Owners David and Debra Curler say more and more customers are stopping by Your CBD Store of New Tampa in the Pebble Creek Collection as the reputation of CBD as a tool for helping anxiety, stress, insomnia and chronic pain grows. (Photos: Charmaine George)

On a sunny Saturday afternoon, Debra and David Curler are taking turns handling customers at their Your CBD Store of New Tampa in the Pebble Creek Collection.

Debra takes the first customer, who is looking for something to handle her stress but won’t make her sleepy. Meanwhile, David helps a guy looking for Delta 8 vapes, hoping they can help him relax. 

They each spend about 15 minutes with their respective customers, answering more than a handful of questions, making a few recommendations and offering a few samples to go along with their purchases.

“It’s all about customer service,” David says, proudly, before joking that sometimes he might hand out too many samples. “We want them to try it and see what works for them,” he says. “Everyone is different.”

CBD, or cannabidiol, is one of more than 100 cannabinoids that grow on cannabis, of which both hemp and marijuana are varieties. Like “weed,” CBD originates from hemp, which contains less than 0.3% of THC (tetrahydrocannabinol), which causes the “high,” while marijuana has much higher levels of THC. 

The Curlers will tell you that not all CBD is created equal. Your CBD Store offers SunMed products that the company says are vigorously tested. SunMed grows its hemp in Oregon and Colorado, and processes it in Palmetto, FL, at a new, large plant. The company uses CO2 extraction, which doesn’t require the heat that can cause CBD to lose some of its potency.

The carcinogen-free products have the USDA Organic designation, and each label has a QR code, so users can see exactly what they are putting into their bodies.

“That’s a big deal,” says David. “This is the biggest brick-and-mortar CBD store in the country. You can order CBD (products) from Amazon, but do you know where you are getting it from? Here, you do.”

Most of the CBD products at Your CBD Store of New Tampa are offered as “full spectrum,” which are generally stronger but still contain no more than the legal limit of 0.3% THC, and “broad spectrum,” which have no THC at all. They have been touted for easing stress, anxiety and insomnia, relieving chronic joint pain (in an award-winning cream form) and even helping your fireworks-fearful dog make it through New Year’s Eve.

According to a recent New York Times story, Brightfield Group (a cannabis market research firm) conducted a survey of 5,000 people, revealing that 60 percent of CBD users have taken it for anxiety, followed by those taking it for chronic pain, insomnia and depression.

“There’s something for everyone,” Debra says. “We can help you find what you need.”

Products featuring Delta-9-Tetrahydrocannabinol, or Delta-9 THC, and Delta-8 THC remain the store’s hottest sellers. Since they first showed up in the store last year, Debra says “they fly off the shelves.”

Unlike most of the CBD products in the store, which would not affect a drug test in most customers, Delta 8 will, as it contains a higher level of THC. Delta-9 is the most well-known cannabinoid because it is the most powerful and helps with anxiety and insomnia, and Delta-8 shares some similarities although it produces a gentle, smoother “high.” 

“It’s great for relaxation and to help you sleep at night, so it’s pretty awesome,” Debra says. “And it comes in edibles, gummies, water solubles, vapes…people just love it.”

A new product, called Above, blends Delta-8 with other cannabinoids, which SunMed says delivers a high that is described as “gentle body feels” as opposed to a psychoactive high.

Another new product, known as Beyond, contains 400 percent more cannabinoids, including Delta-9, than your usual full-spectrum products. It has indica (calming) and sativa (uplifting) versions. There also is a hybrid version.

The newest product, however, is Immune+, a tincture blend that contains CBGA, the “grand daddy” of cannabinoids, and CBDA. Both are acids which are converted to CBG and CBD, and Immune+ combines them with cinnamon, clove, blue gum eucalyptus, and lemon essential oils and then adds Vitamin A and D3 to give your immune system a boost.

Your CBD Store continually adds new products, like TRIM, its first foray into weight loss. TRIM features THC-V, which blocks your appetite-stimulating CB1 receptor (THC-D9, by contrast, causes appetite stimulation).

According to SunMed, in a 90-day clinical study of 120 people, participants lost up to 18 pounds, six inches around their waist and up to eight points in their respective BMIs (Body Mass Indexes). 

David says he is using the product and has lost eight pounds and an inch around his waist. He says it definitely has been effective as an appetite suppressant.

“So far it’s been good,” he says. “It has made me less hungry.”

And while Your CBD Store of New Tampa has always carried products for your pets, two new treats are available —  Chillin’ Out (for relaxation) and Movin’ Easy (for mobility and aches and pains for senior dogs) broad-spectrum hemp chews.

Debra says as CBD becomes more accepted and loses the stigma that comes with being associated with cannabis, more and more customers are finding their way through her front doors — including Sundays, which they added in December. Many times, new customers are shocked by the cleanliness and warmth of the boutique-style store.

“I think they expect a smoke shop, or one of those hookah lounges,” she says.

While there may still be hurdles for CBD to clear in order to gain universal acceptance, Debra says she believes in the products enough to do her part to help get CBD there. 

Your CBD Store of New Tampa has a 4.9 (out of 5)-star rating on Google, where the Curlers are applauded for their knowledge, passion and sterling customer service. “It’s been a struggle to get where we are today,” Debra says, “but it’s definitely been worth it.”

Your CBD Store New Tampa is located at 19651 Bruce B. Downs Blvd., Suite B-1. It is open Monday-Saturday, 10 a.m.-6 p.m., and 1 p.m.-5 p.m. on Sunday. For more information, call (813) 994-0599 or visit CBDRX4U.com/find-us/florida/new-tampa.

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