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John Long Middle School students entered this photo into a nationwide contest bringing awareness to the dangers of drug use. You can vote for their entry at http://redribbon.org/vote/#view/43801/4183314.

Every year, students across the U.S. participate in “Red Ribbon Week” during the week of October 23-31, to pledge to be drug-free.

The theme for this year’s campaign was “YOLO – You Only Live Once.” Students at John Long Middle School in Wiregrass Ranch kicked off the event by inviting students and their families to paint “wise owls” at Pinot’s Palette, located in The Shoppes at New Tampa plaza on Bruce B. Downs (BBD) Blvd., south of S.R. 56. The owl paintings incorporated both the double-looped red ribbon that signifies Red Ribbon Week, and the “YOLO” theme.

Images of these paintings were then turned into a banner that will hang in the school. Gianna Ginsen, a student in John Long’s after-school photography club, took a picture of the banner — along with a group of students spelling out the theme “YOLO” with their bodies — to enter into the official annual nationwide photo contest. If Long proves to be the highest vote-getter in its region at RedRibbon.org/vote by Nov. 17, the school will win $1,000 and an iPad. The winners will be announced at that website, starting Friday, December 2.

“I don’t think a lot of students understand what Red Ribbon Week is really about,” says Angie Bastedo, the vice president of programs for the school’s PTSA and the event’s organizer. “This year, I hoped to bring more awareness as to why we’re encouraging students to wear a hat or crazy socks during Red Ribbon Week.”

Angie, who says she recently lost her nephew to drug use, says while conversations about not using drugs start at home, “it doesn’t hurt to bring the message to school, too,” she says. “Especially in middle school, kids sometimes listen to other people more than their parents. They need to know that all it takes is once. Don’t even try using drugs, because your first time could be your last time.”

The National Family Partnership created the National Red Ribbon Campaign in response to the 1985 abduction and murder of U.S. Drug Enforcement Agency (DEA) agent Enrique “Kiki” Camarena. Long Middle School is one of many in the area that recognize this week each year to encourage students not to use drugs.

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