If you’ve been wondering why all those orange-clad folks have been hanging around near Starbucks and Jimmy John’s Sandwich Shop on BBD Blvd. in New Tampa’s Highwoods Preserve area, they’ve been getting ready for the Grand Opening of Tampa’s second Orangetheory Fitness studio.

Orangetheory is an energizing group personal training franchise which claims to be a “one-of-a-kind fitness experience” that combines two concepts: heart-rate-based interval and group personal training. Orangetheory’s ever-changing one-hour workouts were formulated by an exercise physiologist and consist of such diverse components as high-energy cardiovascular and strength training using treadmills, rowing machines, suspension training and free weights with short bursts of intense exercise.

The New Tampa location (17515 Preserve Walk Ln, in New Tampa Commons plaza) is offering 55 classes per week, starting as early as 5:30 a.m., with the last class at 8 p.m. Saturday and Sunday classes also are available.

Orangetheory Fitness is offering discounted pricing and has just started a six-week “Ultimate Weight Loss Challenge” that could win you (or even yours truly, who has entered the challenge) $2,500 if you lose the most weight of anyone in the contest between now and Sept. 2. For additional information, call 774-3488 or visit OrangetheoryFitness.com.


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