Brendan Norgaard Wins José Alvarez Award & Heads To England To Play Soccer! 

(L.-r.) Edward & Ann Pereira, their son Brendan Norgaard, his girlfriend Kacy Hauck & Grayson Pereira. (Photos by Charmaine George)

Congratulations to Brendan Norgaard, the 2024 Wharton High graduate who, on Aug. 7, received the José Alvarez Memorial Award as the top Male Soccer Player of the Year in Hillsborough County for the 2023-24 season, after breaking five high school records and scoring 32 goals in 18 games for the Wildcats last season. 

Brendan received his award from Steven Alvarez, the son of the late José Alvarez, at a surprise (at least for Brendan) dinner meeting at Florida Ave. Brewing Co. on S.R. 56. 

“Yes, Brendan is a great soccer player, but not everyone who has received this award the last 40 years has been a great scorer,” Steven Alvarez told the Neighborhood News. “The award considers everything — leadership, academics, volunteer work and soccer ability and Brendan was nominated by his coaches (Wharton head soccer coach Scott Ware and his assistant coach Jason Doughlin) and a committee of local high school coaches votes for one male and one female Player of the Year each year (since 1985).” 

Brendan’s mother, Ann Pereira (who invited us to the dinner), says her son completed Cambridge Assessment International Education qualifications and four Advanced Placement classes while at Wharton and also played club soccer locally for the Florida Premier FC. 

Brendan proudly shows off his José Alvarez Award. 

“We’re just so proud of Brendan,” Ann said, with her husband Edward by her side. “I’ve never had to ask him ‘Are you practicing?’ or ‘Are you doing your homework?,’ he’s just always excelled at everything and soccer is definitely his passion.” 

“He has wanted to be a professional soccer player since he was four years old,” Edward added. “He’s done nothing but eat, sleep and play soccer since we moved down here in 2013.” 

Brendan said that the award “ceremony” at Florida Ave. Brewing Co. completely took him by surprise. “I thought we were just coming here for a family dinner,” he said, “but I am very honored and excited to have received this award. I have a lot of friends that I think were very deserving, too, so this is pretty cool.” 

Ann added that after being named All-County and All-State and taking Wharton to the 6A Regional Tournament (where they lost 1-0 to Ft. Myers High in the Regional Quarterfinals in Feb.), “We thought he was all done receiving honors, so we were so excited to hear that he had won this award as well.” 

She added that Brendan leaves Sept. 2 for England, where he will play for Macclesfield FC in Macclesfield, Cheshire, where he has participated in the club’s summer residency program the last two years. He played in Spain with the club for 10 days, where he played for Macclesfield’s first team in two international tournaments. 

“I also am going to attend the University of Central Lancashire (in Preston, Lancashire) and work to get my Bachelor’s degree in Sports Business,” Brendan says. “I just wanted to give this (soccer) a shot and see how far it takes me.” 

Brendan with Steven Alvarez, the exec. director of the José Alvarez Memorial Fund. 

Steven Alvarez, a director of the The Alvarez Company, an Certified Public Accounting firm based in Apollo Beach — and the executive director of the José A. Alvarez Memorial Fund — says that his father, long-time soccer coach José A. Alvarez, wondered way back in the 1980s why there were Player of the Year awards for football, basketball and baseball in Hillsborough County, but no such award for soccer. 

“Dad was told by the county that if he wanted to have a soccer award, he should start — and pay for — it himself,” Steven said. “So, that’s what he did. And, unlike the awards in those other sports, he decided to give his award to both a top boy and girl high school soccer player each year.” 

He added, “And he didn’t just want it be about stats or scoring, that’s why it hasn’t always been forwards winning the awards. We’ve had goalkeepers and even defenders win it before. He really wanted it to be an all-around award. Brendan didn’t just win it this year because he scored a lot of goals. He won it because of his academics and leadership, too. He was the team’s captain and he was all about the team, not himself. We have followed not just the soccer careers but our past winners’ lives, who they are as people, which is what my dad wanted.” 

Unfortunately, José Alvarez passed away in 2015 at the age of 66 from what is known as Creutzfeldt-Jakob Disease, or CJD, a rare neurodegenerative disease that has no treatment or cure. Sporadic CJD is similar to dementia in presentation but progresses much more rapidly, with the median duration of illness being only 4-5 months. There also is a genetic form of CJD that can sometimes linger for a year or more, with the person who survived the longest living 16 years after diagnosis. 

The CJD Foundation is based in Akron, OH, and, as it says on the JoseAlvarezMemorial.com website, “We would love to continue his giving and good deeds by allowing us to continue this great award, have the ability to help others who may be in need through sport, and help the CJD Foundation continue to help find a stop to this progressive, fatal disease that took José’s life much too early.” 

“We started this foundation shortly after my dad passed away, to keep his name. his memory and his award alive,” Steven said. “He — and we — wanted to put the spotlight on the good kids because, hopefully, they’ll be our leaders in a few years down the road.” 

Alvarez also mentioned that Brendan is the fourth winner of the award from Wharton during the school’s 25-year history. There also have been two players from Freedom High who have won the award (see chart, above). 

Wharton 
assistant coach Jason Doughlin (left) & head coach Scott Ware were on hand to celebrate Brendan’s award with him.

Wharton head boys soccer coach Scott Ware and assistant coach Jason Doughlin were on hand for the dinner with Brendan, his parents, his girlfriend Kacy and his brother Grayson, and they agreed that Brendan was the right Wharton player to be nominated for — and win — the award. 

“Even as a freshman, he was an immediate impact player for us,” Coach Ware said. “He started all four years for us. His stats don’t lie. He was a true striker on the field, but he also creates opportunities for other players to succeed. Plus, he improved every year and we could see the quality of his leadership develop and he held other kids accountable, but in a proper way. Great team player, great coach’s player, so for us, hands down, he was the guy. He will be missed. If there’s such a thing as a fifth-year senior, I’d take it.” 

Doughlin agreed, “Brendan definitely left a legacy, some big shoes to follow. But honestly, it was a no-brainer. Even as a freshman, we could see he was going to be something special. A lot of kids with his ability venture off into the soccer academies, but he stuck around all four years and it’s just an honor for us to be here to see him receive this award. He exceeded our expectations as well.”