Business Study Results Meeting Tonight!

At a July meeting at Compton Park, roughly 75 people showed up to discuss the New Tampa business climate.

Tampa Mayor Jane Castor will be on hand as the findings of a New Tampa business climate study by the University of South Florida School of Public Affairs — triggered last year by concerns over the number of businesses closing in our area — will be revealed at a community meeting on Monday, February 3, 6 p.m. 

Castor was briefed on the results of the study on Jan. 27, and will deliver introductory remarks at the meeting, which will be held at Compton Park (16101 Compton Dr.) in Tampa Palms.

Tampa District 7 City Council member Luis Viera will host the meeting, which he first helped spearhead last year after he said he received phone calls and emails from constituents — as did Castor — who were concerned about the closing of local businesses.

In early 2019, the Neighborhood News, after receiving many of those same calls, addressed the issue of the closings since 2017 of stores like HH Gregg, Staples and Bed Bath & Beyond in the Market Square at Tampa Palms Plaza, as well as restaurants like Casa Ramos in Tampa Palms and Ruby Tuesday on Bruce B. Downs (BBD) Blvd just north of I-75, also have been shuttered, and two Mexican restaurants have failed at the site of the one-time Romano’s Macaroni Grill. 

Others, including popular local restaurants like Las Palmas (which reopened in a different location in New Tampa) and CafĂ© OlĂ©, as well as former local staples Beef O’Brady’s, Boston Market and Dairy Queen also have shut down over the past few years.

USF’s School of Public Affairs and its director Ron Sanders agreed to take on the project of studying New Tampa’s business climate, along with graduate students working towards their Master’s degree in Urban & Regional Planning.

“The meeting will reveal those findings, and then those in attendance can weigh in,” Viera said. “It will be interesting to see what they found, and if we have a challenge, how to face it.” 

Four students volunteered to conduct the study. At a meeting in July, they heard from close to 100 people who attended a meeting with Viera, District 2 Hillsborough County Commissioner Ken Hagan and District 63 State Representative Fentrice Driskell.

While some community members expressed worry, others were confident New Tampa would bounce back, in part due to the sometimes-cyclical nature of business.

Since that meeting, in fact, a number of the local businesses that had been vacated have announced new tenants. The Brunchery (Boston Market), Urban Air Adventure Park (HH Gregg), Taza Market (Staples), Regina Margherita, which was formerly Chefs of Napoli (Beef O’Brady’s) are either open or close to it, while Aldi is looking into taking over the old Ruby Tuesday location.

And, as we reported last issue, even the long-vacant Sweetbay supermarket could have a new tenant signed up by the end of 2020.

 â€œWe have seen some positive changes,” Viera says. “I still think there’s some cause for concern, but at the very least, this is something that tells us about the business markers and growth in New Tampa, and what we need to do to keep the momentum going. We want to make sure our area does not deteriorate.”

Viera says the study also should provide some insight into some of the transportation challenges local businesses face, as well as how the design of New Tampa, especially along BBD, plays into commercial success.

To RSVP to attend the community meeting since seating is limited, you can email brannon.jordanlazo@tampagov.net.

Where Is Everybody Going?

As nearby Wesley Chapel flourishes, New Tampa sees small & large businesses closing their doors.

The shelves inside the Bed, Bath & Beyond in Market Square at Tampa Palms, once filled with kitchenware, bed sheets, towels and candles, have been laid bare.

Yellow papers were hung in the final days, declaring that what once occupied the shelves were now 50- or 75-percent off. All that remained, it seemed, were cell phone chargers and knickknacks destined for your junk drawer.

But now, it’s all gone.

Another New Tampa store, another big business closing.

In recent months, a number of high-profile and seemingly popular local stores have closed up shop in the 33647 zip code. In stark contrast, a few miles north, across the Hillsborough-Pasco county line, Wesley Chapel continues to grow and expand at a breakneck pace.

So, what’s happening in New Tampa? Or rather, what’s not happening?

At Market Square — which is still anchored by BJ’s Wholesale Club and located on Commerce Palms Dr. — three “big box” stores have closed in the past two years alone.

HH Gregg, Staples and now Bed Bath & Beyond leave behind 79,471 square feet of now-vacant retail space.

Elsewhere in New Tampa, restaurants like Casa Ramos in Tampa Palms, Ruby Tuesday’s and Dairy Queen on Bruce B. Downs (BBD) Blvd. have closed in the last year, and right next to old Dairy Queen, Oakley’s Grille has been sold twice.

While the Dairy Queen space is re-opening soon as a Jamaican restaurant, other local businesses have not been so quick to turn around.

The old Romano’s Macaroni Grill site has twice been reborn as a Mexican restaurant, but neither lasted a year. Behind Oakley’s Grille, the old Sweetbay Supermarket (next to Home Depot) has been vacant since 2013 and is now merely an eyesore with a parking lot that serves mostly as a motel for semi tractor trailers.

Further north, Beef O’Brady’s on Cross Creek Blvd. at Morris Bridge is empty two years after closing, and the old MidFlorida bank has laid dormant even longer.

Even non-chain restaurants, like popular Spanish restaurants Café Olé and Las Palmas, have shut down over the past six months.

“It’s not a joke,” says Said Iravani, an engineering and environmental consultant who has lived in New Tampa for 17 years. “I think there are a few problems.”

One of the most prominent, he says, is a lack of collective spirit, that begins in the local neighborhoods but extends to the commercial areas. New Tampa’s offerings also may be growing stale, he says, thanks to poor design and a lack of connectivity.

With the exception of popular smaller chain restaurants like Glory Days, Ciccio Cali and Stonewood Grill & Tavern, and the popular Fat Rabbit Pub, Iravani thinks better choices for a day of shopping or a night out for dinner currently exist across the county line in Wesley Chapel, which wasn’t always so.

“We seem disjointed,” says Iravani, who also thinks a lack of a town center, poor street exposure and lack of a destination such as a mall or something comparable to Florida Hospital Ice Center has created a series of one-stop-and-go plazas along BBD.

District 7 Tampa City Council member and Hunter’s Green resident Luis Viera, who has long argued for a less fragmented community and business district, agrees.

“You don’t see (as many failing businesses) necessarily in South Tampa,” Viera says. “It’s a problem we need to address. This is a place with significant purchasing power. So why are retail and commercial not lasting here? We should try to get to the root of that.”

Viera is quick to acknowledge that big-box stores around the country are struggling in the face of the growing trend towards e-commerce. Businesses like Ruby Tuesday, Staples and HH Gregg aren’t just closing in New Tampa, they are closing hundreds of locations nationwide.

Others, like Macy’s, JC Penney and Target, to name a few, have struggled as well in the face of the juggernaut called Amazon and other online sites.

Viera, however, doesn’t think a “Oh-it’s-not-just-us” approach is sufficient. He would like to seek out more ways to boost commercial and retail vibrancy.

“We need to be able to lure pioneers out to New Tampa,” he says.

Long-time Tampa Palms resident and current District 2 Hillsborough County Commissioner Victor Crist says it’s not time to sound any alarms. He says the spate of closings in New Tampa is just part of the evolution of business and the economy, and brighter days are ahead for the area. He cites specifically the Hunter’s Lake project he and fellow commissioner Ken Hagan have championed for more than a decade, which could be the impetus for a New Tampa renewal.

“Our economy right now — in the country, in the state and in Hillsborough County — is very strong,” Crist says. “Those restaurants and businesses will soon be replaced by new ones that will come along and want to tap into our lucrative customer market. And, the new project will do exactly that.”

The Villages at Hunter’s Lake, which will be located right across BBD from the main entrance to the Hunter’s Green community, is expected to include a New Tampa Cultural Center, New Tampa’s first “green” grocer, a retail shopping strip with restaurants and a community park.

“Unfortunately, we have seen some traditional brick-and-mortar businesses close or move north recently,” Hagan says. “Much of this is due to competition from e-commerce and shifting consumer behavior. That is why investing in a New Tampa cultural arts center could not occur at a better time.”

The Villages of Hunter’s Lake has been described as a potential downtown or town center area for local residents.

“It will be new and different,” Crist says. “I am working with the developer and the county to attract new and different businesses that New Tampa residents want and would enjoy.”

Crist, Hagan and Viera have all voted for the project at every opportunity. It is expected to break ground later this year or in early 2018.

“People are putting a lot of hope in Hunter’s Lake, and I hope it moves the needle,” Viera says.

The store closings in New Tampa also may appear more dire in the face of the unimpeded growth of Wesley Chapel, as new malls, town centers, hotels, restaurants and entertainment centers — like FHCI — are being added at a dizzying pace. Pasco County residents have fewer reasons to drive down BBD as they did even five years ago.

But, is growth in Wesley Chapel responsible for causing New Tampa-area businesses to pack it in?
“I would say no,” says Hope Allen, the CEO of the North Tampa Bay Chamber of Commerce, which serves the businesses in both communities.

“I think a lot of these closures are not just happening here locally; they are happening everywhere. Retail is evolving and big box stores are trying to adjust. I don’t think Wesley Chapel has an impact on that.”

Crist says that while Wesley Chapel may look like the more desirable location to spend your money these days, it’s only a matter of time before New Tampa adjusts to the changing landscape.

“There’s definitely competition between the Hillsborough side and the Pasco side of Bruce B. Downs,” Crist says. “They are fresh, they are new. But, it’s just a matter of time before we retool and compete and push back. It’s all part of the process. The economy and the patronage is there in New Tampa to compete.”

Allen agrees, and thinks that some out-with-the-old-and-in-with-something-new momentum could give New Tampa a new shine.

“This is an opportunity to come out bigger and better, with something more relevant to the people that live there,” Allen says. “They should take a page out of the Wesley Chapel playbook.”

Goodbye, Ruby Tuesday!

You can now add Ruby Tuesday to the list of New Tampa restaurants that have closed in recent years, as it joins Casa Ramos and Las Palmas this year alone. (Photo: John C. Cotey)

Longtime New Tampa fixture Ruby Tuesday abruptly closed its doors in late July, which was a surprise to many local residents.

The restaurant, which boasted “Simple Fresh American Dining” and had arguably the best (only?) salad bar around, was located on the corner of Highwoods Preserve Pkwy. and Bruce B. Downs Blvd., in front of the popular AMC Highwoods 20 movie theater.

While it didn’t lack for passing traffic, it apparently was lacking in paying customers, joining more than 100 Ruby Tuesdays across the country that have been shuttered over the last year.

According to RestaurantBusinessOnline.com, Ruby Tuesday has closed 400 locations in the past decade.

Based in Maryville, TN, the dining chain was purchased by NRD Capital last year, and named Ray Blanchette as CEO in January in an effort to turn the company around.

Visitors on July 22 were greeted by a printed sheet of paper taped to the inside of the front door, saying “This Location Has Closed,” and directing people to the Ruby Tuesday in Valrico.

The manager at the Valrico restaurant confirmed that the New Tampa location was closed for good, but declined to answer any other questions. Messages left at Ruby Tuesday’s corporate offices were not returned.

Ruby Tuesday joins a growing list of shuttered restaurants in New Tampa in the past two years.
This year alone, Tampa Palms Mexican restaurant Casa Ramos and Pebble Creek’s Las Palmas Spanish CafĂ© have closed their doors, joining others like Dairy Queen and Vuelo’s Mexican Grill on BBD, as well as Beef O’Brady’s on Cross Creek Blvd.

The Dairy Queen location has a new tenant that has yet to open, but is expected to

be a Jamaican restaurant, and the old Vuelo’s site (which was formerly a Romano’s Macaroni Grill) may have a new restaurant group interested in bringing something new to the area, but the others remain vacant.

And, speaking of places that have closed recently in New Tampa, the H.H. Gregg appliance and electronics store located in the Market Square plaza on Commerce Palms Dr. in Tampa Palms closed last year, and last month, the Staples store in the same plaza shut down.