If you’re tired of drawing on your eyebrows, just to worry you might sweat them off later in our Florida heat, Pam Edmonson says she has a solution for you.
It’s called microblading, and Pam has been providing this popular eyebrow service since she was first trained in the technique in 2014. She uses a small blade and ink to create each individual hair. Her steady hands help draw on an eyebrow which she then microblades, with each stroke adding a more natural look to the eyebrow.
As a State of Florida-licensed permanent makeup artist, Pam has owned and operated Creative Permanent Makeup By Pam since 2011. Last year, she and a business partner opened Serenity Salon & Spa Suites, located off S.R. 54 in the Brookfield Professional Park, about a half-mile west of Morris Bridge Rd. The suites are available to be rented by other small businesses, such as hair stylists, massage therapists, and licensed aestheticians.
“As one of the owners of Serenity Salon & Spa Suites, I love the way that we enable other women to be able to do their own job and be successful at it,” Pam says. “We have an amazing group of women working here!”
After many years of running a business in the manufactured housing industry, in 2009, Pam says she wanted to do something different, so — at age 46 — she became the “oldest student in hair school,” she says.
While she enjoyed hair, Pam says she soon discovered something that interested her even more. “I love detail,” Pam says. “As a detail person, eyebrows are what first drew me into the permanent makeup field.”
In 2010, she studied permanent makeup at the Boca Ta-2 School for Permanent Makeup in Williston, FL, then began providing permanent makeup services in Zephyrhills in 2011. Pam is Florida-licensed as both a cosmetologist and as a tattoo artist.
“Any time that ink is implanted into the skin, it is a tattoo,” Pam explains, “and you must be licensed through the Florida Department of Health.”
The cost of Pam’s permanent makeup services starts at $400. She also offers permanent eyeliner, and is now offering permanent lip color, too. “I used to not like to do lips, but I learned a new technique,” she says. “It’s not as painful and the color stays beautifully. I had mine done, and it looks so natural and full.”
Pam also offers a scalp therapy treatment for women who have thinning hair. She says that the scalp therapy doesn’t seem to work well on male pattern baldness — it’s more effective on thinning hair — but women tend to respond well to it.
She also offers microneedling, which improves the skin by producing a slight injury to the face with a tiny needle. The body naturally grows new collagen at the “injury” site, which plumps the skin in the treated area and produces cell turnover, reducing scarring, fine lines and wrinkles on the face.
Of all of her services, however, Pam says she still gets the most satisfaction out of doing a client’s eyebrows.
“Brows are always my favorite because of the drastic way they change how someone looks,” Pam says. “Our eyes are meant to be framed, and brows definitely complete the face. Some women look so much younger when they have them done.”
Pam says she is committed to continuing education and frequently attends training to learn the latest, most advanced techniques. That’s how she came across a class called “Browmasters” in 2014, when microblading was a newer process and just beginning to take off. Now, as the process continues to grow in popularity, she already has lots of experience in doing it – several hundred sets of eyebrows, she says.
Pam encourages anyone who wants permanent makeup to schedule a free consultation with her. “Do your homework,” she says. “Make sure the person who does your eyebrows does a consultation. They should sit down with you and show you their work before and after.”
Having a set of eyebrows done by Pam takes about an hour. The price includes a free touch-up after the first four weeks, to help deepen the color and make them more permanent. Once completed, clients sometimes don’t need to come back for a year or two, although everyone’s skin is different. Those “touch-up” visits start at just $100.
And don’t worry, she says, she’ll be straight with you. Pam says she isn’t going to take on a client who wants her to do something she can’t, or something Pam doesn’t think should be done.
“Although microblading is my favorite,” Pam says, “it may not be the right answer for a client. There can be a better alternative, depending on the canvas that I am working on.”
Pam treats clients of all ages, and eyebrows of all sorts, from those that need to be reconstructed to some — on blonde- and red-haired people in particular — that tend to fade from view. Young clients come in for the convenience of not having to draw in their own eyebrows, while older ones come in to fill in plucked-over patches or to highlight brows that have faded with age and exposure to the sun.
She sys she also helps a lot of women who come to her after a mediocre or poor experience with someone else. One such client is Janice, who lives in Wesley Chapel and asked us to only use her first name.
“I had permanent makeup done by another provider about a year ago and was only marginally happy with the results,” Janice says. “It faded, and I had a terrible reaction to the tool that was used on my lips. It took weeks and weeks to heal.”
Janice says she thought long and hard about doing it again, “but the ease of permanent make-up is so great that it superseded my fear. Once you have it, you just think, ‘Man, this is so great for every day.’ After doing my research, I felt that Pam’s method was going to give me better recovery and a better long-term result.”
As it turns out, she was right. Not only did Janice love the spa-like ambiance, cleanliness, and relaxing feeling of Serenity Salon & Spa Suites; she says Pam’s work is “perfect. I couldn’t be happier.”
She adds, “Before, it was just a tattoo. It faded quickly and didn’t look as natural as I wanted it to. With Pam, and microblading, the process was different, and the outcome is superb compared to what I had previously.”
Pam wants to see all of her clients as happy as Janice. “I’m extremely passionate about my work,” she says. “When people tell me what a difference I made in their life and how they feel about themselves, that’s the reason that I love what I do!”
Creative Permanent Makeup by Pam is located at Serenity Salon & Spa Suites, at 33913 S.R. 54, Suite 101. For a free consultation and more info, see the ad on page 39, visit CreativePermanentMakeupbyPam.com, or call (813) 997-6302.
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