By Celeste McLaughlin
Pam Edmonson is a permanent makeup artist who helps women achieve the beautiful, maintenance-free look that they want for their eyebrows, eyelids, lips and more. In addition to outstanding permanent makeup artistry, she also offers a skin care treatment called microneedling, as well as scalp treatments that can help women regrow their hair. She provides all of these services, by appointment, at All About You Salon & Day Spa, located off 15 Ave. in Zephyrhills —only about 30 minutes from New Tampa.
Pam was born and raised in Tampa and has lived in Zephyrhills since 1993. She has been a licensed cosmetologist in Florida since 2009. She and her husband had sold the manufactured home dealership they owned for many years and she wanted to do something different, so she became the “oldest student in hair school,” she says.
While she enjoyed hair, Pam says she soon discovered something that interested her even more. “I love detail,” Pam says. “As a detail person, eyebrows are what first drew me into the permanent makeup field.”
So in 2010, she studied permanent makeup at the Boca Ta-2 School for Permanent Makeup in Williston, FL, then began providing permanent makeup services in Zephyrhills in 2011. Pam is Florida-licensed as both a cosmetologist and as a tattoo artist. She says she is committed to continuing education and frequently attends training to learn the latest, most advanced techniques.
Eyebrows
While Pam offers many services, she admits that eyebrows are her “favorite.” In May 2014, she attended a class called “Browmasters” to learn a technique for permanent eyebrows known as “microblading.” Pam explains, “I use a tiny blade to create each individual hair. It’s an amazing technique that is very realistic and natural.”
She adds, “I get as excited as my customers do about their eyebrows. If you can’t see someone’s eyebrows — and then they have suddenly them — they instantly look 10 years younger.” Pam also says that some people come to her for permanent eyeliner and although she does both, she often advocates for brows instead, which she says, “improve the person’s look more than just eyeliner would.”
She adds, “I offer a free consultation to anyone thinking about any type of permanent makeup. And there’s absolutely no obligation. Bring all of your questions, and I’m happy to answer them. I want people to feel comfortable.”
Before the permanent makeup application begins, Pam says she draws the shape with a pencil to be sure that the customer gets the shape they want and the right eyebrow color for their skin. If a customer has enough hair to see a pattern, she tries to follow that pattern so that it looks natural.
“I always recommend the free consultation,” Pam explains. “I’m happy to answer questions on the phone, but I feel like it’s best to sit down and talk about it to make a good decision. Permanent makeup is not for everyone, but in 30 minutes, you’ll know if it’s for you and what you should expect with the procedure.”
Pam says her clients can call her anytime on her cell phone and she is available by appointment, including on Saturdays, to accommodate most schedules. However, she doesn’t do permanent makeup procedures at night because, she insists, “It’s so important to have natural daylight during the procedure.”
Pam is proud that she gets a lot of word-of-mouth referrals from happy customers, such as her recent clients, Lydia and Linda.
Lydia is a Pebble Creek resident who saw Pam’s ad in the New Tampa Neighborhood News and decided to take advantage of the free consultation. “I had been thinking about having my eyebrows done, so when I saw her ad, I called her,” Lydia says. “I am very happy with the results. It was not painful or even uncomfortable, and I am completely satisfied. It looks very natural.”
Linda, also a New Tampa resident, says, “I had wanted to get my eyebrows done for a long time,” she says, but couldn’t find someone who specialized in it. Then, she says she saw the ad for Pam’s services and went to her website to learn more. “She had a lot of pictures, and I got really excited,” Linda says. “I called her and went in for the free consultation, and she verified that I was a good candidate for the procedure. She answered all of my questions and explained exactly what was going to happen.”
Linda adds, “When it was time for the actual procedure, she took a lot of time leading up to it to prepare, especially in choosing the color. She was in no rush and took a lot of time and care (with me).”
Linda also says that once Pam started the actual procedure, it actually was very quick and painless. “It felt like she was applying makeup, and I would even say it was relaxing,” Linda explains. “It wasn’t at all like getting a tattoo. I have one of those — and that was painful!”
Linda says that Pam met all of her expectations, and that not only is Pam personable, but she also is extremely detail-oriented, talented and aware of exactly what Linda wanted from the first consultation.
“The before-and-after is a dramatic change,” Linda says. “It’s nice to be able to go outside without a full face of makeup and still feel comfortable. And, the microblade technique really looks like hair and not just a drawn line.”
Other Services
Pam also offers scalp therapy, a treatment for women who have thinning hair. She says that the scalp therapy doesn’t seem to work well on male pattern baldness, but women tend to respond well to it.
She also offers microneedling, which improves the skin by producing a slight injury to the face with a tiny needle. The body naturally grows new collagen at the “injury” site, which plumps the skin in the treated area and produces cell turnover, reducing scarring, fine lines and wrinkles on the face.
“It’s made a huge difference for me,” Pam says, adding that she originally purchased the microneedling machine to be able to treat her own acne scarring. “It has done amazing things for my skin.”
She says her prices are competitive in the market, and considerably less than in other local areas, such as South Tampa. Permanent eyebrows and eyeliner services each cost $300, lips are $400, scalp therapy is $125 per treatment and microneedling begins at $125 per treatment.
“I love how people feel because of what I do {for them},” says Pam. “I’m excited to hear their stories and hear how happy they are. I’m very passionate about what I do.”
Pam Edmonson is available for free consultations and procedures by appointment. For more info, visit CreativePermanentMakeupByPam.com, call 997-6302 or see the ad on page 18.
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