Thousands Flock To KRATE Opening! (Photo gallery, too!)

“It’s a home run.”

That’s how Wesley Chapel’s Jon Kramer described the KRATE at the Grove’s Grand Opening on June 4, while sitting in the shade holding a beer as his wife Faith sipped on a sangria. Their dogs, Marley, a 5-year-old Golden Doodle, and Maverick, a 6-year-old Labradoodle, also enjoyed the shade. 

Developer Mark Gold promised KRATE would be cool. And on June 4, that’s what he delivered.Thousands — maybe 8,000 or so, according to one estimate, but no matter your guess, the number was many more than expected — swept up and down the rows of converted shipping containers. Some sat and listened to music, children got their faces painted and frolicked on the playground, and slowly but surely the large crowd completely drained many of the 18 open restaurants of their tasty contents. leaving the owners and their employees with no time to catch their breath.

Miguel Calvo, who owns Chamo Bites, lives five minutes from the KRATE at the Grove, and had to run home four times to get more food to restock his container. At the end of the day, he was moved, maybe even a little shaken, by the outpouring of support. He called it “life-changing” and showed off an arm full of goosebumps.

It was the kind of festive event that Chappies have been yearning for. 

“This is the best thing to ever happen to this place,” said Jon, who has lived just a few footsteps away from The Grove for 22 years. He has watched what was once nothing but a strip mall sprout from the ground, then wither and nearly die, until Gold showed up and promised to save it.

When Gold and Co. crossed the finish line at the Grand Opening, Jon and Faith were there to celebrate with them.Twice, in fact. The Kramers came in the morning, and then returned again in the evening.

And, get this — in between, they drove to downtown Tampa to have a drink at Sparkman Wharf, the trendy, smaller container park that opened along Channelside Dr. in 2018.

And, while Wesley Chapel may still not be quite as hip as downtown Tampa, it’s clear to Jon that Sparkman Wharf is now officially Tampa Bay’s “other” container park.

“KRATE blows it away,” he says. “They have a few bars and food and nothing else. Here, there is that and local artisans and local shops. It’s just better.”

That will be music to Gold’s ears. On numerous occasions, due to the delays and hurdles, the developer has referred to the nearly three-year KRATE project as “Mission Impossible.” But, he never doubted that once it was completed, it would be a big hit.

A home run, even.

KRATE Balls Of Fire, It Officially Opens Saturday!

KRATE tenants celebrate a successful night at the Friends & Family event June 1. (Photo: John C. Cotey)

The KRATE Container Park at The Grove has opened in bits and pieces over the past few months, but this Saturday, June 4, the park will finally celebrate its Grand Opening.

More than 70 percent of the 94 repurposed shipping containers will be “officially” open for business — although many have been open for months — and the celebration will be marked by live music at a new bandshell, family events and plenty of food and shopping.

The Grand Opening celebration on the 4th is scheduled from 10 a.m.-2 p.m., with nighttime entertainment from 6 p.m.-9 p.m.

A Friends & Family event was held June 1, drawing a sizable crowd that included social media influencers with a total following of roughly four million.

“Opening KRATE was mission impossible,” Grove developer Mark Gold of Mishorim-Gold Properties says. “We did not expect a pandemic, supply chain shortages, and a backlog in permitting. But, we did it and everything we promised we would do has become reality. We are proud of the sense of community we have built here at the Grove at Wesley Chapel and our KRATE park and look forward to providing even more opportunities to bring together friends, families, and neighbors.” 

KRATE is just one part, but perhaps the crown jewel, of The Grove’s transformation, which began when Mishorim-Gold Properties, a partnership between Gold and Mishorim Real Estate, bought the 200+ acres for $62.7 million in 2019. Gold has since poured more than $100 million into renovations, including $20 million or so for a container park he promised would be one-of-a-kind.

KRATE faced a number of obstacles to opening, primarily due to Covid-19 and permitting snags. But little by little, the containers were transformed inside and outside — thanks in large part to artist Whitney Holbourn, whose hand-painted, business-themed murals adorn the exterior of each shop — into an attractive, outdoor shopping park featuring 70% restaurants and 30% retail businesses.

Nickole Davis, who opened All Good Things Gifts in February, says she is excited to see KRATE take another step toward reality. Davis sells a variety of personalized items, like her popular Wesley Chapel-branded home decorations, and says local consumers will be pleased by the variety of different kinds of shops in the KRATE, which include a children’s boutique, a Budget Blinds showroom and a huge variety of different cuisines from around the world, including Puerto Rican, French, Hawaiian, Mediterranean, Venezuelan and Japanese influences and so many more.

“The park is still in its infancy and there’s a lot of room for growth, so I think as more people know that it’s open, it can become something special,” says Davis, who added that her business has been hitting sales goals and doing very well since opening.

She is not alone. Some of the restaurants, like the Bacon Boss HQ, TJ’s Hot Dogs and Mojo Grill Latin Fusion, have been regularly selling out and running out of inventory, a sign that the public is eager for the KRATE.

Portions of the parking area between the various KRATEs have opened, including by the Bacon Boss HQ (nearest the stage at the north end of the park) and other interior parking areas around the other KRATEs, but that parking will be closed for the Grand Opening event on June 4, due to the amount of foot traffic expected in the area. 

There will be plenty of KRATE parking in the lot in front of the big box stores at The Grove, including World Market and Dick’s Sporting Goods. Gold also promises that a separate KRATE parking lot is coming to the south end of the container park (north of the Outback Steak House) that should be done “soon.”

Also Coming Soon…

In addition to KRATE, Gold continues to fill the rest of The Grove property. New businesses slated to open in the near future include: Woodie’s Wash Shack, Five Below, Bealls Outlet/Home Centric, Starbucks, a national rental car chain, a national grocery store and a miniature golf course.

“We are the ultimate shopping and entertainment destination, not just for Wesley Chapel, but for the region and around the world,” Gold says.

Which KRATEs Are Already Open & Which Ones Are Still To Come?

OPEN RESTAURANTS & BARS:

Please note that we will have full reviews of each of the following open & planned eateries in future issues. But, where else but the KRATE Container Park can you find all of these cuisine types?:
‱ Tasty Ramen
‱ El Prince Mediterranean
‱ Shake-A-Salad 
‱ The Fryroom
‱ La Creacion Express
‱ Mojo Grill Latin Fusion
‱ Provisions Coffee & Kitchen
‱ The Bacon Boss HQ
‱ TJ’s Hot Dogs
‱ Tacos El Patron
‱ Chamo Bites Venezuelan Cuisine 
‱ Subzero Nitrogen Ice Cream   
‱ Blush Wine Room 
‱ Urban Sweets
‱ Palani’s Hawai’i Noodles
‱ Brew Bar
‱ Yummy Tablas
‱ Rhythm Pon Jamaican Grill

OPEN KRATE RETAIL SHOPS:
‱ The Rebellious Hippie
‱ Maeberry Co.
‱ Katie Beth’s Boutique
‱ Pasco EDC’s Smart Start
‱ All Good Things Gifts
‱ We Rock Rocks
‱ Gadgets Emergency Room
‱ Tonella’s Flower Shop
‱ Budget Blinds
‱ Center Ed

RESTAURANTS STILL TO COME:
‱ Boba Mac’s Tea & Eats 
‱ Falafel Factory
‱ Pisco Peruvian Chinese 
‱ Ato Japanese
‱ 365 CafĂ©
‱ Bakery X
‱ Bebo’s Cheesesteaks
‱ Sugar Pop!
‱ Flipn’ Fries
‱ Higher Flour
‱ CafĂ© Zorba

KRATE RETAILERS STILL TO COME:
‱ Insane Vape & Smoke Shop
‱ The Toy Jungle
‱ Grove Cigars 
‱ 2 Extreme Tattoos
‱ Valiart Jewelry Designs
‱ Life Essentials Refillery

For Business Or Unemployment Law, Call Attorney Derek Usman

Attorney Derek Usman, who has an office on BBD Blvd. in New Tampa, has opened a second location in downtown Tampa to be closer to the courts. (Photo courtesy of Derek Usman)

Attorney Derek Usman says a piece of advice in a self-improvement book stuck with him and has become a cornerstone of how he practices law.

“I treat each case like it’s the most important case,” he says. “I approach each of them in the same manner, whether it’s a small claims case or a filing for the Supreme Court.”

This philosophy has helped his New Tampa-based business, The Usman Law Firm, P.A. — located in the Central Bank building on Bruce B. Downs (BBD) Blvd. south of County Line Rd. — to grow through referrals and word-of-mouth among clients who need legal expertise for litigation, employment law and business law.

He established his firm in the community where he lives, knowing that many residents of our area may need an employment or business law firm, and may want to work with someone who is a part of their community.

“New Tampa- and Wesley Chapel-area residents are business owners and employees, and executives of businesses,” says Usman, “sometimes they are people who work for corporations that are relocating to the Tampa Bay area. They have a local resource right here. They don’t have to go to a big downtown firm.”

But, if they do want a downtown firm, Usman has that covered, too. He recently opened a second office in downtown Tampa to have more accessibility to the courts and to court personnel.

“Lawsuits always involve two sides,” he says, “and oftentimes, the opposing counsel is downtown.” 

He says maintaining a second office in the heart of where most litigation happens allows him to communicate better with opposing counsel, while keeping his New Tampa office as his primary work location.

“Attorneys are fraternal,” he says. “It makes it easier to talk with them because you have a connection and a familiarity. A personal relationship makes things smoother.”

He values those personal relationships, which is why he always gives his full attention and diligent preparation to every case that comes before him. A client he helped with one of those “small cases” came back to him when something much bigger came up. This led to Usman recently filing a federal case on behalf of a St. Petersburg-based startup company, called Priatek, alleging its former executives stole technology and forced out the company’s president.

He says he was hired to represent that firm because one of its investors appreciated the way Usman treated his earlier case.

“That was a small claims trial, with a low dollar amount, but he knew that I prepared well,” says Usman.

And, Usman adds, he had no expectation that one case would lead to a bigger one, but that he treats everyone the same, across the board. He works hard to ensure each of his clients is represented well, no matter how minor their complaint may seem.

Happy Clients…

Jerry Newberry is a client who says he experienced that quality representation first-hand. As president of a local company, he was looking for an attorney to review some corporate documents he had prepared.

After finding Usman by searching online, Newberry says he was able to get an appointment quickly, go over his questions, and that Usman got back to him with all of his questions answered in just a few days.

“I was really happy,” Newberry says. “I had a bunch of questions because I don’t understand legal mumbo jumbo, and he answered all of them. I appreciated his timeliness and his feedback was very thorough.”

Plus, Newberry says he has worked with several lawyers who run up costs very quickly, but notes that Usman’s fees were very reasonable. 

“I’ve dealt with 30 to 40 attorneys over 30 years, and he was painless,” says Newberry. “He was very willing to do whatever I needed, and he explained everything in a way that I understood and felt comfortable (with). I’m definitely pleased and will certainly use him again.”

Usman says he understands that litigation can be expensive and that a lot of the expense is hard costs, such as court fees, that clients have to pay.

He emphasizes that’s why he has multiple fee arrangements to meet each client’s needs. Fees can be paid as contingent, fixed or hourly billing. 

“I work with clients on payment options,” he says. “Even though litigation is a costly endeavor, I don’t want that to deter you from pursuing actions on your behalf.”

Derek says many attorneys who practice business and employment law specialize in either initial transactions or disputes. However, Derek isn’t limited to only one area or the other.

He says his clients benefit from the hands-on experience he has had in courtrooms, from county courts, to state, federal and even appellate courts. Because he sees how litigation plays out in court, he knows the pitfalls to look out for in drafting agreements and other documentation.

“I know both parts and have experience in both,” he says. “I have more practical knowledge when it comes to forming agreements because I know what usually gets litigated in court.”

After moving from Chicago to Wesley Chapel in 2015 to be closer to family, Derek opened his local office of The Usman Law Firm off of Bearss Ave. In 2018, he moved to his current office on BBD to be right in the heart of the community where he lives and serves his neighbors.

Derek earned a Bachelor of Science (B.S.) degree from Indiana University in Fort Wayne in 1997 and his Juris Doctor (J.D.) degree from the Northern Illinois University College of Law in 2001.

He is admitted to practice before the bars of Florida, Illinois, the U.S. Tax Court, U.S. District Court for the Middle District of Florida and U.S. District Court for the Northern District of Illinois.

Derek volunteers his time as part of the network of attorneys who work on both local and national cases with Alliance Defending Freedom, a faith-based nonprofit that focuses on legal advocacy.

The Usman Law Firm is located at 20701 Bruce B. Downs Blvd. For more information, please visit UsmanFirm.com or call (813) 377-1197.

A Fresh Start For The New River Library

Nearly a year after it unofficially opened following major renovations, the New River Library at 34043 S.R. 54 finally got its official Grand Opening last month.

The library was closed from October 2019 through a soft opening in April 2021, receiving a major upgrade that was extended by the Covid-19 pandemic. 

The New River Library was officially rededicated with a ribbon cutting and ceremonial release of butterflies on April 21, attended by Pasco County Commissioner Mike Moore, Pasco Libraries regional manager Angelo Liranzo, other library officials and the architects of the project.

Liranzo praised the efforts of landscape architect Celia Nichols, who transformed the outdoor space at the library.

“What we have now is completely different and totally transformed into something so wonderful,” he said. “Instead of just a community garden…we have 28 planter beds that can be reserved for a quarter at a time.

Liranzo added that all of the planter beds already have been checked out and that there is now a waiting list.

The library also has a larger and brighter lobby, two soundproof study rooms and a larger one for bigger groups, four new family bathrooms, a larger children’s area, a teen room and an upgraded scanning and printing area.

The new outdoor study area and community garden are highlights. The garden has four water barrels, a butterfly garden and sensory items for children who are on the autism spectrum. 

Ice Dreammm Shop At The Grove Navigating Supply Chain Issues

Owner Joe Schembri is happy to still be able to scoop an ever-changing variety of ice cream flavors, despite some supply chain issues. 

When I read an article on Axios Tampa Bay (Axios.com) about how inflation and supply chain issues have adversely affected ice cream shops across the Tampa Bay-area, all I could think of was Joe Schembri, the owner of the Ice Dreammm Shops off S.R. 54 in Lutz and at The Grove in Wesley Chapel.

I got in touch with Joe and he said that yes, the cost of dairy products, stabilizers and other ingredients for his amazing homemade ice cream had increased significantly, but that his bigger problem was that the supply chain for spoons, cups and even Oreo cookies had been so inconsistent that he has had to buy some of those items in bulk whenever he was actually able to find them.

“It’s been a nightmare the past several months,” Joe says, adding, “thankfully, though, I haven’t had to raise prices yet to our customers. We’ve absorbed some of the losses caused by increased costs and lack of availability, but we have really great customers who continue to support us even when we haven’t always had the right-sized cups for our ice cream and milk shakes.”

So, What’s New?

Schembri, who is an avowed ice cream lover who left his IT job to open the Ice Dreammm Shop in Lutz, even though he somehow keeps himself in great shape, is always coming up with new ice cream flavors. I recently sampled his new bourbon ice cream flavor, which is infused with “a ton,” according to Joe, of smooth bourbon in every batch. It’s creamy, delicious and can definitely give you a buzz if you eat enough of it. (Note-I felt fine after my small-size scoop).

But, with favorites like smooth chocolate velvet, locally roasted coffee, cookies & dreammm, cookie dough, my favorite fluffernutter and more always rotating on and off the board, plus alcohol-infused favorites like salted caramel lattĂ© and rum haven, plus sugar-free and vegan varieties, there are few ice cream shops anywhere that can match the Ice Dreammm shop for variety of flavors — or deliciousness of flavors.

When we last wrote about the new Ice Dreammm Shop location at The Grove last year, Joe was only serving his awesomely gooey, chewy chocolate chip cookies freshly baked in-store. But now, Joe’s selection of fresh-baked goods include double chocolate and peanut butter chocolate brownies, peanut butter nutella cookies, “brookies” (half-brownies, half-cookies), cookie butter cookies, blondies, snickerdoodles, sugar cookies, oatmeal chocolate chip cookies and more.

“People seem to really love our baked goods, especially with their ice cream,” Joe says. “If you ask for something we don’t already make, we might just end up making them in the future.”

In addition, Joe also offers a tremendous number of toppings (at least 20) to go with your favorite ice cream flavors, from hot fudge, caramel, marshmallow, whipped cream and peanut butter to sprinkles, crumbled Oreo cookies and so many more. The waffle cones are made fresh in-house and are hard to resist when you walk in and smell them cooking.

The Ice Dreammm Shop also offers amazing ice cream pies with your favorite flavors and toppings, hand-spun milkshakes and malts, ice cream floats and even coffee drinks like affogato (a scoop of ice cream drowned in espresso), cold brew coffee and cold brew floats and even locally roasted hemp coffee. 

And, the fun doesn’t stop there, as Joe allows every customer to spin his wheel as long as you have 12 “stars” (customers earn one star with each $5 spent at Ice Dreammm), and you can win anything from one free scoop of ice cream, a milk shake, ice cream “nachos” to free ice cream for a year.

Even the one marker on the wheel where you don’t win something to eat or drink is pretty cool — a free high five from Joe. And, even though only one spot on the wheel offers the free ice cream for a year, Joe says more than 100 customers at the Wesley Chapel location have landed on the big win since it opened last summer.

The Ice Dreammm Shop is located at 6013 Wesley Grove Blvd., Suite 101. For more information, call (727) 495-6730. The Lutz location is at 23912 S.R. 54, Suite 2. For more information, call (813) 586-3767. Visit IceDreammmShop.com to order online from either location. Both locations are open every day.Â