Category: Business

When Dee Strom transitioned from the hospitality industry many years ago (see below) into real estate, she never imagined how deeply she would fall in love with her new career. Encouraged by her husband Michael, she took the leap and quickly realized that being a Realtor® wasn’t just a job for her — it was her passion. 

Since joining Florida Executive Realty (FER), Dee has made a name for herself as one of the top-performing agents in the area. Now with more than a decade in the business, she consistently sells more than $20 million in real estate annually, placing her in the top 1% of Realtors nationwide. 

Her dedication and expertise have earned her multiple awards. She was named FER’s “Agent of the Year” company-wide (for 2023 & 2024) and for the New Tampa office (for 2019- 22). She has consistently ranked among the top producers at the company over the past several years and remains a top-three agent company-wide. She shares with gratitude that none of her success would be possible without the unwavering love and support of her husband and their two daughters, Sloane and Stella, who keep her grounded and motivated. 

“I am all about my clients,” Dee says, “and about this wonderful business that I love. The awards show my commitment to this industry but, more important, to the people I work with and represent.” 

For Dee, success in real estate is about more than just sales. 

“Building a solid relationship with your clients is key in the real estate business,” she explains. “Both buyers and sellers should collaborate with a Realtor they genuinely connect with, like and trust.” Dee understands that every client’s time is valuable, which is why she works strategically around their schedules to ensure a smooth and personalized experience. Real estate is not just her job, it’s her full-time commitment. 

Among the things that sets Dee apart are her deep-rooted relationships with builders. When it comes to new construction, Dee brings more than just market knowledge, she brings relationships. She often has established connections not only with the on-site sales agents but also with the builder’s management. 

Understanding their preferences, processes, and flexibility allows her to negotiate strategically and confidently for her clients. “My job is to advocate for you, and the best way to do that is by being informed, prepared and well-connected,” she says. 

Dee’s extensive marketing reach is another factor. As a member of “Leading Real Estate Companies of the World” (LeadingRE), she ensures that her listings are marketed both locally and globally. “There are people in other places looking to relocate, and they can see the listings through LeadingRE,” she says. “It is seen on over 700 websites throughout the country.” 

Dee also prides herself on her ability to truly listen to her clients. “For me, it’s about more than just real estate, it’s about people,” Dee shares. “I want to learn about my clients, their families, their lifestyles and what truly matters to them. The better I understand their stories, the better I can guide them and help them achieve their goals in a meaningful way.” 

For example, some families might not immediately think about community amenities that would benefit their children. Others, with hectic work schedules, may need a home where the landscaping is taken care of by the HOA. Dee emphasizes the importance of being well-versed in various neighborhoods, the available inventory within a community, as well as understanding what builders or sellers may be willing to negotiate. Equally important, she says, is knowing each of her clients’ specific needs and priorities to align the right opportunities with the right people. 

As a child, Dee says she was shy, and those who know her now find that shocking. Her time working from a young age to then working in the hospitality industry helped her break out of her shell. She was a hospitality manager for bars and clubs in South Tampa and was part of the opening team in 2008 for Aja in Channelside. Aja further expanded, opening another club that was located in the Shops at Wiregrass where Dee was part of the management team. When the Wiregrass location closed in 2012, Dee then worked for Ceviche Tapas Bar & Restaurant, overseeing the company’s books and accounting for all of its locations. 

“That foundation in customer service has truly shaped the way I serve my clients,” Dee says. “It’s one of my greatest strengths as a Realtor. I believe customer service is a very important part of what I do, because real estate is a customer service industry. People sometimes forget that. We are here to satisfy the needs of those looking to sell or purchase a home.” 

The residential real estate market is constantly changing, and Dee understands the importance of staying informed. She says she uses social media to network, but also actively networks with top agents in the area as well as builders and industry professionals to stay informed about market trends and opportunities. Equally important to Dee is staying sharp on market knowledge and current trends. She doesn’t just rely on outdated statistics or general assumptions, she actively tracks historical data and, more critically, the real-time shifts happening in today’s market. “I study the numbers that most agents have never even seen,” Dee explains. “It’s not just about what happened last year—it’s about what’s happening right now.” This depth of knowledge allows Dee to advise her clients with precision, confidence and relevance. Whether she’s pricing a home for sale or guiding a buyer through a competitive offer, her insight into up-to-the-minute market conditions sets her clients up for success — especially in a market as unique and fast-changing as the one we’re in now. 

Dee is passionate about earning her clients’ trust, and she believes that chemistry is vital. She has an impressive 5-star Zillow track record, 141 Realtor.com recommendations, and a 4.9-star overall rating on Google. The majority of the reviewers say they love Dee and how she went above and beyond to help them. But, she says that 4.9 overall rating comes from a single one-star review — from a seller on the other side of a transaction. “I was advocating so well for my client that the seller left me a one-star review,” she says. At first, she was devastated, but then she realized it was a testament to her commitment. 

“I can’t make everyone happy, and my priority is always my client,” she says. “In that case, the person I needed to make happy was my client, and I did my job.” 

Her most recent raving fan, the Meisters, say, “From the very beginning, [Dee’s] knowledge, friendly manner, patience and attention to detail was evident as she guided us through a difficult decision process to help us find the perfect home. Simply put, Dee Strom is as good as it gets in real estate, and we will happily recommend her to others looking to buy or sell property. We also will not hesitate to use her services again, when and if ever the need arises.” 

Dee takes pride in handling all aspects of a transaction for her clients, allowing them to focus on their move without stress. 

She adds that there are other Realtors out there, “without the proper contract and market knowledge and education to know how to professionally operate, which can be a detriment to the client. I have had sellers come to me to switch [to me], whether for better service and/or market knowledge to get their home sold.” Dee says one of the biggest problems in home pricing and value is that some Realtors, “simply look at homes they believe are comparable based on square footage or bedroom and bathroom count to determine a home’s value, but knowing the home’s history, builder, community and current market activity is critical, too.” 

Dee also says, “Experience is not how many years you have been doing the job but how many homes you have actually sold.” She firmly believes that experience plays a crucial role in doing the job right, but that the experience comes from transaction volume, constantly negotiating and the consistency in the business. “It’s about having faced all types of real estate challenges multiple times,” she says. 

When discussing the local market, Dee explains that some areas are currently built out but remain stable and there is no crash happening here. The Wesley Chapel area is still booming with new construction and “offers great affordability for buyers, whether you’re a first time home buyer, looking for more space, or downsizing and need maintenance-free living.” As an expert in the area, she helps clients navigate builder incentives and contract negotiations. 

“For my clients who are selling, new construction can create competition,” she says, “but with the right marketing strategy, I can position their listings to stand out and sell for top dollar.” 

Dee utilizes professional photography, video tours, social media and targeted outreach to attract the right buyers. “Every home has a story,” she says, “and I make sure that story is told in a way that captivates potential buyers.” 

To Dee Strom, real estate is about strategic marketing, dedicated advocacy and building lasting relationships. Her passion for her clients and her deep knowledge of the industry makes her a Realtor unlike any other. 

And that …is “The Dee Difference.” 

Realtor® Dee Strom is based at Florida Executive Realty’s Tampa Palms office at 15802 Amberly Dr. For more information, visit DStrom.floridaexecutiverealty.com. You also can find her @DeeStromRealtor on Facebook and Instagram or by calling (813) 525-7851.