Coronavirus Wreaking Havoc

Editor’s note: Since this story was written and sent to the printer on March 20, many things have changed. On the same day that Hillsborough County had its first coronavirus-related death on March 26, county leaders unanimously voted for a safer-at-home measure that goes into effect tonight at 10 p.m, a day after City of Tampa Mayor Jane Castor issued a stay-at-home order against the wishes of county administrator Mike Merrill.

All sides came together for Thursday’s decision, which urges residents not to go to work unless they are performing an essential service, not to visit friends and family unless its an emergency as well as maintaining a six-foot distance from others if you go out.

Trips to grocery stores, pharmacies and doctor appointments are allowed, as are outdoor activities like biking, jogging and walking your dog as long as social distancing is fulfilled.

Also, since this story was written, the number of cases of coronavirus in Florida has increased from more than 500 to nearly 2,500, and the number of deaths has nearly tripled from 10 to 29.

In Hillsborough County, there are 151 cases of coronavirus, and only 21 in Pasco County.

Be safe. — JCC

The shelves containing toilet paper, hand sanitizer and other necessities at area stores like Publix get emptied quicker than they are re-stocked, as fears grow about the spread of the novel coronavirus.

The novel coronavirus death toll has reached double figures in Florida, and the number of positive cases has surpassed 500.

That was on March 20, when we went to press with this issue.

What are those numbers today, as we land in your mailboxes?

Doubled? Tripled? Quadrupled?

Or worse?

Efforts to flatten the curve and prevent the spread are creating new dilemmas.

Florida Gov. Ron DeSantis ordered schools to be closed, maybe for the rest of the academic year. Small businesses and restaurants are closed, some possibly forever. Many jobs are gone, and may not return.

“It is all happening so fast,” says Hunter’s Green resident Denise Maguire. “Every day we learn more.”

An ABC News/Ipsos poll released March 20 revealed that 72 percent, or nearly three out of every four Americans, now say their lives have been upended in some way by Covid-19.

The previous week, that number was only 26 percent.

And, Dr. Anthony Fauci, director of the National Institute of Allergy & Infectious Diseases for the National Institutes of Health, continues to say things are going to get worse before they get better.

Because testing has lagged, the full extent of the virus remains unclear. In New Tampa, BayCare Urgent Care on Bruce B. Downs (BBD) Blvd. opened a drive-through site (above) for coronavirus testing on March 18 (other sites by other providers also are open in the Tampa Bay area). 

Tents are set up behind the building, although only those who meet the strict criteria — fever and cough for at least a week, recently traveled internationally, or contact with someone infected — established by the Centers for Disease Control (CDC) & Prevention and the Florida Department of Health are being tested.

Roughly 1,500 were tested at all seven drive-through sites set up by BayCare on the first day, and just under half of those who showed up were tested while the others did not meet the criteria and were turned away.

Social distancing is currently the best defense against coronavirus, according to the experts — which is why pictures of crowded Pinellas County beaches that have now been closed horrified many — and locally, people have been taking heed.

They also seem to preparing for the long haul — toilet paper, milk, eggs and hand sanitizer are among the items that have flown off the shelves at Publix, Winn-Dixie, Wal-Mart and others, as local stores hustle to keep the shelves stocked.

To combat hoarders, Publix and the Publix Pharmacy went as far as to set aside times (Tuesday and Wednesdays, 7 a.m.-8 a.m.) where only seniors (age 65 and over) could purchase needed items, since they are the most at-risk for the virus.

“Spring Break” Extended

Schools have taken drastic steps as well, closing until April 15, and it seems most likely they will not reopen by then, and that the 2019-20 school year will either have to be extended or completed online.

“The district is working very hard to come up with a plan providing as much support as they can,” says Hunter’s Green Elementary kindergarten teacher Roxi Coriell. “It’s been amazing to see the response from teachers across the nation. I’m in all these Facebook groups and everyone is sharing all these resources. We’re trying to wrap our brains around what resources are available and how to put them to use.”

In an email to parents on March 19, new Hillsborough Superintendent of Schools Addison Davis announced that for the 2019-20 school year, all state-administered assessments are canceled, school grades will not calculated and all school districts will be required to launch and successfully implement an eLearning Continuity Plan.

Davis also said the Florida Department of Education (DoE) is working with the CDC to determine graduation plans. Wharton and Freedom seniors have been scheduled to graduate May 26 and 28, respectively.

The Wawa on S.R. 54 in Wesley Chapel remains open but prohibits customers from gathering outside.

As the illness spread nationwide, Floridians were at first encouraged to keep the size of any groups or gatherings at 1,000, then 100, then 50 and finally 10, numbers that seemingly changed every day.

People have been encouraged — but not yet forced, in all cases — to work from home, creating a whole new set of circumstances to deal with and forcing many businesses and parents to adjust.

Restaurants have suffered the brunt of social distancing locally, and while a few remained open last week as we went to deadline, Gov. Ron DeSantis announced as we were finishing this issue that restaurants can only be open for take-out and delivery.

Restaurants in New Tampa (& across Florida), like Las Palmas Latin Grill, had to quickly convert to takeout & delivery only to comply with Gov. Ron DeSantis order on Mar. 20. (Photo: John C. Cotey)

At Glory Days Grill in New Tampa, managing partner Jorge Hernandez says he and others have been blindsided.

“It’s pretty insane how everything happened so quickly,” he said, adding that sales had been up at his location before heading into March.

According to Hernandez, in the span of a few weeks, his restaurant had lost 60-80 percent of its business. On a typical night, he would have 10-12 servers working the floor. Before DeSantis shut down dine-in service, he was down to two, and he thinks that may be one too many now.

He had to let 70 percent of his staff go, although he hopes to rehire all of them when business returns to normal.

“We are keeping everyone on benefits, donating food to employees, trying to do these things to keep our (work) family together,” Hernandez said. “But, it’s so difficult to see my staff’s faces. It hurts.”

Hernandez said that one day last week, nine of the 10 people in his restaurant were friends, neighbors or family there to support him and/or his staff. 

“It made me want to cry to see their support,” he said.

Like many restaurants in New Tampa, Glory Days is hoping curbside pick-up helps blunt the blows, but Hernandez knows it won’t be enough.

A little ways up the road, The Brunchery, which had only opened a few months ago, closed its doors for what management hoped would only be for two weeks.

“But, I think it will be longer than that,” owner Stanley Athan said.

Athan says that business had been slowly declining as the coronavirus news worsened, but on March 18, it dropped off the cliff, as fewer than a dozen tables were seated and he quickly made the decision to close.

As he drives around Tampa, he sees restaurant closures everywhere. And, those that aren’t already closed are only delaying the inevitable, he fears.

Athan also closed a restaurant he owns in Seattle, WA, which has been one of the coronavirus hotspots, last week. 

“This is unprecedented,” he said.

If he has to stay closed for six months, he’s not sure he will be able to re-open.

The New Tampa Regional Library (above) has closed, and larger businesses that draw crowds, like the recently opened Urban Air Adventure Park, also have suspended their operations — at least temporarily.

The entire Tampa Premium Outlets on S.R. 56 was already shut down, and many stores at the Shops of Wiregrass also followed suit.

TJX, the parent company of HomeGoods, TJ Maxx and Marshalls, announced it was temporarily closing all its stores.

 In accordance with social distancing, St. Mark the Evangelist Catholic Church suspended masses, while St. James United Methodist Church livestreamed services Sunday on Facebook, YouTube and Instagram, with plans to continue to do so.

Family of Christ Christian School on BBD may be closed due to the governor’s orders, but its child development center was still open to provide important daycare to children of parents who continue to work.

“Unless someone says I have to, there’s just no way I could close,” said Jill Hammon, the school’s director for the past 13 years just before we went to press. “What I’m surprised about, though, is how many people had to pull out because they’re not getting paid…We’re just trying to keep it running the best we can, because if we shut down too much, it will be hard to be able to open again.”

Meanwhile, the New Tampa YMCA closed on March 17, but continued its spring break camps, which were already in progress. At press time, the Y planned to stay closed until March 29, then re-evaluate when or whether to resume operations. And, on March 23, the New Tampa Y started offering all-day school-age relief care for essential workers.

On social media, dozens and dozens of people are offering their support, as well as their supplies and services. Maguire posted on NextDoor.com that she was willing to help with any grocery or supply deliveries, and was thrilled to see she wasn’t the only one offering.

“The last time I went out, I noticed there were very few people on the road and nothing in grocery store,” she said. “It was one of the reasons I put that note out there to help. There’s plenty of people who can’t afford food, who aren’t working right now. Since I did that, I’ve seen a lot of other people put the same message out. It’s been wonderful to see the community coming together.” 

But, it will take more, she says: Listening to the experts, washing your hands and yes, social distancing. 

“It’s so important that we do these things,” she said. “It’s definitely going to be a challenge.”


For Trusted Tax Help This Season, Turn To Murtha & Murtha, LLC

Tom (seated) and Patrick Murtha have not only helped area businesses grow, but have grown quite a bit themselves since moving to Wesley Chapel in 2015. (Photo: John C. Cotey)

Tom Murtha and his son Patrick do more than just crunch numbers during tax season. Partners and owners of their own accounting firm — Murtha & Murtha, LLC — in the Seven Oaks Professional Park off S.R. 56 (across from Sam’s Club), the father-son duo has more than 50 years of combined experience in handling ever-changing tax laws on behalf of their accounting clients.

The Murthas consult, advise and deal in complicated and intricate tax laws and provide things like business valuations and due diligence while also running the successful Murtha & Murtha Mergers and Acquisitions, LLC.

And of course, they do taxes.

“We do it all,” says Tom.

And, as they help businesses grow and prosper, so has their own business. The Murthas are coming off a year in which they merged with another office in Zephyrhills, which is now called Henson & Murtha, CPAs. Tom says that transition went off seamlessly and is helping the Murthas spread their influence across eastern Pasco, an area they feel is underserved.

“(The merger) was very, very successful,” Tom says. “We (inherited) some great people, haven’t lost any clients and have grown over there.”

Tom, who earned his B.S. degree in Management from Long Island University in Brooklyn, NY, in 1976, and his M.B.A. (Master of Business Administration) degree in Accounting from St. John’s University in Queens, NY, in 1981, has been doing mergers, acquisitions and business valuations since the 1990s.

Patrick, who grew up around tax codes at his father’s business, graduated from the University of South Florida in 2009 with Bachelor of Science (B.S.) degrees in both Finance and Accounting. He joined his father in opening a firm in Tampa in 2010, focusing on mergers and acquisitions. One of Patrick’s first tasks was to sell Tom’s former Englewood accounting firm.

In 2013, the Murthas expanded to full service, and in 2015, moved to their current location in Wesley Chapel.

Currently in the middle of tax season, Murtha & Murtha is expecting to do more than 2,000 tax returns between the two offices. In its Wesley Chapel location alone, where the Murthas and senior accountant Kyle Flischel, CPA, are particularly busy, business is up 70 percent.

Tom calls it “explosive.” Patrick draws a laugh from his father when he says this tax season has already been like “trying to drink water from a fire hose.” During a recent two-day span, Patrick says he had meetings with 20 new, potential clients.

That speaks to the success of the firm. The staff has grown and stayed ahead of the growth, allowing Murtha & Murtha, LLC, to provide business services that are never interrupted by seasonal changes or having too much on their plates.

Business Gurus, Too

Much of what Murtha & Murtha does is help businesses large and small handle their accounting. While the proliferation of online filing software has replaced the duties of many accountants over the years, Tom says it has only helped his business thrive.

Now, instead of using most of their time inputting numbers into a computer program, the Murthas have more time to advise businesses on more important matters that can improve their bottom line.

“Today, with QuickBooks and other accounting software, that stuff is already done,” Tom says. “That doesn’t do anything for the client; it’s all after the fact. We can actually help clients with what they need. We’re helping them become successful, not just doing this work that shows them where they were last year.”

That’s why the Murthas suggest that businesses meet with them during the year, to make decisions before tax time, when it may be too late to help maximize a return or save money for that year. 

Services Your Business Needs

Murtha & Murtha offers a “CFO Retainer Package,” which is designed to help businesses and those who are self-employed whose company may need a Chief Financial Officer (CFO) but don’t have the budget to hire a full-time manager or accountant for that job.

For a fraction of the cost of a full-time CFO, the Murthas operate in an advisory position and can handle everything from accounting and bookkeeping to setting up payroll and ensuring that all of a client’s income and expenses are classified correctly.

They also will put together a budget, which Patrick says hardly any other companies do. The Murthas are big on budgeting, which helps their clients make decisions in real time, instead of waiting until the end of the year.

And of course, they will take care of all of the tax preparation and planning.

Patrick says it is that personal touch that differentiates Murtha & Murtha from others. While some CPAs may take a pass on your more complicated business problems, the Murthas specialize in taking them on — and solving them.

At Murtha & Murtha, the person you talk to is the person who does your tax return. Whether you’re a filer from a lower income tax bracket, a business bringing in $100,000 a year or someone with an $80-million stock portfolio, you get personalized treatment.

“We want our clients to view us as advisers,” says Patrick, “not just the guys who do their tax returns.”

And if the help you require is outside of their parameters, they will help you find the right person, whether it’s a lawyer or a certified financial planner (CFP).

“Helping the client is our brand,” Tom says. “We help people be successful. That’s what our firm does.”

Murtha & Murtha, LLC, is located at 2236 Ashley Oaks Cir., Suite 101, Wesley Chapel. For more info, visit TampaTaxFirm.com, see the ad on pg. 19 or to schedule a free consultation, call (813) 991-1120. Henson & Murtha, CPAs, is located at 5315 8th Ave. in Zephyrhills. For info, call (813) 782-0580.

New Charter School Breaks Ground In The Connected City

It may not have been as awe-inspiring as the groundbreaking of the Crystal Lagoon® amenity in Epperson, but the latest addition to the Connected City project in Wesley Chapel may be even more important.

Innovation Preparatory Academy, or InPrep, a charter school located on Curley Rd. just north of the Epperson community and promising to focus on the latest in technology and innovation, broke ground on Feb. 19, is expected to open in the fall.

The school is a public-private partnership between Epperson/Connected City developer Metro Development, Charter Schools USA (which will operate the school), Red Apple Development (which will develop and construct the facility) and the Pasco County School District.

InPrep will initially be a K-6 school, but will expand over the next two years to K-8, enrolling up to 765 students, says Metro Development Group president Greg Singleton.

It will be the second charter school developed for a Metro property in Wesley Chapel; the first is Union Park Academy in Metro’s Union Park development off Meadow Pointe Blvd.

“This one is going to be like that one, but on steroids,” Singleton said. “The goal is to make (InPrep) one of the best educational facilities in this particular region. We’re super excited about that.”

According to its website, InPrep’s curriculum will be based on the “WISH” model — Wellness, Innovation, Science and Health. The school also intends to offer the Cambridge Program (designed by England’s University of Cambridge) for its gifted and higher-achieving students.

Technology will be a major driver at the school. Metro’s ULTRAFI technology, which offers 1-Gigabit speed internet, is central to the Connected City’s Smart Gigabit Community concept, and Singleton said hat will help InPrep instantly become one of the most advanced schools in the area.

Pasco School Board member Alan Altman praised the partnership, saying it yields more choices for area parents that weren’t available when he joined the school board 13 years ago.

He mentioned the recent naming of the Kirkland Ranch Academy of Innovation high school — also on Curley Rd., just north of the InPrep site — that will open in 2022, as well as the Pinecrest Academy charter school in Avalon Park Wesley Chapel (see pg. 6) opening in the fall.

“Neighborhoods can send kids to any kind of school they want to with any kind of curriculum, and that is rare,” Altman said. “The families and the citizens of this community will benefit for years to come.”

Incentives Deal To Pave The Way For Wesley Chapel’s “Downtown”

A downtown area similar to this is on the horizon for Wesley Chapel after county commissioners recently approved an incentive package for the developers of Avalon Park Wesley Chapel. (Photo: Pasco County)

Avalon Park Group/sitEX is developing what some believe will serve as Wesley Chapel’s downtown (see separate story about this on page 8), plans which were paved by the Pasco County Board of County Commissioners (BOC), which has unanimously and enthusiastically approved up to $33 million of incentives for the public infrastructure project.

Developer Beat Kahli said Avalon Park Wesley Chapel, which previously has been called Avalon Park West, will be a place where residents can live, work and play without ever leaving their community. 

Kahli, the president and CEO of Avalon Park Group, also developed Avalon Park Orlando. He says he told those residents 20 years ago, “If you don’t want to leave, you don’t have to because we can satisfy all of your needs here…that’s our goal here.”

The BOC vote to approve the incentive package was 4-0. 

“It’s such a great project,” said District 3 Pasco commissioner Kathryn Starkey. “This will be downtown Wesley Chapel. They don’t have a downtown…they have (malls), which some people count as downtown, but this will really be the downtown of Wesley Chapel.”

District 2 commissioner Mike Moore, who represents much of Wesley Chapel, missed the meeting with an illness but says he, too, supports the plans.

“It’s definitely a great project,” Moore said. “It’s going to bring some much-needed Class A office space, which will lead to some high-paying jobs. That’s what I’m most excited about.”

The plan for Avalon Park Wesley Chapel, whose 215 acres are located east of Curley Rd. on the north side of S.R. 54, goes well beyond your typical subdivision.

The urban mixed-use center will have a 10-year buildout and boasts 2,695 residential units, 165,000 square feet of Class “A” office space and 190,400 square feet of commercial development.

The project will include four-story buildings, with neighborhood commercial on the bottom floor and the other three floors reserved for residential. 

There will be multiple parking decks and four freestanding Class A office buildings, which are typically larger, and feature top-of-the-line amenities and high-income tenants, and are located in a central location, which in this case would be the new downtown Wesley Chapel.

Avalon Park Wesley Chapel also will include two schools with capacity for 3,386 students — New River Elementary, which already exists, and Pinecrest Charter School, which is opening this fall.

According to David Engel, the manager of the county’s Office of Economic Growth, 50 percent of trip generation by Avalon Park Wesley Chapel will remain on site, resulting in a reduction of more than 14,000 trips a day on S.R. 54.

“That can solve traffic problems,” Kahli said. “Instead of building subdivisions, we have to build towns.”

The total cost of the Avalon Park Wesley Chapel proposal is $785 million. 

The county’s commitment to the $83.3 public infrastructure investment by Kahli will be $33 million via what is essentially a 30-year property tax rebate, provided the project hits certain benchmarks and triggers.

The deal also includes a $1.2-million loan (through the Penny for Pasco 1 cent sales tax ) to accelerate construction of the first office building, which is required to be at least 75,000 square feet and is one of the development agreement’s triggers.

The county says it will benefit greatly from the deal – 1,065 permanent jobs resulting in an estimated $42-million in payroll. A tax revenue forecast conducted by Wynne & Associates, LLC, said that over a 30-year period, the project will generate more than  $198 million in ad valorem property taxes alone, which is approximately $112 million more than a conventional, suburban development would bring in.

“The return on investment to the county is substantial,” Engel said. 

Moore said the success of Avalon Park Orlando is a good sign for Kahli’s efforts in Wesley Chapel.

“They have been very successful with the project in Orlando,” Moore says. “But, this is going to be bigger and better.”

Down On The (Wiregrass) Ranch

JD Porter and his family don’t look at themselves merely as developers trying to make a buck. They look at themselves as curators of a 5,000-acre family heirloom that has been in the family since 1937, when James “Wiregrass” Porter bought the sprawling ranch land and moved to Wesley Chapel.

That land now has an elementary, middle, high school, a state college and multiple residential subdivisions. 

There is a mall and a hospital, a hotel and a high-end car dealership, and so much more already standing, with a state road that was built with six lanes long before it actually needed that many lanes slicing through it.

“We’ve done some great things,” says JD, the developer and driving force behind Wiregrass Ranch’s residential and commercial expansion.

And there’s more on the way. Even as developed as his family’s ranch is, if you take a peek at what is still to come, it doesn’t even feel half done.

So, as the Wesley Chapel area surrounding Wiregrass Ranch explodes with lagoons and trendy shipping container crates, restaurants and town centers, Porter continues to bide his time and slowly build something different.

The State of The Ranch

“It’s good. It’s busy,” Porter says.

While nothing new has been announced recently for Wiregrass Ranch, that doesn’t mean there’s nothing new planned, or any negotiations ongoing.

In fact, there’s plenty new planned, and talks almost daily.

In poker parlance, Porter always plays his cards close to the vest, and will only reveal those cards well after the hand has been finished.

“I’m not trying to be coy,” he says matter-of-factly. “It’s just how we’ve always done business.”

While there won’t be any details announced until later this year, Wiregrass Ranch chief operating officer (COO) Scott Sheridan says it will be a busy time on the ranch.

“We’re pretty excited about 2020,” he says. “We don’t see any slowdown on the near-term horizon.”

Porter says he is content playing the long game. No flashy restaurants or activity centers or trendy grocery stores are coming anytime soon. 

While others may be filling immediate needs and desires, “We are working on infrastructure” that in the end, will make Wiregrass Ranch vibrant and sustainable for years, like it did building S.R. 56 as a six-lane highway long before the area was bustling. 

In The Plans

Porter says a 200,000-sq.-ft. office project will come out of the ground later this year. 

“We have a unique blend of users,” he says. “It’s going to be nice.”

Porter also has submitted plans to build another retail strip on S.R. 54 at the northernmost edge of Wiregrass Ranch, next to the recently completed first retail project, which is anchored by a new Glory Days Grill, on the S.R. 54 side of Wiregrass Ranch, which runs all the way from 54 to south of S.R. 56. Another restaurant is planned for the latest budding retail project, but Porter says no leases have yet been signed.

But, later this year — Porter won’t exactly say when — you might have to buckle up for an announcement or two.

“There’s some exciting things coming down the pipeline,” Porter says. “Some of the things will be game-changers for the area that I don’t think anyone has expected.”

Who doesn’t love a little suspense?

Building The Donut

Porter has had plans for a town center — which he has claimed will serve not only as Wesley Chapel’s downtown but a downtown for the entire North Tampa Bay area — for a while now. But, before that project sprouts to life, he says it is important to build an apparatus — revolving around residential — that will support it, which they are doing.

“I know there has been a ton of stories about town centers recently,” he says (see story on page 6). “We’ve talked about that for, what, 15 years? But we’re working in a direction that surrounds that donut hole.”

Which would make that donut the residential support, Sheridan says. “We’re getting that donut, for lack of a better word, closed in.”

The town center would be located in the heart of Wiregrass Ranch. It will be connected to all of the development by a series of trails and sidewalks — a vast spiderweb, if you will, with the north-south spine running through the middle of it being the under-construction Wiregrass Ranch Blvd., which should be completed from 54 to 56 by 2023.

That road will have traffic-calming roundabouts throughout, another way that Porter and Sheridan are trying to stay ahead of the game.

Meanwhile, Wiregrass Ranch’s future town center area is slowly becoming surrounded by homes. 

Estancia, The Ridge and the Arbors at Wiregrass Ranch, the Altis apartments and a Fairfield Inn hotel are already in place, and Persimmon Park and the 800+ home Esplanade 55-and-older community are under construction. And, now, S.R. 56 has been extended to U.S. 301, which will bring with it more homes and even more residents who will be flocking to the area.

Porter says he is thrilled to have Esplanade starting with Taylor Morrison Homes on board as the builder. The 55-plus community, the residents of which will likely consist of many retirees, will provide much of the daytime business when the town center is built.

“It was an underserved market, and a great fit for us,” Porter says.

More people means more businesses, which leads to a need for more entertainment and neighborhood retail, leaving developers with a greater responsibility to find the right combination to make the “live here, work here, play here” model work.

In the past, Porter has talked about a performing arts center in Wiregrass Ranch, but that is no longer necessary due to the one the county is building next to Cypress Creek middle and high schools to the north. But, something with a similar impact will take its place as an anchor.

“We are actively working on, and looking at, some unique catalysts in our town center,” Sheridan says. 

“The end of the earth used to be Meadow Pointe Blvd., but that’s not the case anymore,” Porter says. “The town center is 10 times more viable than it was 10 years ago, and it was viable then. We’ve just been extremely patient to get the right blend.”

As for the town center, well, just you wait, says Porter says. It won’t be anchored by a Publix and a laundromat, he jokes. It will be something special.

“It will be a true, mixed-use, walkable, pedestrian-focused town center,” Sheridan says.

Still Waiting… 

Raymond James Financial filed plans last year to build its massive 1-million-sq.-ft. satellite campus on 65 acres at the corner of S.R. 56 and Mansfield Blvd.

When that actually will happen, though, no one knows.

“They own the property. They have the permits. Everything is ready to go,” Porter says. “They are a big company and when they decide they are ready, they are going to do it. It’s been put on a silver platter.”

Since Raymond James, which will create thousands of new jobs when it finally builds its campus, closed on the property last year, Porter says other projects in Wiregrass Ranch have already created 2,000 jobs.

Another long-anticipated project is the move of the Publix grocery store from the corner of S.R. 54 and Bruce B. Downs Blvd. to a space across Wiregrass Ranch Blvd. from Walmart.

It’s still happening, says Porter, who adds that Publix may be looking to build two other stores within Wiregrass Ranch.

Wrapping It Up

Just consider the things that are open, underway or wrapping up this year:

•Esplanade and Persimmon Park: Persimmon Park, which is geared towards families and will have 340 townhome units by David Weekley Homes and ICI Homes, should have models ready to view and future homes ready to sell by April.

•The Wiregrass Ranch Sports Campus of Pasco County will open in July, and will host its first event in September. The massive campus will feature a 98,000-sq.-ft. indoor sports facility, plus outdoor fields on the 80-acre parcel, and eventually a 128-room Marriott Residence Inn. The public-private partnership facility will provide an economic boon to the Ranch.

•And…AdventHealth Wesley Chapel: Built on the land where Porter was raised, is expanding, in partnership with Moffitt Cancer Center. A three-story, 100,000-square-foot medical office complex, with 28,000 square feet dedicated to a cancer outpatient center, is expected to be completed by the end of the year.

• Plus…Porter Campus at Wiregrass Ranch of Pasco Hernando State College (which started as a community college and has room for expansion) and Beach House at Wiregrass Ranch Adult Living & Memory Care. All of these are Wiregrass Ranch projects that have been patiently developed for years, and have come to fruition. 

Flashy? No. 

Pillars for building a strong community that will contribute to residential and commercial growth? Absolutely.

Developing Wiregrass Ranch is a job Porter says he takes personally and that he is in it for the long haul, he says, which makes his approach different, and more careful.

While he enjoys the competition from other developers and seeing what they will be building — and rooting for them, by the way, because he says he wants to see Wesley Chapel flourish — he feels he has a greater responsibility to make the right decisions.

“This land has provided a huge opportunity, not only for my family but the whole area,” he says. “We’ve been here 80 years, why wouldn’t we want to make it better for the next 80 years? That business model doesn’t work for publicly traded companies that have to make 25 percent for investors every year. That allows us to work on filling the gaps and being sustainable.”