Creative Permanent Makeup By Pam Adds Salon Services & Suites!

Pam Edmonson says she loves coming to work every day. With each new customer, she finds the same joy and enthusiasm in perfecting her craft as a permanent makeup artist as, say, a young child grabbing a piece of paper and a fresh box of crayons.

She proudly scrolls through her phone, showing you the best of her previous work, turning barely visible eyebrows into the perfect complements for your eyes.

“I really do love what I do,’’ she says. “I’m passionate about this.”

While Pam’s passion is still eyebrows, she now offers a number of other services at her new location, off S.R. 54 in Suite 101 of the Brookfield Professional Park, west of Eiland Blvd., where Home Depot is located. Her Serenity Salon & Spa Suites also currently has three massage therapists, four hair stylists and two licensed aestheticians, as well as Edmonson’s Creative Permanent Makeup by Pam.

Pam has enough room in her new location to also offer space for rent for others who offer any number of salon services.

In the back corner of the suite, though, is where you’ll find Pam, in a meticulously clean room, ready to hopefully change yet another person’s life.

Raised in Tampa and currently living in Lake Bernadette in Zephyrhills, Pam has been a licensed cosmetologist in Florida since 2009. Formerly in the manufactured home business, she decided to make a career turn and studied to be a hair stylist. But, her eye quickly turned to permanent makeup.

In 2010, she studied permanent makeup at the Boca Ta-2 School for Permanent Makeup in Williston, FL, then began providing permanent makeup services in Zephyrhills in 2011, particularly for eyebrows. “Eyebrows completely frame the face,” Pam says. “They are so important.”

The Art Of Eyebrows

Having a set of eyebrows done by Pam takes about an hour and starts at $350, which includes a free touch-up after the first four weeks, to help deepen the color and make them more permanent. Once completed, clients sometimes don’t need to come back for a year or two, although everyone’s skin is different.


Pam encourages clients to set up an appointment for a free consultation.

And don’t worry, she says, she’ll be straight with you. Pam says she isn’t going to take on a client who wants her to do something she can’t, or something Pam doesn’t think should be done.

But, she says she is all about keeping her clients happy.

Recently, a 90-year-old woman visiting from Tallahassee made an appointment to see Pam. When she was finished, Pam says the woman left looking 20 years younger.

“I’m so passionate about what I do because of how people feel afterwards,’’ Pam says, adding, “I get so excited doing eyebrows, I sometimes forget to get their money when they leave.”

Pam treats clients of all ages, and eyebrows of all sorts, from those that need to be reconstructed to some — on blonde- and red-haired people in particular — that tend to fade from view. Young clients come in for the convenience of not having to draw in their own eyebrows, while older ones come in to fill in plucked-over patches or the highlight brows that have faded with age and exposure to the sun.

In May 2014, she attended a class called “Browmasters,” when a newer process called microblading was just beginning to take off. With microblading, Pam uses a small blade and ink to create each individual hair. Pam’s penchant for detail serves her well, as her steady hands help draw on an eyebrow which she then microblades, with each stroke adding a more natural look to the eyebrow.

“Microblading is a big thing right now,’’ says Pam, who is licensed through the Florida Department of Health for permanent makeup, which is under tattooing.


But, she says not all microbladers are created equal. Pam has run into a number of clients hoping she could repair a previous job done somewhere else that did not turn out well. She adds that sometimes she can’t help them, due to the amount of scar tissue.

Mostly, though, Pam finds a way. Her knowledge of color theory, or the way colors work together, and knowing how to apply the right amount in the right places comes in handy.

“You have to get the ink in that sweet part of the skin or it’s just not going to stay,’’ she says. “It’s just not.”

No set of eyebrows are exactly alike, which is another reason Pam freely admits that they are her favorite — despite the other services she offers — because it allows her the most creativity. “I have to remind myself that (eyebrows) are sisters, not twins,’’ Pam says. “You can’t (always) make two exactly alike, but I try my darndest.”

Pam also says that some people come to her for permanent eyeliner and although she does both, she often advocates for brows instead, because she believes eyebrows will have a greater impact on the way a person looks.

Before the permanent makeup application begins, Pam says she draws the shape with a pencil to be sure that the customer gets the shape they want and the right eyebrow color for their skin. If a customer has enough hair to see a pattern, she tries to follow that pattern so that it looks natural.

High Praise…

Pam is proud that she gets a lot of word-of-mouth referrals from happy customers, such as her recent clients, Lydia and Linda.

Lydia is a Pebble Creek resident who saw Pam’s ad in the Neighborhood News and decided to take advantage of the free consultation offer.

“I had been thinking about having my eyebrows done, so when I saw her ad, I called her,” Lydia says. “I am very happy with the results. It was not painful or even uncomfortable, and I am completely satisfied. It looks very natural.”

Linda, also a New Tampa resident, says, “I had wanted to get my eyebrows done for a long time,” but she couldn’t find someone who specialized in it. Then, she says she saw the ad for Pam’s services and went to her website to learn more. “She had a lot of pictures, and I got really excited,” Linda says. “I called her and went in for the free consultation, and she verified that I was a good candidate for the procedure. She answered all of my questions and explained exactly what was going to happen.”

Linda adds, “When it was time for the actual procedure, she took a lot of time leading up to it to prepare, especially in choosing the color. She was in no rush and took a lot of care (with me).”

Linda also says that once Pam started the actual procedure, it actually was very quick and painless. “It felt like she was applying makeup, and I would even say it was relaxing,” Linda explains. “It wasn’t at all like getting a tattoo. I have one of those — and that was painful!”

Linda says that Pam met all of her expectations, and that not only is Pam personable, but she also is extremely detail-oriented, talented and aware of exactly what Linda wanted from the first consultation.

“The before-and-after is a dramatic change,” Linda says. “It’s nice to be able to go outside without a full face of makeup and still feel comfortable. And, the microblade technique really looks like hair and not just a drawn line.”

Other Services

Pam also offers scalp therapy, a treatment for women who have thinning hair. She says that the scalp therapy doesn’t seem to work well on male pattern baldness — it’s more effective on thinning hair — but women tend to respond well to it.

She also offers microneedling, which improves the skin by producing a slight injury to the face with a tiny needle. The body naturally grows new collagen at the “injury” site, which plumps the skin in the treated area and produces cell turnover, reducing scarring, fine lines and wrinkles on the face.

“I love how people feel because of what I do (for them),” says Pam. “I’m excited to hear their stories and hear how happy they are. I’m very passionate about what I do.”

Pam Edmonson is available for free consultations and procedures by appointment. For more info, visit CreativePermanentMakeupByPam.com, or call 997-6302.