Samantha Taylor (third from left in front row) focuses on helping women lose — and keep off — those unwanted pounds with her Pure Health Personal Training & Fit Body Boot Camp programs.

As women age, personal trainer Samantha Taylor says they gain weight and lose muscle if they don’t do something to stop it. While many women in their 60s think they have to accept their bodies’ decline because they’re getting older, Samantha says that’s just not true.

“Sixty is truly the new 40,” she says. “We’re teaching women a way to eat that they love. It’s not a diet, not a pill, not shots; just understanding how to eat, how to work out their muscles for tone, and develop a healthy lifestyle they can keep for life.”

All this happens at Samantha Taylor Fitness, located across the street from Florida Hospital Wesley Chapel (FHWC) in the Shoppes of Wesley Chapel plaza on Bruce B. Downs (BBD) Blvd. Samantha’s first location is nearby in Land O’Lakes, off of S.R. 54 on Knight Rd., and she just opened her third location, in Carrollwood, on Dec. 15.

At all three locations, Samantha offers her Pure Health Personal Training and Fit Body Boot Camp programs. Both include fitness training and nutritional counseling for women only, helping them to “age backwards,” as Samantha says.

Both programs start with a completely free, no-obligation consultation called a “Body Transformation Analysis” to determine goals and plan a fitness program.

The most customized, personal and private option available is Pure Health Personal Training. This can be done in one-on-one, semi-private, or small group sessions. In addition to personal training sessions, each client also meets with an assigned results coach monthly, to be sure they’re progressing.

Clients who choose Samantha’s Fit Body Boot Camp attend regular or beginner Fit Body Boot Camp sessions, which vary in cardiovascular intensity levels. Several classes are offered every day, and women choose three or more times each week to attend.

“We are getting women in amazing shape,” Samantha says. She is a Certified Personal Trainer who began her career 24 years ago and launched her own business 17 years ago. During that time, she estimates that she has trained 5,000 local women. Samantha uses her experience as a personal trainer, seeing what works and what doesn’t with her many clients, and her years of intensely studying the human body to coach women in fitness and healthy eating.

“Most of the people who come to us have done all the diets,” says Samantha. “The shakes, pills, protein diets and calorie depravation diets. They’re shocked they can eat the way I show them, they love the food, and they lose weight.”

She says many of her clients see more than just weight loss – they’re getting healthier as well. “They are preventing diseases such as heart disease and diabetes,” she says. “Some women no longer have to take cholesterol or blood pressure medication, and no longer suffer from muscle pains and aches.”

Cathy’s Story

One of those women is Cathy Moreland, who joined Pure Health Personal Training more than a year ago. She says the small group personal training has completely transformed her life.

“I had done every diet under the sun,” says Cathy. “I was taking blood pressure medication, cholesterol medication, and was seeing a chiropractor on a regular basis for my hips, back, and knees. I was worried about heart problems because I’m 64 and both my parents had bypass surgery in their 70s.”

Samantha Taylor (left) and Cathy Moreland, who has lost 40 pounds and six inches in 15 months.

She says that on other programs, she would often hit her goal weight, then gain it all back. With Samantha, she says the focus is on education, plus both eating and getting physically fit.

“I didn’t realize that I’d learn so much about my physical, internal health,” Cathy says, or that she would be able to stop taking the medications she was on. “Now I know how to eat, and I enjoy it. I’ve done it for 15 months, and I’m not worried about ever putting the weight back on again.”

Cathy has lost 40 pounds, as well as six inches around her waist. And, Cathy just passed the ultimate test — a three-week vacation in Italy, the land of bread, pasta, and wine. So, how much weight did she gain on her vacation?

“Actually, I lost a pound,” she says. “We walked so much, and I was never sore, sick, or tired.” She explains she was with a group of 43 people, and she would watch other people eat, then complain of being stuffed and bloated. Many also complained of sore feet or back pain.

“I wanted to tell them, ‘I know why you feel like you feel, and I know why I feel like I feel,’” adding that she enjoyed all the foods she knew she could eat, such as filling up in the morning on the hotel breakfast buffet of eggs, bacon, cheese, and fruit, and taking a piece of fruit from the buffet for a snack later on.

“I wasn’t hungry, I just didn’t overeat,” she says. “I didn’t crave pasta and bread. It sounds unbelievable, but it was amazing.”

The Six-Week Challenge

Samantha offers six-week “Body Transformation Challenges,” where she gives away thousands of dollars in prizes, including a Grand Prize cruise for two. Her last six-week challenge recently wrapped up, with participants losing a combined 1,000 pounds.

The next challenge will begin on January 23. To register, or for more information, go to 6weekBTC.com. Just like in previous challenges, the woman who loses the most weight will win a cruise.

Expanding Into New Tampa

Samantha says her business continues to grow and expand, and she’s excited about her future plans in New Tampa. She recently bought 13 acres of property on County Line Rd. near Grand Hampton and is planning to build a 9,000-square-foot building.

“We will offer personal training and boot camp, plus have a kitchen with a full-time chef,” Samantha says. “We’ll offer cooking classes and healthy prepared meals, along with a spa for massage and maybe facials.”

She anticipates opening the new location in early 2018.

Samantha says something else new that she’s been doing recently is a segment on “Tampa Bay’s Morning Blend,” which airs on WFTS-TV, the local ABC affiliate. She brings guests on the show, sometimes clients, and shares what she calls, “ridiculous, delicious recipes.”

For recipes and to view segments of the show, including Cathy’s story in her own words from when she was Samantha’s guest on “Tampa Bay’s Morning Blend,” visit SamanthaTaylorFitness.com.

On her website, you can also get more information about her programs and her upcoming seminar, “5 Simple Keys to Get Results in 2017,” which will be held on Saturday, January 7, 12:30 p.m.

The Wesley Chapel Samantha Taylor Fitness studio is located is at 2653 BBD Blvd., Suite 205 (second floor). For more info, see her website, the ad on page 38 or call 377-3739.

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