Helping Pasco Sports Tourism Rebound in 2021

Club volleyball has been keeping the January calendar full at the Wiregrass Ranch Sports Campus of Pasco County.

If tourism is going to bounce back from the Covid-19-ravaged 2020, a series of spikes, dunks, cheers and racquet sports will have a lot to do with it.

At least that’s how it looks to Pasco County tourism director Adam Thomas, who says that after a tough year for tourism around the world, events are returning to Pasco’s “sports tourism” sites, including the Wiregrass Ranch Sports Campus, Advent Health Center Ice and the Sarah Vande Berg (SVB) Tennis Center — all part of the county’s “Florida’s Sports Coast” branding.

Thomas says the three facilities have 14 events scheduled for the first two months of the year, with many more to come, as national governing bodies like USA Volleyball, USA Wrestling, USA Powerlifting and others look to take advantage of Florida’s open-for-business status and have eyed the Wesley Chapel-area to hold events.

“We are just now getting back to normalcy,” Thomas says, despite rising Covid numbers in Pasco, in Florida and around the nation. “We are looking at sports tourism in 2021 to really get us back to where we need to be.”

One event that won’t provide as much help as originally expected is Super Bowl LV, which is being played at Raymond James Stadium in Tampa on February 7. Generally, a huge event like the Super Bowl would have a major economic impact on nearby Wesley Chapel, with visitors staying in local hotels and eating and shopping at local restaurants and stores.

But, Covid-19 protocols will limit the crowd at Raymond James Stadium, which can hold 65,890 fans, to roughly 20,000 for the Big Game.

Thomas thinks Wesley Chapel will still enjoy some benefit from the Super Bowl, but in October, Pasco backed out of plans to spend $250,000 on a Super Bowl sponsorship and instead use that money for something more likely to bring a bigger return to the county.

So, while the Big Game won’t make as much of an impact, hundreds of little ones will — and that’s fine with Richard Blalock, the CEO of RADDSports, which runs the Wiregrass Ranch Sports Campus, thanks to a public-private partnership between Pasco and RADD Sports.

The 98,000-sq.ft. AdventHealth Sports Arena will host a variety of club sporting events in 2021, bringing hundreds of teams and players and their parents’ wallets to Wesley Chapel.

The January calendar was filled with volleyball tournaments and gymnastics meets. Volleyball and gymnastics club seasons will roll into a basketball club season in the spring, and then the camp season over the summer. The Sports Campus is already proving to be responsible for a lot of hotel room nights and money spent at Wesley Chapel restaurants, malls and shopping centers, as nearly every weekend is booked through August and even Covid-plagued 2020 proved to be a success.

“We are not one-sport-specific, and that helps us,” Blalock says. “We made that decision by design. We can run a multitude of events here. As one season ends, another is starting.”

Blalock says in August and September of 2020, the first six weeks the Sports Campus was open, its events were responsible for 1,800 hotel room nights and just over $150,000 in sales, resulting in a $1.2-million indirect impact on the local economy. 

He doesn’t have numbers yet for the rest of 2020, but Blalock says he expects to exceed those numbers in 2021. He says this while staring out his office window at construction workers laying masonry blocks on the fourth floor of the Residence Inn by Marriott hotel, which is being built adjacent to the arena on the Spots Campus site and is expected to open around the first week in August.

But, 2021 also is planned to include  an NFL-style combine for pro football hopefuls, organized by former Tampa Bay Buccaneers wide receiver Yo Murphy, as well as the possibility of European soccer teams camping here prior to their fall 2021 seasons.

Hockey Tourism, Too

Thomas says the Sports Campus isn’t the only local venue to have a slew of events booked to meet pent up demand. AHCI currently is hosting a six-week United States Premier Hockey League (USPHL) camp — a college and pro showcase with hundreds of players staying at Saddlebrook Resort and playing games at AHCI — as well as in Ellenton and Brandon. 

The USPHL’s Hub City concept is designed in part to make up for the loss of games and exposure events for players last year, especially from hockey areas hit particularly hard by Covid-19, like the northeastern U.S.

Because so many events were cancelled last year and so many seasons went unfinished,  Thomas anticipates eager event organizers to be heading our way.

“Our event calendar looks pretty promising,” he says.

The SVB Tennis Center in Zephyrhills is attracting sports tourism with growing sports like padel (photo) and pickleball. 

The county won’t recover in one year, Thomas adds. He believes the Covid-19 vaccine will help make people more comfortable when it comes to travel and attending larger events, but that change will take a while. While 2021 is expected to put the Florida Sports Coast back on track, Thomas says the tourism industry is looking at 2023 before a full recovery can probably be expected.

“It’s going to take some time,” he says. “We’re still licking our wounds.”

When the pandemic hit last year, the county was coming off a record-setting February. March began the nosedive, and when the state was shut down for much of April, the county saw its tourist tax revenue drop to below $100,000 for the month, down from $430,000 in tourist tax collected in April 2019.

There is some good news, even if it is anecdotal — Thomas says the last weekend of 2020 saw 6.2 -percent growth, with almost 40 percent hotel occupancy. “We had a really good week,” he says. “Hopefully we’ll continue to see that.” 

In fact, Lisa Moore, the market director of sales for the Hilton Garden Inn Tampa-Wesley Chapel on S.R. 56 says, “We’ve been at or near 100% occupancy every weekend since the Sports Campus opened. It (2020) was a tough year, but things are looking better now.”

Play Ball!

The Neighborhood News wasn’t the only news medium on hand in June of 2018 when Wiregrass Ranch developer JD Porter, four of the five Pasco County commissioners, Pasco County/“Florida’s Sports Coast” tourism director Adam Thomas, RADDSports president and founder Richard Blalock and several other local dignitaries threw some dirt in the air at the groundbreaking for a new indoor sports facility to be located just north of S.R. 56 and a mile or so from both the Shops at Wiregrass and AdventHealth Wesley Chapel. 

Also in attendance that day were representatives of Mainsail Development, which was getting ready to build a Marriott-branded Residence Inn with Wesley Chapel’s first and only rooftop bar adjacent to the planned sports campus.

Fast forward to Aug. 15 of this year, when the Wiregrass Ranch Sports Campus of Pasco County held its first-ever Open House to show off the brand-spankin’-new, 98,000-sq.-ft., state-of-the-art indoor sports facility to local families. This time around, photographer/videographer Charmaine George and I were the only media folks on hand to let you know about it. And, let me just say…WOW!

The fulfillment of the dream Blalock (pointing in top right photo) has had for more than four years is everything anyone could possibly have hoped for — and really, so much more. Although I obviously am raving about it, since my wife Jannah is the director of marketing for the facility, I could be accused of being unfairly biased about it.  

On the other hand, my favorite thing about the open house was walking around the facility, seeing the smiles (and often, gritty determination) on the young athletes’ faces, and hearing the buzz from all of the parents, all of whom were saying, “This is exactly what we need here.” They all let me know that I wasn’t alone in feeling the excitement that day. 

“I’m speechless about the facility,” said parent and Wesley Chapel resident Yanet Hernandez. “It’s amazing. Very clean and there’s a vibe that you get when you walk into the gym.”

Hernandez also pointed out something heartwarming, something that Blalock says also is part of his vision for training young athletes to be not only the best athletes they can be, but also the best people (and teammates) they can be. “Seeing the (volleyball) girls of all races and backgrounds playing together, being so polite to each other — it’s just such a great atmosphere!”

Open House Nuts & Bolts

Blalock (top right photo) and his RADDSports team have been chomping at the bit to get open (despite all of the obvious Covid concerns; more on that below), and he said the main purpose of the Open House was to help the local community get acquainted with this unique facility and everything it has to offer. 

Even though the Sports Campus will be bringing in tournaments in one of its four core sports — basketball, volleyball, cheerleading and soccer (both indoor and outdoor) — virtually every weekend, Blalock is equally excited about the programs that will be available just about every weekday throughout the year for local residents of all ages. 

He says all levels of athletes, from as young as three years old to adults, will be able to enjoy the Sports Campus during the week, and young athletes have three different levels (Developmental, Competitive & Elite) of instruction and competition in all four core sports — with evaluations and programs for each beginning this month.

Meet The RADD-Star Team!

The Open House also was an opportunity for most attendees to meet the amazing team of directors who will help pick the teams and the coaches who will be running the programs and training the kids. Cheer directors Matt McDonough and Lyric Hill, volleyball director Eric Praetorius, basketball director Ronnie Outen and soccer director Stuart Campbell were all on hand at the event, running the day’s program and meeting all of the interested young athletes. 

Hill and McDonough were helped with coaching and demonstrations of cheer stunts by the high school cheer squads from both Wiregrass Ranch and Cypress Creek high schools. Cheer participants even got to try their hands (and feet) on the 40-foot-long spring floor that looks very much like what Olympic gymnasts also use for training.

Praetorius brought in some of the truly outstanding high school volleyball players who have participated in other programs he has directed. The two volleyball courts set aside for the Open House were filled the entire four hours, with the elite players setting each other up to spike home winners and risking floor burns while diving on the shiny, new gym floor for digs, while everyone who was interested in the sport (no matter what level of player they were) received quick instructional tidbits from Praetorius and other coaches on hand — and lots of play time.

Outen somehow recruited an early morning adult full-court basketball game for the event, with separate full courts set aside for younger players. You could hear several parents and coaches cheering on the young hopefuls — including several talented girls, one of whom repeatedly did a great job of taking older, bigger boys to the hoop — from the sidelines.

And, although I left before he got there, Outen’s son Tyriq, a 6’-4” ice hockey goalie who recently was named the MVP of a major invitational tournament in Canada with his all-minority hockey team that was the surprise winner of the tournament, showed up to take pictures with his dad. We’ll tell you Tyriq’s story next issue.

And, you could just see soccer director Stuart Campbell, a former professional “footballer” in England (he’s actually of Scottish descent) and a former player and head coach for the Tampa Bay Rowdies — who probably is the RADDSports director who has most anticipated the day he can start actually coaching, rather than sitting in all-day meetings — absolutely beaming as he checked out the local soccer talent.

“This is quite an event,” Campbell said. “The kids are just loving the place!”

RADDSports director of programs Nicole Baker (another former cheerleader herself) also was on hand, doing temperature checks of everyone who entered the building, and helping Jannah and several volunteers make sure every participant signed an online or on-paper waiver before they entered the gym. There was plenty of hand sanitizer available and even though there were at least 300-400 people who stopped by at some point during the event, the spacious interior of the Sports Campus had plenty of space for social distancing.

One of my favorite things was the mezzanine, which has viewing available of the action in both Arenas A & B of the Sports Campus — each of which was designed for four basketball or eight volleyball courts. There’s also seating in the mezzanine overlooking the amazing cheer area.

The Wesley Chapel Hilton Garden Inn and Hampton Inn, two of the Sports Campus’ hotel partners, and Culver’s and Bubba’s 33 restaurants — which are located on S.R. 56 and stand to receive a lot of out-of-town business from the facility on the weekends — had tables inside the lobby to show their support for the RADDSports team (which has held most of its meetings at the Hilton during the construction).

“We had a few potential sponsors come through to check us out, too,” Blalock said. “I can’t even tell you how happy we are to be (almost) open.”

Pasco County Tourism, aka the Florida Sports Coast, was scheduled to hold the actual ribbon cutting for the Sports Campus on Aug. 27, which was after we went to press with this issue. RADDSports is the county’s private partner which is managing the building that was funded by a recent voter-approved 2-cent increase in the county’s tourism (or “bed”) tax. 

“Play Ball,” indeed!

For sponsorship opportunities at the Wiregrass Ranch Sports Campus of Pasco County (3021 Sports Coast Way), email Jannah@RADDSports.com. For program information, email Nicole@RADDSports.com. For sponsorship opportunities at the Wiregrass Ranch Sports Campus of Pasco County (3021 Sports Coast Way), email Jannah@RADDSports.com. For program information, email Nicole@RADDSports.com. Also, you can call (833) TEAM-RADD (832-6723).