By Gary Nager

If you’ve been reading this publication the last year or so, you know just how many frozen yogurt places have opened in New Tampa and Wesley Chapel — and that there are still more on the way.

So, how does a new frozen yogurt place separate itself from its competition? Well, for University of South Florida grad (and Marketing major) Ray Perez and his aunt and uncle, Connie and Bill Rogers — the owners of the new Happy Cow Frozen Yogurt, Sorbet & Gelato located between First Watch and Bonefish Grill in the Shoppes at New Tampa plaza just north of the Pasco County line on Bruce B. Downs (BBD) Blvd. — the answer is pretty easy:

You come up with a cute cartoon logo and serve a brand of frozen yogurt (plus soft-serve gelato and sorbets) that no one else in the area has, in a brightly-colored, comfortable setting and add truly fresh-baked brownies, cookies and waffle cups and more than 60 different toppings.

If that still doesn’t sound too different to you, check out what keeps calling a certain publisher back to Happy Cow. At the far end of the huge toppings bar, you’ll find four large containers with pump tops that allow you to add your choice of hot fudge, hot marshmallow sauce, hot peanut butter and hot caramel fudge. I can even now put my choice of those hot toppings on yogurt flavors like the new Rocky Road, as well as favorites like cappuccino, birthday cake, peanut butter and tangy fruit flavors like margarita fat-free sorbet and even Italian biscotti gelato.

“We have our oven right up front, so when we bake fresh brownies, cookies or waffle cups, people walk in and tell us they just love the aroma in here,” Ray, the former manager of the Burger Monger (located just a few doors down in the same plaza), says. “And it only takes 10-13 minutes to bake a new batch if we’re out when you arrive.”

And Happy Cow, which celebrated its Grand Opening with a Greater Wesley Chapel Chamber of Commerce ribbon cutting on May 10, also has frozen quarts of their always-rotating flavors, as well as T-shirts, cooler bags and other gear, plus a great loyalty program where you can win free “stuff” and franchising opportunities.

For more information about Happy Cow Frozen Yogurt (1646 BBD), call 428-5929 or visit and “Like” the shop’s page on

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