Whether or not you were one of the midwestern U.S. natives who lost your minds when it was first announced that Portillo’s Hot Dogs was coming to “somewhere near” the Tampa Premium Outlets, you had a recent chance (on Jan. 26) to check out the Chicago fave in person at the main entrance to the outlet mall.
The Portillo’s “Beef Bus” sat at the mall’s main entrance from 11 a.m.-6 p.m. that day, but a lot fewer people than I expected showed up to sample the Chicago-style hot dogs, chili dogs, crinkle-cut fries and Italian beef sandwiches than I expected, probably because there wasn’t much promoting of it beforehand (at least not that I saw).
When photographer Charmaine George and I visited shortly after the Beef Bus first arrived that day, there were no lines whatsoever, but we immediately posted some pics and announced that even if you didn’t show up that day, you could still grab one of the “BOGO” cards (valid at any Florida Portillo’s, including the closest location on E. Fowler Ave., in front of the University Mall) that the restaurant’s marketing crew was giving away that day. They gave us about 50 of the cards, which we mentioned in our Facebook post and asked our readers/ followers to direct message me to say “I Love Portillo’s” in order to be sent one of the cards in the mail. At our press time, we still had about 20 left, so if you want one, send me an email with “I Love Portillo’s” in the subject line and we’ll mail you one, too, while my small supply lasts!
Our new friends at the Portillo’s Beef Bus don’t know when or for sure where Portillo’s will open (or they at least didn’t say if they did know), but we have now been told by employees of Rock & Brews, which fronts S.R. 56 in front of the mall, that the KISS-inspired restaurant will close by May 1 of this year, when Portillo’s will begin the process of revamping the Rock & Brews building in anticipation of opening the Lutz/Wesley Chapel Portillo’s before the end of 2025.
In the meantime, I hope you will continue to visit Rock & Brews. For more information about Portillo’s, visit Portillos.com. — GN
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