New Audi Dealership In Wiregrass Ranch Holds Its Official Groundbreaking

A high-tech concept in luxury car sales is coming to Wesley Chapel. Dimmitt Automotive Group has broken ground (and has already begun going vertical; see photo below left) on its new Audi dealership, a 40,000-square-foot, state-of-the-art facility off of S.R. 56 in Wiregrass Ranch, that’s considered Audi’s most innovative retail experience yet.

Audi Wesley Chapel is expected to open in the fall of 2017 (“probably in November,” according to Dimmitt CEO Scott Larguier). The project, referred to as Audi Terminal, will be a modern, open-area facility (rendering, bottom right, from the Dimmitt Automotive Group) that’s designed to be fully client-centric.

“From the moment you enter the showroom, you’ll notice that the entire facility is designed with the customer experience at its core,” Larguier explained during the building’s May 22 groundbreaking ceremony, which included members of the Dimmitt family, Bill, JD and Quinn Porter and Scott Sheridan of Locust Branch, LLC (which is developing the Porter Family Trust property in Wiregrass), Pasco County Commissioner Mike Moore and Greater Wesley Chapel Chamber of Commerce CEO Hope Allen, as well as more than a dozen WCCC business members.

According to a Dimmitt press release, the Audi Terminal will “capture customers’ imaginations before they even walk in the door. Its stunning architecture will look like a modern art building. Inside, customers will be greeted with exciting Audi automobiles, iPads and luxury lounges filled with sleek leather club chairs.”

Larguier explained that the high-tech building is reflective of the high-tech luxury Audi vehicles that will be on display and sold inside.

What customers won’t see are sales desks and phones. “It’s the perfect union of elegant interaction and advanced technology,” Larguier said.

Audi Wesley Chapel is the latest example of Dimmitt Automotive Group’s commitment to an elevated car buying experience. The Dimmitt family already features Cadillac, Land Rover, Jaguar, Toyota, Aston Martin, Bentley, Rolls-Royce and McLaren dealerships.

Everyone on hand praised not only the Porter and Dimmitt families, but also Pasco County for bringing yet another luxury brand to “the Chap,” as Allen loves to call it. Audi will open just a few months after Lexus of Wesley Chapel, which is being opened by the Williams Auto Group.