The Club Pilates Locations In The Shops at Wiregrass & Tampa Palms Offer The Power Of Pilates Classes For Everyone!

By Iris Vitelli & Gary Nager

(Photos by Charmaine George) 

Although Wesley Chapel residents Nathan and Ayesha Philyaw also own locations in New Tampa and Carrollwood, there’s no doubt that their Club Pilates franchise in The Shops at Wiregrass in Wesley Chapel is their largest and most popular.

“This is what we call a double studio,” Nathan says. “Our Wiregrass location has two separate studios, each with twelve Pilates reformer machines, plus a separate studio with two more machines for private and semi-private lessons. During peak times in the mornings and after-work hours, we usually have both studios going with often-full classes.”

The reformer is the foundation of the Club Pilates experience. It uses your own body weight, combined with adjustable spring tension, to create resistance through controlled movements, which help build strength and stability without pounding the joints or spine. 

The equipment traces its roots back to Joseph Pilates, who developed his method during World War I while living in England, where he used bed springs to help rehabilitate injured soldiers. After emigrating to New York City in the 1920s, Pilates refined his apparatus further and opened his first studio, laying the groundwork for the reformer-based practice that is still used by Pilates studios around the world today. The springs provide resistance for both upper and lower body work while allowing movements to stay controlled and joint-friendly.

The Wiregrass club also has a larger lobby area, with a larger retail shop and more room for hosting members-only events than the other two locations the Philyaws own. “We bring in vendors from time to time, like a smoothie shop,” Ayesha says. “We love being part of the community and one of the benefits of boutique fitness locations like this is that you’re not just working out here, you’re part of a family where our members feel at home.” 

All three Club Pilates studios owned by the Philyaws also offer free Pilates “mat” classes at various locations throughout the Tampa Bay community, such as at “cancer walks at Raymond James Stadium, to help everybody warm up before the walk,” Nathan says, “as well as at Armature Works and other locations. We basically offer free mat classes someplace around the area almost every weekend.” 

Part of why Pilates works for so many people, including those with injuries, is not just the reformer machines but also the additional equipment used throughout the class. There also is a springboard wall that includes a ballet bar which, for beginner classes, is used for stretching, which is great for between sequences.

For more challenging elements, tools like the Bosu ball and hand weights are incorporated. Bosu balls looks like inflatable rubber domes on flat platforms. They can be added to exercises like squats, push-ups, or planks, increasing difficulty without adding impact. There also are TRX (Total Resistance eXercise) suspension straps, developed by U.S. Navy SEAL Randy Hetrick, which use your body weight to build strength, balance and flexibility. 

Club Pilates trainers go through a 500- hour certification — and the company has its own certification program — although you can work for Club Pilates if you’ve been certified by another qualified Pilates training facility. But, Club Pilates trainers also offer thoughtful modifications, injury-awareness guidance and individualized support. Classes are not scripted, so no two are exactly the same, which allows each instructor to adapt to the needs of the people in the room. 

“And, even if an instructor comes to us already certified someplace else,” Ayesha says, “we put them through something called ‘bridge’ training, just to make sure they’re in line with our Club Pilates standards.”

Classes are offered at progressive levels from Level 1 through 2.5, allowing participants to build strength, confidence and technique gradually. For those who need or prefer more individualized attention, private and semi-private sessions also are available.

For gentle, rehabilitative movement, there are classes like Center + Balance and Reformer Flow 1. As members progress, classes such as Reformer Flow 1.5 and Reformer 2 introduce more complex sequences. Specialty formats like Control, Suspend and Cardio Sculpt incorporate balance challenges, functional strength and cardiovascular elements.

Melissa Boetjer, the regional manager for the three Club Pilates studios owned by Nathan and Ayesha, says that Club Pilates is rooted in the original principles of Joseph Pilates. “We believe,” says Melissa, “that Pilates should be accessible to everyone, regardless of age, fitness level, or physical limitations.” 

(Above) Neighborhood News correspondent Iris Vitelli (front) was proud to complete a 50-minute workout without pain at the New Tampa Club Pilates in Tampa Palms. The Wesley Chapel Club Pilates location is in The Shops at Wiregrass.

Neighborhood News correspondent Iris Vitelli had this to say about her experience when she took a class at the New Tampa ocation in Tampa Palms:

I stood outside the New Tampa Club Pilates location in the Shoppes at Amberly plaza in Tampa Palms with a familiar mixture of hope and hesitation. Years ago, a car accident left me with a fragile back, and every time I have tried to exercise beyond walking or swimming, pain would chase me. Over time, I stopped trying. 

So, when I was given the opportunity to take a class at Club Pilates and write about my experience, I accepted the challenge. I wanted to push myself and work hard, but I was afraid of paying for it later with pain, especially in muscles I had neglected for so long. 

Walking inside, I noticed the rows of Pilates reformer machines lined up neatly across the room. I had done some research prior to visiting Club Pilates, so I knew that the reformers have a bench-like frame, sliding platforms and adjustable springs. I looked at these machines and it felt as if they were looking back at me, quietly saying, “I’m waiting for you and I will twist your body into a pretzel.” 

My instructor, Mackenzie, introduced me to the equipment by explaining how the springs worked and walked me through what the class would include. When I shared my concerns about my back, she told me about her own experience after having an accident and the back issues that followed. “Pilates,” she explained, “was the only thing I could do and what was recommended for my rehabilitation.”

The class began with lights turned low, and the only thing I heard was the smooth sound of Mackenzie’s voice guiding us from one movement to the next.

I spent the entire 50-minute class moving slowly and deliberately, completing light stretches and resistance work, when something remarkable happened. I felt safe. I felt supported. My muscles were engaged, not strained. To my surprise, I actually felt good.

I’ll admit that 50 minutes sounded like a long time to me. But, once the class began, I lost track of time entirely. And, when it ended, I felt proud of myself.

Before class, MacKenzie had asked me to let her know if I experienced any pain during the session. It never got to that point. At one moment, when I was lying flat on the reformer, my back felt some discomfort, but not pain. That distinction alone felt significant to me.

She explained that the precise, slow movements of Pilates help create muscle around affected areas, while strengthening the core, which in turn supports the back. Not only did it help with her post-accident pain, she also fell in love with it enough to become an instructor.

A Little History + Membership Info

The first Club Pilates opened in 2007 in San Diego, CA, and the brand started franchising in 2012. Nathan and Ayesha opened their Carrollwood and Wesley Chapel franchises in 2017 (although it was in a different location at the mall at that time, having moved to its current Paseo Dr. location in May of 2025) and they opened their New Tampa Club Pilates in 2019.

“People in this community have known us for nearly a decade,” Nathan says. “Our members are very loyal to us and our amazing staff. We know there are other Pilates studios popping up around the area, but with our 4.8-star (out of 5) Google rating on more than 150 reviews, we know people love this location.”

Ayesha adds, “Club Pilates is true Pilates. All of our classes follow basic Pilates structures and foundations, so I think that’s one thing that makes Club Pilates studios stand out. And, as far as our studios are concerned, what really makes us stand out is our amazing staff.” “A lot of our instructors have been with us five years, six year, nine years,” Nathan says. “Our instructors keep our members happy.”

In fact, in a very recent 5-star Google review, member Sebnem T. says, “The Club Pilates studio at Wiregrass is the best club I have ever attended. The staff are always helpful and happy to help anytime — their positive energy carries out to the rest of the facility. I love so many instructors there, I have hard time scheduling my classes. I typically take 6-8 classes per week and enjoy every single class. I have completed 460 classes and see the changes throughout my body. I feel blessed to be part of Club Pilates!”

Ayesha also noted that because Club Pilates Wiregrass members have nearby access to the mall’s only parking garage, “where they can always find parking, even during the holiday season. And, our members don’t mind parking there and getting a few steps in as a warmup.”  

The Philyaws, who have two children, are both retired pharmacists who say they were drawn to Club Pilates because of its focus on health, wellness and helping people improve their quality of life. 

Their franchises are among more than 1,200 Club Pilates studios throughout the U.S. today, including about 115 in Florida. 

The company offers a Club Pilates Passport, which allows members to use all of the studios in the U.S. This is great for “snowbirds” who live in another city but come to Florida for a few months every year. You can purchase single classes at Club Pilates, as well as monthly and yearly memberships, which will provide significant savings when you pay in full. With an annual membership, members can take unlimited classes at all three locations. You can pay for the whole year or monthly, but must commit to a full year for unlimited classes.

The Club Pilates app gives you access to a points system. Join for free and earn points by taking classes, which can unlock free classes and other rewards. Take four classes in your first four weeks of enrolling and unlock 400 bonus points. Take eight classes in your first four weeks of enrolling and unlock 800 bonus points. Members can redeem these points for retail discounts and special rewards like a 90-day booking window. Celebrate your birthday with a complimentary class. And yes, your first class is free of charge, with no obligation to continue.

Club Pilates Wiregrass is located at 28330 Paseo Dr. It is open Mon.-Fri., 7:30 a.m.–8 p.m.; 7:30 a.m.-8 p.m. on Sat. & 8 a.m.-4 p.m. on Sun. For info, call (813) 607-6655. Club Pilates New Tampa is at 15341 Amberly Dr. For info, call (813) 461-6010. To schedule a free class at either location, visit ClubPilates.com/location/newtampa.com, or follow on Facebook, Instagram, X and TikTok.

Giovanni’s Flooring, Kitchen & Bath — So Much More Than Just A Flooring Store!


Owner Giovanni Gocaj or Giovanni’s Flooring, Kitchen & Bath invites you to visit his showroom. in the SuperTarget-anchored Northwoods Plaza on BBD Blvd. (Photo by Charmaine George)

Whether you’re looking to replace your old carpeting with luxury vinyl plank (LVP) or tile, or you want to completely remodel your kitchen or bathrooms, Giovanni’s Flooring, Kitchen & Bath, located in the SuperTarget-anchored Northwoods shopping center on Bruce B. Downs (BBD) Blvd., just north of County Line Rd., is a great place to start. Owner and licensed contractor Giovanni Gocaj transformed a former flooring-only store in the same location and opened the doors to the second full-service remodeling destination for his company last year. 

With roots dating back to 2004, when his father Luk opened his location in Trinity, the business officially passed to Giovanni in 2011. 

“My father came from Albania 20 years ago and opened the business,” says Giovanni, adding that his father is still very much involved in the day-to-day work and continues to collaborate on all projects at both the Trinity and Wesley Chapel locations. “It’s a family thing,” says Giovanni. “Most of my crew also are family members.” 

Remodeling ‘Bundles’ 

Giovanni’s customers often benefit from bundled pricing when opting for a full-home remodel. “A complete remodel will get a discount depending on the house size,” he says. This all-in-one pricing model simplifies the process for homeowners by bundling design, labor and materials into a single package. 

The company operates without subcontractors, something Giovanni proudly emphasizes. 

“Each person we employ specializes in something — flooring, kitchens, or baths — and that’s what they do every day. You’ll never get someone who was randomly hired the day before and doesn’t know what they’re doing.” This hands-on, family-led structure ensures quality control and accountability from start to finish. 

The Wesley Chapel location has already attracted many loyal clients, and local awareness continues to grow. Of Giovanni’s 20 Google reviews so far, every one of them is 5 stars out of 5. 

For example, in his 5-star review, customer David Paloscio wrote: 

“I recently had my bathroom remodeled from Giovanni’s Flooring Kitchen & Bath and they did a wonderful job replacing the whole shower, vanity and toilet. The tiles in the shower look beautiful. The shower, toilet and sink work great and they also adjusted the flooring to fit the vanity, which also was excellent. I highly recommend this company for anyone who wants remodeling done in their home.” 

The showroom reflects everything that’s trending in home design. 

“Right now, it’s all about the light wood-grain colors and European oak finishes,” Giovanni explains. “We’re also seeing a move away from traditional garden tubs to sleek, free-standing bathtubs (before-&-after photos above and left).” He adds that where people used to use a lot of different colors, monochrome has become the go-to: “Now, it’s all about tone-on-tone and different shades of the same color family.” 

When asked to describe the customer experience at Giovanni’s, the owner says his clientele appreciates the smooth, no-hassle process, where customers can choose all of their finishes in the showroom. Design and pricing are finalized as quickly as possible. Installation begins on schedule and the same dedicated crew works on your home until your project is completed — with no interruptions and no bouncing between jobs. 

“We commit to timelines,” Giovanni says. “If we say 10 days, it will be done in 10 days.” 

The company’s commitment to quality and professionalism is what sets it apart. 

“You can buy the most expensive tile or cabinets out there, but if the person doing the job doesn’t know what they’re doing, you’re not going to be happy,” Giovanni says. “We don’t take those chances. We know our crew and their specialties.” 

Quality Products 

Giovanni’ also is proud of the quality of the products he offers. 

“We carry high-end brands like engineered hardwood, luxury vinyl plank and top-quality tile and fixtures,” he says. “We do not carry mirrors or lights, but we help customers pick the ones they want online, and we’ll install them, too.” Both the Wesley Chapel and Trinity showrooms feature extensive sample displays, giving customers plenty of inspiration and variety. 

When it comes to materials, Giovanni is selective and focused on products that last. From exotic hardwoods like Brazilian cherry and Santos mahogany to eco-friendly vinyl plank options, everything the location carries is backed by warranties and is designed to last. 

Speaking of eco-friendly, Giovanni is particularly proud of his vinyl plank flooring options, which include: 

• Low-VOC (volatile organic compounds) materials, which release minimal harmful chemicals into the air. 

• Phthalate-free products, avoiding synthetic chemical additives that are linked to health risks. 

• California Air Resources Board (CARB)- Certified selections, which meet strict indoor air quality standards. 

These choices and others highlight the company’s commitment to both health and sustainability without sacrificing performance or style. 

“When you purchase the higher-end products, you may spend a little more,” Giovanni says. “For example, on a 100-square-foot bathroom, the difference between what you can buy at a big-name store and ours is about $50 to $100. But with ours, you’ll get a lifetime warranty on the materials and installation. It’s worth that few extra dollars.” 

From bathrooms (before & after photos in the middle of the page) to kitchens (above), Giovanni’s can remodel your home to your exact specifications. (Photos provided by Giovanni’s Flooring, Kitchen & Bath) 

Customer Robert Wilson agrees. In his 5-star Google review, Wilson wrote: 

“My wife and I had a leak [at our home] while we were out of town. Our floors and kitchen cabinets were ruined. We stopped in to Giovanni’s just to look around. The attention and knowledge we received from Andy was very attentive and comforting at the same time. The entire process was very easy. I also want to commend their installers. They were informative and meticulous in their work. I would highly recommend this company and look forward to doing business with them in the future with our bathroom remodels.” 

Meanwhile, Giovanni says he hopes to expand to four or five locations across the state. 

“But, we want to grow in a way that doesn’t sacrifice quality,” he says. “Our eyes are on areas like Riverview and possibly Naples.” 

He also notes that he is a licensed general contractor in the state of Florida, “while many others are only licensed and insured in the county. We can help our customers anywhere in Florida — from their design needs, to choosing the right products and completing the job. We are a one-stop shop.” 

Giovanni’s Flooring, Kitchen & Bath (1285 BBD Blvd.) has Facebook and Instagram pages with many more before-&-after photos and reviews. Visit Facebook.com/giovanniflooring or Instagram.com/giovanniflooringstore. For more info, visit FlooringforFlorida.com, email info@flooringforflorida.com or call (813) 461-8686.

More Than Law: The Heart & Humanity Behind Compton & Smith, P.A

Attorneys RaeAnn Compton & Todd Smith of Compton & Smith, P.A., handle a wide variety of legal cases from their office in the New Tampa Professional Park off BBD Blvd. in Pebble Creek. (Photos by Charmaine George) 

At first glance, Compton & Smith, P.A. may appear to be just a small, local law firm tucked in the New Tampa Professional Park (on Regents Park Dr., off Bruce B. Downs Blvd.,) in Pebble Creek. But, for the clients who have leaned on them during their most trying times — and for the community they serve — the firm is so much more. It’s a family, a lifeline and a place where compassion meets competence. 

Founded by attorneys RaeAnn Compton and Todd Smith, the firm of Compton & Smith has become a pillar of the New Tampa and Wesley Chapel legal community over the past eight years. What started as a professional rivalry between two strong-willed legal minds turned into a lasting partnership — built not only on mutual respect but on shared values, complementary skills and a deep commitment to their clients. 

“We used to face off in court all the time,” Todd recalls with a smile. “Eventually, we got tired of roughing each other up and decided to sit down for lunch. That’s when we realized how well we’d work together.” 

Both attorneys bring decades of experience to the table — along with deep roots in the local area. RaeAnn, who grew up in Dade City, earned her B.S. degree in political science from St. Leo University and her Juris Doctor (J.D., or Law) degree from Stetson University College of Law in DeLand. She passed the Florida Bar in 2000. After three years as an assistant state attorney, RaeAnn opened her private practice in Pebble Creek, where she’s been ever since. 

Todd’s path started in Jacksonville, where he earned a Bachelor of Arts (B.A) degree in History from the University of North Florida and his J.D. degree from the Florida Coastal School of Law, also in Jacksonville. He passed the Bar in 2001. Like RaeAnn, he began his career as an assistant state attorney before branching into private practice and, eventually, to partnering with RaeAnn. 

While Compton & Smith, P.A. offers legal services in a few key areas, RaeAnn says the largest portion of the firm’s caseload is focused on family law — guiding people through deeply personal challenges such as divorce, custody battles and child support disputes. These clients, who come to them during some of the most emotional times in their lives, are met with honesty, compassion and strategic legal insight. 

Still, the partners’ expertise extends beyond just family law. They also handle select cases in criminal defense and personal injury, offering the same level of dedication and professionalism. 

Practice Areas: 

• Family Law: Divorce, Custody, Visitation, Child Support, Modifications, Paternity 

• Criminal Law: Misdemeanors, Felonies & DUIs 

• Personal Injury: Auto Accidents 

RaeAnn and Todd’s commitment to serving the community with integrity and personal attention has earned them a loyal following and a strong reputation, not only among clients, but also among their peers. 

Their personal ties to the community make their work all the more meaningful. 

This isn’t just where we work,” RaeAnn says. “It’s where we live, where we raised our families and where we’re deeply invested.” 

RaeAnn has lived in Wesley Chapel since 2007 with her husband Jeff and their two children, Jessica and Hunter. 

Todd, who lives in Dade City with his wife Lisa, also emphasizes their local connection. 

“We’ve both lived in the area for years,” he says. “RaeAnn was from Dade City and is now in Wesley Chapel and I was from Wesley Chapel and am now in Dade City. We have deep roots in the area and care about what happens to the families around us — because our families are among them.” 

One of the firm’s greatest strengths is its team-oriented culture. While some firms operate with strict individual caseloads, Compton & Smith handles things differently. 

“Todd and I work on almost every case together,” RaeAnn explains. “Clients might meet with one of us at first, but behind the scenes, we’re both looking at everything. We challenge each other, play devil’s advocate and walk into court with multiple perspectives.” 

This collaborative model means clients benefit from the combined expertise of both attorneys — and the steady support of a dedicated team, which includes RaeAnn’s daughter and paralegal Jessica Compton, who plays an essential role in the firm’s success. “Jessica is really the backbone of our office,” says RaeAnn proudly. “She’s been with us for 15 years, and our clients adore her. She’ll take a call at 7 a.m. or answer an email on a Sunday if that’s what someone needs.” 

Todd agrees: “Jessica has this incredible ability to ease a client’s anxiety. She’s savvy, compassionate and goes above and beyond every single day. She’s not just our paralegal — she’s our anchor.” 

Although all areas of law require knowledge and expertise, when it comes to family law, the dynamic is very different. 

“In family law, “ Todd says, “it’s not just about winning. It’s about helping people get to a better place. It’s a challenging and emotional area, one that requires both legal knowledge and emotional intelligence. It also requires thinking outside the box.” 

That thoughtful approach was evident in a recent case where a contentious custody hearing was scheduled to proceed. 

“We were able to talk with both sides, come to an agreement, and cancel the hearing,” says RaeAnn. “It avoided what could have been an emotionally draining day for everyone involved — especially the child.” 

RaeAnn is known as a patient negotiator, someone who seeks common ground without compromising strength. “She has a way of finding solutions people can actually live with,” Todd says. 

It’s a philosophy grounded in the firm’s core values: empathy, diligence and transparency. 

“We take this work personally,” RaeAnn says. “It’s not nine to five for us. We do whatever it takes to be there for our clients.” 

Jenny, a current Compton & Smith client, says, “One of the things I love about them is that they don’t need to be micromanaged. They are very good at taking care of things behind the scenes. In a terrible time of life, they have been the most supportive, still telling me how it is even when its not pretty. They treat you and take care of you like family.” 

Compton & Smith also has embraced technology to better serve their clients. For example, since the pandemic, the use of Zoom for hearings and mediations has become a game-changer. 

“Zoom has made things so much more efficient,” says Todd. “Before, you might spend half the day just traveling for one hearing. Now, we can do so much more in less time — and save our clients money in the process.” 

Both attorneys continue to stay on top of changing laws, particularly in family law. “It’s constantly evolving, so we make sure to take continuing education courses every year,” says RaeAnn. “We owe it to our clients to stay informed.” 

Beyond the courtroom, the firm supports a variety of community causes — from local children’s sports teams to domestic violence shelters and animal charities. “If someone’s raising money for a good cause, we try to be there,” RaeAnn says. “I’m a sucker for animals,” she adds with a laugh. “And we both have a soft spot for anything that helps kids.” 

While some firms focus on scaling and expanding, Compton & Smith values consistency over growth. “If it’s not broken, don’t fix it,” RaeAnn says simply. Todd agrees. “We’ve thought about adding associates, but our biggest concern is whether someone would treat the cases with the same care we do. Both of our names are on the door, and that means everything.” 

With most of their clients coming from word-of-mouth referrals — and even a few former opposing parties sending others their way — it’s clear that their reputation speaks for itself. 

“We’re not here to churn through cases,” says Todd. “We’re here to help people. Sometimes that means finding the best legal argument, and sometimes it means just listening and being there.” 

As RaeAnn puts it, “It’s never too late to hire a lawyer. No matter your situation, we’ll give you an honest assessment and help you stop the bleeding. That’s what we’re here for.” 

Compton & Smith, P.A., is located at 8905 Regents Park Dr., Suite 210. To schedule a free consultation, call (813) 994-2026 or visit ComptonAndSmith.com.

Realtors® Jessica & Joel Provenzano Want To Help You Buy Or Sell Your Home 

Jessica and Joel Provenzano are licensed Realtors® who work together as a team out of the Florida Executive Realty (FER) office in Tampa Palms. While they are still relatively new to real estate — Joel with only two years of experience and Jessica with a bit more — they bring a passionate, detail-oriented approach that they believe sets them apart. 

“We may be new at this,” says Joel, “but we are hungry and that makes us work harder.” 

Married for 20 years, the Provenzanos are high school sweethearts who moved to this area from Estero, FL. They have lived in the Meadow Pointe community with their daughters Kayla and Lily since 2009. Jessica and Joel have a natural, complementary partnership, not only as a couple but also as business partners. 

“Joel and I work every transaction together,” Jessica says. “We support each other and play to our strength.” She handles communications and contracts, while Joel, with his background in engineering and research, focuses on inspections, technical issues and behind-the-scenes details. “His research background is a huge asset for our clients,” she adds. 

Before real estate, Joel worked in transportation and land development engineering for both the Florida Dept. of Transportation (FDOT) and as a private consultant. That experience now provides a unique advantage for his clients. 

“I can provide insight into what future construction, schools, or stores are planned nearby,” he explains. “It’s not just about the home itself. It’s about where you’re going to live, what the area will look like in a few years, and how that impacts your investment.” 

Jessica adds that location is still one of the biggest decision factors. “Many new buyers want to know what their lifestyle will look like in an area,” she says. “That’s where Joel shines. He knows the surrounding developments, the infrastructure plans and what’s coming next.” 

The Provenzanos help sellers, buyers and even renters. “Sometimes, the recommendation is to rent and not to buy, depending upon the circumstance,” Joel says. “We review everything with the client because it may not be the right time to purchase. Renting may fit their monthly budget or needs better.” Unlike many agents who stick to either sales or rentals, Jessica and Joel handle both. “It keeps us in tune with the totality of the market,” he says. “The rental market affects the selling market in a large way.” 

They also assist homeowners who want to rent out their properties. “We treat rental listings the same way we treat ‘For Sale’ listings,” Joel says. “We market them to what renters are looking for because we know that side of the market.” 

When it comes to helping families move to New Tampa or Wesley Chapel, Jessica and Joel pride themselves on doing their research. Whether a client is concerned with nearby schools, walkability or community amenities, the Provenzanos provide answers. 

“For example,” Jessica says, ““Charter schools are important in areas where there aren’t any established public schools yet. We also help clients weigh the pros and cons of new construction versus established neighborhoods. If schools matter, that might mean leaning toward a pre-owned home near a well-established, highly rated school. If not, new construction could be a great fit.” 

The couple also will share lessons from their own home-buying journey. “We bought a fairly large house, and we’ve grown into it,” Joel says. “Sometimes it’s better to buy a little more than you need, as long as it still fits in your budget, so you don’t have to move again in a few years.” 

One trend they’ve noticed is the growing demand for communities that cater to ages 55+. 

“Wesley Chapel now has some amazing options for active older adults,” says Jessica. “Valencia Ridge, Anand Vihar, Esplanade and Amberlin are each offering something different. Amberlin, for instance, is a rental-only 55+ community with rents ranging from $1,600 to $3,500 per month.” 

They recently helped a couple living in a single-family home transition from their home into a rental at Amberlin. “It had everything they were looking for,” Jessica says. “Age-targeted communities now offer floor plans and amenities geared toward that demographic. It’s not like the past, where the only options were manufactured homes. These are beautifully thought-out and designed homes and apartments.” 

GL Homes’ Valencia Ridge is one new for-sale 55+ community that has impressed them. “They have single-story homes, golf cart-friendly streets, a restaurant and even a list of designers used in their models for buyers who want that professional touch,” Joel says. “It’s about building a lifestyle.” 

Their insider knowledge also comes from showing up. “Facebook is a wealth of information for us,” says Jessica. “But more important is that we go to every event, talk to builder reps and learn what each community really offers. Sometimes, we get insights that the average buyer won’t hear. That’s why it’s important to always take your Realtor with you, even on your first visit to a builder. Most builders will still pay the commission.” 

Joel and Jessica agree that the market has changed. “Prices skyrocketed during Covid when demand outpaced supply and people flooded into Florida,” Joel says. “But now, there’s more new construction, and the prices have stabilized. Sellers still have equity, but they’re having to be a bit more realistic when coming up with a price. We can help with setting a market price that will get noticed.” 

New construction has become more competitive, too, sometimes offering better deals than resale homes. “Some builders offer incentives, upgrades, or closing costs that pre-owned sellers can’t match,” Jessica says. “That’s why it’s crucial to use a knowledgeable agent who knows what each community is offering.” 

With rising single-family home prices, townhomes have become more attractive, too. “Some townhomes are just as big as single-family homes, but without as much maintenance,” Joel says. “They’re a great option for many buyers.” 

Jessica and Joel Provenzano are more than just Realtors — they’re a team with a deep understanding of New Tampa and Wesley Chapel, a tireless work ethic and a genuine desire to help people make informed decisions. Whether you’re looking to buy, sell, or rent, they bring a personal touch and the knowledge to match. 

You can reach Realtors Jessica & Joel Provenzano of Florida Executive Realty (15802 Amberly Dr.) by calling or texting (813) 956-4093. Or, for a free consultation, visit JProvenzano.FloridaExecutiveRealty.com.

The Dee Strom Difference: A Commitment To Clients & Results! 

Realtor® Dee Strom, of Florida Executive Realty’s office in Tampa Palms, helps clients like Dr. Alex Lteif (below right) and the Moyer family (below left) find their dream homes. (All photos provided by Dee Strom) 

When Dee Strom transitioned from the hospitality industry many years ago (see below) into real estate, she never imagined how deeply she would fall in love with her new career. Encouraged by her husband Michael, she took the leap and quickly realized that being a Realtor® wasn’t just a job for her — it was her passion. 

Since joining Florida Executive Realty (FER), Dee has made a name for herself as one of the top-performing agents in the area. Now with more than a decade in the business, she consistently sells more than $20 million in real estate annually, placing her in the top 1% of Realtors nationwide. 

Her dedication and expertise have earned her multiple awards. She was named FER’s “Agent of the Year” company-wide (for 2023 & 2024) and for the New Tampa office (for 2019- 22). She has consistently ranked among the top producers at the company over the past several years and remains a top-three agent company-wide. She shares with gratitude that none of her success would be possible without the unwavering love and support of her husband and their two daughters, Sloane and Stella, who keep her grounded and motivated. 

“I am all about my clients,” Dee says, “and about this wonderful business that I love. The awards show my commitment to this industry but, more important, to the people I work with and represent.” 

For Dee, success in real estate is about more than just sales. 

“Building a solid relationship with your clients is key in the real estate business,” she explains. “Both buyers and sellers should collaborate with a Realtor they genuinely connect with, like and trust.” Dee understands that every client’s time is valuable, which is why she works strategically around their schedules to ensure a smooth and personalized experience. Real estate is not just her job, it’s her full-time commitment. 

Among the things that sets Dee apart are her deep-rooted relationships with builders. When it comes to new construction, Dee brings more than just market knowledge, she brings relationships. She often has established connections not only with the on-site sales agents but also with the builder’s management. 

Understanding their preferences, processes, and flexibility allows her to negotiate strategically and confidently for her clients. “My job is to advocate for you, and the best way to do that is by being informed, prepared and well-connected,” she says. 

Dee’s extensive marketing reach is another factor. As a member of “Leading Real Estate Companies of the World” (LeadingRE), she ensures that her listings are marketed both locally and globally. “There are people in other places looking to relocate, and they can see the listings through LeadingRE,” she says. “It is seen on over 700 websites throughout the country.” 

Dee also prides herself on her ability to truly listen to her clients. “For me, it’s about more than just real estate, it’s about people,” Dee shares. “I want to learn about my clients, their families, their lifestyles and what truly matters to them. The better I understand their stories, the better I can guide them and help them achieve their goals in a meaningful way.” 

For example, some families might not immediately think about community amenities that would benefit their children. Others, with hectic work schedules, may need a home where the landscaping is taken care of by the HOA. Dee emphasizes the importance of being well-versed in various neighborhoods, the available inventory within a community, as well as understanding what builders or sellers may be willing to negotiate. Equally important, she says, is knowing each of her clients’ specific needs and priorities to align the right opportunities with the right people. 

As a child, Dee says she was shy, and those who know her now find that shocking. Her time working from a young age to then working in the hospitality industry helped her break out of her shell. She was a hospitality manager for bars and clubs in South Tampa and was part of the opening team in 2008 for Aja in Channelside. Aja further expanded, opening another club that was located in the Shops at Wiregrass where Dee was part of the management team. When the Wiregrass location closed in 2012, Dee then worked for Ceviche Tapas Bar & Restaurant, overseeing the company’s books and accounting for all of its locations. 

“That foundation in customer service has truly shaped the way I serve my clients,” Dee says. “It’s one of my greatest strengths as a Realtor. I believe customer service is a very important part of what I do, because real estate is a customer service industry. People sometimes forget that. We are here to satisfy the needs of those looking to sell or purchase a home.” 

The residential real estate market is constantly changing, and Dee understands the importance of staying informed. She says she uses social media to network, but also actively networks with top agents in the area as well as builders and industry professionals to stay informed about market trends and opportunities. Equally important to Dee is staying sharp on market knowledge and current trends. She doesn’t just rely on outdated statistics or general assumptions, she actively tracks historical data and, more critically, the real-time shifts happening in today’s market. “I study the numbers that most agents have never even seen,” Dee explains. “It’s not just about what happened last year—it’s about what’s happening right now.” This depth of knowledge allows Dee to advise her clients with precision, confidence and relevance. Whether she’s pricing a home for sale or guiding a buyer through a competitive offer, her insight into up-to-the-minute market conditions sets her clients up for success — especially in a market as unique and fast-changing as the one we’re in now. 

Dee is passionate about earning her clients’ trust, and she believes that chemistry is vital. She has an impressive 5-star Zillow track record, 141 Realtor.com recommendations, and a 4.9-star overall rating on Google. The majority of the reviewers say they love Dee and how she went above and beyond to help them. But, she says that 4.9 overall rating comes from a single one-star review — from a seller on the other side of a transaction. “I was advocating so well for my client that the seller left me a one-star review,” she says. At first, she was devastated, but then she realized it was a testament to her commitment. 

“I can’t make everyone happy, and my priority is always my client,” she says. “In that case, the person I needed to make happy was my client, and I did my job.” 

Her most recent raving fan, the Meisters, say, “From the very beginning, [Dee’s] knowledge, friendly manner, patience and attention to detail was evident as she guided us through a difficult decision process to help us find the perfect home. Simply put, Dee Strom is as good as it gets in real estate, and we will happily recommend her to others looking to buy or sell property. We also will not hesitate to use her services again, when and if ever the need arises.” 

Dee takes pride in handling all aspects of a transaction for her clients, allowing them to focus on their move without stress. 

She adds that there are other Realtors out there, “without the proper contract and market knowledge and education to know how to professionally operate, which can be a detriment to the client. I have had sellers come to me to switch [to me], whether for better service and/or market knowledge to get their home sold.” Dee says one of the biggest problems in home pricing and value is that some Realtors, “simply look at homes they believe are comparable based on square footage or bedroom and bathroom count to determine a home’s value, but knowing the home’s history, builder, community and current market activity is critical, too.” 

Dee also says, “Experience is not how many years you have been doing the job but how many homes you have actually sold.” She firmly believes that experience plays a crucial role in doing the job right, but that the experience comes from transaction volume, constantly negotiating and the consistency in the business. “It’s about having faced all types of real estate challenges multiple times,” she says. 

Dee and her husband Michael, with daughters Sloane (left) and Stella.

When discussing the local market, Dee explains that some areas are currently built out but remain stable and there is no crash happening here. The Wesley Chapel area is still booming with new construction and “offers great affordability for buyers, whether you’re a first time home buyer, looking for more space, or downsizing and need maintenance-free living.” As an expert in the area, she helps clients navigate builder incentives and contract negotiations. 

“For my clients who are selling, new construction can create competition,” she says, “but with the right marketing strategy, I can position their listings to stand out and sell for top dollar.” 

Dee utilizes professional photography, video tours, social media and targeted outreach to attract the right buyers. “Every home has a story,” she says, “and I make sure that story is told in a way that captivates potential buyers.” 

To Dee Strom, real estate is about strategic marketing, dedicated advocacy and building lasting relationships. Her passion for her clients and her deep knowledge of the industry makes her a Realtor unlike any other. 

And that …is “The Dee Difference.” 

Realtor® Dee Strom is based at Florida Executive Realty’s Tampa Palms office at 15802 Amberly Dr. For more information, visit DStrom.floridaexecutiverealty.com. You also can find her @DeeStromRealtor on Facebook and Instagram or by calling (813) 525-7851.