Pebble Creek Golf Course Not Designated A ‘Brownfield’ Site

Pebble Creek Golf Club is on its final legs, according to owner Bill Place.

The plan to have the Pebble Creek Golf Club (PCGC) designated as a “brownfield” site has failed, saving the property value of many of the homes that surround the golf course.

Bill Place, whose Ace Golf Inc. owns the PCGC and has been trying to sell it for years now, said he will still go ahead with plans to decontaminate and sell the golf course to developers.

Place had been seeking the brownfield site designation for the golf course, which carries with it a state tax credit equal to roughly 75% of the cleanup costs.

A brownfield site is a property that is contaminated, thus hindering efforts to expand or redevelop it. In 1995, the U.S. Environmental Protection Agency created a tax-credit program to help clean such properties up, so it could be reinvested in, helping the local economy as well as the local environment. The EPA estimates there are more than 450,000 brownfield sites in the U.S.

However, the word “brownfield” carries with it a negative connotation, especially in regards to a “green” golf course, causing Pebble Creek residents to rally together to fight against the course receiving the designation. There were petitions signed, a meeting on Nov. 30, and there were public hearings on Dec. 9 Dec. 16, prior to the vote. 

The message from the residents was clear — the brownfield site designation wasn’t deserved, carried with it a stigma and that they wanted the golf course to remain a golf course.

While at least one Pebble Creek resident registered support to doing what was necessary to get the course cleaned up — “the cat is out of the bag,” said Pamela Jo Hatley — the overwhelming majority were opposed to using the brownfield site designation to do so.

Michael Jacobson, the president of the Pebble Creek Homeowners Association, said that the contamination was mostly concentrated around the tee boxes and greens, and that the brownfield designation would suggest that the entire 150 acres was contaminated, having as much as a $62-million impact on property values in Pebble Creek.

Jacobson was one of 14 speakers registered on Dec. 16 to voice their disapproval of the designation. 

Following 30 minutes of public comments, the county commissioners voted unanimously against the 150-acre property being declared a brownfield.

“I’ve represented North Hillsborough for a long time and, candidly, I do not believe I’ve ever seen a neighborhood more engaged and unified in opposition to an issue,” said County Commissioner Ken Hagan, who District 2 includes Pebble Creek. “This is evidenced by the over 300 emails, 150 letters and 450 residents who signed an online petition and — with the exception of (one) — 100 percent being in opposition to the brownfield designation request for the Pebble Creek Golf Course. I want to deny that request today.”

While admitting that the future of the PCGC was “uncertain,” Hagan cited a number of concerns. First, the loss of 30 jobs that would result if the designation was granted and not meeting the economic productivity threshold that is required. 

Also, the county has never before designated an active golf course as a brownfield site, and that all recent brownfield approvals have been zoned for their intended uses in advance of the brownfield request, which did not happen in this case. “Not only is this request putting the cart in front of the horse,” Hagan said, “but it would potentially be precedent setting.” 

Place was disappointed in the decision, but said that he understood. He had even offered to pull his request for the designation, but it was too late.

“I didn’t expect the pushback when I started this,” Place said afterwards. “I realized as we got into it that it is a poorly named program. It conjures up images of the superfund industrial sites (which are designated as polluted locations that require a long-term response to clean up hazardous material contaminations). The reality is, brownfield is used across the country in a number of locations, including golf courses. But, I get it. I understand. If I lived there, and someone told me it was gonna be a brownfield, I’d be concerned, too.”

So what now? Place says he will pay for the testing, which will take place over the next few months.

DR Horton, one of the original interested buyers of the PCGC, had done preliminary testing two years ago and discovered contaminants on the golf course before withdrawing its interest. South Florida developer 13th Floor, however, remains interested.

Place said that after DR Horton did its “very preliminary” testing of the golf course, he paid $50,000 to a company that did more extensive testing. High levels of arsenic and dieldrin were discovered, from insecticide applications before he owned the property, Place says. He added that those chemicals were banned prior to 2000, and he bought the course in 2005.

“The company told me this is not unlike what they have seen on golf courses this age,” Place says. “It’s not as excessive as some they have seen, but yes, it’s contaminated beyond state levels and we’ll have to clean it up before anything else can be done with the property.”

Place estimates the potential cleanup could cost $1 million, though 13th Floor has told him it could cost as much as $2 million. Without the tax credit from the brownfield designation, which would have covered three-fourths of that cost, Place will have to foot the bill.

Place said while the remediation of the contamination begins, 13th Floor will concurrently start a rezoning effort. While it is likely to meet some resistance, 13th Floor has already held a number of meetings with the HOA as well as residents.

While the property could accommodate as many as 600 homes on it, 13th Floor has already agreed to build fewer than 300. Place says that number is now projected to be between 220-250.

Place also said 13th Floor has agreed to other concessions requested by residents as well.“I certainly expect there will be people opposed to this being anything but a golf course,” Place says. “But there’s also people that realize that if it’s a certainty that the golf course is going away, why don’t we try and get as much as we possibly can from the developers to make this as good a situation as we possibly can?”

There are only 20 golf club members among the residents in the 1,400 or so homes in Pebble Creek. Place says he spends $500,000 every year on labor and fertilizers. The 53-year-old course, which opened in 1967, still has its original irrigation system.

“We’ve just been band-aiding it and band-aiding it,” Place,says. “It would cost a half-a-million dollars to put a new one in. The golf course is not viable going forward. It’s just not paying the bills. We don’t see another away. You can only operate a losing operation for so long before you’re like, ‘Okay, why am I doing this?’”

Pebble Creek Golf Club Owner Says The Club Hasn’t Been Sold…Yet

The Pebble Creek Golf Club has been a part of the landscape in New Tampa for more than 50 years, but it appears that the golf course will be sold and replaced with more residential units. (Photo: John C. Cotey)

The rumored sale of the Pebble Creek Golf Club (PCGC) is, to use golfing vernacular, like a perfect approach to the green that stops a few inches short of the cup.

Now, interested developers are deciding whether or not they want to tap the ball into the cup.

Bill Place, the owner of PCGC since 2005, has confirmed that a purchaser for his 149-acre property has been identified, but says that there has been no sale yet.

“Completely wrong,” Place says of the rumors that the club had been sold.

But, it now appears the sale of New Tampa’s first golf course (it opened in 1967) may be just a matter of time.

The interested party, who offered the highest price among what Place says were eight interested developers, is currently going through a 90-day inspection process to help evaluate whether or not it wants to finalize its purchase.

That included meeting with Pebble Creek residents last week, as well as studying zoning issues and exactly how many units — whether apartments, condos or homes — can be built on the property.

“As I understand it, the company we chose has done this in a lot of places and works with the community,” Place says. “It’s not a company that comes in and just blasts away.”

Even if the sale is finalized, Place says that the rezoning process and securing government approval and permits likely will be an 18- to 24-month process.

“It’s safe to say we won’t be going away before then,” says Place, who along with wife Su Lee, owns the company, Ace Golf, that owns PCGC and three other Tampa Bay-area golf courses.

Place did not identify the potential buyers, or how much the offer was on the property. 

As For The Community…

Mike Jacobson, the president of the Pebble Creek Homeowners Association, says he has been fielding questions about the potential sale since the rumors began swirling late last year. 

“I put something on our web page that basically says Bill Place told me he has multiple bids and is actively planning on selling it,” he says. “Right now, we don’t know who the company is.”

Jacobson says not a single resident he has talked to is happy about the impending sale. He expected residents to make their voices heard when the rezoning comes before the Hillsborough County Commission.

“There’s so many great lakes on that property, there’s no way we’re going to allow those to go away,” Jacobson said. “The other thing I’m concerned about is lacking the infrastructure to handle more homes. Nobody is really looking at this as a positive.”

According to Place, the property already has underlying zoning permitting 600 new units, but he adds that, “there is no way they are going to put that many units on it.”

In September, the PCGC property was listed on the website of land brokers Cushman & Wakefield. The listing boosted the property by heralding its 12 existing lakes, homes in Pebble Creek that are selling “in the mid-$200,000s to upper-$300,000s,” an average household income within a three-mile radius of $106,179 and the 3,189,266 square feet of retail within a three-mile radius of the semi-private golf course.

The detailed listing, which Place denied ever approving, included a marketing flyer, water and sewage map, a zoning site plan, Pebble Creek’s declaration of covenants and restrictions (dated Sept. 2, 1986) and a unit count calculation that said 840 apartment and townhome units were potentially feasible to replace the golf course.

That’s about when Jacobson began hearing from residents, and he called Place for an explanation.

“What he told me was that someone reached out to him about selling it,” Jacobson says. “But, if bids come in and offers come in, he said, ‘I’m going to take it.’ I guess the company took that as an initiative to (list).”

Place has acknowledged that business has not been good at the golf course, which was designed by Bill Amick and offers 6,436 yards of play from the blue tees. He said revenues at the club were down in 2018 by a third, and profits were down by 50 percent.

The construction on Bruce B. Downs (BBD) Blvd. certainly didn’t help, but many golf courses in general are in an economic slump.

Pebble Creek Golf Club owner Bill Place says that Mulligans Irish Pub inside the golf course’s recently renovated clubhouse is the club’s only money-maker.

Place also said that although Pebble Creek boasts more than 1,000 homes, there are only 20 Pebble Creek homeowners who currently are members of the golf club. Place says the club has tried various specials to lure new members, with cheaper membership dues, to no avail.

Mulligans Irish Pub, the clubhouse restaurant and bar, continues to be successful, however. “Sad to say, but Mulligans is really the only area where we make money,” Place says.

For now, he is letting the transaction unfold as the golf course remains open for business as usual.

“We’re prepared for it to go either way,” Place says of the possible sale. “If it happens, it happens. If it doesn’t, we’ll continue to operate as long as it’s feasible. Unfortunately, that’s why we’re here in the first place (because it may not be feasible).”

Fore! Pebble Creek Golf Club Owner Says Listing Was A Mistake

Is the Pebble Creek Golf Club for sale? Maybe. Maybe not.

Like so many rumors, it started on the internet — that the Pebble Creek Golf Club (PCGC) was up for sale.

So we asked Bill Place, who has owned the club since 2005.

“It’s not up for sale,” he says.

But, according to land brokers Cushman & Wakefield, it is indeed up for sale, and is listed on the firm’s website.

The extensive listing touts the 12 existing lakes, homes in Pebble Creek that are selling “in the mid-$200,000s to upper-$300,000s,” an average household income within a three-mile radius of $106,179 and the 3,189,266 square feet of retail within a three-mile radius of the semi-private golf course.

Included is a marketing flyer, water and sewage map, a zoning site plan, Pebble Creek’s declaration of covenants and restrictions (dated Sept. 2, 1986) and a unit count calculation that says 840 apartment and townhome units are potentially feasible to replace the golf course.

Place said he never intended for Pebble Creek to be listed as for sale. He says Cushman & Wakefield were contacted by a builder looking for land, and the firm asked if he was interested.

He merely said he was.

“But, I never requested a listing,” Place says. “Obviously, they seem to be taking it a little further and I need to find out why they would be putting up a listing. I never signed a listing agreement.”

Place says he did call Cushman & Wakefield after he talked to us, and expected the listing to be removed. But as we went to press with this issue, it was still there.

Basically, Place says he isn’t planting a For Sale sign on the first tee and selling Pebble Creek Golf Club publicly.

“But yes, I am absolutely looking at all options,” he says.

And why wouldn’t he?

Business at PCGC continues to trend downward. Over the last year, Place says revenues at the club are down by a third, and profits are down by 50 percent. Some of that he attributes to the construction on Bruce B. Downs (BBD) Blvd., but admits it is an industry-wide slump.

“Is Pebble Creek doing well? No, it’s not doing great at this point,” Place says. “We all need more people to play golf. It seems like the millennials just don’t like to golf as much.”

Membership at PCGC has remained stagnant. Place says despite being surrounded by 1,100 homes, the golf club only has 20 members that are actually Pebble Creek residents.

“That’s not a lot of support,” he says.

PCGC is located at 10550 Regents Park Dr., and boasts 6,436 yards of play from the blue tees. it was designed by Bill Amick and built in 1967.

Place bought the course in 2005, and helped revive it. But, golf courses may be a dying breed, and Place says New Tampa — and all of Florida — is oversaturated with them. Pebble Creek has to compete with private country clubs like Hunter’s Green and Tampa Palms, as well as semi-private Heritage Isles, which are all a short drive away.

That leaves a lot of land — in Pebble Creek’s case, 149 acres worth of it — that potentially has more value to him in the hands of developers. Place is well aware that a few miles north in Wesley Chapel, where it took almost two years of public hearings and government meetings, struggling Quail Hollow Golf & Country Club is now being razed by its owners to make room for 400 homes.

“Even if I assumed the best case and some builder wanted to pay for it, with all the rezoning and public hearings and battles, it may not even be possible here,” Place says. “It certainly was for Quail Hollow.”

Place and wife Su Lee own the company, Ace Golf, that owns Pebble Creek Golf Club, and three other golf courses, along with two driving ranges in Brandon and Riverview.

Two years ago, Ace Golf bought Plantation Palms Golf Club in Land O’Lakes, which had been closed for two years. Ace Golf also owns the Wentworth and Crescent Oaks golf clubs in Tarpon Springs.

He says he has had numerous offers to sell Pebble Creek Golf Club over the years, but nothing concrete, and that’s where it stands now.

But, he knows the rumor is out there. His hope is that it doesn’t hurt business, including at the popular Mulligans Irish Pub inside PCGC, and that the golf club itself can rebound.

“It’s just crazy that we’ve had people walk in and say ‘When are you closing?,’” Place says. “We may never close.”