By Matt Wiley
Royalty is a word used for one of royal blood or royal status. With Royalty Lawn & Landscape, you won’t be the only one treated like royalty; your lawn and landscaping will make your home look like it’s suited for a king or queen.
Royalty Lawn & Landscape’s name is self-explanatory — it’s a full-service lawn-care and landscaping company catering to the New Tampa and Wesley Chapel areas, as well as parts of Lutz and Zephyrhills. Royalty owner and Wesley Chapel resident Brian Cholnik takes pride in not only his care and maintenance of your property — whether residential or commercial — but also his customer service.
“We care about our customers because we know how much they care about their own properties,” says Royalty owner and Wesley Chapel resident Brian Cholnik. “We do high-end work for a medium-price. There are companies in the area that are cheaper than us, but they usually do very minimal work for that price.”
For Cholnik and Royalty, maintenance is the main priority. If Royalty sets a schedule with a customer to take care of their landscaping on a specific day each week, weather-permitting, Brian promises they’ll always be there.
“If the weather is going to be bad in the afternoon, we’re there as early we can to make sure we keep our schedule with our customers,” he explains. “Worst case, we’ll be there early the following day. We service about 375-400 customers on a weekly basis, but we’re always looking for new customers to add to the family.”
In fact, that is the request that Cholnik says that he gets from people most. Not specific requests for their landscaping (although Cholnik always sees to these special requests personally), but whether or not Royalty is accepting new clients.
“A lot of neighbors get a little jealous of our customers,” he says. “They’ll call me to say that they want better landscaping, too.”
Royalty provides a wide range of landscaping and lawn-care options, from the company’s basic residential service (which includes weekly mowing, trimming, edging and cleanup), to Royalty’s premium residential package that, in addition to the services provided in the basic package, also includes planter and flower bed maintenance, shrub and bush maintenance, and, of course, clean up. Royalty also offers re-mulching and irrigation repairs.
Royalty takes care of everything from basic lawn care to full blown landscaping, which, Cholnik says, represents 90-percent of his customers. If you’re considering some new landscaping for your home, with Royalty, the process is simple.
“Basically, customers call us, we set up a free consultation and give them some ideas,” Cholnik explains. “The way Florida’s climate is, it’s warm and can support tropical plants, but we still have cold spells. I try to recommend fewer of the tropical plants and more plants that can survive if it does get cold.”
Cholnik says that he and his landscaping team then will draw up pictures for the customer and figure out costs, depending upon the customer’s budget at that time.
“We can go from there,” he says. “We can do projects a third at a time. It may take three months, but we’re flexible. We accept credit, where most companies only want cash in hand.”
While Royalty offers many lawn and landscaping services, there are certain services that the company does not offer.
“I’m very clear with customers about the services that we can and cannot provide,” Cholnik says. “If there’s something that we can’t do, I make recommendations and point them in the right direction, especially with fertilization and pest control.”
Since fertilization and pest-control companies typically serve customers on a less-frequent basis, Cholnik says that he and his crew keep an eye out for issues associated with those services, even though Royalty may not offer them.
“If we see a problem pop up, we’ll let those companies know ahead of time before it gets worse,” Cholnik says. “We try to educate our customers about proper fertilization, which we don’t provide, but there are some companies that we highly recommend.”
In addition to offering a place for current and potential customers to learn Hillsborough and Pasco County watering schedules and the ability to price out landscaping projects, Royalty’s website also offers an entire list of companies that Cholnik recommends to his clients for services that Royalty doesn’t directly provide. And, Brian says, in a struggling economy, small businesses “piggy-backing” off of one another is something that is essential for survival.
“Larger companies gave us a chance in the beginning, so we try to do the same,” he explains. “We try to make good relationships with other companies in the industry. We’re not here to undercut anyone. We just recently moved into Wesley Chapel Nursery (located off S.R. 54, just east of the bend at Curley Rd.) for storage. Having them so close, it allows us to do more. We both benefit.”
Kelby Reed, a manager at Wesley Chapel Nursery, agrees. The nursery deems itself a “one-stop shop” for landscaping supplies, but also sometimes need a place to refer customers.
“Brian’s been buying supplies from us for quite some time,” he says. “It’s great having Royalty on-site because we sometimes have customers that come in looking for services we don’t offer, so we have a hand-in-hand relationship. We definitely help each other out.”
The Origin Of Royalty
Cholnik, 32, says that Royalty began as a hobby in 2007, and a way to make money on the side while he was working at an architectural firm. Now, he has a crew numbering nearly a dozen.
“I realized that I enjoy being outdoors and from there, (Royalty) became its own monster,” Cholnik says, jokingly. “I can’t complain. I’m making a living and making people happy about their landscaping. My customers are proud of their homes and want to protect what they have. It can be tough to keep up with homeowner association requirements in the communities in this area. But, that’s where we come in.”
Royalty client James Morrow can’t complain, either.
“I’ve been using landscaping business for 28 years, since I moved to Florida,” says Morrow, who lives in Seven Oaks with his wife Vena and golden retriever Deuce. “I’ve changed companies many times because of reliability, or lack of follow-up. But, Brian’s very professional, whether by email or by phone, and his prices are very competitive. If you want something special done, he’ll get it done for you. About the time I’m thinking something in the yard needs attention, I look outside and (Royalty) is already here working on it.”
For additional information about Royalty Lawn & Landscaping, please visit RoyaltyLawns.com or call 469-9013 and please tell Brian the Neighborhood News sent you!
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