The Grove Theater Getting A Major Makeover

When CMX, the parent company of Cobb Theatres and CineBistro, filed for bankruptcy in April, citing the damage done by the coronavirus, it officially brought to an end Wesley Chapel’s popular movie theater in The Grove.

It also, however, has ushered in a new opportunity.

Developer Mark Gold, whose Mishorim Gold Properties owns The Grove, is remaking the popular 85,000-sq.-ft. movie theater into something that he says will be bigger and better.

“I am bringing something for the whole family,” he says. And, don’t worry, he adds, the new project will still be a movie theater, it’ll just be, “unlike any you have seen before.”

To name a few of the major changes: Instead of 16 movie screens (and roughly 3,000 seats), there will be 12 screens, with at least one or two dedicated to children. The additional space freed up by consolidating the screens will be used to create a video game area that Gold says will resemble the popular arcade and restaurant/bar Dave & Buster’s. There will be a sushi restaurant upstairs and one with more traditional American/theater food options below.

Outside, new landscaping and a mini-golf course will create an area for people to gather and make a night of it.

Gold says the entire facility will be redesigned, reimagined and most important, rejuvenated, and that there already are plans for an adjoining housing development featuring 540 townhomes and apartments.

“This is going to be an entertainment complex like no other,” says Tom Peck, the director of operations for The Grove Theater (working title).

The large arcade area — which, in most theaters, is just a small room set off to the side with a dozen or so games set up — will replace the current lobby, with games designed for teens and adults in one area, and games for younger players in another. 

At least one or two of the movie theaters will be modified to serve as a “kids zone,” with things like bean bag chairs and sofas for those watching the movie and a play area for those who’d rather climb through tubes and tunnels. The kids theater will be ideal, Gold says, for parents looking to watch a movie or enjoy dinner while their children watch something more suitable for their age.

Gold says he also is considering converting one theater into a ninja-style obstacle course for younger kids.

Before….
…and after.

The other movie theaters will carry the latest Hollywood releases and will be fitted with newer, and more comfortable, leather reclining chairs. There will be VIP theaters, will full-fledged dining options like the old CineBistro model. “The name won’t be there,” Peck says, “but the same concept will continue.”

You Still Have To Feel Safe

Gold says he is most pleased, however, with his plans to ensure safety. In an era where the Covid-19 pandemic has changed everything about the way the world does business, Gold promises that with each movie ticket, gaming pass and meal purchased, customers also will receive the one thing that will best allow them to enjoy the experience — peace of mind.

State-of-the-art cleaning equipment will be employed to keep the theater virus-free. There will be hospital-grade fog machines and ultraviolet lights to disinfect walls, floors, handles, seats and the air in between each movie, and temperature monitors at the front door that will keep those showing coronavirus symptoms from entering. 

Social distancing will be implemented, as will face masks, depending on the state of the virus when the theater opens.

“Our theater will be extremely safe,” Peck says. “It will have things in there no other company has ever been able to do because of the (costs associated with the) large number of theaters they control.” 

And, if you wonder what happens when (or if) Covid-19 finally passes, Gold says he is still playing the long game with his safety measures, because there will still be plenty of other germs out there and families will be looking to stay safer than ever in the future.

“Everyone is going to want to feel safer, more secure,” Gold says. “Even 2-4 years down the road. The idea is we will be much safer than your grocery store. This place will be 3,4, 5-times safer because we are taking all these steps.”

Only with these safety measures, Gold says, can he see his vision fulfilled, where families come out to play a round of miniature golf, enjoy a dinner together, see a movie and play some games afterwards. Instead of two hours in a theater, families can spend 4-5 hours enjoying a night of entertainment.

“It will have everything in one complex,” Gold says. “At a normal movie theater, maybe you go eat before you come, then see the movie and go somewhere else after. But, this will have everything. It’s going to be a real destination spot.”

The theater renovations, which Peck says could be completed sometime in September, are another part of a massive project at The Grove, which Gold purchased last September for $62.7 million. 

By the end of the year, The Grove is expected to have more than 60 converted and redesigned shipping containers open at the trendy KRATE by Gold Box container park, which is being built on nearly 7 acres of land just west of I-75 and east of The Grove’s big box retail stores like Best Buy and Dick’s Sporting Goods.

A host of other restaurants, bars and businesses are opening now, or are expected to open soon in “The Village” portion of the 200-acre complex.

For leasing & other info, search “Grove At Wesley Chapel” on Facebook, call (407) 636-1266 or see the ad on pg. 1 of every issue of New Tampa & Wesley Chapel Neighborhood News!

First Watch Coming To New Tampa; Via Italia Opens tomorrow!

First Watch, the popular restaurant chain known for its healthy breakfast and lunch items featuring items like power wraps, avocado toast and quinoa bowls, is coming to the Village at Hunter’s Lake plaza in New Tampa.

“They have signed their lease,” says Mark Elias, the leasing agent for Regency Centers, the developer of the plaza, which will be anchored by a Sprouts Farmers Market that is opening Aug. 12. “They haven’t physically started swinging any hammers yet, but they have started the process (of permitting).”

Located right across Bruce B. Downs (BBD) Blvd. from the entrance to Hunter’s Green, and just a few miles south of the First Watch on BBD in Wesley Chapel that almost always, in pre-Covid times, had a waiting list, the New Tampa location will join a number of new restaurants in the Hunter’s Lake project. It will take over the 3,530-sq.ft. spot between Fresh Kitchen, which also is readying for construction in the spot on the northernmost end of the plaza, and Via Italia Woodfired Pizza & Bar, which is opening tomorrow at 11 a.m.

Headquartered in University Park, FL, First Watch serves breakfast, lunch and brunch at its more than 300 locations in 26 states.

For an area lacking in a true breakfast place for years, New Tampa will soon have two of Tampa Bay’s most highly-rated selections. The Brunchery, a long-time and popular breakfast staple in Valrico, expanded to New Tampa last December when it opened a new location in the old Boston Market space next to the Moe’s Southwest Grill on Preserve Walk Ln. at BBD.

Sports Coast Hoping For Tourism Reboot

Scallop season for Pasco County, which runs July 17-26, is a great way to get outside while social distancing. (Photo: Florida Sports Coast)  

To use a sports metaphor, you might say that the Florida Sports Coast, from the moment it was created as Pasco County’s new tourism “brand” in 2018, jumped out to a huge lead, outscored the opponent, boasted a deep bench and an impressive farm system and was on top of the world.

Then, it was as though every single player got injured. 

That pretty much describes Pasco County’s tourism in the era of Covid-19.

But, players heal from injuries and so, too, is the Florida Sports Coast ready to get back on the field. Despite rising numbers of positive cases of the virus in June, Pasco County tourism director Adam Thomas has been eyeing July as a launching point for a major comeback.

“July will be big,” Thomas says.

The Tohrs Roller Hockey National Championships accounted for 1,800 hotel room nights in 2019, although those numbers were expected to be down in the current Covid-19 environment. The tournament was held last week at AdventHealth Center Ice; according to the event’s schedule posted online, roughly 130 teams competed.

On the leisure tourism side, scalloping season (July 17-26) is one of the county’s more popular events. Thomas says more than 300,000 people took part or were impacted by the bay scallop season last year. 

“People look forward to that,” he says. “It’s a seasonal activity. And, you can practice social distancing in the water. It’s a fun, family activity…like a great underwater Easter egg hunt.”

This will be the third season for scalloping in the county. In 2018, the Florida Fish and Wildlife Conservation Commission (FWC) finally granted Pasco County an annual scallop season following a 25-year hiatus. 

Participants can collect up to two gallons of the bay scallops per day. There are a number of areas on the west coast of the county from which to collect them, from Anclote Village Marina to Hudson Beach Marina, as well as a number of local fishing guides who will be happy to help you catch your limit.

Thomas is hoping both events can begin the reboot of what was expected to be a record-setting year for tourism in Pasco.

In late March, hotel occupancy dropped to 18-20 percent, and is only now back up to around 44 percent. In April of 2019, the county pulled in $430,000 worth of tourist tax revenue, compared to just $93,000 this past April, which is typically Pasco’s biggest tourism month.

The county and private facilities like AdventHealth Center Ice, had to cancel a number of events that typically fill local hotel rooms, like the 2020 Adult Men’s and Women’s National Ice Hockey Championships on back-to-back weekends in April.

“It impacted our revenue stream greatly,” Thomas says.

The county was projected to pull in $3.2 million in tourist tax dollars in 2020, which Thomas says would have been the largest total ever. And, Pasco’s tourism was on pace to hit a number of historical marks.

“In a matter of three months, we went back three-and-a-half years,” says Thomas, who adds that a full recovery could take 20-24 months.

There was some good news —while many events were outright canceled, 13 events have been rescheduled or postponed to a later date.

The county has launched a Get Back To Adventure recovery marketing plan, hoping it encourages people to visit and leave their homes.

“We’re now seeing additional booking that is going to increase our economic impact and demand for visitor and consumers alike to come and enjoy what our destination has to offer,” he says.

For more information about scallop season and other tourism plans, visit  FlSportsCoast.com.

Lima Brings The ‘World’s Best Cuisine’ To New Tampa!

Even though I lived or worked in New York City — where you can get pretty much any type of food you like at almost any hour of the day or night — for more than a decade, I had never been told that of all the different types of Latin and South American cuisines out there, Peruvian food was among the best in the world — and actually was named #1 by Bloomberg.com in 2017.

It wasn’t until long after I first moved to Florida and met (and had dinner with) people from Peru or tried a Peruvian restaurant that I started to get the message. And, once I did sample the uniquely delicious cuisine of the Land of the Incas at an excellent Peruvian place in the Carrollwood area a few years ago, however, I realized that I had been missing out on something delicious all these years. 

What I didn’t know, however, was that New Tampa would soon have its own Peruvian restaurant — named Lima, for the capital of the seventh most populous metropolitan area in the Americas.

Lima Rotisserie Chicken & Peruvian Cuisine owner Oscar Escudero and his family have brought a truly unique gem to the Publix-anchored New Tampa center plaza on Bruce B. Downs (BBD) Blvd., in the location previously occupied by El Pescador Mexican Seafood, although they, of course, finally got the place open just a couple of weeks before Covid-19 shut down the local economy in March.

Peruvian rotisserie chicken.

Start With The Chicken?

Even so, Oscar and his family and staff have been able to recently reopen Lima with a loyal following of customers who can’t get enough of Lima’s signature dishes like the Peruvian rotisserie chicken, which can’t be compared with anything you’ll find at Publix or Costco for tenderness, taste or the crispy, amazing skin. Jannah and I had to avoid the skin one time during the pandemic because we were still in the weight-loss phase of our diet — and honestly, we regretted it. It’s a must-try and it definitely is at its crispy,  lip-smacking best when you dine-in.

Speaking of that, the inside of Lima is small, casual and appealing, and there are some other dishes that just can’t be as good for takeout or delivery as they are when you eat at the restaurant.

Conchitas Parmesana, or baked scallops on the half shell.

The one that springs instantly to mind are the uniquely beautiful and savory Conchitas Parmesana, or baked scallops on the half shell. It’s an order of four large sea scallops in butter, lemon juice and a thick topping of parmesan cheese.

I told Oscar that the only thing missing from this dish is a great, crispy bread or toast points because there’s enough cheese and butter left over after eating each scallop to make another whole appetizer.

Ceviche de Pescado

Another dish that traditionally is served as a starter (in Lima’s case, it’s a large, shareable dish) that I already can’t live without is the Ceviche de Pescado, or diced fresh fish of the day ceviche (snapper in the top photo on the next page), which is raw chunks of fish in a traditional marinade of seasoned lime, aji rocoto peppers, julienne red onions and lots of cilantro. It’s served with a side of traditional Incan corn (with those large, thick kernels that soak up the sauce and taste so yummy) and a couple of slices of sweet potatoes. 

The fish ceviche also is available as a trio, with the same amount of marinated fish divided into three smaller portions, each with its own delicious sauce — one with an aji Amarillo (pepper) cream, one with a rocoto cream and one with cilantro cream — all different and each so good in its own way. 

For those of you who don’t share my shellfish allergy, the ceviche also is available “de Mariscos,” or with mixed seafood (fish, shrimp, mussels and calamari).

Another favorite is the Lomo Saltado Lima, which is a hearty dish of beef tenderloin tips wok-sautéed with spices, sliced onions, fresh tomato wedges, cilantro and a touch of soy sauce and vinegar served over a bed of crispy French fries and with a side of white rice.

Peruvian Chinese?

What do the Peruvians know about wok-searing? Apparently, a lot! Peru is as far west as you can go in South America, so according to Oscar, when the country built its railroad to go from the desert coast of Lima on the Pacific Ocean to and through the Andes mountains that divide the north from the south of the country, many Chinese engineers and builders came across the Pacific and settled in Peru. 

They brought wok-fired cooking with them and Lima (the city) became a hotspot for dishes that look and taste a lot like your favorite Chinese lo mein and fried rice

Arroz Chaufa

The lo mein is called Tallarin Saltado de pollo (although you can have it with steak or seafood) and features pulled “a la brasa” (rotisserie) chicken, with sliced onions, tomatoes and cilantro blended with delicious lo mein noodles, soy sauce and vinegar. The Arroz Chaufa (fried rice) has scallions, egg and a distinctively nutty taste and is topped with crispy noodles.

Speaking of side dishes, the black beans and rice, salad and fried yuca all get high marks, especially the unique (there’s that word again) spicing of the black beans. 

And, while the rotisserie chicken (available in 1/4-, 1/2- and whole chicken portions, each with sides) is probably still the biggest draw at Lima, there also are other delicious starters, sandwiches and two kids platters for only $7 each. 

When you dine in, you also owe it to yourself to try the ice cold Cusqueña golden lager beer of Peru and/or the Inca Cola, even though Coca-Cola came in and bought out the original Peruvian company. I also can’t even tell you how good the Alfajores are, but they’re cookie sandwiches topped with chocolate and powdered sugar and filled with dulce de leche creme. Decadent.

Lima (19062 BBD) is offering 15% off any take-out or dine-in order with the coupon on page 35 of our latest New Tampa edition & offers delivery through Grubhub, UberEats & Doordash. For info, call (813) 304-0205.   

Nibbles & Bites: Oronzo and Grain & Berry!

Open To Rave Reviews!

Owner Dan Bavaro of Bavaro’s Pizza & Pastaria in South Tampa, as well as the new Oronzo Honest Italian in New Tampa, which recently opened.

There hadn’t been very many new businesses opening in either of our distribution areas until the last couple of weeks of May, when Florida Gov. Ron DeSantis gave the OK  for the state to move into Phase 2 of his reopening plan. 

Since then, New Tampa has seen a nice little flurry of activity, with the Taaza Indian Mart, F45 Training at Highwoods Preserve and other finally getting to open their doors.

We also told you about Michi Ramen opening next to F45 in Highwoods last issue, and now, we’re also thrilled to announce that the fast-casual concept known as Oronzo Honest Italian has opened next to Michi Ramen in the former Men’s Wearhouse location facing Bruce B. Downs (BBD) Blvd., at 18027 Highwoods Preserve Pkwy.

Oronzo is almost like a Chipotle or poké-bowl-style setup, but instead offers truly delicious, affordable Italian food, including some beautiful Neapolitan-style “piatto” pizzas, piadina bread sandwiches and even a delicious tomato basil soup. But, the thing that has me sold from Day One on Oronzo is the freshly-made pasta, which is served in dishes like the spaghetti with pesto and lots of grilled chicken shown far left. 

Owners Dan Bavaro of Bavaro’s Pizza & Pastaria in South Tampa and his partner Bob Johnston of Front Burner Brands (which owns The Melting Pot) also serve some delicious sausage and meatballs (managing editor John Cotey calls them “Amazeballs”) and a variety of sauces for the fresh pasta, as well as a signature orange juice drink. There’s even gluten-free, zucchini noodle and vegan options.

For more information, call (813) 405-4008 or visit Oronzo.com.

Meanwhile, perhaps the most anticipated variety of new eateries is coming to The Village at Hunter’s Lake plaza anchored by the new Sprouts Farmers Market. 

But, even though Sprouts won’t open until August, Grain & Berry has opened the tenth location of a growing Tampa Bay area-based chain in the same plaza.

If you love açai, spirulina or pitaya bowls served with incredibly fresh fruit and other toppings, Grain & Berry (8638 Hunters Village Dr.) is the place for you. I’ve only had a chance, so far, to sample the “Relax, Eat, Repeat” açai bowl with fresh bananas, strawberries, crunchy organic granola, peanut butter, Nutella, honey and crushed nuts, but it was so delicious and even though a little pricy ($10), it’s big enough for more like four servings.

For more info, call (813) 210-7569 or visit GrainandBerry.com. — GN