Potential Tenants Set Sights On Former Sweetbay Building

Long before Tampa City Council member Luis Viera had his code enforcement eyes trained on the AMC movie theater at Highwoods Preserve, they were focused like a laser on the long-shuttered former Sweetbay grocery store right across Bruce B. Downs (BBD) Blvd. from the theater.

The Sweetbay building was filthy, and the parking lot was not only overgrown with weeds and other vegetation, but sometimes, it was virtually overflowing with tractor-trailers and parked storage trucks.

Sometimes, it was a dumping ground for people’s cast-off furniture, appliances and clothes.

Efforts to clean the area were sometimes successful, but little by little, the parking lot adjacent to Home Depot would revert to its former rundown status. “What it needs,” Viera has said, “is a new tenant.”

For the first time since the Sweetbay store closed in 2013, that is actually a possibility — although it won’t be anytime too soon.

According to John Neukamm, the attorney for KNK Tampa, Ltd., the California-based owners of the building, prospective purchasers and tenants have begun reaching out to his client in advance of the property becoming available in November 2020.

There have been countless stories swirling about the reasons behind the building staying empty for the past seven years. The Sweetbay store is practically a New Tampa landmark, but not in a good way. Viera has argued that it is arguably New Tampa’s most notorious eyesore.

“That’s unfortunate,” Neukamm says. “My client didn’t want it to be that way.”

Here’s the story:

In February of 1999, the property, then owned by Walter Property Investments, LLC, was leased to Kash ‘n Karry Tampa, Ltd., for a 20-year term, beginning with the completed construction of the building, which was in November of that year.

In 2001, KNK Tampa, Ltd., which has no relation to Kash ‘n Karry, bought the property, which is currently worth $1.54 million, according to Hillsborough County property tax records.

Kash ‘n Karry continued to operate under the lease until June 14, 2006, when its Belgian parent company Delhaize America Inc. converted it to a Sweetbay Supermarket, where whole pineapples and cookies were handed out to customers at its happy New Tampa grand opening.

In January of 2013, however, Publix and Walmart had each only strengthened their respective holds on the Tampa Bay grocery market, and Delhaize announced it would be closing 22 stores in the Tampa Bay area, including its New Tampa location.

In October of 2013, Jacksonville-based Bi-Lo Holdings, the parent company of Winn-Dixie, paid $265 million for 72 Sweetbay stores, plus the leases to 10 other underperforming Sweetbay supermarkets that had already been closed, one being the New Tampa location.

The New Tampa lease had six years remaining at the time. However, if there were attempts by either Delhaize and Bi-Lo Holdings to negotiate its way out of the lease, they failed. 

Subleasing would have been another option, but with such little time remaining on Sweetbay’s lease, it was likely a tough sell considering what it would have cost to properly renovate the building.

Bi-Lo Holdings has continued to pay the rent at the New Tampa location. Those monthly lease payments will come to an end in November. 

“Because we are a year out from that day, we have started to open up a dialogue with prospective purchasers and tenants,” Neukamm says. “We have been contacted already by a number of folks who are interested.”

Over the years, a number of brokers have inquired about selling the property, but Neukamm says his clients felt talks were premature because of the existing lease. 

He says there will “likely” be a new owner or tenant in place by this time next year.

And, what does Viera, who says he has been asked countless questions about the old Sweetbay since being elected in 2016, think about the possible elimination of the area’s most prominent vacant store?

“It’s about time,” he says. “It’s about time.”

Done Deal: Ground Broken On New Tampa Rec Center Expansion

Tampa City Council member Luis Viera (left) and Tampa Palms resident Tracy Falkowitz, who led the effort to get funding for the New Tampa Rec Center expansion approved, are assisted by some of the facility’s preschool kids at the expansion’s Apr. 12 groundbreaking. (Photo: John C. Cotey)

When the official groundbreaking for the expansion of the New Tampa Recreation Center (NTRC) was held on April 12, and a gaggle of local dignitaries and preschoolers dressed as construction workers wearing pink hard hats sent shovelfuls of dirt flying through the air, there was probably no one happier than Heather Erickson.

For the City of Tampa’s manager of aquatics, athletics and special facilities, the 7,285-sq.-ft. expansion of the NTRC is a long-awaited dream come true.

As the gatekeeper of the city’s immensely popular and successful gymnastics and dance programs, which currently includes more than 1,200 students at NTRC, Erickson has had to delay the enrollment of more children than she’d care to remember.

The expansion, however, should allow Erickson to admit roughly 300 additional kids into NTRC programs.

“We’re pretty happy,” Erickson said. “This is going to let us do even more than we already do.”

Those attending the groundbreaking included outgoing Tampa Mayor Bob Buckhorn (in perhaps his final official act as mayor), City Council members Luis Viera, Mike Suarez, Harry Cohen and Guido Maniscalco and Tampa Palms resident and activist Tracy Falkowitz.

All offered praise for the results the gymnastics and dance programs have produced, and noted the long road to getting the NTRC expanded.

Tampa Mayor Bob Buckhorn. gets a helping hand at the NTRC groundbreaking. (Photo: John C. Cotey)

Buckhorn, who leaves office in a few weeks, acknowledged the struggle finding the full amount needed — $2.6 million in all — for the project in the years following the 2008 recession.

Viera and Falkowitz, along with others in the New Tampa community, however, worked doggedly together to finally convince the city to put — and keep — the rec center expansion in the fiscal year 2018 budget.

“Thanks, particularly to the advocacy of Luis Viera, who was relentless,” Buckhorn said. “He was like a pitbull on my leg to make sure New Tampa was going to be taken care of. And, Tracy was absolutely right, that this journey had gone on too long, and the demands were too great and the quality of the programming was too superb that (why) shouldn’t and couldn’t we expand this to give more kids the opportunity to enjoy the amazing mentorship of our Parks & Recreation, and give New Tampa the amenity that it so rightly deserved. We got it through.”

The NTRC expansion is expected to be completed by February of 2020,  which is good news for many on the waiting list of 1,400 — 960 waiting to get into gymnastics, the rest waiting to get into the center’s dance programs.

There are three basic components of the expansion, the first of which is adding a room specifically for children ages 5 and under, who currently share space with older kids in the 12,500-sq.-ft. gymnastics area.

By giving them their own 50’ x 40’ room, it allows for more older students to be added to the program, and also provides more of a focus on the younger pre-schoolers.

Another 50’ x 40’ all-purpose room for dance also will be added.

And lastly, the expansion will include a 1,760-sq.-ft. “training box,” which will offer a wealth of possible training exercises for a variety of sports, like retractable batting cages, and offer small group fitness classes. The new addition to the NTRC also will have more windows so parents and family can watch the gymnastics and dance programs, as well as six new bathrooms.

One of the bathrooms will even have an electromagnetic lock, so it can be open on the weekends for those using the outdoor areas when the NTRC is closed.

Elections: Viera Cruises; Castor & Straz Advance To Run-Off For Mayor

Tampa City Council member Luis Viera (center) celebrates his win on March 5 with Heritage Isles’ retired Colonel Mike Escudie (left) and Jon Fletcher, president of Vietnam Veterans of America of Tampa.

While no winner for Tampa mayor could be declared following the March 5 elections — Jane Castor and David Straz are headed to a run-off election on Tuesday, April 23 — it was abundantly clear who New Tampa wanted to represent our area on Tampa City Council in District 7.

Luis Viera, running for his first full term after finishing the remaining two years of Lisa Montelieone’s term following a 2016 special election, trounced opponent Quinton Robinson 76.2 percent to 23.8 percent at the Tampa Municipal Election on March 5.

Viera won 26 of the 29 precincts in Dist. 7 (which includes the Busch Gardens and Copeland Park areas, Forest Hills, USF and the city-based areas of New Tampa), compared to when he won just one precinct on his way to defeating fellow Hunter’s Green resident Jim Davison by only 65 votes in the 2016 run-off.

“When I ran in 2016, I ran against an individual in the run-off who a lot of people knew out here,” said Viera, referring to Davison, a long-time local activist on transportation issues and a twice-failed candidate for the Hillsborough County Commission (in 2002 and ’04). “I was a first time candidate. Things went my way. But, I stayed humble and knew I had to prove myself to people.”

Viera received the largest percentage of the vote among the other 23 candidates running for any of the seats in races for City Council Districts 1-6.

Buoyed by his record of founding the New Tampa Council and North Tampa Veterans Association and creating the Warrior Games Promotion Committee to promote attendance at the Warrior Games (which are coming to Tampa in June), as well as hosting a number of local town halls, with guests like Hillsborough County Dist. 2 County Commissioner Ken Hagan, Hillsborough Dist. 3 School Board member Cindy Stuart and outgoing Mayor Bob Buckhorn’s chief of staff, Dennis Rogero, Viera established himself as someone intent on raising the civic profile of New Tampa.

He also spearheaded support for the city’s Fiscal Year 2018 budget, which included nearly $2 million for the expansion of the New Tampa Recreation Center, and the design of a new sensory-friendly park in Tampa Palms.

“There were a lot of people who didn’t know me in New Tampa,” Viera says, “and I wanted to prove to them I was the right person for the job. I held their interests close to my heart, like the results showed.”

Robinson’s main argument was that Viera was too focused on New Tampa, but in precincts not located in New Tampa, Viera still won 66 percent of the vote, or 1,744 votes cast, to 901 for Robinson. 

In New Tampa’s precincts, Viera received 82 percent of the vote, with a ballot advantage of 4,062-910. In Hunter’s Green precinct No. 361, where Viera lives and a precinct he had lost handily to Davison, he had his biggest margin of victory, with 687 votes (or 88 percent) cast for him, compared to only 95 for Robinson.

Another local candidate, Pebble Creek’s Vibha Shevade, ran for the citywide District 3 City Council seat, but finished fourth with 11 percent of the vote. Top vote-getters John Dingfelder (with 48.96 percent; see ad below) and Stephen Lytle (20.26%) finished first and second, respectively, to advance to the April 23 run-off election. 

Castor, the former Tampa Police Chief, won 52 percent of the vote and every precinct in New Tampa, but couldn’t pass the 50-percent threshhold citywide (48%) and will take on Straz, who was second with 15 percent of the citywide vote

In New Tampa, Straz garnered 16 percent of the vote, while Harry Cohen had 12.5 percent. The other four candidates all finished in single digits.

Hunter’s Green Elem.’s New Marquee Sign Attracting Attention On Cross Creek Blvd.

This year’s school re-zoning brought a slew of new students to Hunter’s Green Elementary, as well as some cosmetic changes to the school.

Because of the influx of students, the school’s old drop-off line on Highland Oak Dr. in front of the school was no longer going to be sufficient, so the line had to be moved to the school’s rear entrance on Cross Creek Blvd.

That meant the school’s marquee, which is used to notify parents of upcoming events and recognize the accomplishments, and birthdays, of students, had to move as well, so that the majority of parents picking up or dropping off their children could now see it.

However, the original marquee was put up when the school was first built, in 1992. It did not age well.
“It was literally falling apart,” says PTA president Emily Milam. “The bottom was completely rusted out, the faux brick was completely rotted. Moving it wasn’t going to be an option.”

Because having a marquee is so valuable to the PTA, Milam said they asked that a new marquee be located on Cross Creek Blvd.

And not just any old marquee, with the interchangeable letters that you see at most schools. Instead, Hunter’s Green Elementary went all-in with a new, eye-catching digital board that can’t be missed by passing traffic (while also keeping its original marquee for traffic on Highland Oak Dr.).

“Because we use that marquee for so many things, we had a vested interest (in making it) as good as possible,” Milam said. “We thought an electronic one was the way of the future and thought in the long run it would be better for the school.”

The cost of the new marquee was $43,741.98, plus the of the additional electrical power that has to be run to the new signboard.

The PTA, which Milam says has done some robust fundraising at school events, contributed $3,800 towards the costs.

According to Tanya Arja, who does media outreach for Hillsborough County Schools, electronic marquees, which cost between $20,000-40,000 plus electrical power, aren’t widespread throughout the county, but some schools like Wharton, Durant and Brandon highs schools have them, and newer schools like Franklin Boys Prep Academy also have the newer electronic marquees.

The possibilities of its value make the cost of the marquee well worth it, says Milam.

“We feel like there is an upside to it,” she says. “It’s a great communications tool. We can communicate to our community, and it reaches so many people now that it is on Cross Creek.”

Milam says things like spirit nights, where the school receives proceeds from a local restaurant for advertising it, will be more fruitful, and it will benefit other school partners in the community.

Student birthdays, which are always popular, will be displayed (for a small fee), and events at the school will reach a much wider audience.

Instead of going out to manually replace letters on a marquee, which was done by a team of three volunteers, the sign can now be refreshed with a few taps on a computer keyboard inside the school.

“There’s a lot of potential,” Milam says.

WALK-N-BIKE: You can already see the effects of the larger population at Hunters Green Elementary due to re-zoning, as the school had its biggest Walk & Bike to School Day yet on October 10.

Roughly 300 students and parents participated, compared to around 50 in previous years, according to Ken Lewis of the Hunter’s Green Elementary PTA.

The re-zoning, and lack of busing options, have led to many more students biking and walking to school from Arbor Greene, Cory Lake Isles, Misty Creek and other neighborhoods along Cross Creek Blvd. that may have previously attended Pride Elementary off Kinnan St.

Viera Files For Re-Election

Luis Viera is only a little more than a year removed from his first political campaign, and is already looking forward to his second one.

Viera, who represents District 7 (which includes the portions of New Tampa within Tampa’s city limits) on the Tampa City Council, has officially thrown his hat in the ring for the March 2019 City Council election.

Viera, who defeated fellow New Tampa resident Jim Davison by only 65 votes in a runoff election on Dec. 6, 2016, filed his re-election papers with the city on March 1.

“We have an election about a year away, and I wanted to get started,” Viera says. “I’m very optimistic and very proud of our accomplishments for District 7. We’ve done a lot in a short time.”

Viera cited his work organizing both the North Tampa Veterans Association and the New Tampa Council, as well as his partnerships with community leaders when it came to Tampa city budget issues involving the New Tampa Recreation Center and his pet project — a proposed autism park in Tampa Palms.

“I think those are the some of the greatest things we can be proud of in the last one-and-a-half years,” Viera says. “We’ve worked hard on the rebirth of civic engagement in New Tampa, and I think we’ve seen results. It’s one of the things I want to continue to champion.”

Viera says that Gene Siudut, Orlando Gudes and Arbor Greene’s Avis Harrison, all opponents in the 2016 primaries,  have already endorsed his re-election efforts.

BIG START FOR DRISKELL:

Tampa attorney Fentrice Driskell, who has filed to run against incumbent Shawn Harrison for his State House District 63 seat (as we reported last issue), raised $40,805.18 in the first 22 days after announcing her bid. Driskell says that total is from more than 200 donors.

“I truly appreciate the outpouring of community support,” Driskell says. “We are focused on common-sense solutions to the challenges we face every day in Hillsborough County and throughout Florida, from investing in education and transportation, to protecting our children with sensible gun laws.”