Giovanni’s Flooring, Kitchen & Bath — Where Quality Meets Craftsmanship! 

Owner Giovanni Gocaj offers flooring and kitchen and bath remodeling at his location in the Super Target-anchored Northwoods plaza on BBD. (Photo by Charmaine George)

If you’ve driven in the SuperTarget shopping center on Bruce B. Downs (BBD) Blvd. recently, you may have noticed a change at the flooring store next to Marshall’s. In fact, new owner Giovanni Gocaj has not only changed the name of the showroom, he’s also greatly expanded the services that his Giovanni’s Flooring, Kitchen & Bath now provides. 

Giovanni, who is originally from Albania, moved to the Trinity area of New Port Richey in 2002 and now has worked for more than 20 years in the flooring and kitchen and bath remodeling business. 

Giovanni’s can replace your staircase carpeting with real hardwood or luxury vinyl plank. (Photo provided by GiovanniFlooringLLC.com) 

By 2011, Giovanni had decided to open his own flooring store in Trinity. A decade or so later, he decided to get his own general contractor’s license in order to be able to expand his store’s services. 

“As a family-owned business, we understand the importance of creating spaces that reflect the unique style and needs of each family,” Giovanni’s website, GiovanniFlooringLLC.com says. “From luxurious hardwood floors to durable tile installations, we offer a wide range of flooring options to suit every taste and budget. We also specialize in full bathroom and kitchen remodeling projects, turning outdated spaces into modern, functional and beautiful areas that enhance the overall value and enjoyment of your home.” 

He decided to bring all of that experience to the fast-growing Wesley Chapel area and starting talking last year to Andy Dunning, who had was the owner of the American Flooring store where Giovanni’s is now located. 

“I’ve known Andy for almost 15 years,” Giovanni says. “I used to do installations for his New Port Richey location.” 

He adds that, “With the way Wesley Chapel is growing, I thought the time was right for me to give it a try — opening my second location in this area.” 

Available Services 
If you’re looking for a wide variety, colors, styles and flooring types, definitely visit Giovanni’s! (Photo by Charmaine George) 

Giovanni says that selling and installing all kinds of flooring is still a big part of his business, but he is happy to also bring his full kitchen and bath remodeling services to the Wesley Chapel area. 

“I use a lot of different vendors and have a lot of different places we get the kitchen and bath fixtures and other products from,” he says. “My team and I can basically design and install almost anything you want.” 

As for the flooring itself, Giovanni says that the most popular requests he gets are for luxury vinyl planks (LVPs) and hardwood flooring. “And I have — or can get — almost every brand that’s out there.” 

One new product line he’s now carrying is Mohawk flooring, as well as the equally popular Mannington LVPs, which are scratch-resistant, kid and pet friendly and fully waterproof. 

A True Family Affair 

And, while American Flooring had installers on staff, Giovanni’s takes that one step further: 

“I have all of my family members — my brother Peter, my father Luik, my cousins Julian, Elvis and Emilio and more working with me, and handling our installations.” 

And, while many people still believe that the home improvement warehouses always have lower prices, Giovanni says that simply isn’t true. 

“Why should people check us out before those places?,” he asks. “Because we offer way better quality flooring, even better prices and we stand behind our work.” 

As for his business philosophy, Giovanni says that, “Quality is #1 for us. We have so many five-star reviews because people really like the work we do.” 

He notes, however, because he’s only been open a month or so in Wesley Chapel, he doesn’t have any local reviews yet. 

“But every Google review of our Trinity location is 5 stars out of 5,” he says. “We’ve never had a complaint.” 

Giovanni’s is currently offering a special on luxury vinyl plank installations, but he says he invites anyone in Wesley Chapel or New Tampa who wants any kind of flooring or remodeling job to come in an see the revamped Wesley Chapel showroom. 

“We also have a website, which has pictures of the products we offer,” he says, “and a lot of examples of our work.” 

For more information about Giovanni’s Flooring, Kitchen & Bath’s Wesley Chapel showroom, which is located at 1285 Bruce B. Downs Blvd., visit GiovanniFlooringLLC.com, call (813) 461-8686. The Wesley Chapel showroom is open Monday-Saturday, 9 a.m.- 6 p.m. and it is closed on Sunday. For the Trinity location (2932 Little Rd.), call (727) 264-7279. 

At Done Right Flooring & Cabinets, The Name Says It All!

Owner Jason Cantin of Done Right Flooring on W. Linebaugh Ave. in Tampa, has two decades of experience in the flooring industry, but still attends training at least twice a year to stay up-to-date on all the latest techniques and best practices in the industry.

In Jason Cantin’s two decades working in the flooring industry, he’s seen a lot of things go wrong.

In fact, for the past six years, he has worked as a flooring inspector. When someone says their floor is bad and wants the manufacturer or installer to fix it, they call Jason, as a first step toward filing a claim in court.

He says bad flooring installation is so prevalent in the industry that 85 percent of all floors being installed today are being installed incorrectly. He says that nearly every retailer out there is trying to sell more floors, and install them quickly, and move on to the next job, with little concern for whether or not your floor will last.

“Not every floor that is installed incorrectly fails,” he says, “but if you have carpet pulls in the doorway, or wrinkles in your carpet, or your floating floor creaks or makes noise, you have a bad install.”
So, he decided to do something about it.

He opened Done Right Flooring & Cabinets, selling the highest-quality flooring brands, installed in your home, to give people an alternative to the options available in the flooring market in Tampa.

Done Right sells hardwood, tile and laminate floors, as well as carpet, and also offers custom wood floors, in which every piece is hand cut, hand laid, sanded and finished in place.

In addition to selling flooring, Jason has a partner in the store who can help homeowners find the perfect cabinets, following the same philosophy of excellent products and installation that is the trademark of Done Right Flooring & Cabinets.

While Jason and his family live in New Tampa, he wanted to open his store in a location that was more central to all areas of Tampa. Done Right is located at 6028 W. Linebaugh Ave., 25-30 minutes south and west of New Tampa.

“I started Done Right because I’ve spent the last six years watching floors fail, and it’s taught me the process to do it right,” Jason says. “You can’t do it right and do it cheaply. Most subcontractors get paid by the foot, so they lay as much floor as possible, as quickly as possible, to get a bigger paycheck.”

Jason calls himself an idealist, and says he wants to elevate the entire flooring industry in Tampa, focusing on doing things the right way, so the consumer gets the best possible floor installation and floors they will be happy with for a long time.

“Most retailers give a one-year warranty, and then they’re off the hook,” Jason says. “I give a 5-year warranty, in writing, for all of my work.”

He says a well-installed, good-quality floor can be expected to last much longer.

His wife, Ashley, helps him with the business. “Our focus is on the customer,” she says. “Are they as happy with their floors one year, five years, even 20 years later, as they were when they got them?”

She says they also want to ensure that if you are selling your home, your floor will bring top value and the new owners will be happy with the floor, too.

Custom wood floors are a specialty of Done Right Flooring and Cabinets. You can see this one in person, along with the samples of Carlisle Wood Plank floors (hanging on the wall) at the store, located at 6028 W. Linebaugh Ave. in Tampa.

Quality Installations
Jason says they do this by hiring the best installers, who are certified by taking hands-on and written certification tests and are required to do ongoing continuing education. He adds, however, that this approach is not typical in the industry.

“There is no license needed to install wood floors in Hillsborough County,” explains Jason. “There is no recognized body to verify that the work done is correctly.”

In the absence of recognized standards and holding flooring companies accountable for installing floors correctly, Jason says he is doing all he can to change the industry, one consumer at a time.

Done Right recently replaced the floors for Scott Miller in his Bayshore Blvd. condo in South Tampa. Scott had just renovated his condo and was already having problems with his brand new floors, so he hired Jason for a consultation. “There were gaps, I could hear glue squishing and boards creaking,” Scott says. Because the floors were beyond repair, Scott then hired Done Right to do the floors again – this time, the right way.

“I was blown away every step of the way with his service,” says Scott of Jason. “After going through the first experience, there’s really no comparison. (He) took the time to do every step of the process correctly. (He) didn’t rush it.”

Scott says Jason’s knowledge was impressive, and that he took the time to educate him. “He knew about the trees the boards came from,” says Scott, “and explained the importance of prepping the floor and more.”

And, Scott notes that his new floor, purchased from and installed by Done Right, has none of the problems the first floor did.

“Our focus is on educating the consumer, so they pick the best product for them,” Jason says. “I’m not a salesperson, but more of a teacher.”

The Value Of Proper Training
Jason adds that he places a high value on education and keeping up-to-date on all of the latest information and trends in his industry. While prefinished floors are still popular, he says, custom finishing onsite is picking up, with wide flooring, grays and French oak some of the hotter trends.

“There’s no one else in town who’s gone to more school about flooring than me,” says Jason. “I go a minimum of twice a year.” He says he originally went to inspector school, not to become an inspector, but to become a better installer.

He is currently on the bamboo committee for the National Wood Flooring Association, writing the standards and regulations that will be put in place for bamboo floors. He says that right now, there are none.

While the industry doesn’t have to adhere to standards, Jason is doing everything he can to help his customers have expertly-installed products that utilize the best practices in the flooring industry.

“We have high expectations and high standards, and we ensure our installers continue to meet those expectations and standards,” he says. “I’m not a rush guy. The process is meticulous and takes time.”

While installation is important, the products are important, too.

“I know which products tend to fail, so I hand select the items we sell in the store,” says Jason. “If I don’t believe in the product, I won’t sell it, and I don’t install anything that’s not sold in the store.”

Jason’s standards are so high, Done Right was chosen as one of only seven retailers in the country that are authorized to sell Carlisle Wide Plank floors. He says that Carlisle is an American-made, premium cut of wood. “They trust me that I’ll do their product justice,” he says.

Done Right Flooring carries other brands as well, like Kahrs, Boen and Preverco, to name a few, and also has Mohawk, Glazzio and Akua tile flooring and Mohawk and Quickstep laminate flooring.

Ashley says that Jason’s many years of experience can really help consumers get exactly the right product for them and their home. At the store, Jason asks a lot of questions to get to know his clients and their lifestyle.

“In our Pinterest world, people see pictures of gorgeous floors, but they don’t know what they’re looking at,” says Ashley. “Flooring isn’t just about the color.”

“I want to improve the industry,” adds Jason. “I want consumers to get the right information. I may be idealistic, but I’ve learned so much about the industry, and I want to make it better for both consumers and installers.”

Done Right Flooring & Cabinets is located at 6028 W. Linebaugh Ave. It is open Tues.–Fri., 11 a.m.–6 p.m., 10 a.m.– 4 p.m. on Sat., and by appointment on Mon. For more information, call (813) 548-4484 or visit DoneRightFC.com.