Pebble Creek Golf Course Not Designated A ‘Brownfield’ Site

Pebble Creek Golf Club is on its final legs, according to owner Bill Place.

The plan to have the Pebble Creek Golf Club (PCGC) designated as a “brownfield” site has failed, saving the property value of many of the homes that surround the golf course.

Bill Place, whose Ace Golf Inc. owns the PCGC and has been trying to sell it for years now, said he will still go ahead with plans to decontaminate and sell the golf course to developers.

Place had been seeking the brownfield site designation for the golf course, which carries with it a state tax credit equal to roughly 75% of the cleanup costs.

A brownfield site is a property that is contaminated, thus hindering efforts to expand or redevelop it. In 1995, the U.S. Environmental Protection Agency created a tax-credit program to help clean such properties up, so it could be reinvested in, helping the local economy as well as the local environment. The EPA estimates there are more than 450,000 brownfield sites in the U.S.

However, the word “brownfield” carries with it a negative connotation, especially in regards to a “green” golf course, causing Pebble Creek residents to rally together to fight against the course receiving the designation. There were petitions signed, a meeting on Nov. 30, and there were public hearings on Dec. 9 Dec. 16, prior to the vote. 

The message from the residents was clear — the brownfield site designation wasn’t deserved, carried with it a stigma and that they wanted the golf course to remain a golf course.

While at least one Pebble Creek resident registered support to doing what was necessary to get the course cleaned up — “the cat is out of the bag,” said Pamela Jo Hatley — the overwhelming majority were opposed to using the brownfield site designation to do so.

Michael Jacobson, the president of the Pebble Creek Homeowners Association, said that the contamination was mostly concentrated around the tee boxes and greens, and that the brownfield designation would suggest that the entire 150 acres was contaminated, having as much as a $62-million impact on property values in Pebble Creek.

Jacobson was one of 14 speakers registered on Dec. 16 to voice their disapproval of the designation. 

Following 30 minutes of public comments, the county commissioners voted unanimously against the 150-acre property being declared a brownfield.

“I’ve represented North Hillsborough for a long time and, candidly, I do not believe I’ve ever seen a neighborhood more engaged and unified in opposition to an issue,” said County Commissioner Ken Hagan, who District 2 includes Pebble Creek. “This is evidenced by the over 300 emails, 150 letters and 450 residents who signed an online petition and — with the exception of (one) — 100 percent being in opposition to the brownfield designation request for the Pebble Creek Golf Course. I want to deny that request today.”

While admitting that the future of the PCGC was “uncertain,” Hagan cited a number of concerns. First, the loss of 30 jobs that would result if the designation was granted and not meeting the economic productivity threshold that is required. 

Also, the county has never before designated an active golf course as a brownfield site, and that all recent brownfield approvals have been zoned for their intended uses in advance of the brownfield request, which did not happen in this case. “Not only is this request putting the cart in front of the horse,” Hagan said, “but it would potentially be precedent setting.” 

Place was disappointed in the decision, but said that he understood. He had even offered to pull his request for the designation, but it was too late.

“I didn’t expect the pushback when I started this,” Place said afterwards. “I realized as we got into it that it is a poorly named program. It conjures up images of the superfund industrial sites (which are designated as polluted locations that require a long-term response to clean up hazardous material contaminations). The reality is, brownfield is used across the country in a number of locations, including golf courses. But, I get it. I understand. If I lived there, and someone told me it was gonna be a brownfield, I’d be concerned, too.”

So what now? Place says he will pay for the testing, which will take place over the next few months.

DR Horton, one of the original interested buyers of the PCGC, had done preliminary testing two years ago and discovered contaminants on the golf course before withdrawing its interest. South Florida developer 13th Floor, however, remains interested.

Place said that after DR Horton did its “very preliminary” testing of the golf course, he paid $50,000 to a company that did more extensive testing. High levels of arsenic and dieldrin were discovered, from insecticide applications before he owned the property, Place says. He added that those chemicals were banned prior to 2000, and he bought the course in 2005.

“The company told me this is not unlike what they have seen on golf courses this age,” Place says. “It’s not as excessive as some they have seen, but yes, it’s contaminated beyond state levels and we’ll have to clean it up before anything else can be done with the property.”

Place estimates the potential cleanup could cost $1 million, though 13th Floor has told him it could cost as much as $2 million. Without the tax credit from the brownfield designation, which would have covered three-fourths of that cost, Place will have to foot the bill.

Place said while the remediation of the contamination begins, 13th Floor will concurrently start a rezoning effort. While it is likely to meet some resistance, 13th Floor has already held a number of meetings with the HOA as well as residents.

While the property could accommodate as many as 600 homes on it, 13th Floor has already agreed to build fewer than 300. Place says that number is now projected to be between 220-250.

Place also said 13th Floor has agreed to other concessions requested by residents as well.“I certainly expect there will be people opposed to this being anything but a golf course,” Place says. “But there’s also people that realize that if it’s a certainty that the golf course is going away, why don’t we try and get as much as we possibly can from the developers to make this as good a situation as we possibly can?”

There are only 20 golf club members among the residents in the 1,400 or so homes in Pebble Creek. Place says he spends $500,000 every year on labor and fertilizers. The 53-year-old course, which opened in 1967, still has its original irrigation system.

“We’ve just been band-aiding it and band-aiding it,” Place,says. “It would cost a half-a-million dollars to put a new one in. The golf course is not viable going forward. It’s just not paying the bills. We don’t see another away. You can only operate a losing operation for so long before you’re like, ‘Okay, why am I doing this?’”

Movie Theater, KRATE making progress!

Developer Mark Gold’s vision of a one-of-a-kind hip, trendy and photogenic new outdoor shopping experience off Wesley Chapel Blvd. at I-75 has begun taking shape.

There will there be a sneak preview of the newly-revamped but not yet open movie theater on Dec. 31 at The Grove’s New Year’s Eve Countdown Extravaganza. The event will feature a 4-course meal with complimentary wine pairings for each course, as well as a private open bar cocktail reception with musical entertainment by Cal Morris Music.

Tickets are limited, and for more information click here.

The movie theater party comes on the heels of the first soon-to-be converted shipping container being officially placed on November 20 at KRATE, the outdoor “container park.”

More than a dozen more containers also are now in place, as Gold hopes to open many of the new businesses in the first quarter of 2021.

Seventeen modified containers, which will be home to nine businesses, make up the initial phase of what will one day be one of the largest container parks in the world. 

Though Gold’s vision began with a sun-beaten, unsightly faded yellow steel container being lowered onto a sandy patch of land, the shipping containers will be unrecognizable from their original forms after being transformed with air-conditioning, glass windows and doors, countertops, cabinets and wood and tile flooring and a few coats of brightly colored paint designed to create a festive look.

The first set of containers will be occupied by restaurants offering diverse dishes and items like Asian noodles, Puerto Rican cuisine, desserts and charcuterie boards.

Empty shipping containers like these, amongst the first to be put in place at KRATE, are being transformed into a trendy new food and retail “container park” experience at The Grove, which is expected to begin opening in early 2021. (Photo: John C. Cotey)

KRATE is expected to be the biggest of all the container parks. Once complete, it will feature 94 containers and 55 units comprised of 70% restaurants and 30% retail stores. Other restaurants will feature cuisine from around the world like Colombia, Peru and Germany. 

Some of the most recently announced tenants include The Cake Girl, Yummy Tablas and ATO, a burrito bowl concept by the owners of Zukku-San Sushi (which we featured last issue). The planned retail shops include a music store and a Lego® brand product superstore.

KRATE also will feature a stage with daily live entertainment, a dog park, a playground and plenty of outdoor seating.

“There is nothing like this in the world,” says Gold, a partner in Mishorim Gold Properties, which purchased the Grove for $62.7 million in September 2019. “KRATE is receiving attention across the globe for its unique concept and offerings. We will become the ultimate shopping and entertainment destination, not just for Wesley Chapel, but for the region and around the world.”

When it is complete, KRATE (rendering above) will feature 94 shipping containers making up 55 units, including more than 30 new restaurants.

While the container park concept is still relatively new, it has proven to be popular. Downtown Tampa’s Sparkman Wharf has re-purposed shipping containers housing roughly a dozen takeout restaurants, and places like Kansas City and Philadelphia have opened container parks of varying sizes the past two years.

 Meanwhile, in Las Vegas, a popular container park — actually named Container Park — has 34 outlets with an emphasis on hip and quirky local businesses, as well as a stage and a playground.

Since purchasing The Grove, Gold has signed on 75 new tenants, including some businesses that are already open in what Gold calls The Village area — like F45 Fitness, the dueling piano bar restaurant Treble Makers (see pg. 21)and the Double Branch Artisanal Ales brewery (see pages 32-33). 

Gold says he has invested more than $110 million into the renovation of The Grove property which, in addition to KRATE, will include a reimagined movie theater and restaurant, a miniature golf course expected to break ground in January and, potentially, a water park. 

With pandemic safety at the forefront, Gold says all of the businesses in The Village and in the KRATE complex will include “medical grade” sanitation technology, like fogging machines, automated thermal temperature scan swing gates at the entrance and UV lights.

Those safety steps are expected to encourage people to feel comfortable both inside and outside while shopping and dining, including inside The Grove Movie Theater, which is expected to fully open sometime in January, not too long after the planned VIP sneak preview event on New Year’s Eve. 

Oronzo Honest Italian — Honestly Fast, Casual & Delicious!

If you’ve been craving freshly made Italian food and haven’t yet tried Oronzo Honest Italian, located in the outparcel building to The Walk at Highwoods Preserve plaza on Bruce B. Downs Blvd., I suggest you go now because it’s a one-of-a-kind fast-casual dining experience that’s sort of an Italian take on nearby Chipotle.

Owner Dan Bavaro, who started his career in the food service business at the age of 16 in New Jersey, when he worked for a food truck/caterer who provided food for movie sets. Two years later, he started a high-end limousine company and made enough money when he sold the business to open his own restaurant.

“I knew I didn’t want a ‘slice joint’ or a fine dining Italian place,” Dan says, so after moving to Tampa in 2007, “I ended up becoming one of the first three places in the country to serve wood-fired true Neapolitan-style pizza (that has since become all the rage) when I opened the original Bavaro’s Pizza Napoletana on Franklin St. downtown in 2009.”

Dan Bavaro (far left) with his family.

Never one to rest on his laurels, Dan says that when he first opened Bavaro’s, his whole menu was maybe ten items — including two pizzas, two appetizers, two salads.

By his third year in business, however, Bavaro’s had added pastas and sauces, all made in house and started selling the sauces in the restaurant.

“When we started, I got up to making 250 pizzas a day. Once we added other items, only 60% of the business was still pizza.” By 2015, Bavaro started franchising his place, with new locations popping up at Tampa International Airport and in downtown St. Pete and downtown Sarasota.

In 2016, he began talking with Bob Johnson, the owner of the uber-successful The Melting Pot franchises in our area and the two decided to start working on a fast, casual Italian concept together that four years later became Oronzo, which was named for Dan’s grandfather when it opened earlier this year. Oronzo and Angela Bavaro emigrated from Italy to Brooklyn, NY, where he owned and operated a trucking company, delivering fresh ingredients to local markets and restaurants. 

What About The Food?

Dan is proud that even though Oronzo is a fast, casual concept, the restaurant is a true scratch kitchen, where the pastas, sauces, bread for the piadina sandwiches (aka Italian burritos) and crispy, Roman-style flatbreads (Dan warns that they are not pizzas, although they’re yummy, whatever you call them) are all made in-house. Even the salad dressings and amazing tomato basil zuppa (soup; Jannah’s favorite, which is served with crisp, toasted rosemary focaccia bread) are all house-made.

Start with an Italian-inspired salad (the Italian chopped, classic Caesar and “Iconic Caprese” are all delicious (we added grilled chicken to the Italian chopped salad on this page). Our favorite dressing is the Caesar, but the roasted pepper vinaigrette gets Dan’s vote.

Jannah and I love the spaghetti with meatballs (and I love adding the fresh Italian sausage to it) and the fresh-cut zucchini noodles with antico pomodoro (fresh tomato sauce). You can choose from Oronzo’s pomodoro, spicy arrabbiata, crema, pesto, butter or extra virgin olive oil (EVOO) sauces.

I’m also a big fan of the chicken pesto pasta. The only pasta on the menu I haven’t tried is the primavera, which you can get with spaghetti or zucchini noodles.

Also outstanding is the Caprese forza bowl, made with farro, an ancient grain from Sicily that has become popular here, too. The Caprese bowl features farro, crispy baked chicken, heirloom tomatoes, fresh mozzarella, pesto and a balsamic drizzle. So savory!

Senior video producer/photographer Charmaine George, who took most of these pics, also raved about the Caprese piadina (above) and Dan says his favorite is the chicken parm piadina.

My favorite flatbread so far is the Carne (with San Marzano tomato sauce, spicy Italian sausage, prosciutto cotto and spicy soppressata, fresh mozzarella and EVOO).

For dessert, Oronzo has three unique options. The only one I’ve had so far are the cannoli crisps, which are house-made cannoli cream, served with almost cookie-like cannoli crisps for dipping (above). There’s also a warm Nutella piatto flatbread and Italian wedding cookies. There’s even a great kids menu (labeled “Bambino”). 

Oronzo also features an easy-to-use ordering kiosk which quickly walks you through all of the available menu items and Dan says his online ordering system is state-of-the-art, too.“You can go on there and order for a week from now at a certain time and the system will remind us to make your food fresh a few minutes before you’re set to pick it up,” he says. “Technology is a key part of what we do and it’s been made better by listening to our customers.”

And now, Oronzo also offers beer and wine. The new additions include a Montepulciano D’Abruzzo red, a Pinot Grigio white and a sparkling prosecco, plus Peroni beer on draft and an Oronziata non-alcoholic beverage made from scratch with blood oranges, plus delicious espresso and Americano coffees.

Oronzo Honest Italian is located at 18027 Highwoods Preserve Pkwy. And is open every day, 11 a.m.-9 p.m. For more information, call (813) 730-0100 or visit Oronzo.com.

Check Out Moschella’s Italian Eatery & Market!

Whenever a new place opens in our area, most of us check it out and decide if there’s something there worth coming back for again and again.

Well, I honestly think that anyone who checks out the new Moschella’s Italian Eatery & Market, which opened the day before we went to press with this issue in the brand new plaza on Post Oak Blvd. (off Wesley Chapel Blvd./S.R. 54 and Old Pasco Rd.) should be able to find a dozen or more items that will fast become some of their all-time favorites.

Owners Bill Moschella and Anthony Spadafora and their families (above photo) invite you to check out what can best be described as gourmet shop on steroids, with so many different departments that it’s hard to leave the place without buying at least something — and for folks like me, many things.

But First, The Story…

Bill and Anthony are long-time friends from the Italian north end of Boston. Anthony and his wife Gina still live in Boston, but Bill and his wife Devanie and their family moved to just outside of Wesley Chapel. Bill was in the concession business for around 35 years.

Anthonys family owned catering restaurants and Bill’s family owned a pizza and pastry shop in Boston. Since moving here, Bill and Devanie kept wondering why they had to drive to St. Pete in order to visit a real Italian market. They drew up the plans for Moschella’s on their kitchen counter.

“Even though Devanie and I are running the place,” Bill says, “Anthony and his family have contributed just as much to getting it open and for helping make sure it has everything we need.” 

And Now, The Food!

Super-thick tomahawk veal chop grilled to perfection.

Although I found the Italian and other imported and gourmet domestic cheeses (there’s also a separate grab & go cheese display), the fully stocked butcher shop (check out the photo above of my super-thick tomahawk veal chop I grilled to perfection; it was the best veal chop I’ve had since I moved to Florida in 1993), the incredible deli sandwich selection (with both a complete Boar’s Head case and a second case with just imported Italian meats and cheeses for slicing) and huge variety of fresh pastas you can make at home, it is Moschella’s displays of fresh, prepared hot and cold foods that really caught my eye.

Bill credits Chef Megan, who has worked in both catering and local restaurants, with refining every menu item idea the families had for these displays.

The hot foods display includes chicken, veal and even shrimp parmesan, plus beef, veggie and sausage lasagne, as well as prepared (but not sauced) chicken, veal and eggplant cutlets, as well as delicious braised lamb shanks and so much more than I have room to describe here.

There also are plenty of unique cold prepared salads, from house-made bruschetta, amazing broccoli rabe with sundried tomatoes, three bean salad, marinated roasted peppers, artichoke stems and tuna salad with shells, to name a few.

And, although Moschella’s hasn’t yet started selling its gourmet pizzas or arancini (rice balls), Devanie says to give it another week or two and they’ll be available. 

There also are huge display cases of “Grab & Go” prepared food items, including both refrigerated and frozen sections.

In other words, if you need a whole tray of lasagne to bring to Christmas dinner, you can buy it today (while supplies last) and bake it to perfection yourself. I didn’t show pics of the Grab & Go displays here because I didn’t have room and they’re as photogenic as the other photos.

Dessert, Too?    

Do you really need to ask? Moschella’s has an amazing display case of everything from rainbow, chocolate sandwich (see photo on next page) and lace cookies to sfogliatella (think of a super-crisp croissant loaded with a thick, cannoli-like cream) and yes, cannolis hand-piped, also with that homemade cannoli cream. And, best of all, all of these luscious, decadent desserts are made in-house.

And of course, Moschella’s has all of the pre-packaged imported items Italian families and great cooks crave — from cookies and cakes to virtually every brand of imported tomato sauces (top right photo on next page), pastas, olive oils and balsamic vinegars (including oils and vinegars bearing a Moschella’s label) and so much more.

Like my new friend Liz from Staten Island said as she walked through Moschella’s — “I feel like I’m home!”

And Yes, Fine Wines, Too!

Mario, the guy usually behind the cheese counter, is from Sardinia, where learned all he could about Italian wine, cheese and cuisine, and speaks fluent Italian. He also helped pick Moschella’s amazing assortment of truly fine wines, the largest percentage of which are from Italy.  If you love Italian reds like I do, you have to check out Moschella’s selection of Brunellos (photo, right), Barolos, Amarones, Barberas, Chiantis and Sangioveses — it’s the best variety I’ve seen since I left New York City almost 30 years ago. 

Yes, these are a little pricy, but oh so worth it. There also are other more popularly priced Italian and domestic red, white and sparkling wines, and many more. 

So, do yourself a favor and get to Moschella’s and start shopping now. This issue will hit mailboxes on Dec 21 or Dec 22, but Devanie says they are taking orders until they close at 4 p.m. on Christmas Eve, when they open early (at 7 a.m.).

Moschella’s Italian Eatery & Market is open every day, 9 a.m.-6. p.m. (other than their holiday hours) at 5648 Post Oak Blvd. For more information, call (813) 973-7500 or visit Moschellas.com.

Mangia!

Sweet! New Tenant Looking At Old Sweetbay

We’re happy to tell you that the one-time Sweetbay Supermarket in New Tampa, closed and abandoned for nearly eight years, is finally on the brink of a much-needed transformation.

Located right across Bruce B. Downs (BBD) Blvd. from the AMC movie theater and next to Home Depot, the property the building sits on is currently under contract and, if things proceed as planned, a new tenant will begin the process of moving in by early 2021.

Who that new tenant will be, and what kind of business might be headed for the long-empty building, however, was still a mystery at our press time.

“I can tell you it has been under contract, but I can’t tell you who,” says John Neukamm, the attorney for KNK Tampa, Ltd., the California-based owners of the building. “Hopefully, within the next few months, you will see some changes up there.”

Neukamm wouldn’t give any hints about what kind of business might be filling the vacant building, which has more than 30,000 square feet of space.

It won’t be a bowling alley, which he confirmed after we jokingly took a wild guess, and Neukamm says it is unlikely to be another grocery-type store, considering that Sprouts just opened a little north of the location and an Aldi has begun construction directly across the street. 

“I think the neighborhood will be happy,” he says. 

Neukamm also says he is confident the buyer will be putting some “major renovations” into the project.

It will definitely need it.

The Sweetbay building closed in 2013 and since then, has been unoccupied while its parking lot has gone through various stages of disrepair, overflowing at times with tractor-trailers and parked storage trucks while also serving as a dumping ground for people getting rid of old furniture and appliances.

Tampa District 7 City Council member Luis Viera and his predecessor Lisa Montelione sicked code enforcement on the property’s lease-holder multiple times over the years.

“It has been a long road for New Tampa with this property,” Viera says.  “Its inactive status has caused many challenges for New Tampa and I am happy that it is under contract and look forward to seeing what comes in here. The fact that this is under contract by itself is a good step for our New Tampa community, as this has been a problem site.”

The property currently is worth $1.5 million, according to Hillsborough County property records. KNK Tampa, Ltd. bought it in 2001 and leased it to Kash n’ Karry for a 20-year term beginning in November of that year.

Kash n’ Karry operated under the lease until June 14, 2006, when its Belgian parent company Delhaize America, Inc., converted it into a Sweetbay.  

But, despite its rebranding, Sweetbay could not compete with nearby Publix or Walmart. When Delhaize announced it would be closing 22 stores in the Tampa Bay area, its New Tampa location was part of that group.

In October of 2013, Jacksonville-based Bi-Lo Holdings, the parent company of Winn-Dixie, paid $265 million for 72 Sweetbay stores, plus the leases to 10 other underperforming Sweetbay supermarkets that had already been closed. One of those leases belonged to the New Tampa location, which had six years remaining on it, but Bi-Lo Holdings declined to do anything with the property other than pay the rent.

Finally, it’s time for something new.

“Probably, by early next year, it will all be coming out; it will be obvious what is going on,” Neukamm says. “It is going to be an asset for the neighborhood.”

We asked our readers on our Neighborhood News Facebook page what they would like to see in the space currently occupied by the old Sweetbay, and they responded.

Some responded jokingly (we assume), by suggesting New Tampa could really use a giant Starbucks (hardy har har, Brandon Maldonado) or a combination pizza, burger, and self-storage facility (also real funny, Richard W. King).

Others were emphatic, with ALL CAPS!!!! (We get it, Chris King, you want a Trader Joe’s and as you said) “NOTHING ELSE IS ACCEPTABLE!!”

King, however, spoke for the most of those who responded. In fact, our readers really, really, really want a Trader Joe’s, even with Publix, Sprouts and soon-to-be Aldi all within walking distance. And, how much do people love their trendy grocery stores? Lucky’s Market, Fresh Market and Whole Foods also all received some votes.

Those other markets didn’t receive as much love, however, as Total Wine & More, which wasn’t too far behind Trader Joe’s when it came to our readers.

You want food and drink, clearly — although a good many folks also want something to do — and we concur! A bowling alley, roller skating rink and indoor go-kart place all received votes, although we were disappointed to see no one suggest a Dave & Busters (JCC) or a live music venue (GN).

Kevin Waters: I would love a Wright’s Deli somewhere in New Tampa/WC. Driving to S. Tampa is too far.

Pam Smith: Go carts, Fresh Market, Armature Works-like venue, Indoor small business venue

Diane Kelly Payne: Quaker Steak & Lube, outdoor music stage, car shows, etc…a fun place to go

Tara Fritsch Schmidt: Luekens Liquors or Trader Joe’s.

Donna Billie: A regular skating rink…not ice.

Lucy Meyer: Trader Joe’s, Fresh Market or Total Wine!

Dannieal Cooper: Indoor go-carts and arcade. Well kept with food and beverages

Kim Channels: A bowling alley or Spaghetti Warehouse

Geraldine Gomez: Kohl’s, Total Wine, PF Chang’s or Trader Joe’s!!! No more storage units!

Armando Rivera: Is a Medieval Brothel a possibility…asking for a friend.

Christie Frederick: A really good seafood restaurant. (There are) none around New Tampa

Doug Smith: A micro brewery!

Nagesh Nayak: Raquetball Court.

Barry Doupnik: Anything!! It’s a dump and an eyesore.

Tim N Catia Notarpietro: Planet Fitness! We need one up here!

Gina Arkell Tim Stokes: Just not another gym.

Richard Spencer: Bowling & arcade. Or trampoline park.

Nicolette Marie: Lucky’s Market!

Ivant Liberty: Cabela’s

Here are some of the other suggestions we received: