By Gary Nager

Considering a statistic Iโ€ˆhave heard quoted recently (in ads for a local cable TVโ€ˆcompany) that the average U.S. family now has at least four internet-connected devices (and still growing), you would think a business like the new CPRโ€ˆCell Phone Repair in the same plaza as Verizon Wireless just off Bruce B. Downs Blvd. near I-75 would be an instant hit.

Local CPRโ€ˆfranchise co-owner Brian Kirk, who has a degree in electrical engineering but was looking a for a new career after being laid off (after 12 years) by Ford Motor Credit less than two years ago (when the U.S. economy tanked), thought so, too. So, he and his wife Marinella opened New Tampaโ€™s only CPRโ€ˆlocation (there are 88 stores across the U.S., including two in Orlando and one coming soon to Brandon) in July of this year and the business is starting to attract some attention.

โ€œOur location is a natural,โ€โ€ˆBrian says. โ€œWe get a lot of Verizon customers whose phones are either out of warranty or the owners donโ€™t have insurance or even if they do, the deductible on their insurance policy is so high, they will come to us to see if they canโ€™t get a better deal.โ€

Although the Verizon store does employ repair technicians, Kirk says that most of the time, he and his team of electronics โ€œtechiesโ€ can usually repair most any problem with not only cell phones, but also all of the top video game systems, laptop and other computers and even broken cameras.

โ€œWe had one lady whose cell phone fell into a lake, but we brought it back to life for her,โ€โ€ˆsays Kirk. โ€œWe were able to get it working again a week later, too, after she dropped the same phone in a swimming pool.โ€

Kirk notes that whether your smartphone is an iPhone, LG, Blackberry or any other make or model, whether it has 3G or even 4GS speed or your service is with Verizon, Sprint or another carrier, โ€œIt doesnโ€™t matter to us. We usually can fix it in short order.โ€

 

Buy, Sell Or Trade, Too!

Kirk notes that customers also appreciate the fact that if his technicians canโ€™t fix a problem with your phone, CPRโ€ˆalso is able to buy, sell and trade top makes and models, with phones on sale at the store from as little as $70 to top-of-the-line options costing as much as $250.

Video game system repairs also are a big part of CPRโ€™s business.

โ€œGame systems like Nintendo, Xbox and Sony PS3 collect a lot of dust, which is what causes the most problems with them,โ€โ€ˆhe says. โ€œWe have made quite a few kids happy to be able to walk out with a working system again, usually while you wait!โ€

CPRโ€ˆcan even repair iPods, iPads (and other tablet-style computers), as well as digital and film cameras, laptop and desktop computers. โ€œWe donโ€™t see too many tablets yet, but because most of the tablet screens are secured with glue, itโ€™s really important that you donโ€™t try to fix those yourself. Theyโ€™re really easy to break.โ€

โ€œWe offer a six-month warranty on all repairs,โ€โ€ˆhe says. โ€œAnd right now, weโ€™re offering 10-percent-off all repairs, as well as 10-percent-off all phones and accessories we have for sale, if you mention the Neighborhood News.โ€

Kirk also notes that, as part of CPRโ€™s โ€œgreenโ€ approach to business, cell phones that canโ€™t be repaired are donated to the Shriners Hospital for Crippled Children, which can at least make โ€œdeadโ€โ€ˆphones able to dial 911.

CPRโ€ˆCell Phone Repair is located at 17501 Preserve Walk Ln, Suite #104. For more info, call 972-0585 or visit CPR-Tampa.com.

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