New Tampa Business Climate Gets Good News

From left to right: Sam Becker, a USF graduate student in the School of Urban and Regional Planning, Tampa Mayor Jane Castor and City Councilmember Luis Viera.

A standing-room-only crowd packed Compton Park in Tampa Palms on Feb. 3 for the unveiling of the initial results of a New Tampa business study, and while the presentation did seem to assuage some of the concerns of those in attendance, the results of that survey are far from conclusive.

In fact, because many of the area businesses along Bruce B. Downs Blvd. south of I-75 — meaning Tampa Palms — have not reported data, like earnings and number of employees, to the City of Tampa, the study was only based on businesses along BBD from the I-75 interchange north to County Line Rd.

University of South Florida School of Public Affairs director Ron Sanders said the data the study did find south of I-75 “looked funny.”

That meant that the closings of Staples, HH Gregg, Bed Bath & Beyond and Casa Ramos, which played a central role in triggering the study, were not included in any conclusions by the USF study, which included input from New Tampa (morning) Rotary Club and North Tampa Bay Chamber of Commerce members, as well as other local business leaders. 

“You have to take some of the quantitative analysis (from the study) with a grain of salt,” Sanders told the crowd, which included Tampa Mayor Jane Castor and Tampa City Council member Luis Viera. “It’s limited by the data, and it is what it is. It had to be balanced by some of the real-life observations and anecdotal (evidence).”

While the study was spurred by community concerns about business closings in Tampa Palms that were pointed out to Viera (as well as to Mayor Castor while she was running for office),  at least north of I-75, seems to paint a rosier picture.

According to Sam Becker, a USF graduate student in the School of Urban and Regional Planning, a total of 57 businesses closed in New Tampa north of I-75 between 2015-18, losing an annual sales volume of roughly $122 million.

However, in that same period, 94 new businesses opened, generating nearly $181 million in sales.

That produced a net gain of 37 new businesses, $59 million total sales volume and 1,651 employees.

But without data from south of I-75, Sanders says “it is hard to draw any conclusions” about the New Tampa area as a whole.

And, since the study began, the once-vacant HH Gregg and Staples spaces in the Market Square at Tampa Palms plaza have new tenants, and a handful of new restaurants have opened or will be open by the summer, including more than a dozen new businesses in the Village at Hunter’s Lake development.

The study made a host of recommendations, including creating a chamber of commerce-esque Business Retention & Expansion committee, attracting non-chains and marketing and branding New Tampa.

A community slogan — “Something For Everyone” was floated as an example — as well as signage would let people passing through know they are in New Tampa.

“I still think it comes down to having a community identity that is amenable to everybody here in New Tampa,” Viera said. “It’s something we should work on, as the study pointed to.”

The study’s results, while inconclusive, seemed to be met with enthusiasm by most of the 100 or more people in the crowd at Compton Park. 

“I still miss my Bed Bath & Beyond, but I do feel better about the business climate,” said longtime Arbor Greene resident Noreen Luetteke. “I think it’s improving. I just hope it stays that way.”

The Unexpected Local Effect Of The Coronavirus Outbreak

According to a report from the renowned Johns Hopkins Medicine,  the novel coronavirus, formally known as Covid-19, has spread to 28 countries and regions since it was first identified in mainland China in December last year. Globally, it has now infected more than 73,000 people and killed more than 2,000 (at our press time), the vast majority still in mainland China.

Influenza, or “the flu,” and Covid-19, the illness caused by the new coronavirus, are both infectious respiratory illnesses. Although the symptoms of Covid-19 and the flu can look similar, the two illnesses are caused by different viruses. And, the fact remains that although the coronavirus’ rapid spread and the number of people it already has killed in a very short time — who had ever even heard of it six months ago? — is frightening, the flu currently affects and kills 100-300 times more people (anywhere from 250,000 to nearly 650,000, depending upon whose numbers you use) every year, not just the last few months, the world over.

And, the fact remains that the easiest way to avoid getting either of these two potentially fatal illnesses is getting a flu shot and proper, frequent hand-washing, especially immediately after coming in contact with someone you suspect might have more than “just a cold.” 

No, considering how debilitating both the flu and Covid-19 can be, you’re not being rude if you’re not so quick to shake the hand of every stranger you come in contact with (much less want to stand near anyone who is sneezing, even if they say “It’s just my allergies”), especially when this year’s flu season continues to be such a doozy.

On the other hand, the recent worldwide backlash against people who appear to be Chinese to those of us who aren’t Asian (even though the majority of Americans don’t think people from China look any different than people from Thailand, Japan, Korea or Vietnam) makes no sense at all.

First of all, the World Health Organization and other governmental agencies around the world are tracking every known case of the coronavirus. Second, anyone who has been on a cruise ship or airplane from anywhere near the new illness’ epicenter of Wuhan, China, is being quarantined and then closely monitored for any sign of Covid-19. Third, absolutely no one is closely monitoring the more than 120,000 people of all races, religions and ethnic groups who have been hospitalized for the flu during the 2019-20 flu season, or the hundreds of thousands more who were treated by doctors without being hospitalized or the thousands more who somehow were able to beat back the disease without even seeing a doctor.

People getting sick enough to die from their illnesses during the cold and flu season isn’t a Chinese problem. This scary new malady may have started in one particular area of one particular country, but that doesn’t mean that anyone of Chinese or Asian descent, especially if they live anywhere but in the Hubei province of south central China, is any more likely to be afflicted with Covid-19 than you are, especially if they haven’t visited their native country since the virus started. 

Oh, and here in New Tampa and Wesley Chapel, we can rest a little bit easy (for now, at least) knowing that none of the few cases of Covid-19 that have been confirmed in the U.S. have found their way to Florida. 

But, I know there are a lot of seemingly normal people who are losing their minds over the coronavirus outbreak, just as they have over many other issues that don’t need to be debated here.

 But, when I read that Chinese restaurants from Australia to Florida have lost 20-70 percent of their usual business — or had to close their doors altogether — in the less than three months since the outbreak first hit, well, that’s where this lifetime Chinese food lover has to draw the line.

This isn’t the time for anti-Chinese sentiment, much less for hating Chinese-Americans or…Heaven help me, Chinese food. 

So, whether your favorite local Chinese restaurant is Liang’s Bistro, Ho King or my favorites — Fushia Asian Bistro here in Tampa Palms and Yummy House on E. Hillsborough Ave. — or any other, now is the time to do yourself and the family that owns that eatery a favor and get yourself some egg rolls and Yang Chow fried rice.

And, please tell them I sent you!  

Wesley Chapel’s Favorite Dessert Place!

Based on the results of our Reader Survey:

Nothing Bundt Cakes arrived in Wesley Chapel quietly in March of 2017.

It was that day that its unique offering of tiny, moist bundt cakes with mouth-watering cream cheese icing nearly stole the show at the Taste of New Tampa. Competing against more than 35 restaurants, Nothing Bundt Cakes finished third overall in attendee voting.

The next year, Nothing Bundt Cakes opened at the Shops of Wiregrass, and now, the shop is your choice for best dessert in Wesley Chapel.

“That is great,” says Tammy Mencia, who owns the Wesley Chapel and Carrollwood locations of the dessert franchise with her husband Ralph. “We have had a great reception from the community since we opened.”

The franchise was started 22 years ago in Las Vegas, with bundt cakes made with all fresh ingredients and the best butter and cream cheese available. 

The store, according to employees Amanda Burden and Anissa Rivera (pictured above), is always busy. The chocolate chocolate chip is the best seller, but no matter which of the 10 flavors you choose, or what size — bite-sized bundtinis, miniature bundtlets or full-sized or special order bundt cakes — you are guaranteed a moist, delicious treat that will leave you smiling.— JCC

2. Happy Cow Frozen Yogurt
Happy Cow continues to outpace other local frozen yogurt shops in our annual Reader Survey, and among the items that distinguish this make-your-own frozen yogurt shop from others are its delicious, house-made brownies and chocolate chip cookies and its varieties of flavors & toppings.

3. Culver’s
Culver’s started in Wisconsin, where they take their frozen custard seriously. The burgers and cheese curds are divine, but a shake, pint of frozen custard and the Concrete Mixers are worth the stop all by themselves. Wesley Chapel has two locations, so from one Cheesehead to the rest of you: you’re welcome! 

4. Dairy Queen
DQ doesn’t do anything special with its desserts, and maybe that’s the charm for locals — you know what you’re getting. The ice cream is good, the Blizzards are way better than McFlurries, and ice cream sundae, parfaits are easy choices and delicious ice cream cakes are always a treat.

5. Batter n Dough
BnD on S.R. 56 specializes in topping trendy liege and other waffles with everything from ice cream to eggs & bacon, all with delicious flair. The ice cream waffle sandwiches are equally delicious with sweet or savory waffles. And, in less than two years, Batter & Dough has made our readers’ top-5! 

6. Ice Dreammm Shop
7. 365 Caffe Italiano
8. Buttermilk Provisions
9. Jenny’s Mini Donuts
10. Le Macaron

New Tampa’s Favorite Dessert Place!

Based on the results of our annual Reader’s Survey:

1 — COLDSTONE
Cathy and Chip Byrne have owned the Cold Stone Creamery since it opened on Bruce B. Downs Blvd. in 2004, employed hundreds of local kids and delivering thousands and thousands of delicious treats to area residents.

Welcome to Cold Stone, indeed.

New Tampa’s favorite desert joint has a fun and friendly staff that delivers a very rich ice cream, which has so much butter fat that Cathy won’t even tell us exactly how much.

The ice cream, which is actually made in the back, is scooped onto a cold stone (get it?), and whatever flavors (a heaping spoonful of peanut butter?) and treats (Kit Kats? M&Ms?) your heart desires are folded into it for a frozen delight. Dessert and a show!

Ice cream cakes are particularly hot sellers at the New Tampa store, especially the chocolatey ganache-topped Midnight Delight.

While being located in front of a movie theater ain’t bad for an ice cream shop, what makes Cold Stone your favorite is that it is a high-quality product and a fun place. Just be ready to wait in a line if you plan on stopping by any weekend night!

2. Twistee Treat
Twistee Treat is best-known for operating out of a giant ice cream cone, but its variety of soft serve ice cream flavors (including peanut butter and banana!), candy-infused Twirls, sundaes and great pricing make it a favorite.

3. Bruster’s Real Ice Cream
Bruster’s is what it says — real ice cream. When it comes to variety, Bruster’s takes the (ice cream) cake, and what kid in New Tampa didn’t grow up on the Dino sundaes? For a real treat, try a custom-made ice cream pie!

4. Dunkin’ Donuts
Dunkin’ may not typically classify as dessert, but as a morning sweet it’s not a bad place to pick up a donut, muffin or coffee, and the addition of Baskin Robbins ice cream to some of our locations helps add to its dessert appeal.

5. The Cake Shop was purchased by Jean Paul Petit about a year ago. Petit, who had previously been the cake and pastry chef at Don Pan International Bakery in South Tampa, has brought a new flair to this local favorite.  

6. Smallcakes Cupcakery
7. Mr. Penguin
8. Snow Rolls
9. Baskin Robbins
10. Sprinkles

Wesley Chapel’s Favorite Pizza!

Head Chef Adrian Luna (left) and owner Steve Fallabella.

Based upon votes cast in our annual Reader Survey, here are Wesley Chapel’s favorite pizza joints.

1 — 900 Woodfired Pizza
Steve Falabella says he doesn’t have one secret to his success as the owner of 900 Woodfired Pizza — he has many.

It starts with the pizza, sure. The New York-style pizza, his best seller, boasts a crispy crust — a little bit of whole milk when making the dough gives it some extra life — sauce derived from six different tomatoes and Grande cheese, which he says is the best around.

“It’s all about the cheese,” Falabella says, and he doesn’t mix any other into his choice of mozzarella to cut any corners.

But it’s also all about the employees. If you wonder why the food — whether one of 20 different kinds of pizza, specialty pastas like the Tortellini della casa or a big plate or spaghetti or Pesto Genovese — is always delicious, it’s because it’s probably made by the same people that made it last time.

Head chef Adrian Luna has been with Falabella all eight years he has been at the Shops of Wiregrass, as have those providing top-notch service — Cynthia, Bryan and Ivan.

“Consistency is crucial, it’s what we do,” Falabella says. “You know you are going to get the best quality ingredients cooked in the best quality way, and if you don’t, we will fix it for you in a second.” 

For more information about 900 Woodfired Pizza (28152 Paseo Dr.), call (813) 527-6940 or visit 900degreeswoodfirepizza.com.

2. Amici’s
Amici Pizza & Deli dropped to 2nd place in this year’s Reader Survey after winning the Favorite Pizza in WC” title last year and there’s no doubt that the pizza is true New York style and the linguini with white clam sauce is the best (and most authentic) in our area. The new location has been a blessing.

3. Mellow Mushroom
Mellow Mushroom definitely has the funkiest decor of all the pizza joints on this list, and it pairs an eclectic environment with equally eclectic offerings like the Funky Q Chicken (BBQ), Holy Shittake (for the mushroom lover), Great White and Kosmic Karma, with a handful of gluten-free pies as well.

4. PizzaMania
PizzaMania has never been much lower than the top three or four favorite pizza places with our readers since the day it opened in the Shoppes at New Tampa plaza. PizzaMania offers authentic New York/New Jersey-style pizza and excellent veal and chicken parmigiana & other Italian specialties.

5. NY NY Pizza
NY NY Pizza lives up to its name, serving up some pretty tasty NY-style pizza lauded for its sauce-to-cheese balance. One of the most popular items is the thin-crust Grandma Pie, with basil, garlic and plum tomatoes. With more than 25 kinds of pizza, as well as wings and sandwiches, NY NY has something for everyone.

6. Blaze Pizza
7. Best NY Pizza
8. Pomodoro Pizza
9. MOD Pizza
10. Fratelli’s