. In 2014, Greenlight Pinellas was soundly defeated 62-38 percent. And, in 2016, Go Hillsborough, to be funded by a half-cent surtax,  never even made it onto the ballot, as the Hillsborough County Commission voted it down twice.

In each case, a mistrust of government and its ability to properly spend the money worked against the transportation plans.

That is what makes this latest foray into transportation funding different, says Tyler Hudson, a Tampa lawyer and the chair of AFT.

“Our plan is the most balanced plan that’s ever been brought to voters,” he says. “Forty five percent of the money goes to transit, and 55 percent is for roads. And, it has the strongest oversight component of any plan ever offered.”

Hudson says an independent oversight committee comprised of 14 citizens will make sure the money goes where it was intended to, and an audit will be conducted yearly. Every agency requesting money has to produce a public list annually detailing how the proceeds will be spent, and the committee will vote to approve (or not) each item.

“This is not a blank check,” Hudson says.

Tampa Bay’s transportation issues may be reaching a tipping point, says AFT’s Christina Barker.

“It’s the most critical issue facing Hillsborough County,” she said. “In our polling, transportation wins every time.”

Like the half-cent education tax being proposed on the same ballot, AFT is letting voters know the details of their plans, releasing a list of signature projects and programs that the money would be used for.

Those that affect our area include improvements at the troublesome Cross Creek Blvd. and Bruce B. Downs (BBD) Blvd. intersections, the potential widening of New Tampa Blvd. from the New Tampa Gateway Bridge in West Meadows to BBD, upgrades to New Tampa’s multi-use paths and trails, and yes, even an East-West road extension from New Tampa Blvd. to a new exit at I-275.

The East-West Connector Rd., as it was often called, has been discussed since the 1980s and was at the center of an intense debate between many residents of West Meadows and Tampa Palms Areas 4 & 8 who were opposed to the project — and the rest of the New Tampa. It was eventually scuttled in 2008.

Jean Duncan, the City of Tampa’s director of transportation and stormwater services, says the money raised by the tax increase would have an impact in New Tampa, and throughout the county. She says more round-a-bouts, including some in New Tampa, can be constructed, streets can be made calmer, and things like a speed limit reduction on Tampa Palms Blvd., as well as road restriping, would produce changes that are noticeable.

“The plan certainly has a healthy distribution of money between maintenance and adding in some of the new things we need,” Duncan said.

Many of those things have been in the Metropolitan Planning Organization (MPO)’s Long Range Transportation Plan for years awaiting funding.

“If this passes, things will get done more quickly,” Hudson says. “We are telling people this is not a moonshot. You are going to see changes within months. You will see immediate improvements.”

The plan has its detractors, but has received endorsements from the North Tampa Bay Chamber of Commerce, as well as the Greater Tampa Chamber of Commerce.

“The choice is on the ballot,” says Barker. “You either vote for a plan that is balanced and driven by community priorities, or you vote no and you get the status quo.”

Wharton Graduate Brews Success With Kombucha Tea & Publix

Big Easy Bucha is available in all Publix stores. Austin Sherman shows off his original product – with flavors such as Jazz Juice and Streetcar Sipper — and its first-to-market kombucha “shots.”

When Austin Sherman graduated from New Tampa’s Wharton High School in 2001, he headed to the nearby University of South Florida to pursue a degree in communications.

At that time, he wouldn’t have guessed he’d be where he is now — leading a company brewing kombucha, a fermented, probiotic tea that is increasing in popularity and market share, with products in many major grocery stores, such as Whole Foods and Publix.

Austin and his wife, Alexis Korman, who co-founded Big Easy Bucha in New Orleans four years ago, expect to sell 3 million bottles in 2018.

And, with the way they’re growing, Austin says they’ll sell 10 million bottles next year.

It’s not how Austin envisioned his future. He left college in 2005 to join a commercial real estate firm in Seattle. He remembers it being a busy, stressful time, while he worked hard.

“Every dollar I made, I would invest in more real estate,” he says. “I was 25 years old, with a couple of million dollars in real estate. Then, I woke up one day and it was all worth nothing.”

The real estate bubble had burst. Over time, the firm he worked for let its employees go and shut its doors, and Austin came back to New Tampa to figure out what to do next.

He landed a job as a bartender at the old Ciccio & Tony’s in Tampa Palms, where he met people like Dan Costello.

“Dan was one of my favorite customers,” Austin says. “He was very active in the beverage and salty snack business, and I found that fascinating.”

Austin was living with his younger sister, Chelsea, who was studying to be a nurse. It was Chelsea who learned how to brew kombucha. Many people drink kombucha because of the health benefits associated with its probiotics.

“In nursing school, all of my peers were super health conscious,” says Chelsea. “Some were brewing kombucha; and we all were drinking it. We were trying to be health forward for our patients.”

Austin Sherman and his sister, Chelsea, before Wharton’s prom in 2001, when the siblings were growing up in Arbor Greene.

Chelsea taught Austin how to brew kombucha, which he had been introduced to in Seattle.

“I had been in bartending and mixology, so I knew how to put ingredients together and get a desired result,” says Austin. “I made my first batch with pineapple and elderflower.”

He began experimenting with different flavors and made small batches to pass out to his friends and family.

He moved to New Orleans, where Alexis was living and working as a writer.

In 2014, they officially launched their company in New Orleans and called it Big Easy Bucha.

“I really didn’t have a vision of what this could become,” Austin says. “At that time, it was just a hobby.”

Just four years later, it’s so much more. The friends and family he used to pass out samples to are not only his customers, they’re also his biggest supporters — and some are even employees.

Chelsea left nursing to work full-time as a marketing associate for the company.

Meanwhile, Dan Costello has served as an advisor and has just transitioned to the role of president of Big Easy Bucha.

Austin’s best friend from high school, Ted Krawsck, lives in Wesley Chapel and says he’s now a Big Easy Bucha “one-a-day-er.”

Ted says he was surprised to discover the positive effects kombucha has had for him.

“It had huge health benefits,” Ted says. “As someone with stomach problems, I instantly started feeling better. My stomach felt completely different.”

Austin says he and Alexis had tried other brands and were put off by the flavor, so they wanted to be a “gateway” drink for people who are new to kombucha.

While the kombucha trend started in the west, Big Easy Bucha is focused on the growing markets in the southeastern United States.

“Big Easy Bucha is definitely based on the Southern palate, with flavors that are very fruit forward,” such as strawberry, blueberry, pineapple, and satsuma — a citrus fruit similar to a Mandarin or clementine orange, Chelsea says.

Austin’s favorite flavor is still that first combination he put together in his first brew in Tampa, pineapple and elderflower. Now, that combo is known as Big Easy Bucha’s “Jazz Juice.”

A highlight of the company’s story so far is that last year, Big Easy Bucha was successful in getting its products into Publix stores.

“It’s really hard to do,” says Austin. “I’ve been a customer of Publix my entire life. I remember shopping at the store on Cross Creek Blvd.”

He adds that in the year that Big Easy Bucha products have been sold at Publix, the chain has opened 50 new stores, for a total of 1,196 Publix stores nationwide. Whenever a new Publix opens, it stocks Big Easy Bucha.

“It’s been fun,” Austin says. “We’ve been able to grow in Publix.”

He thinks Publix likes working with Big Easy Bucha, too.

“We’re known to Publix as innovators,” Austin explains. Recently, a Publix buyer suggested an idea for a new product — a kombucha “shot” for people who want the probiotics and healthy organic acids of the drink, but don’t want to have to drink a full 16 ounces.

“Within four weeks, we had samples for them,” says Austin. “Coke and Pepsi can’t move that fast. It takes them a year to get it through research and development and another two years to get to market, if they decide to make the product.”

Now, the four-ounce shots also are available at all Publix stores and Big Easy Bucha is the first kombucha company making the product, which are called Lil’ Easy Kombucha Shots.

“It’s the same strength and efficacy, in a fun and festive shot format,” explains Austin. “We’re in New Orleans, so everything’s festive (here).”

To buy Big Easy Bucha, visit any local Publix store and look for it in the refrigerated aisle, next to the juices. For more information about the company, visit BigEasyBucha.com.