New Identities Hair Studio Featured On HBOโ€™s โ€˜Hard Knocksโ€™ With The Bucs!

It wasnโ€™t just another hair coloring appointment for Katie Ellwood.

After all, Tampa Bay Buccaneers linebacker Kwon Alexander was sitting in her chair at the New Identities Hair Studio of Tampa in Tampa Palms and a handful of television cameras were pointed right at her.

Everything she said, every move she made, every hair she dyed red was going to be shown to the entire country on HBOโ€™s popular โ€œHard Knocksโ€ reality show. โ€œWas I nervous?,โ€™โ€™ Katie said. โ€œYeah, a little.โ€

Thanks to a recommendation from one of her customers, Bucs defensive tackle and Tampa Palms resident Gerald McCoy, Ellwood was working her magic on Alexander, who was looking to sharpen the red in his current โ€˜do. Katie had done a similar job on McCoy two years ago, and the All-Pro lineman noticed that Alexanderโ€™s color was fading and told his teammate he needed to go see his stylist.

โ€œHard Knocks,โ€ which airs Tuesdays at 10 p.m. on HBO and offers a behind-the-scenes look at one NFL team each preseason โ€“ this year itโ€™s the Bucs โ€“ย  followed along.

โ€œThat was my first experience with a camera crew focused on what I was doing,โ€™โ€™ said Katie, although she has been involved in other photo shoots over the years. โ€œThe production crew was very nice and very informative.โ€

Marc Rockquemore, who owns New Identities Hair Studios of Tampa with his wife Kelly, said they had less than 24 hours to get ready for Alexander and the HBO crew.

Being on reality television shows, however, is old hat for Rockquemore and the crew at New Identities, which has been featured on shows like FOX-TVโ€™s โ€œAmbush Makeover,โ€ The Learning Channelโ€™s โ€œA Wedding Storyโ€ and MTVโ€™s โ€œTrue Life.โ€

New Identities also has had a long relationship with the Bucs. From 2003 until last year, Rockquemore sent a crew of stylists to every Bucs game to do the cheerleadersโ€™ hair. Currently, New Identities is working with the Tampa Bay Lightning cheerleaders.

โ€œWeโ€™ve had a lot of blessings come into our lives,โ€™โ€™ says Rockquemore, whose studio has more than 10,000 followers on Instagram.

Katieโ€™s experience in front of the cameras took more than an hour, but once edited by HBO producers, was distilled into her 30 seconds of fame in the showโ€™s third episode (check it out on the HBO GO app).

Instead of any viewing parties, Katie said she just went over to her girlfriendโ€™s house to watch it when it aired.

โ€œIt was a little strange to see,โ€™โ€™ said Katie, a big Bucs fan and โ€œHard Knocksโ€ viewer even before her appearance. โ€œI just wanted to make sure I didnโ€™t sound like a goober or anything. Once my 30 seconds were over, I was able to relax and just watch the rest of the show.โ€

She did receive a slew of text messages that night. Patrons at the new Fat Rabbit Pub in Tampa Palms, which Katie owns with her husband John, congratulated her the next day. Two days later, an old friend and former Bucs cheerleader texted her from New York to tell her she had seen her on the show.

โ€œOverall, it was a really cool experience,โ€™โ€™ Katie said.

For more information about the New Identities Hair Studios in Tampa Palms (15307 Amberly Dr.) and South Shore (10639 Big Bend Rd., Riverview), visit NewIdentitiesSalon.com, or call (813) 979-0760 (New Tampa) or (813) 741-1177 (Riverview).

NJROTC Cadetโ€™s Charismatic, Fun-Loving Character Touched Many

Connor Hale (left) and David Elder at the American Cancer Societyโ€™s New Tampa Relay For Life in May. โ€œHe was just such a good guy to be around,โ€ Connor says.

Last October, when David Elder was a freshman at Wharton High and a member of the schoolโ€™s National Junior Reserve Officers Training Corp (NJROTC) program, he was participating in one of his first drill meets at Central High School in Brooksville, called the Iron Bear Challenge.

It was early and still wet outside, and Elder, as his friends in Whartonโ€™s NJROTC call him, was participating in the tire flip event. David was a little too close to another teamโ€™s tire and when he slipped, the huge tractor tire struck his leg just below the knee and slid down to the ankle, breaking both bones in his leg.

โ€œIt was loud,โ€ recalls Senior Chief Petty Officer (Ret.) David Ingalls, who is retired from the U.S. Navy and one of Davidโ€™s instructors. โ€œWe knew it was a pretty bad break.โ€

With his leg broken in two places, he should have been in a lot of pain. But, Elder somehow was making everyone else laugh, acting like a hero being carried off on the stretcher. As they closed the doors to the ambulance, he was waving to everyone and โ€œdabbing.โ€

โ€œThatโ€™s when we really saw his personality,โ€ says Ingalls. โ€œDavid just had a lot of charisma.โ€

When students arrived at Wharton for the first day of school this year, Elderโ€™s friends were told that he had passed away.

Just the day before, Elder, Connor Hale and a bunch of their friends helped lead freshman orientation at Wharton High for new students entering NJROTC.

After, the cadets went to the movies. The theater was empty, except for them, so whenever a song played between dialogue, David and Connor would put on sunglasses, jump up, and โ€œdance like spazzes,โ€ says Connor. That was typical of the kid he calls Elder, who โ€œcould make anyone laugh or smile.โ€

David Elderโ€™s dad says those kids were part of what David loved best, the NJROTC program. As a freshman last school year, he jumped into every activity offered.

โ€œHe excelled above and beyond anything I expected,โ€ says Jim Elder. โ€œHe was on the rifle team, drill team, color guard, everything. He did great at everything he tried.โ€

David even enjoyed uniform inspections, something many cadets dread. โ€œHeโ€™d have me come out and inspect his uniform for lint and check his brass. I showed him how to shine his shoes. He was very methodical about proper appearance with his uniform.โ€

A week later, more than three dozen cadets from Wharton and other area schools, who had met Elder at NJROTC events, attended his memorial service.

โ€œHe was enthusiastic about being a young leader and had a lot of potential,โ€ says Major Michael Beale, who is retired from the U.S. Marine Corps, and was another of Davidโ€™s instructors. โ€œFor a young kid to impact so many people, you know he has unique character traits. People wanted to be around him, and he touched so many lives.โ€

โ€œHe was a model cadet,โ€ adds Ingalls.

Jim says his son had aspirations to join the military. He was interested in aviation, but since he wore glasses, he knew that was a long shot. He also loved the water, and really loved sailing. NJROTC gave him the opportunity to attend Sail Academy, a training academy hosted by Eckerd College in St. Petersburg.

โ€œHeโ€™s named after my dad, who is a retired U.S. Army paratrooper,โ€ says Jim, who also served in the military. โ€œDavid just thought his grandpa was the greatest thing walking on two feet. He always liked to hear Grandpa Dave stories.โ€

David grew up in Pinellas County, where his mom still lives. He had been living with his dad and last summer, after outgrowing the Civil Air Patrol program for middle school students, the pair decided to move to Tampa to find a high school with a good NJROTC program.

โ€œI wanted him to be exposed to more things and set him up for success in the future.โ€

Jim says Wharton, โ€œjust kind of worked out at the time,โ€ and that he couldnโ€™t have been any happier with their choice.

โ€œIโ€™m thrilled because the instructors there do amazing things for the kids,โ€ he says. โ€œThey are top notch and I canโ€™t say enough good things. They are solid, good people there.โ€

While NJROTC was Davidโ€™s โ€œmain thing,โ€ says Jim, โ€œhe was a really well-rounded kid.โ€

David was a huge history buff who was particularly into World War II. He collected vintage firearms and military uniforms, and even taught himself some German, using Google Translate.

โ€œWeโ€™d be at the gun shop and heโ€™d give the guy behind the counter a quick history lesson,โ€ Jim recalls. They enjoyed shooting together, too, he says. โ€œWe would go shooting all the time. He shot better than I did, which drove me crazy.โ€

Connor says he already misses the kid he considered one of his best friends. โ€œThis is my first time experiencing something like this,โ€ he says. โ€œItโ€™s tough. I already miss his good nature. He was just such a good guy to be around.โ€

When he recalls his many fun times with David, he calls those times โ€œshenanigans. He was a goofball and we would just laugh at everything dumb,โ€ Connor says, like watching YouTube videos or repeating a phrase endlessly to drive other people crazy. โ€œThereโ€™s a lot of stuff I thought weโ€™d (still) do together, like going back to Sail Academy and doing (the American Cancer Societyโ€™s New Tampa) Relay for Lifeโ€ again.

Jim says he and his son had a special relationship, especially since just the two of them lived together. โ€œWe called each other โ€˜bro,โ€™ and I would tell him, โ€˜Youโ€™re my best bro.โ€™โ€

Jim has met with Hailey Aciernoโ€™s parents, who started the foundation called Haileyโ€™s Voice of Hope. โ€œWeโ€™re going to try to collaborate and work together so that for her daughter and my son, neither of their names are forgotten,โ€ he says. โ€œWe want to get the word out about suicide prevention so no other kid or parent has to go through this.โ€

Tampa Palms Resident Is FBLAโ€™s New National President!

Youโ€™d probably expect the president of an international organization with more than 250,000 members to be professional, articulate and passionate about his role and vision for his organization.

What you might not expect is that he would be just 17 years old, and still in high school.

Max Michel is all of the above, having recently been elected as president of the national Future Business Leaders of America (FBLA) organization.

โ€œI serve our 250,000 members and work with other officers to create programs for our members,โ€ Max explains. โ€œI also work with the national board of directors, comprised of educators, CEOs, industry representatives and other professionals, to help steer the long-term strategies for the organization as a whole.โ€

Max has lived with his family in Tampa Palms since 2005, before he entered kindergarten at Chiles Elementary. He then attended Liberty Middle School. When it was time for high school, he chose the magnet program at Middleton High, located on N. 22nd St. in Tampa.

It was through his FBLA chapter at Middleton that Max pursued the chance to lead the national organization. He was elected president during the groupโ€™s National Leadership Conference in Anaheim, CA, on July 2, and immediately began his one-year term.

The National Leadership Conference comes after the District and State conferences. โ€œFBLA gives students the opportunity to compete on District, State and National levels in 65 different events that cover everything from public speaking to healthcare,โ€ Max says. โ€œIt allows students to find their niche.โ€

He adds that every year, the national competition is โ€œawe-inspiring. There are about 13,000 people there, and you see diverse faces and cultures and backgrounds and how hard they all work to have made it that far.โ€

In 2016, Max placed second in FBLAโ€™s national computer problem solving competition. This year, he didnโ€™t compete so that he could focus on campaigning for national president.

First, he had to qualify on the state level, where he was chosen to be the candidate for president from the state of Florida. He went up against candidates from Oregon and Arizona for the national honor.

While Max only campaigned during the conference itself, he did a lot to prepare, including writing the speech he would give at a general session in front of all of the attendees.

As a freshman, Max had run for District office and, when it was time to give his speech in front of a much smaller crowd, he says he completely forgot it. โ€œI blanked out,โ€ he says. โ€œIt was so embarrassing.โ€

But, that was one of the things that spurred him to work on his public speaking and other skills.

โ€œI grew a lot because of the leadership skills Iโ€™ve learned through FBLA,โ€ says Max. So much so, that he says his schoolโ€™s FBLA chapter adviser, Tayo Akinrefon, recommended that Max run for national president going into hisย senior year. โ€œI thought he was joking, but he was super serious,โ€ Max says. โ€œThat inspired me.โ€

โ€œI worked on my public speaking a lot,โ€ he adds. โ€œDespite me not being the best speaker, I can connect with people on a genuine and authentic level, and I definitely have that desire to connect, regardless of culture or race or background.โ€

So, Max worked to make those connections with people at the conference, and this time, he was able to give the speech he had prepared without freezing or forgetting it.

When the voting was over, Max had won.

He says that has a specific goal for his time in office.

โ€œI want to reach out to urban communities, which are currently underserved by FBLA,โ€ he says. โ€œOur end goal is to reach as many students as possible. We partner with other leadership programs and we want to offer resources for schools that are harder hit by issues such as poverty.โ€ In the long-term, he says, that would mean allocating funds to charter chapters in those currently underserved areas.

He says that across the nation, there are some large cities that only have one or two FBLA chapters. Even his own school has room to grow in that area. โ€œMost of our membership comes from the magnet program, and we want to diversify,โ€ he says.

A Born Leader

Max comes from a large family, one of seven siblings, and he and his older brother are close enough in age that they both will graduate from high school this year. Alejandro, whom Max calls Alex, is currently a senior at Freedom High. Max says he and Alex are hoping to both attend Florida State University in Tallahassee next year. The two high school boys have two older sisters and an older brother, as well as two younger brothers, ages three and five.

He says being one of seven siblings has helped his leadership skills, whether itโ€™s dividing up chores for the week or taking turns babysitting. โ€œBeing part of a big family, Iโ€™ve learned things like how to speak up for myself and being ready to help when needed,โ€ he adds.

While he doesnโ€™t yet know what career heโ€™ll pursue after college, heโ€™s sure of one thing. โ€œWhatever job I have,โ€ he says. โ€œI want to make a lasting influence on peopleโ€™s lives and do whatever I can to help others.โ€

More Assisted Living, Home Decor, Food Options For Wesley Chapel

With the Beach House at Wiregrass Ranch set to open its doors in December, another assisted living facility may beย on its way to Wesley Chapel.

According to plans filed with Pasco County, TLC Management is looking to build a 125,000-sq.ft. residence that will include an adult living and skilled nursing facility at the corner of Eagleston Blvd. and Stockton Dr. in Seven Oaks.

TLC Management had its pre-application meeting with county staffers last month.

The proposed 9.7-acre site is located in Seven Oaks between Bruce B. Downs (BBD) Blvd. and I-75. According to conceptual site plans, the facility would have more than 230 parking spots and offer private rooms, dining and activities and plenty of green space for its residents.

TLC Management is an Indiana-based company that was created in 1987 with a focus on independent and assisted living, skilled nursing, rehabilitation and memory care. In 30 years, it has created 15 health and rehabilitation centers, as well as two assisted living and independent retirement communities in Indiana.

The company does already have two locations in Florida โ€” Bridgewater Park Assisted Living in Ocala and The Village at Vienna Square in Winter Haven.

According to the Indianapolis Star, the companyโ€™s most recent project was a $14-million health and rehabilitation center in Indianapolis, which was expected to create 140 jobs and accommodate 199 patients.

TLC Management is owned by brothers Dwight, Gary and Randy Ott. The brothers were inspired to get into the business by their grandmother, who operated a nursing home in Iowa.

Messages left with TLC Management were not returned.

Home Decor Getting A Boost

Shoppers looking for home dรฉcor ideas soon will have plenty of new options in Wesley Chapel, as Cost Plus World Market is close to opening and At Home may not far behind.

Cost Plus World Market, which is under construction at 5833 Wesley Grove Blvd. in The Grove plaza, will be the first store shoppers see when they turn right on Pink Flamingo Ln. and enter the shopping center at its southernmost point. It will replace the AT&T store, although the space is being modified to account for the larger home dรฉcor store.

Although Cost Plus World Market filed its original plans with the county in 2016, The Grove let everyone know it was coming soon recently hanging a โ€œCost Plus World Market Coming Soonโ€ banner at the construction site.

The 18,600-sq.-ft. store will be located next to Bed Bath & Beyond and Cost Plus World Market is a subsidiary of Bed Bath & Beyond Inc.

Based in California, Cost Plus World Market specializes in an eclectic assortment of unique items for the home, from furniture to jewelry and accessories, as well as gourmet food and drinks. It claims to sell items imported from more than 50 countries.

Cost Plus World Market has 277 stores nationwide. The Wesley Chapel location will be the second in the Tampa Bay area, as a location in Clearwater opened on Aug. 3.

It could soon have competition from At Home, which is looking to join the busy scene just a few miles down Wesley Chapel Blvd./S.R. 54, south of S.R. 56, tucked behind the Tampa Premium Outlets and just off the new extension of Wesley Chapel Blvd.

Guggenheim Development of Dallas has filed plans with the county to put At Home in a 108,490-sq.-ft. retail space just south of Grand Cypress Blvd., and south and east of Costco.

The developer met with county staff earlier this month. According to site plans filed at that time, the proposed store would have 485 parking spaces, and would abut another still-unnamed 72,000-sq.-ft. retail store.

At Home claims to offer the largest and freshest assortment of home dรฉcor items, at the lowest prices, including its own unique products all sold in a โ€œno-frills warehouse without all the commissioned salespeople.โ€

The store sells home and wall dรฉcor, furniture, pillows, rugs, housewares, seasonal items and much more.

Tourist Tax Raised For Sports Complex

The long-awaited multi-use sports complexย  in the Wiregrass Ranch Development of Regional Impact (DRI) was officially approved by the Pasco County Board of County Commissioners (BCC) on Aug. 5, and the countyโ€™s Tourist Development Tax (TDT), or โ€œbedโ€ tax, will be doubled to pay for it.

By a 4-0 vote, with District 4 commissioner Jack Mariano abstaining, the county approved the plan to build the $44-million complex on a 224-acre parcel of land owned by the county (that was previously donated by the Porter family) and located northeast of the Shops at Wiregrass.

The TDT is a tax placed on overnight hotel stays within the county.

Steve Domonkos, specialty leasing manager at the Shops at Wiregrass, and Hope Allen, the CEO of the Greater Wesley Chapel Chamber of Commerce (WCCC), were the only speakers at the public hearing, andย  both spoke in favor of increasing the TDT from two percent to four percent.

The BCC already had set aside $11 million ($8.5-million in tourist tax funds and $2.5 million in excess bond proceeds from a prior half-cent sales tax bond) and a county-backed loan of $14.2 million to pay for the project.

The increase in the TDT is expected to generate $1.2 million annually, which will help pay down the loan. RADDSports, which is developing the indoor sports facility that anchors the project, says that the projected revenue generated by the indoor/outdoor facility also will help repay the loan.

A 128-room Residence Inn by Marriott, which will be owned and operated by Mainsail Lodging & Development, also will be built at the complex, at a cost of roughly $19 million.

The pet-friendly hotel is expected to house many of the youth sports teams from all over the state that RADDSportsโ€™ Richard Blalock says will flock to the facility for tournaments.

The county expects the sports complex to generate 27,000 room nights per year.

Theย  98,000-sq.-ft. indoor sports facility, the first phase of the project, will host major tournaments for basketball, volleyball, cheerleading and other indoor sports. It also will boast meeting rooms and concession stands, and share the 60-acre site with an amphitheatre, as well as football and soccer fields and park trails, all part of the complexโ€™s second phase.