Lisa Feigel has owned Your CBD Store on S.R. 54 in Wesley Chapel since 2019, and says that new products and innovations are keeping her customers coming back. (Photos: John C. Cotey)

Lisa Feigel isn’t a doctor, but she can sound like one when helping a customer figure out what kind of CBD products will help with whatever problem they have.

With her extensive knowledge of CBD, or Cannabidiol, as well as one of the top-rated product lines to sell, Feigel says she can help just about anyone who walks through the door of her Your CBD Store in the Freedom Plaza on S.R. 54.

“I believe in CBD,” says Feigel, who opened her Wesley Chapel store in August 2019. “I believe in what it can do, and I think most people who try it will almost always come back again.”

CBD is related to tetrahydrocannabinol, or THC, the active ingredient in marijuana that produces the “high.”

CBD is derived from hemp, which is a variety of cannabis (as is marijuana), but with less than 0.3% of THC, and thus, does not produce any of the psychoactive effects. However, CBD still retains all of the medicinal benefits of cannabis, the uses of which go back thousands of years.

Considered a holistic product, CBD products are offered as full spectrum — which are generally stronger and contain no more than the legal limit of 0.3% THC — and broad spectrum, which have no THC at all.

Feigel’s SunMed CBD products have a wide range of effects on a wide range of maladies, from anxiety to sleep deprivation to pain management, and more. According to a recent New York Times story, Brightfield Group (a cannabis market research firm) conducted a survey of 5,000 people, revealing that 60 percent of CBD users have taken it for anxiety, followed by chronic pain, insomnia and depression.

“I have suffered intense paranoia and anxiety for most of my adult life,” says Sam Crook, one of Lisa’s regular customers. “Lisa was very VERY informative, patient, and just overall pleasant as she walked me through the options. Taking her advice, I purchased a few products and life has never felt better for me.”

By eliminating some of the things that had been holding him back, Crook says he has gotten a new lease on life with Your CBD Store products.

“With my anxiety and neuroses diminished, I feel more confident, more productive at my job and sleep better than I ever have,” says Crook, “Physically, I have more energy (than I’ve had) in years. These things are literal game changers.”

More and more people are experiencing the benefits of CBD. For a while, it was an uphill battle, as a stigma remained attached to CBD, due to its relationship with cannabis and hemp, and questions and doubts concerning the regulatory landscape.

But, more and more people keep walking proudly through the front door of Your CBD Store.

According to a story posted by Forbes.com, national CBD sales hit $4.6 billion in 2020 (just two years after hemp-derived cannabinoids were federally legalized), and some forecasters are predicting a U.S. market of roughly $20 billion by 2025.

For those who are intrigued but trepidatious, Lisa will do Tupperware-like home shows for those who want to learn, explore and sample in the privacy of their own homes.

Your CBD Store offers SunMed products that Lisa says “are second to none.” SunMed grows its hemp in Oregon and Colorado, and processes it in Palmetto, FL, at a large, new plant. The company uses CO2 extraction, which doesn’t require the heat than can cause CBD to lose some of its potency.

SunMed’s carcinogen-free products have the USDA Organic designation, and each label has a QR code, so users can see exactly what they are putting into their bodies.

“Ours is just so pure,” Lisa says, adding that other places that sell CBD, from Amazon to other brick-and-mortars, cannot make that claim.

A Tale Of Two Deltas

Delta 8, which was introduced last year, has been a big seller, and the newer Delta 9 is close behind. Both have THC, and Feigel is clear with customers that if they have to pass a drug test anytime soon, there are other options, like products with CBN and CBG.

Delta 9 can get you high and produce psychoactive effects, but does not require a medical marijuana card. The difference between Delta 9 and Delta 8 is just one particular chemical bond appearing on the eighth carbon molecule instead of the ninth. 

The different chemical configuration makes Delta 8 less potent, and has been reported to provide users with a smoother “high” without the anxiety and paranoia associated with Delta 9. It has nearly the same positive effects of Delta 9, but fewer of the negative effects.

“Delta 8 was a big deal last year and really brought more people in to check us out,” Lisa says, adding that some of her customers have told her using Delta 8 has provided them with “the best sleep of their lives.”

Your CBD store offers both Deltas in gummies, water solubles, vaping cartridges and even pre-rolled for those who prefer to smoke it. 

They are packaged as Above & Beyond, and are geared towards pain (sativa), relaxation and sleep (Indica), and a combination of both (hybrid). She doesn’t recommend either one if a customer is subject to drug tests or has one upcoming, because of the higher THC level.

CBG, or cannabigerol, and CBN, or cannabinol, also are products of cannabis, but CBN is THC-free and helps cause a drowsy effect that can aid with sleeping, while CBG is touted more for its potential therapeutic and anti-inflammatory effects.

Feigel calls it the “super momma of cannabinoids” and the topical pain cream version of it is one of her store’s best sellers. 

Whether by cream, oil, gummy, water or vape, Lisa says her store offers multiple ways to get her CBD products into your system.

“Everyone has a preference,” Lisa says. “But really, there’s no wrong way of taking CBD. It’s just a matter of getting it in you.”

And, for those who might need a boost losing weight, there is now TRIM, a new offering that Lisa says is “amazing.”

She says TRIM is the only CBD weight-loss product on the market, adding that, “in a 90-day clinical study of 120 people, participants lost up to 18 pounds, six inches around the waist and eight points in their BMI (Body Mass Index).

TRIM features THC-V, which it says is a non-psychoactive compound in hemp known to naturally suppress your appetite (THC-D9, by contrast, causes appetite stimulation). 

“There’s new stuff coming out all the time,” Lisa says. “TRIM has been very popular. It’s just another way that CBD can help make your life easier.”

And don’t forget Fido, aka the family pet. CBD has proven to be effective in relaxing pets who have anxiety and suffer on fireworks-friendly holidays. Your CBD Store has a variety of products, including the newest ones — Chillin’ Out (for relaxation) and Movin’ Easy (for mobility and aches and pains) broad spectrum hemp chews for dogs.

Your CBD Store Wesley Chapel is located at 30044 S.R. 54. It is open Monday.-Friday, 10 a.m.-6 p.m., and 11 a.m.-4 p.m. on Saturday. It is closed on Sunday. For more information, call (813) 536-0119, visit CBDrx4u.com/find-us/Florida/Wesley-Chapel or search “YourCBDStoreWesleyChapel” on Facebook.

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