Congratulations to my friends from the Rotary Club of Wesley Chapel (noon), which meets Wednesdays at noon at Lexington Oaks Golf Club, for putting on a smash hit “Casino Night” fund raiser to help the family of Clayton Mahler with their medical bills.
The Rotary Cub was prompted to action by Pasco’s Clerk & Comptroller Dr. Paula O’Neil, who knows the family personally and was the emcee for the event, which was held August 25 — the same day Hurricane Harvey made landfall in Texas — at Wesley Chapel Nissan on S.R. 54. The dealership took all of the vehicles out of its showroom and replaced them with gaming tables for the event.
Dr. O’Neil, a breast cancer survivor herself, talked to her friend and Wesley Chapel (WC) Nissan public relations rep Troy Stevenson about doing something to help.
Stevenson got the approval of the dealership’s general manager Joey Falcon to host the Casino Night, which was attended by more than 300 people and which raised about $18,000, according to event chair and club Board member Chris Casella.
Clayton was diagnosed with Stage 3 rhabdomyosarcoma after a July 4th visit to the emergency room for a growth in his nose that was obstructing his airway. He is receiving 42 weeks of chemotherapy, followed by radiation, after 95 percent of the mass was removed.
The Mahlers’ medical bills are piling up and you could feel the love and appreciation flowing in every direction during Casino Night, which was attended by a Who’s Who of local politicos, including Congressman Gus Bilirakis, State Representatives Danny Burgess and Amber Mariano and four of the five members of the Pasco County Board of County Commissioners, as well as by numerous Greater Wesley Chapel Chamber of Commerce members, many of whom served as volunteers.
The food was donated by Latin Twist Café on Bruce B. Downs (BBD) Blvd., although Chick-fil-A on BBD in New Tampa donated the food for the second floor VIP room, where Clayton and his family spent most of the evening. Wine was donated by our friends Charles and Cheryl Visalli of Time for Wine and the delicious Taino Light and Boricua beer was donated by WC Nissan owner Jay Rosario, who also is an owner of the beer company, which is based in Altamonte Springs.
“We’re proud to be able to help this wonderful family,” Casella said. “We really want to thank Dr. O’Neil, the family and especially Wesley Chapel Nissan for hosting us.”
Unfortunately, the club’s planned Sept. 11 American flag giveaway and breakfast for local first responders had to be scrapped because of Hurricane Irma, which made landfall in Florida on Sept 10. The club has since rescheduled the flag giveaway at both the Shops at Wiregrass and Tampa Premium Outlets malls for this weekend — Saturday-Sunday, September 23-24, noon-4 p.m., at both locations.
For more information, visit WCRotary.com or attend one of the club’s meetings at Lexington Oaks Golf Club.
Starbucks, Chick-fil-A & CubeSmart Getting Closer
If it’s been a while since you ventured out on S.R. 54 east of I-75, you may not have noticed all the progress that’s been made on both the new Starbucks, located just east of the new Walmart on 54 or the new CubeSmart self-storage facility located just west of the intersection of 54 and Curley Rd.
Prior to Hurricane Irma, we also saw some progress on the planned Chick-fil-A that is just beginning construction on 54, just west of the Walgreens at BBD.
We will have updates on all three businesses in a future issue.
Sorry that we didn’t have room for a list of WCCC events in this issue, but there are always great events — many of which are free — available for current and future Chamber members to attend and this month is no different.
For all the latest events, visit WesleyChapelChamber.com. — GN
THERE is little doubt that there are a lot of ice cream and frozen yogurt shops in New Tampa and Wesley Chapel — and several others that have come and gone the last few years.
So, how does a single location (a second location has opened on Gall Blvd. in Zephyrhills) of a (so far; see below) non-chain that opened next to Bonefish Grill in a crowded, Wesley Chapel shopping center in 2013 continue to distinguish itself from its competition?
Happy Cow Frozen Yogurt co-owner Ray Perez says that, at his brightly colored dessert shop, “Our products and unique, Disney-like environment and customer-first attitude are only the beginning. We are still service-based, even though the product itself is self-serve.”
For example, he says, that every staff member is taught to bring high chairs for parents toting babies and toddlers and to bring napkins when they notice that a customer forgot to grab some.
Happy Cow offers up to 16 flavors at once (Ray says there are at least 100 being rotated), and not all of them are frozen yogurt.
“We’re a true dessert shop,” he says. “In addition to frozen yogurt, we have soft-serve ice cream, soft serve gelato, sorbet and we always have gluten-free, no-sugar-added and fat-free options. We also offer 60 different toppings, 7 sauces, freshly baked cookies and brownies, waffle cones and fresh fruit. We even recently added amazing milkshakes and even ‘epic shakes’ like Cookies & Cream Craze.”
And, despite being up against any number of chain frozen yogurt shops across the Tampa Bay area, Happy Cow was voted “Best in the Bay” by Creative Loafing readers for 2016. It also has been the Favorite Ice Cream/Frozen Yogurt Shop” of Neighborhood News readers entering our annual Reader Survey & Contest (see pg. 42 of this issue) the last three years in a row. “We’re proud that the people who read those publications love us,” Ray says.
Ray, whose wife Kristi helps out at the two current locations on weekends, also is partners with Connie and Bill Rogers in the Happy Cow corporate entity, which is now beginning to sell franchises — and not just for locations in strip shopping plazas. “We’re looking to put Happy Cow kiosks in malls and even schools.”
And, although he can’t yet announce anything in terms of franchises that already are sold, he says, “There is a lot of interest from the public in our brand. I should be able to make some announcements soon.”
He also says that catering is a popular part of the Happy Cow experience, especially in family-oriented, growing Wesley Chapel.
“We brought in one of our mobile machines to Florida Hospital Wesley Chapel for an event and served 600 members of the hospital’s staff,” he says. “And, everyone went home happy.”
Personally, my favorite flavors are peanut butter and cake batter and I usually start with one of Happy Cow’s chewy, fudgy brownies as a base. I also always have to have the hot chocolate fudge, peanut butter fudge and/or marshmallow cream topping. The good news is that if you don’t like what I enjoy, Happy Cow’s variety of toppings and sauces will surely include something you love, too.
Ray says that Happy Cow also is the only yogurt shop that delivers through Uber Eats to a limited area, including to Meadow Pointe, Seven Oaks and even Grand Hampton in New Tampa, “and it’s taken off more than I expected, without marketing it to our 17,000 Facebook and Instagram followers.”
Happy Cow Frozen Yogurt also has a user-friendly “C’mon, Get Happy” Rewards Club with “no passwords, no cards, just fun.”
And, with the coupon from the ad on pg. 3 of this issue, you’ll get 15-percent-off any product at Happy Cow.
Happy Cow Frozen Yogurt (1646 Bruce B. Downs Blvd.) is open at 11 a.m. every day and stays open until 10 p.m. every weeknight and until 11 p.m. on Fri. & Sat. For more information, visit HappyCowFroYo.com or call (813) 428-5929 and please tell Ray and the crew you read about them in the Wesley Chapel Neighborhood News!
Tina Ricketts is the owner of Insurance/Seguros of America Ricketts, LLC.
There’s no better time than when a major-category hurricane is expected to arrive in your neighborhood to clarify the value of possessions, such as your home, automobiles and businesses.
When it comes to protecting those assets, Tina Ricketts, the owner and principal agent of Insurance/Seguros of America Ricketts, LLC (aka Tina Insurance), says that doing business with an independent, licensed, professional agent has advantages over obtaining coverage online or through a toll-free phone number.
“You have a face to go with the name,” says Tina. “When you call us, you deal with me directly.”
She also cites the focus of her agency’s activities and relationships with clients as distinguishing it from its competitors.
“The majority of consumers don’t know about insurance and don’t know what insurance they’re getting,” she says. “We teach them what coverage they need, based on what they’re doing.”
According to its website, TinaInsurance.com, specializes in “trucking, business, homeowners, or auto insurance.”
Trucking, you say? Tina has found that insuring commercial trucks is much different from insuring the family runabout.
“The first thing is, it’s an 80,000-pound vehicle, versus a 5,000-pound car, so the damage that a truck can cause is way higher than what a personal car can cause,” she says, adding, “There’s a difference between commercial use and personal use. You don’t use a semi-truck to ride around town.”
The implications of a trucking industry that operates safely on affordable, sound, insurance are apparent to Tina,
“You see them everyday on the road, bringing us our food and our goods,” she says. “(Trucks are) an important part of our economy.”
Tina started out at Insurance/Seguros of America in 2006 as a licensed Certified Professional Service Representative (State of Florida Customer Representative License), which allowed her to advise on and sell insurance products under the agency owner’s Florida Agent License.
When Ricketts earned her own license to sell property and casualty lines as an agent in 2010, she bought the agency, adding her family’s name to it.
She has started marketing her agency as Tina Insurance, as an official Doing Business As (DBA) name.
She is licensed for Property and Casualty insurance. She does not, however, sell life or health insurance.
Getting into the nuances of a your business’ products and services to create a right-sized, beneficial policy, as well as serving the insurance needs of individuals and families, keeps the job interesting for her.
“Every day you find something different,” Tina says. “Every risk (the probability of something happening being known, but not when it will occur, or the value of the occurrence) is different; they have their own needs they’re dealing with.”
She adds that she greets each new day at the office as an opportunity for “something new to quote,” such as coverage for a cryogenics salon that provides cold-temperature physical treatments for people.
Tina Insurance’s commercial coverage emphasizes small, independent enterprises such as those opening their doors to the public each day in Wesley Chapel and New Tampa. And, if those businesses rely on cars or trucks for commerce, Tina is ready to find the right insurance coverage to ensure that the wheels keep moving, whether they’re attached to pickup trucks or 18-wheelers; owner-operated or part of a transportation fleet.
“Every scenario is different,” she says. “It’s never boring.”
She adds that the first step to being certain you have the insurance you need could be checking what coverage you already have, or maybe think you have, but don’t.
“We are here to provide a service to help you understand what you have in case of a claim,” says Tina, who notes that many people make assumptions about what their insurance policies actually cover and often discover coverage shortcomings in a time of need, such as after a hurricane or other natural disaster strikes.
Tina also says that one of the most confusing areas is how flooding is defined and covered, since insurers make distinctions between flooding that occurs as a result of an overflowing hot tub and rainfall or storm surge from a hurricane.
“A lot of people think they have hurricane coverage or they have flood coverage and that’s not always the case,” she says. “It depends on how (your home or business) gets flooded.”
Bu$iness Policies
Commercial and business insurance involves coverage for everything from inventory to worker’s compensation. Tina says that minimizing exposure for her clients means taking time to learn about their businesses.
“Every business is different,” she says. “Tell me about your business and your daily operations.”
Tina Insurance which, according to its mission statement, is committed to protecting each client’s “American Dream,” and helping them financially recover from damages inflicted by natural disaster or incurred through the conduct of business.
And, just as the businesses that Tina finds insurance coverage for represents the dreams and aspirations of the people who own them, Tina Insurance is part of Tina’s own American Dream that began when she came as a teenager to Tampa from Venezuela 17 years ago.
The insurance agency is a family business as well, with her husband Nick also playing an important role in its success.
“He’s the marketing director,” Tina says. “He handles the advertising, marketing and networking.”
Tina has more than 10 years of experience in the insurance industry and purchased the Wesley Chapel agency, Insurance/Seguros of America, in 2010. She has been building her business ever since, keeping in mind a basic guiding principle in her daily quest for the best insurance values for her clients.
“I want to treat my customers the way I want an insurance agent to treat me,” says Tina, who has lived in Wesley Chapel since 2005 and is a member of the Greater Wesley Chapel Chamber of Commerce. She adds that the community’s growth has created a lot of opportunity in the insurance business.
“We’re growing so much as new homeowners come in, and a lot of those homeowners are business owners as well,” she says.
The consensus among the six customers providing Google Reviews for Tina Insurance is that the agency provides Five-Star customer service.
Andra Lo expressed appreciation for the high level of customer service in her Google Review: “Tina and her team were able to help me with all of my insurance needs, they were helpful and very easy to work with. I recommend them to anyone looking for great insurance service.”
Meeting commercial insurance requirements was Jay Ellison’s need and his Google Review is unrestrained in its praise of Tinaand her colleagues.
“Tina and her team are wonderful to work with. They take the time to understand your business and find the best coverage for you for a price that works. She’s my go-to recommendation for commercial insurance!”
Finding out whether Tina and her team can help meet your insurance needs begins with a free consultation which can be as simple as entering required information through the Tina Insurance website or through a conversation.
“If you want us to review your policy, come in and show us what you have,” says Tina, who offers one piece of advice to keep in mind until the end of the 2017 Hurricane Season on November 30.
“Keep your policy handy,” she says.
Insurance/Seguros of America Ricketts, LLC, is located at 3823 Turman Loop, Suite #101, off Bruce B. Downs Blvd. in Wesley Chapel. You can visit online at TinaInsurance.com to learn more and get a free insurance policy quote or call (813) 907-1555.
Owner Alfredo Colon invites you to check out Pasco’s Masonry & Landscaping Depot on U.S. Hwy. 301 in Dade City.
It doesn’t take long after pulling into to Pasco’s Masonry & Landscape Depot, off U.S. Hwy. 301 and just a short drive from Wesley Chapel, to notice that they probably have what you came in to find.
There are piles of various mulches — red, brown, cypress, pine bark, etc. — to your right, and stacks of decorative rock, flagging and veneers all around you. There are slabs of marble for your countertops and everything from black and red lava rocks to black canyon granite in wire barrels and wooden buckets, as well as more than 3,000 trees and shrubs for your landscaping needs.
Piles of materials for masonry construction, like 20-foot rebar (which owner Alfredo Colon says is preferred by contractors and not accessible everywhere), cinder blocks and precast lintels, also are available.
Inside the small storefront, there are various tools and other landscaping and masonry items for sale.
“We have pretty much everything,’’ Alfredo says.
And if Pasco’s Masonry doesn’t have what you need, Alfredo says he can get it for you — usually for less than it would cost you from some of the more familiar chain stores like Home Depot and Lowe’s.
Colon knows that running his family business against those bigger and more recognizable options isn’t easy, but he says he’s up for the challenge. What he lacks in brand recognition for the moment, hemakes up for with cheaper prices, better and more personalized customer service and accessibility to Pasco Masonry’s management.
Selling in bulk, in addition to also carrying the smaller bags of mulch and rocks that you might be looking for, also sets him apart. You can buy a yard of mulch for $26, or if you desire, just a bag for $2.50.
Colon says that aggregates — the rocks, which include everything from decorative stone to gravel — are his biggest sellers.
“We tell people to just come on in, back up your truck and we’ll load it up,’’ Alfredo says. “We try to make it an easy trip for our customers, so they don’t have to park, grab a cart, walk around a store and fill it up, pay for it, then go unload it back into their car or truck.”
After 27 years as a contractor in Westchester County, NY, Alfredo and his family — wife Clarissa, 24-year-old son Andrew and 20-year-old daughter LoriAnne — moved to Florida two years ago to get away from the cold.
He says he always had the desire to own his own masonry house, and thought the area between Wesley Chapel, Dade City and Zephyrhills would be a perfect spot, considering all of the dirt roads and new construction.
Although he had his eye on a few spots in Wesley Chapel, he settled on a spacious four-acre property in Dade City that formerly was occupied by JLP Motorsports.
“That really gives us lots of good garage space (to store products),’’ Alfredo said. “And, having this much land is nice.”
Pasco’s Masonry & Landscaping Depot opened seven months ago, and Alfredo says that business has so far been good enough to exceed expectations.
“It won’t be too tough once we get going,” he says. “Every new business takes 2-3 years to get going, and what we offer here and what Lowe’s or Home Depot offers is a lot different. You can’t buy bulk material at Lowe’s, and if you do, you have to order it online and it’s going to cost you three times as much as I’m selling it for.”
Alfredo, who says he was the superintendent on the George Washington and Manhattan Bridge projects in New York City, says his varied background makes his business multi-dimensional.
For adding hardscape to your property, which can help increase its value, he sells Belgard products, which is backed by the Good Housekeeping Seal for quality and assurance.
At Pasco’s Masonry, there is a large, stone fireplace built, as well as an outdoor deck, fire pit and decorative retaining walls. Not only does Alfredo have the Belgard products for such projects, he says “I’ll even build one for you.”
Before getting into construction, Alfredo says he studied horticulture at the state University of New York at Farmingdale – which is part of the reason Pasco’s Masonry & Landscaping Depot specializes in both of Alfredo’s loves.
And now, with many homeowners looking to replace mulch,trees and shrubs that were displaced or washed away by Hurricane Irma, Alfredo says Pasco’s Masonry can help.
In fact, not only does the store deliver, but Alfredo says he also can come to your home and help shape what your landscaping should look like, as well as recommended the kinds of foliage you should be planting.
“I always had an interest in landscaping and trees,’’ Alfredo says. “Now I see the opportunity to get what I always wanted. I like to design stuff for people. I’ll go out there and lay it out, and let you know which shrubs and trees you need.”
The same goes for granite countertops. Pasco Masonry & Landscaping Depot will come out to measure your counters, cut your marble (or whatever surface you choose) for you, and then return and install it.
Since opening, Alfredo says he has already done five countertops.
With a touch of pride in his voice, Alfredo says the biggest difference between Pasco’s Masonry & Landscaping Depot and the chains is that his is a true family business.
Clarissa helps manage the store, and when she’s not busy with her full-time college schedule, LoriAnne pitches in as well.
Meanwhile, Andrew is learning the ropes, as Alfredo’s hope is to one day leave the business to him.
“That’s my goal,’’ he says.
Pasco Masonry & Landscaping is located at 10301 U.S. 301 in Dade City, and is open Monday-Friday, 7:30 a.m-4 p.m., and 7:30 a.m.-3:30 p.m. on Saturday. For more information, check out PascosMasonry.com, @PascosMasonry on Facebook, or call (352) 437-4408.
Alex and Valerie Pierroutsakos and their family invite you to visit The Joint Chiropractic in the Publix-anchored New Tampa Center plaza on BBD Blvd.
Two years before I moved from Westchester County, NY, to Wesley Chapel and three years before I purchased the Neighborhood News in 1994, one of my last part-time jobs in New York was as a “freelance marketing rep,” for a company that mainly dealt with doctors, dentists and other medical professionals who prior to that time, had never done much advertising of any kind because it was frowned upon by their respective professions.
My first client was a chiropractor, so I opened with a joke I had recently heard.
“Doc, is it true that a chiropractor can fix literally anything that’s wrong with you…in ‘only’ 50 visits?”
My client responded with a smile, “No, young man, it takes 100 visits.”
Shortly after that, I spoke with an orthopaedic surgeon I greatly respected who said that, “Yes, chiropractic is at least a step above voodoo.”
Well, that was more than 20 years ago and I’m not laughing anymore.
I met Alex Pierroutsakos, who operates the new New Tampa location of The Joint Chiropractic Center (in the Publix-anchored New Tampa Center shopping plaza on Bruce B. Downs Blvd. at New Tampa/Cross Creek Blvd.) with his wife, Valerie, at a Greater Wesley Chapel Chamber of Commerce (WCCC) mixer a month or two before The Joint opened in June. Alex was talking about his new franchise and how it works to a small group of Chamber members. My fiancé (then, my girlfriend) Jannah turned to me and said, “I’m definitely doing this.”
Jannah, who has been seeing chiropractors for years following an auto accident that left her with chronic lower back and neck pain, said the only reason she stopped going was because she could only afford one or two adjustments a month and that wasn’t really enough to keep her pain at bay.
I, on the other hand, had never had any back or neck pain of any kind through my 40s. The only ongoing pain I had ever experienced was knee pain likely caused by playing basketball on cement in my late 30s, when I was often 25-50 pounds overweight. I had arthroscopic surgery on both knees almost 15 years ago and once I also lost the bulk of that additional weight, the knee pain went away.
But, since turning 50 a few (too many) years ago, it seems like every time I sleep “funny” or have to sit for too long at the computer without a break on deadline, I have been getting neck and/or lower back pain that feels like a needle jabbing me if I move too quickly. And, although I’ve never gained back more than 25 of the 50 lbs. I lost after my knee surgeries, alternating between my non-deadline weeks — where I work out and/or kayak 4-5 days a week to some deadline weeks where I do no exercise at all — had amplified my other pain and made my knees so creaky again that I was often walking with a limp.
The more I got to know Alex and Valerie, the more I realized that The Joint was the place for me.
Alex was involved in a car accident where someone else died eight years or so ago, that left him minus a limb.
“I have struggled with managing pain as well as trying to stay active and healthy,” he says. “In order to stay healthy and not grow dependent on opioids and other drugs, I have found massage and chiropractic care to be the keys to managing my pain and staying pain-free. Unfortunately, chiropractic care has been limited due to insurance limitations and cost and I had only been able to go when there was a problem or injury. Until The Joint, no model was available for me to get these benefits to stay aligned to prevent injury and manage bouts of phantom pain and back pain.I am still very active as a runner, golfer, basketball, and active with my kids sports. ”
But, once these Wesley Chapel residents found The Joint franchise, Alex, a successful traveling business consultant, said he knew he had found the right niche for not only himself, but for a new business for his family.
“I realized that by having a Joint membership that offers four adjustments a month for one low price, I could take a more to take a proactive approach to my health, be in less pain, perform better in sports, while also saving money in the long run. And, I wanted to share that concept to other people.”
Member Benefits
The Joint charges only $29 for an initial visit, which includes a consultation and physical exam with one of locations licensed chiropractic physicians (more on them below) and an adjustment, plus just $69 per month for four additional adjustments. If you need additional adjustments in a calendar month, they cost only $10 per visit.
The really cool thing about The Joint is that it stays open late (until 7 p.m.) and on weekends and you never need an appointment or even to call ahead. Since Jannah and I became the New Tampa location’s first two official clients on opening day in June, I have shown up more than a dozen times and have never had to wait more than 5 or 10 minutes to be seen by the doctor.
And, that’s by design. The Joint was originally founded in 1999 by a Doctor of Chiropractic with a vision to transform the traditional, often misunderstood concept of routine chiropractic care by making it more convenient, friendly and affordable. In March 2010, The Joint was re-founded with the acquisition of the original eight franchised clinics. Today, The Joint has grown to a nationwide network of more than 370 clinics utilizing more than 850 chiropractic physicians and the numbers continue to grow because it works. And, although no insurance is needed, The Joint is FSA (Healthcare Flexible Spending Account) and HSA (Health Savings Account)-accepted.
My New Friend, Dr. Barney
Although I had never met him before The Joint opened, I now consider the New Tampa location of The Joint’s Doctor of Chiropractic, Barnabas (Barney) Bickerton, D.C., to be my friend. Dr. Barney (photo, right) knew that I was nervous as I watched him adjust Jannah that first day (in The Joint’s open adjustment area) and he really took the time to discuss my issues before examining me. He then pinpointed, within a few moments, not only where I was feeling pain but also the source of that pain.
I told him the thing I was most worried about was having my neck adjusted, especially after watching him adjust Jannah’s neck, and he only massaged my neck in different positions that first visit. Instead, he focused not only on my back, but also on my achy knees and even the rotator cuffs in my arms.
Today, I’m an old pro at having my neck adjusted, thanks to the gentle, knowledgeable and caring Dr. Barney, and every time I visit The Joint, I feel better when I leave than I did when I came in.
And, Dr. Barney, who has more than 20 years of experience and earned his Doctor of Chiropractic (D.C.) degree from the Logan College of Chiropractic in Chesterfield, MO, isn’t alone at The Joint in New Tampa, where you also may see fellow D.C. Edward Leonard (whose TJ Wesley Chapel is listed as The Joint New Tampa’s owner; Alex and Valerie’s VALEX Inc. is listed as the location’s manager).
Both Jannah and her boss at the Pasco Education Foundation, Stacey Capogrosso, have both been adjusted by Dr. Leonard, as well as by Dr. Bickerton, and they agree that The Joint currently has two outstanding chiropractors.
“Val and I are focused on providing the care and experience from a customer and patient point of view,” Alex says. “We are both very strong believers in chiropractic care and focus on delivering the same experience we expect for ourselves but now to our customers that we serve in our neighborhood. Our location draws from both New Tampa and Wesley Chapel, which are both very health-oriented areas.”
Alex also says that the Wesley Chapel Chamber has been instrumental in helping The Joint get connected to the community and local businesses.“But, more important is how welcoming the Chamber has been to us,” he says. “We are new to the area and were unsure of how the Chamber would help us. But, the Chamber members have welcomed us with open arms and helped us feel more connected with the community.”
And, The Joint has made me a believer, too. I feel great and I’ve even stopped limping.
For more information about The Joint Chiropractic-New Tampa Center (19014 BBD Blvd.), call (813) 995-7380, or visit TheJoint.com .