New Identities Hair Studio Featured On HBO’s ‘Hard Knocks’ With The Bucs!

It wasn’t just another hair coloring appointment for Katie Ellwood.

After all, Tampa Bay Buccaneers linebacker Kwon Alexander was sitting in her chair at the New Identities Hair Studio of Tampa in Tampa Palms and a handful of television cameras were pointed right at her.

Everything she said, every move she made, every hair she dyed red was going to be shown to the entire country on HBO’s popular “Hard Knocks” reality show. “Was I nervous?,’’ Katie said. “Yeah, a little.”

Thanks to a recommendation from one of her customers, Bucs defensive tackle and Tampa Palms resident Gerald McCoy, Ellwood was working her magic on Alexander, who was looking to sharpen the red in his current ‘do. Katie had done a similar job on McCoy two years ago, and the All-Pro lineman noticed that Alexander’s color was fading and told his teammate he needed to go see his stylist.

“Hard Knocks,” which airs Tuesdays at 10 p.m. on HBO and offers a behind-the-scenes look at one NFL team each preseason – this year it’s the Bucs –  followed along.

“That was my first experience with a camera crew focused on what I was doing,’’ said Katie, although she has been involved in other photo shoots over the years. “The production crew was very nice and very informative.”

Marc Rockquemore, who owns New Identities Hair Studios of Tampa with his wife Kelly, said they had less than 24 hours to get ready for Alexander and the HBO crew.

Being on reality television shows, however, is old hat for Rockquemore and the crew at New Identities, which has been featured on shows like FOX-TV’s “Ambush Makeover,” The Learning Channel’s “A Wedding Story” and MTV’s “True Life.”

New Identities also has had a long relationship with the Bucs. From 2003 until last year, Rockquemore sent a crew of stylists to every Bucs game to do the cheerleaders’ hair. Currently, New Identities is working with the Tampa Bay Lightning cheerleaders.

“We’ve had a lot of blessings come into our lives,’’ says Rockquemore, whose studio has more than 10,000 followers on Instagram.

Katie’s experience in front of the cameras took more than an hour, but once edited by HBO producers, was distilled into her 30 seconds of fame in the show’s third episode (check it out on the HBO GO app).

Instead of any viewing parties, Katie said she just went over to her girlfriend’s house to watch it when it aired.

“It was a little strange to see,’’ said Katie, a big Bucs fan and “Hard Knocks” viewer even before her appearance. “I just wanted to make sure I didn’t sound like a goober or anything. Once my 30 seconds were over, I was able to relax and just watch the rest of the show.”

She did receive a slew of text messages that night. Patrons at the new Fat Rabbit Pub in Tampa Palms, which Katie owns with her husband John, congratulated her the next day. Two days later, an old friend and former Bucs cheerleader texted her from New York to tell her she had seen her on the show.

“Overall, it was a really cool experience,’’ Katie said.

For more information about the New Identities Hair Studios in Tampa Palms (15307 Amberly Dr.) and South Shore (10639 Big Bend Rd., Riverview), visit NewIdentitiesSalon.com, or call (813) 979-0760 (New Tampa) or (813) 741-1177 (Riverview).

NJROTC Cadet’s Charismatic, Fun-Loving Character Touched Many

Connor Hale (left) and David Elder at the American Cancer Society’s New Tampa Relay For Life in May. “He was just such a good guy to be around,” Connor says.

Last October, when David Elder was a freshman at Wharton High and a member of the school’s National Junior Reserve Officers Training Corp (NJROTC) program, he was participating in one of his first drill meets at Central High School in Brooksville, called the Iron Bear Challenge.

It was early and still wet outside, and Elder, as his friends in Wharton’s NJROTC call him, was participating in the tire flip event. David was a little too close to another team’s tire and when he slipped, the huge tractor tire struck his leg just below the knee and slid down to the ankle, breaking both bones in his leg.

“It was loud,” recalls Senior Chief Petty Officer (Ret.) David Ingalls, who is retired from the U.S. Navy and one of David’s instructors. “We knew it was a pretty bad break.”

With his leg broken in two places, he should have been in a lot of pain. But, Elder somehow was making everyone else laugh, acting like a hero being carried off on the stretcher. As they closed the doors to the ambulance, he was waving to everyone and “dabbing.”

“That’s when we really saw his personality,” says Ingalls. “David just had a lot of charisma.”

When students arrived at Wharton for the first day of school this year, Elder’s friends were told that he had passed away.

Just the day before, Elder, Connor Hale and a bunch of their friends helped lead freshman orientation at Wharton High for new students entering NJROTC.

After, the cadets went to the movies. The theater was empty, except for them, so whenever a song played between dialogue, David and Connor would put on sunglasses, jump up, and “dance like spazzes,” says Connor. That was typical of the kid he calls Elder, who “could make anyone laugh or smile.”

David Elder’s dad says those kids were part of what David loved best, the NJROTC program. As a freshman last school year, he jumped into every activity offered.

“He excelled above and beyond anything I expected,” says Jim Elder. “He was on the rifle team, drill team, color guard, everything. He did great at everything he tried.”

David even enjoyed uniform inspections, something many cadets dread. “He’d have me come out and inspect his uniform for lint and check his brass. I showed him how to shine his shoes. He was very methodical about proper appearance with his uniform.”

A week later, more than three dozen cadets from Wharton and other area schools, who had met Elder at NJROTC events, attended his memorial service.

“He was enthusiastic about being a young leader and had a lot of potential,” says Major Michael Beale, who is retired from the U.S. Marine Corps, and was another of David’s instructors. “For a young kid to impact so many people, you know he has unique character traits. People wanted to be around him, and he touched so many lives.”

“He was a model cadet,” adds Ingalls.

Jim says his son had aspirations to join the military. He was interested in aviation, but since he wore glasses, he knew that was a long shot. He also loved the water, and really loved sailing. NJROTC gave him the opportunity to attend Sail Academy, a training academy hosted by Eckerd College in St. Petersburg.

“He’s named after my dad, who is a retired U.S. Army paratrooper,” says Jim, who also served in the military. “David just thought his grandpa was the greatest thing walking on two feet. He always liked to hear Grandpa Dave stories.”

David grew up in Pinellas County, where his mom still lives. He had been living with his dad and last summer, after outgrowing the Civil Air Patrol program for middle school students, the pair decided to move to Tampa to find a high school with a good NJROTC program.

“I wanted him to be exposed to more things and set him up for success in the future.”

Jim says Wharton, “just kind of worked out at the time,” and that he couldn’t have been any happier with their choice.

“I’m thrilled because the instructors there do amazing things for the kids,” he says. “They are top notch and I can’t say enough good things. They are solid, good people there.”

While NJROTC was David’s “main thing,” says Jim, “he was a really well-rounded kid.”

David was a huge history buff who was particularly into World War II. He collected vintage firearms and military uniforms, and even taught himself some German, using Google Translate.

“We’d be at the gun shop and he’d give the guy behind the counter a quick history lesson,” Jim recalls. They enjoyed shooting together, too, he says. “We would go shooting all the time. He shot better than I did, which drove me crazy.”

Connor says he already misses the kid he considered one of his best friends. “This is my first time experiencing something like this,” he says. “It’s tough. I already miss his good nature. He was just such a good guy to be around.”

When he recalls his many fun times with David, he calls those times “shenanigans. He was a goofball and we would just laugh at everything dumb,” Connor says, like watching YouTube videos or repeating a phrase endlessly to drive other people crazy. “There’s a lot of stuff I thought we’d (still) do together, like going back to Sail Academy and doing (the American Cancer Society’s New Tampa) Relay for Life” again.

Jim says he and his son had a special relationship, especially since just the two of them lived together. “We called each other ‘bro,’ and I would tell him, ‘You’re my best bro.’”

Jim has met with Hailey Acierno’s parents, who started the foundation called Hailey’s Voice of Hope. “We’re going to try to collaborate and work together so that for her daughter and my son, neither of their names are forgotten,” he says. “We want to get the word out about suicide prevention so no other kid or parent has to go through this.”

Tampa Palms Resident Is FBLA’s New National President!

You’d probably expect the president of an international organization with more than 250,000 members to be professional, articulate and passionate about his role and vision for his organization.

What you might not expect is that he would be just 17 years old, and still in high school.

Max Michel is all of the above, having recently been elected as president of the national Future Business Leaders of America (FBLA) organization.

“I serve our 250,000 members and work with other officers to create programs for our members,” Max explains. “I also work with the national board of directors, comprised of educators, CEOs, industry representatives and other professionals, to help steer the long-term strategies for the organization as a whole.”

Max has lived with his family in Tampa Palms since 2005, before he entered kindergarten at Chiles Elementary. He then attended Liberty Middle School. When it was time for high school, he chose the magnet program at Middleton High, located on N. 22nd St. in Tampa.

It was through his FBLA chapter at Middleton that Max pursued the chance to lead the national organization. He was elected president during the group’s National Leadership Conference in Anaheim, CA, on July 2, and immediately began his one-year term.

The National Leadership Conference comes after the District and State conferences. “FBLA gives students the opportunity to compete on District, State and National levels in 65 different events that cover everything from public speaking to healthcare,” Max says. “It allows students to find their niche.”

He adds that every year, the national competition is “awe-inspiring. There are about 13,000 people there, and you see diverse faces and cultures and backgrounds and how hard they all work to have made it that far.”

In 2016, Max placed second in FBLA’s national computer problem solving competition. This year, he didn’t compete so that he could focus on campaigning for national president.

First, he had to qualify on the state level, where he was chosen to be the candidate for president from the state of Florida. He went up against candidates from Oregon and Arizona for the national honor.

While Max only campaigned during the conference itself, he did a lot to prepare, including writing the speech he would give at a general session in front of all of the attendees.

As a freshman, Max had run for District office and, when it was time to give his speech in front of a much smaller crowd, he says he completely forgot it. “I blanked out,” he says. “It was so embarrassing.”

But, that was one of the things that spurred him to work on his public speaking and other skills.

“I grew a lot because of the leadership skills I’ve learned through FBLA,” says Max. So much so, that he says his school’s FBLA chapter adviser, Tayo Akinrefon, recommended that Max run for national president going into his senior year. “I thought he was joking, but he was super serious,” Max says. “That inspired me.”

“I worked on my public speaking a lot,” he adds. “Despite me not being the best speaker, I can connect with people on a genuine and authentic level, and I definitely have that desire to connect, regardless of culture or race or background.”

So, Max worked to make those connections with people at the conference, and this time, he was able to give the speech he had prepared without freezing or forgetting it.

When the voting was over, Max had won.

He says that has a specific goal for his time in office.

“I want to reach out to urban communities, which are currently underserved by FBLA,” he says. “Our end goal is to reach as many students as possible. We partner with other leadership programs and we want to offer resources for schools that are harder hit by issues such as poverty.” In the long-term, he says, that would mean allocating funds to charter chapters in those currently underserved areas.

He says that across the nation, there are some large cities that only have one or two FBLA chapters. Even his own school has room to grow in that area. “Most of our membership comes from the magnet program, and we want to diversify,” he says.

A Born Leader

Max comes from a large family, one of seven siblings, and he and his older brother are close enough in age that they both will graduate from high school this year. Alejandro, whom Max calls Alex, is currently a senior at Freedom High. Max says he and Alex are hoping to both attend Florida State University in Tallahassee next year. The two high school boys have two older sisters and an older brother, as well as two younger brothers, ages three and five.

He says being one of seven siblings has helped his leadership skills, whether it’s dividing up chores for the week or taking turns babysitting. “Being part of a big family, I’ve learned things like how to speak up for myself and being ready to help when needed,” he adds.

While he doesn’t yet know what career he’ll pursue after college, he’s sure of one thing. “Whatever job I have,” he says. “I want to make a lasting influence on people’s lives and do whatever I can to help others.”

Fast Track Urgent Care Center — Doctor-Owned, Patient-Driven Urgent Care

Fast Track Urgent Care Center opened 18 months ago in Wesley Chapel on S.R. 54, west of I-75, but has since expanded to include a location in Riverview.

Fast Track Urgent Care Center, located just off of S.R. 54 west of I-75, is part of a growing company that added one new location in the Tampa Bay area in the past year.

Paul Nanda, M.D., is the medical director for the company, whose newest location is in Riverview. In addition to its center in Wesley Chapel, which opened about 18 months ago, Fast Track also is in South Tampa, Westchase and Carrollwood, with a new location coming soon to Tampa Heights.

“We started in 2005 with one location and a couple of patients a day,” says Dr. Nanda. “Now, with five centers and more than 60,000 patient visits this year, we are really starting to impact the health and well being of the (Tampa Bay) community.”

Dr. Nanda says that matters to Fast Track, which is owned by Tampa native Daron G. Diecidue, M.D.

“Being locally owned and operated, we truly care about our patients, because they are our friends and neighbors,” says Dr. Nanda. “And, because doctors run the facility, not business people, we are focused on patients, not dollar signs.”

Dr. Nanda also explains that Fast Track Urgent Care Center operates in the space between a primary care doctor and the emergency room. So, if you’re sick or injured, you should know that a visit to an urgent care facility is much less expensive than a visit to the emergency room, and with expanded hours when compared with a typical primary care doctor’s office.

Top-Notch Medical Providers

The staff at Fast Track includes more than a dozen Board-certified physicians, nurse practitioners and physician assistants. This team of experienced medical professionals rotates among the company’s five locations.

Fast Track Urgent Care Center is owned by Dr. Daron G. Diecidue, M.D.

Fast Track Urgent Care Center’s founder and owner, Dr. Diecidue, is Board-certified in Family Medicine. He holds Bachelor of Science (B.S.) degrees in both Biology and Psychology from Florida State University in Tallahassee, and a degree in Chemistry from the University of South Florida (USF) in Tampa. He received his M.D. degree from the USF School of Medicine and performed his residency in family medicine at Bayfront Medical Center in St. Petersburg. He is an active member of the American Academy of Family Practice, the Florida Medical Association and the Urgent Care Association of America.

Meanwhile, Dr. Nanda has served as medical director of Fast Track Urgent Care since 2013. He also is Board-certified in Family Medicine and earned a B.S. degree in Biology from Indiana University in Bloomington in 1996, and a Master of Science (M.S.) degree in Immunology from Indiana University-Purdue University Indianapolis in 1999. He received his M.D. degree from the American University of the Caribbean School of Medicine in St. Maarten in 2003 and completed his residency at Ohio State University in Columbus in 2007.

Dr. Nanda was hired by Fast Track in 2013 and was quickly promoted to medical director. He says he is, “responsible for ensuring the practice consistently offers patient-oriented, evidence-based, cost-effective care” at Fast Track’s five locations, including the Wesley Chapel center.

“I was always taught that patients come first,” explains Dr. Nanda. “As providers, we are advocates who do what’s best for the patient. Sometimes that means we have to fight with insurance companies. Sometimes that means we don’t randomly prescribe antibiotics. Sometimes that means we help people navigate the healthcare system, which has become more and more confusing. We hire providers who agree with our patient-first philosophy, and we ask them to treat every patient like they would treat their own mom or child.”

For a complete list of the medical providers at the Wesley Chapel office, go to FastTrackUrgentCare.com.

Available Services

Fast Track Urgent Care Center calls itself a “boutique” urgent care facility, because it offers not only a personal touch, but also expanded services that can make it a little easier to deal with the inconvenience of a sudden illness or an unexpected injury.

Dr. Nanda

For example, the center offers what it calls “Fast Pass,” an online check-in system. Although appointments are not required at Fast Track, patients can fill out their paperwork in advance and skip the line when they arrive at the urgent care facility.

“Our goal is to get you in and out within 30-60 minutes,” says Dr. Nanda. “We know you didn’t wake up that morning with plans to go to urgent care, so we want to make you better and get you back to your life as soon as possible.”

Dr. Nanda emphasizes that you can go to Fast Track Urgent Care Center anytime you need treatment, including for injuries related to workers’ compensation and motor vehicle injuries.

“With the changing landscape of insurance and healthcare,” says Dr. Nanda, “we want to try to make it easier for patients to access good, consistent, quality healthcare.”

This time of year, the practitioners provide many school physicals, which cost just $25, and Dr. Nanda explains that the company gives back to local schools through a program that distributes coupons that provide $5 back to a student’s school when they get a physical.

On the center’s website, dozens of five-star reviews highlight what people love about Fast Track Urgent Care Center.

“The doctor had a wonderful bedside manner when addressing my eight-year-old son, whom she quickly diagnosed with swimmer’s ear,” wrote a reviewer. “We’re visiting from out of state, so it was really a welcome surprise to have such a great experience in an unfamiliar medical facility.”

Another patient wrote, “I went in and saw the nurse practitioner. She was very thorough and professional, and I would definitely go again. Far better than sitting in a doctor’s office with an appointment and still having to wait! I was in and out in far less time.”

Fast Track Urgent Care Center of Wesley Chapel is located at 5504 Gateway Blvd. and is open seven days a week, 8 a.m.–8 p.m. To make a reservation with Fast Pass or for more information (including the addresses of all five locations), go to FastTrackUrgentCare.com, call (813) 925-1903 or see the ad on page 24.

New Tampa Dance Theatre — Still Producing Great Students & Performances

Tap, ballet, modern dance and even hip-hop classes are offered at NTDT, where future dance professionals and more casual dancers all receive outstanding training.

It may be housed in a quiet building on a busy suburban street, but the New Tampa Dance Theatre (NTDT) offers dancers a world-class, professional experience that is unmatched in the Tampa Bay area, whether you like to dance for fun or you dream of a career on stage one day.

Located on Cross Creek Blvd. (across from Heritage Isles) in New Tampa, the 7,500-square-foot NTDT is the largest professional dance training facility in New Tampa. Owner and artistic director Dyane Elkins IronWing is in her 23rd season of creating dance memories and futures for her New Tampa- and Wesley Chapel-area students, many of whom have gone on to study dance in college and/or dance professionally.

This year, 2017 graduate Danielle Desruisseaux has joined the faculty of NTDT, while working towards a nursing degree. Fellow alum Bryanna Rivers will attend the University of Massachusetts in Amherst with a full scholarship as a member of their track team. Gabrielle Barnes will pursue a Bachelor of Fine Arts in dance at Florida State University in Tallahassee, while Carolina Rojas will also attend FSU, pursing a Biology degree on the PreMed track.

“I’m so proud of our graduates,” says Elkins IronWing. “Our dancers become excellent college students, with their impressive time-management skills, perseverance and creative thinking.”

Elkins IronWing herself says she started dancing at age 5 and later studied at the Ballet Metropolitan in New York City.

She moved to Tampa in 1995 to be near family and friends and almost immediately opened NTDT in the Pebble Creek Collection on Bruce B. Downs (BBD) Blvd. In 2002, she purchased the property on Cross Creek Blvd., designed her spacious new studio herself, and moved the school to the new building in January 2006.

With the bigger location, Elkins IronWing was off and running, offering smaller class sizes and larger, more varied schedules.

She says she also has a larger pool of students today, with the explosive growth of Wesley Chapel.

“Our name might say New Tampa; however, our location is much closer to Wesley Chapel than one might assume,” says Elkins IronWing. “We are extremely convenient to all of the current growth (there). Many Wesley Chapel families are shocked to discover just how close we are to them and excited because of how quickly they can drive to our school.”

All Ages & Experience Levels

Elkins IronWing caters to both the casual dance lover as well as the devoted pre-professional, and every level in between.

NTDT’s leveled curriculum offers multiple art forms for students to explore. Through personal attention and professional expertise, the NTDT faculty provides a positive educational experience based on core principles of respect, responsibility and teamwork.

Teen/Adult classes include four eight-week sessions (from Sept.-May) of ballet, tap and Zumba.

Children ages 3-4 can participate in the Early Childhood Program, ages 5-8 can participate in the Children’s Program, and ages 9-18 can participate in NTDT’s Youth Program.

In addition to classical ballet, the studio offers full programs in creative movement, modern dance, jazz, tap and hip-hop.

Each program has its own directors and specific syllabuses guiding students in a structured manner through their studies.

Dyane’s husband, Troy IronWing, is director of tap, while she will teach creative movement, ballet and jazz this season. Both have continued to tour nationally, now for 13 years, with the Rhythm Extreme Performance Troupe.

In addition, NTDT ballet director Cristy Garcia Tanner started her dance training at age 3 in her native Puerto Rico, and at 13, was invited to join the Ballet Concierto Company in San Juan.

Modern dance director Carla Armstrong, who joined the NTDT faculty in 2005, graduated from the prestigious Juilliard School in New York City with a BFA degree in Dance.

Jazz director Kristine Morgan has been a professional dancer since age 19, and earned her BFA degree in Dance from Point Park University in Pittsburgh, PA.

Hip-hop director Dreama Davidson, who also has been with the school since 2005, has 18 years of performances to her credit, including participating in the “Katonga” show at Busch Gardens.

The facilities at NTDT are as top notch as the instructors, and include maple flooring for the tap classes, 15-20-ft.-tall mirrored walls, student locker rooms and a large studio space that can accommodate up to 200 people. Sprung floors provide shock absorption to protect the dancers’ joints, and an on-site physical therapist ensures the health of the dancers. NTDT also features a cafĂ© offering light meals, snacks and drinks.

The Training You Need

NTDT has developed a reputation for creating strong, professional dancers with alumni that have moved on to highly respected companies, Broadway productions and for the Walt Disney Company.

Because NTDT students learn to be proficient in multiple art forms, these students have an edge in the competitive world of dance and many NTDT students have been accepted into prestigious summer intensive programs, including the School of American Ballet and American Ballet Theater in New York City, The Harid Conservatory in Boca Raton, the Joffrey Ballet in Chicago and the Boston Ballet.

However, Elkins IronWing also is diligent about providing the same quality of instruction to the roughly 60 percent of the students who are enrolled in NTDT’s popular recreational programs.

“Even though a student doesn’t choose to pursue a career in dance after high school, they can reach a level of artistry to be accepted into college dance programs,” says Elkins IronWing. “Believing in yourself, respecting the process of working toward a goal, and having a well-rounded dance education give our students the tools and confidence to continue discovering new passions throughout their lifetimes.”

Great Productions, Too!

All students get to perform in the “Spring Production” and — through NTDT’s nonprofit-partner, the Dance Theatre of Tampa (DTT) — in the “Summer Concert Series,” which is held every June at USF.

DTT provides more than 300 free tickets to NTDT’s corporate sponsors, local community supporters, alumni members and students. A small costume rental fee for productions is the only cost over the tuition that parents have to pay at any time — there is never a requirement to buy advertising or pay performance fees.

New Tampa residents Paula and Ron Nelson say they enrolled their daughter Malia in Creative Movement classes at NTDT when she was only 3. Eight years later, she’s moved up to the youth program, where she’s enrolled in ballet, tap, jazz, modern and hip-hop.

“As a result of the yearly recitals at the University of South Florida (USF), Malia loves performing on stage and has absolutely no stage fright,” Paula explains. “This has carried over to school, where she’s comfortable making presentations to her classmates and participating in yearly school plays.”

Every holiday season, Dyane says local residents look forward to the community’s largest and longest-running interpretation of Tchaikovsky’s classic ballet, “The Nutcracker,” now in its 18th season. This year, it will be held December 15-17 at USF Tampa’s College of the Arts Theater 1.

You can catch free sneak peeks of NTDT’s “The Nutcracker” at the Tampa Premium Outlets on November 25-26, and at the Shops at Wiregrass mall on December 1-2 and 8-10.

NTDT’s much-awaited Sugar Plum Fairy Tea fund raiser is now in its 13th season and will be held December 3 at USF’s Gibbons Alumni Center. This popular event features a light lunch, desserts (including a chocolate fountain), giveaways, a sneak preview of “The Nutcracker,” and an opportunity to dance with Clara (the lead role of the young girl who receives the beloved Nutcracker as a Christmas gift) and her “party friends.”

Each year, a portion of the proceeds from the Tea is donated to the Ronald McDonald House Charities in South Tampa. Tickets for both the tea and “The Nutcracker” go on sale on Monday, October 9.

“It’s all about the children at NTDT, always has been and always will be,” Dyane says. “We are a company that enables children to succeed. The key is setting high expectations all while having fun and building self-confidence. With the amazing season ahead of us, we would like to thank all of our trusting and loyal families over the years and the organizations that continually support our vision. Without their recognition and time, NTDT wouldn’t be the magical place it has become!”

The New Tampa Dance Theatre offers year-round free trial classes for prospective dancers of all ages. To tour the facility or to rent it for a meeting, party or function, visit NTDT at 10701 Cross Creek Blvd. For more information and to check out the exciting lineup of fall classes, visit NewTampaDanceTheatre.com or call (813) 994-NTDT (6838).