Chick-Fil-A, Wawa, Aldi Update

There is no shortage of anticipation of what is coming next to Wesley Chapel, but rarely is there the level of consternation that there has been for previously reported projects involving Chick-Fil-A, Wawa and Aldi.

We’ve got one word for you: relax.

All three are still coming.

For those of you beginning to lose faith in the long-awaited Chick-Fil-A on S.R. 54, just east of Bruce B. Downs Blvd., the never-open-on-Sunday-but-always-delicious chain received its final approval for its second Wesley Chapel restaurant on July 27. While ground has been broken for a while, the constant sight of a dirt lot the past many months has been making a lot of people nervous, according to Facebook.

In between the Walgreens and Chick-Fil-A, Wawa should soon be going vertical as well. The popular gas and convenience store filed permit requests for store signs last week. With a Dunkin Donuts planned a few hundred feet to the east, and a Starbucks right across the street, we might soon be dubbing that stretch Coffee Corner.

And all you Aldi fans can let out a sigh of relief. After moving planned locations twice, the discount supermarket chain has settled on the southeast corner of S.R. 56 and Wesley Chapel Blvd., and the project is currently under review.

 

Goodbye, Ruby Tuesday!

You can now add Ruby Tuesday to the list of New Tampa restaurants that have closed in recent years, as it joins Casa Ramos and Las Palmas this year alone. (Photo: John C. Cotey)

Longtime New Tampa fixture Ruby Tuesday abruptly closed its doors in late July, which was a surprise to many local residents.

The restaurant, which boasted “Simple Fresh American Dining” and had arguably the best (only?) salad bar around, was located on the corner of Highwoods Preserve Pkwy. and Bruce B. Downs Blvd., in front of the popular AMC Highwoods 20 movie theater.

While it didn’t lack for passing traffic, it apparently was lacking in paying customers, joining more than 100 Ruby Tuesdays across the country that have been shuttered over the last year.

According to RestaurantBusinessOnline.com, Ruby Tuesday has closed 400 locations in the past decade.

Based in Maryville, TN, the dining chain was purchased by NRD Capital last year, and named Ray Blanchette as CEO in January in an effort to turn the company around.

Visitors on July 22 were greeted by a printed sheet of paper taped to the inside of the front door, saying “This Location Has Closed,” and directing people to the Ruby Tuesday in Valrico.

The manager at the Valrico restaurant confirmed that the New Tampa location was closed for good, but declined to answer any other questions. Messages left at Ruby Tuesday’s corporate offices were not returned.

Ruby Tuesday joins a growing list of shuttered restaurants in New Tampa in the past two years.
This year alone, Tampa Palms Mexican restaurant Casa Ramos and Pebble Creek’s Las Palmas Spanish Café have closed their doors, joining others like Dairy Queen and Vuelo’s Mexican Grill on BBD, as well as Beef O’Brady’s on Cross Creek Blvd.

The Dairy Queen location has a new tenant that has yet to open, but is expected to

be a Jamaican restaurant, and the old Vuelo’s site (which was formerly a Romano’s Macaroni Grill) may have a new restaurant group interested in bringing something new to the area, but the others remain vacant.

And, speaking of places that have closed recently in New Tampa, the H.H. Gregg appliance and electronics store located in the Market Square plaza on Commerce Palms Dr. in Tampa Palms closed last year, and last month, the Staples store in the same plaza shut down.

 

Nibbles & Bytes

Kate Spade Opens In TPO!

“We are now at 100-percent occupancy,” Tampa Premium Outlets (TPO) general manager Stacey Nance told me at the July 20 ribbon cutting event for the new Kate Spade store (photo) in TPO. “How many malls can say that?”

In addition to Kate Spade (see below), Nance says the remaining three slots at the outlet mall also are all now taken — True Religion Designer Jeans & Clothing, Salt Life and the Man Cave Store, which has been a hit at other Simon malls with billiards tables, Harley Davidson gear, Mr. Beer and more.

But, there’s no doubt that a lot of people — dozens were on hand during or shortly after the store’s ribbon cutting to check out the deals — are excited about the high-end handbags, wallets, clothing and accessories at Kate Spade, the store chain that the late designer Kate Brosnahan and her husband Andy Spade (the brother of actor/comedian David Spade) created as Kate Spade New York in 1993, combining her first name and his surname. The couple had sold all of their interest in the brand to Nieman Marcus by 2006, which then sold it to Liz Claiborne that same year.

Of course, Kate was found dead in her apartment on June 5 of this year, by her own hand, leaving a note for her daughter Frances.

“We signed this lease in December,” Nance, an admitted fan of the brand, said. “And we’re really excited that Kate Spade is open.”

Get Ready For The Hyatt Place!
“We know there’s not enough hotel rooms in Wesley Chapel right now,” says Karen Martin, the director of sales for the new 132-room Hyatt Place hotel on the north side of S.R. 56, next to Bahama Breeze, which had its “soft” opening on July 31. “But, it’s about to get a lot more fun out here.”

Martin says that although the six-story hotel just opened, “My phone’s been ringing off the hook for weeks, especially with people booking rooms for tournaments at the hockey rink (Florida Hospital Center Ice, located just east of I-75 on S.R. 56, while the Hyatt Place is just west of the interstate).

Although Martin says the new Hyatt Place doesn’t have full Hyatt resort amenities, it does have a Gallery restaurant and bar, a separate breakfast area, an outdoor swimming pool, nice fitness and business centers and meeting spaces with built-in audio/visual features.

The adjacent Sierra Conference Center has a really nice ballroom that Martin says can seat about 350 people with tables in a banquet setup and can be subdivided into three smaller ballrooms, which can each seat at least 250 people each in a theatre-style seating set-up. Martin says she also loves the conference center’s adjacent break-out and outdoor seating areas.

“But, to really get a feel for whether or not we should be hosting your event,” she says, “you should come out and take a tour. We’re all really excited to be open.”

She adds that the hotel hopes to host an upcoming “Final Friday” networking event for the North Tampa Bay Chamber of Commerce and is planning “a big Grand Opening event sometime in November.”

The Hyatt Place Wesley Chapel is located at 26000 Sierra Center Blvd. For more information, call (813) 803-5600 or visit HyattPlace.com.

We’ll have updates about the Hilton Garden Inn & Residence Inn hotels coming soon to S.R. 56 in our next issue.

Here & There, This & That…

• I can’t even tell you how excited my taste buds are now that Taste of New Tampa & Wesley Chapel favorite Nothing Bundt Cakes has opened across from Noble Crust in the Shops at Wiregrass mall. Whether you love red velvet or dark chocolate cake with extra creamy white icing, or the decadent white chocolate raspberry bundt cake, Nothing Bundt Cakes will have you salivating for more.

Check out a free sample when you visit and please tell the staff that you read all about them in the New Tampa Neighborhood News!

• I also was sad to hear, despite owner Ramses Garcia’s best efforts to negotiate a new lease with his landlord, that Las Palmas Spanish Café, the Latin/Cuban favorite located behind Kobe Steakhouse in the Pebble Creek Collection on Bruce B. Downs Blvd. (a mile south of County Line Rd.), had closed.
Garcia had been talking to me for several months about how hard it had been for the businesses in the plaza to stay afloat, with the Bruce B. Downs widening construction still ongoing in front of the plaza, but he was still hoping to work things out less than two weeks before he announced the closing on Facebook. Will Garcia reopen in another location? We’ll keep you posted!

• Meanwhile, congratulations go out to my friends Travis and Fiona Monday, the owners of Fit 4 Life Personal Training & Physical Therapy Studio (17419 Bridge Hill Ct. in Tampa Palms), who celebrated the studio’s 22nd year in business with another great Martini Party, catered by the nearby Stonewood Grill & Tavern, on July 20.

 

MOD and Blaze Pizza Bringing Different Styles

MOD Pizza is opening soon on S.R. 56.

Wesley Chapel Already Has Plenty Of Great Pizza Places. So, Why Are So Many New Ones Still Popping Up?

Pizza may not be the world’s most-perfect food — although some who feel otherwise might fight you over that statement — but it probably is the most popular.

So, as Wesley Chapel grows, and more and more families move in, so do more businesses that sell pizza.
There’s locally-owned traditional pizzerias like 900 Degrees Woodfired, La Prima, Best New York, New York, Bosco’s and Amici Pizza, that sell more traditional NY-style pizzas, to name a few. Mellow Mushroom and Noble Crust (which have both opened in the last year) sell more eclectic pizzas. And, the mega-chains like Domino’s, Little Caesars, Papa John’s and Pizza Hut deal in mostly speedy, high-volume delivery.

“I would say there’s a lot more pizza available in Wesley Chapel than normal on average in other cities (of its size),” says Steve Falabella, the owner of the popular 900 Degrees Woodfired Pizza, which has been at the Shops at Wiregrass mall since 2011. “I think the growth in Wesley Chapel was so fast, the rise of families happened so fast, that there was a rush to capture that. And, one of the most common type of restaurants that go up in new neighborhoods sell pizza.”

Soon, you will be able to add a quickly expanding niche in pizza making to the list of local options: “Fast-Casual.”

On each side of S.R. 56, near the Tampa Premium Outlets, the two fastest-growing fast-casual restaurants in the country will be planting their flags in Wesley Chapel, as MOD Pizza and Blaze Pizza are both entering the market.

The Allure Of New…

On a typical muggy Wednesday afternoon, sitting at an aluminum table shaded by an umbrella, Mike Lightsey is finishing off a slice of pepperoni pizza from 900 Degrees Woodfired. He is passing through on business, and says he eats a lot of pizza. He thinks Falabella makes the best around.

Lightsey says he has tried Blaze, once in Atlanta, and enjoyed that as well. He has never heard of MOD, but is familiar with the trendy fast-casual model, having also eaten at Pieology in Seminole.
“It’s a good change of pace, and definitely something that seems to be taking off,” he says. “I’m surprised Wesley Chapel or even Tampa doesn’t have one yet.”

MOD Pizza, which will be located just west of the Starbucks on the south side of S.R. 56 in front of Costco, is scheduled to open in early-to-mid-September. Blaze Pizza will be located on the other (north) side of 56, but has just started construction. Both specialize in smaller, personal pizzas, where customers choose the toppings and don’t have to wait long for them to cook.

At MOD Pizza, there are more than 30 non-GMO toppings to choose from when constructing your own 11-inch pizza. MOD has its own dough recipe, and the tomato sauce is made in-house daily. No matter how many you choose, the price doesn’t change. The pizzas take only three minutes to cook and can be ordered online for pick-up or enjoyed inside the store.

“We were and are the first super fast-casual chain in the United States,” says Brick Kerge, VP of Operations for Food for Thought Restaurant Group, which owns the local MOD franchise.

Employees are part of the “MOD Squad,” and an emphasis is placed on training a friendly staff that makes the all-around experience and environment something patrons will want to try again.

“This is not just another pizza place,” says Kerge.

Founded in Seattle in 2008, MOD is likely not a familiar name to locals. But nationally, it is the country’s No. 1 fastest-growing chain, according to Nation’s Restaurant News’ list of the Top 10 Fastest-Growing Chains, thanks to 80-percent sales growth in 2016.

When it opens here in September, it will be MOD Pizza’s first entry into the Tampa Bay market, although there currently are four other locations in Florida, with five more — including the Wesley Chapel location — scheduled to open soon.

While MOD is the fastest-growing chain, Blaze Pizza is the second-fastest-growing and has been massively successful since being launched in 2011 by the founders of Wetzel’s Pretzels.

It has quickly grown to include more than 250 locations in 40 states and should be open sometime early next year in Cypress Creek Town Center North.

Driving a lot of the buzz around Blaze Pizza, which also features three-minute pizzas boasting freshly made dough and artisanal toppings, is NBA superstar Lebron James’ involvement as an investor.

Like MOD, Blaze also offers a fast-casual experience where customers select their crust style and then move down the line while adding toppings, at the end of which the pizza is quickly cooked.

These newest entries to the Wesley Chapel “piescape” are hip, trendy and fill a desire for custom-built pizzas with a wide variety of toppings that are not always available at traditional pizza spots. They will be stiff competition for each other, but family-owned pizzerias, and even smaller chains like Westshore and pizza places that deliver, still offer a distinctly different flavor and will likely continue to be popular here.

But Wait, There’s More!
MOD and Blaze aren’t the only local newcomers. In the last few months alone, Amici’s has reopened to rave reviews after moving locations on Wesley Chapel Blvd. in Lutz, and Jake’s Pizza has opened its second location, on County Line Rd. in Meadow Pointe, featuring our area’s first thin-crust St. Louis-style pizza. And, Pomodoro Pizza could be open on S.R. 56, in the same plaza as Wolf’s Den, by the time this issue reaches your mailbox, and will offer New Jersey-style pizza. And, never one to rest on his laurels, Falabella has created a local sensation, especially on Facebook, with his recent addition of no-crust “keto diet” pizzas.

“Which pizza is the best is all subjective,” Falabella says. “I can find 10 people to tell you they like Domino’s the best. I can find 10 who would tell you Pizza Mania is the best. And I can find 10 to tell you that we are the best. There’s no such thing as the best pizza.
“(In Wesley Chapel), Everyone can find something they like.”

Business Notes: Build-A-Bear’s UnBearable Promotion, BMW’s Plans

At 2 p.m. on July 12, more than four hours after it was cancelled, lines to take advantage of Build-A-Bear Workshop’s “Pay Your Age” promotion still stretched around the building. (Photo: John C. Cotey)

The longest lines in the history of the Shops at Wiregrass ended with sadness for many on July 12, as customers had to be turned away when the popular toy company was forced to abandon its “Pay Your Age” promotion in mid-stream.

The promotion sounded great on paper. For one day only, customers could purchase a stuffed animal for the price of their age. For a toy that can run from $15 and (much) higher, it sounded too good to be true.
And for many, it was.

All across the country, and at the Wiregrass location, the promotion had to be cut short, due to overwhelming demand. At Wiregrass, a line of more than 1,000 people stretched around the back of Build-A-Bear, around JCPenney and down past Moe’s SW Grill when the promotion was canceled at 10:30 a.m.

Those who were already there were allowed to stay, but no one else was allowed to get in line.
Even by 2 p.m., the line still went all the way behind Build-A-Bear. It was a sunny and blistering hot day, so the mall was nice enough to bring out a container of green-and-white umbrellas to help customers shield themselves from the elements.

Build-A-Bear has announced that those who join its free “Count Your Candles” program can still pay their age for a “Birthday Treat Bear,” which is usually $14, during their birthday month only.

VROOOM: BMW is hoping to open a showroom at S.R. 56 and Mansfield Blvd., after filing plans with Pasco County and having a pre-application meeting in July.

The BMW showroom would be 32,758 square feet, and bring another luxury auto dealership to Wesley Chapel.

In the last year alone, Wesley Chapel has seen Lexus and Audi luxury brands added to a three-year-old Mercedes-Benz dealership.

The plans filed with the county do not identify the dealership’s owner.