Noire Nail Bar Offers Peaceful Luxury & Safe Services

Walking into Noire Nail Bar, located just across S.R. 56 from Tampa Premium Outlets (near Mellow Mushroom), you immediately notice the quiet and relaxing ambiance and the lack of bustle. The serene, upscale décor (photo) is impressive.

John Nguyen, who owns Noire Nail Bar with his wife Vanessa, says the salon’s look and feel are intentional to cultivate a calm atmosphere.

“People come here to relax, because it’s very quiet,” John says. “Most salons are noisy and crowded, but Noire is peaceful and still.”

John and Vanessa opened Noire in 2018 and will celebrate three years in business later this year.

He says while Noire had to close temporarily during the height of the Covid-19 pandemic (as did every salon), when it re-opened in May, clients eagerly returned. 

“They feel safe here,” he says. “We wear masks, wash our hands and keep our salon nice and clean.”

While cleanliness has always been a priority at Noire Nail Bar, John says the staff is now even more detailed and spends even more time on cleaning and making sure everything is completely sanitized for each client.

To serve clients safely, Noire asks that the following requirements are met: First, always wear a face cover, wash your hands when you arrive, and try to limit touching surfaces or objects as much as possible. They ask that all guests try to schedule their services during low-volume times, such as weekdays, whenever possible, and that you don’t bring any guests with you who are not receiving services. Finally,John says, please do not come in to Noire Nail Bar if you’re not feeling well.

“Especially with Covid, people want to avoid crowds,” John says. “If we get too busy, we ask people to come back at another time.”

Noire encourages appointments to be sure you’re not turned away.

Once you arrive, John says you will always be thrilled with the services you receive, which may include manicures, pedicures, massages, full sets, dipping powder, nail enhancements, eyelash extensions and waxing services for your face and body.

“We have a good team,” says John. “Our technicians make sure the customers are happy when they leave and they spend time taking care of them. We never rush.”

Lorraine Wiggins lives in Tampa Palms, where she says, “there’s a nail salon on every corner.”

But, she drives past all of them to get to Noire Nail Bar, often bringing her mom and/or her daughters along with her. “Noire has more space, and if we come in together, we can be in a little pod together,” Lorraine explains.

She’s referring to Noire Nail Bar’s separate area for pedicures, where chairs are grouped together. So, if you come in with friends or family, you can enjoy conversations with each other and you’re not spread out in a long line of salon chairs facing manicure stations.

This setup allows small groups privacy and intimacy in their time together.

“I loved finding this place,” Lorraine says. “It’s always so clean. I always get good service, and I love it aesthetically. It’s nice that there are separations between the pedicure chairs and the manicure stations.”

Lorraine owns a travel agency and says she has visited many spas all around the world.

“I recognize the level of luxury that’s offered here,” she says. “You can go to any strip mall and find a nail salon, but I come here because of the sense of calm and relaxation.”

She says that Noire’s prices also are comparable, especially because there are different levels of service to fit virtually every budget.

John explains that the range of different services includes everything from basic manicures and pedicures to Noire Nail Bar’s Signature Spa Pedicure and its unique Special Care Spa.

John says that the Signature Spa Pedicure is the “ultimate treat for your feet,” with a therapeutic lavender rub that exfoliates dry skin while citrus sugar relieves and moisturizes your tired feet. That is followed by an extensive moisturizing lotion massage and a hot towel wrap.

Meeting Your Special Needs

Noire’s Special Care Spa is designed to cater to clients with special needs, such as the elderly and those with diabetes who may have cracked heels, thick calluses, extra thick or ingrown toenails — anything that requires extra time, attention or precautions.

There also are additional services offered, such as hot stone and hot candle wax massages and special prices on manicure and pedicure combos. Prince and Princess manicures and pedicures are available for kids ages 12 and under.

And, Noire Nail Bar always offers its clients a glass of wine, soft drink or water with all services. 

“We have a great selection of colors, and top gel and dipping powder brands like OPI, SNS, DND and Chisel,” John says. 

Noire Nail Bar also offers all of its services for birthday parties, bridal showers and other events. Be sure to call ahead to reserve your time and services in a space just for you and your guests.

Noire Nail Bar offers 10% off all services every Monday through Wednesday, if you use the coupon from the ad on pg. 26 of this issue. A 10% discount also is offered on your birthday, with proper identification proving that it’s your birthday.

Noire Nail Bar is located at 25682 Sierra Center Blvd., Lutz, and is open Mon.-Sat., 9:30 a.m.-7:30 p.m., and 11 a.m.-5 p.m. on Sun. For appointments or for more information, call (813) 536-0161. The ad, with coupon for 10% off every Mon.-Wed., is on page 26 of our upcoming New Tampa issue.

Despite Covid, Berkshire Hathaway Flourishes In Hot Market

As market president and managing Broker for the New Tampa/Wesley Chapel and Zephyrhills offices of Berkshire Hathaway HomeServices Florida Properties Group on S.R. 56 in Wesley Chapel, Veronica Davidson leads 115 agents to serve all of your real estate needs.

While 2020 was a difficult year for many industries, real estate in the New Tampa and Wesley Chapel areas experienced an unexpected boom that is continuing to flourish.

Nearly a year ago, as Florida shut down non-essential businesses, the then-80 agents of the New Tampa/Wesley Chapel and Zephyrhills offices of Berkshire Hathaway HomeServices Florida Properties Group, located east of I-75 on S.R. 56 in Wesley Chapel, left work and headed for their own homes.

“We were bracing for a downturn,” says Veronica Davidson, market president and managing Broker, explaining that the company acted quickly to set up video conferences and provide resources to its agents, such as prospecting tools. “But the opposite happened. Who would have thought it?”

In fact, the company has since grown to 115 agents.

While some of the new agents have come from other professions, Veronica says most are from other brokerages. “They are looking for more support,” she says, “and we provide that.”

The local Berkshire Hathaway office’s success can be measured in dollars, too. Veronica says that last year was record-breaking, with $23 million in sales closed in December 2020 alone — an increase of about $10 million over 2019.

“It’s wild,” Veronica says. “Most people’s homes are selling for at least 100% of the list price — or higher —within hours.”

She says local inventory is incredibly low, with less than one month of supply available.

With 16 years of selling real estate under her belt before she took on her current role in 2019, Veronica remembers the last time real estate was this hot. However, she says she does not expect this bubble to burst.

“It’s different because it’s people coming from out of state or wanting more space because they’re spending so much time in their homes,” she explains. “These are real people looking to move into the homes, not investors (like when the last bubble burst in 2008).”

She says the mortgage side is different, too, with more regulations than in 2008. With interest rates low, it’s a great time to buy, and there are a lot of buyers out there.

“Some of our agents are getting really creative to get an offer accepted,” says Veronica, noting that she’s been impressed with her agents’ tactics and the way they are working for their clients. “Buyers want the homes so bad and competition is so crazy.”

Veronica hopes to see the market balance out, which she expects will happen if more inventory were to become available. “More people selling will level out the demand,” she explains.

In fact, this is a crucial opportunity for people who may have experienced a job loss because of the Covid-19 pandemic. “Most people have equity in their homes right now,” she explains. “Don’t let your home go into foreclosure if you’ve lost your job.”

Anyone with questions about the amount of equity they have in their home can call the agents at her office, who can help you understand your options for selling your home, and what it might be worth.

“Our agents have the experience in this incredibly competitive market to help market your home and get the highest price,” she explains. “And, for buyers, we can help you get your offers accepted.”

Alison Ward now lives in Country Walk in Wesley Chapel. When she previously lived in Meadow Pointe, she wanted to downsize, so she reached out to a friend of a friend to help her sell her current home and buy a new one.

That acquaintance was Kendra Wilson, an agent with Berkshire Hathaway, and Alison says working with her was an incredible experience.

“She came in and told me everything I needed to do to pretty my house up to sell it,” Alison explains. “When we went live, I had three or four offers within a day or two, then closed just a few weeks later.”

Alison appreciated how prepared Kendra was, understanding the market, and backed with research.

“She was knowledgeable,” says Alison. “She was also easy to contact, always available, and made me feel like no question was dumb.”

Alison says a house in her former neighborhood had the same layout as hers and had been on the market a few months when she listed her home.

“I was in and out in a week and they were still on the market,” Alison says. “It could have been any number of reasons why that home didn’t sell, but I think mine did because I listened to Kendra’s advice, even about things like if there are too many pictures on the wall sand how the home smells.”

She adds that Kendra made the process incredibly easy. “I was super stressed, and she helped with every facet, from financing to finding people to do work around the house, such as flooring,” said Alison. “She was able to provide resources to get done what we needed to get done.”

Name Recognition

If the name Berkshire Hathaway seems familiar beyond the real estate business, it’s because it is derived from the holding company Berkshire Hathaway, Inc., which is chaired by billionaire financier and company CEO Warren Buffett.

The local Berkshire Hathaway office is part of HomeServices of America, Inc., which is owned by Berkshire Hathaway Energy, a subsidiary of Berkshire Hathaway, Inc.

The Berkshire Hathaway HomeServices Florida Properties Group makes it a priority to serve the community. At this year’s “Be The Sunshine” event, agents supported The Thomas Promise Foundation, creating and stuffing backpacks with nonperishable food and school supplies for Pasco County children.

In fact, what is now called Berkshire Hathaway HomeServices Florida Properties Group was originally founded in 1959 as Tropical Realty. Dewey Mitchell and Allen Crumbley acquired the business in 1984, then aligned with the Prudential Real Estate Network in 1988. In 2012, Berkshire Hathaway purchased that group, including the local Prudential Tropical Realty office on Bruce B. Downs (BBD) at S.R. 56.

The current Berkshire Hathaway office opened in March of 2018. 

The New Tampa/Wesley Chapel office is one of 20 offices under the Florida Properties Group umbrella. Veronica says the agents are committed to an exceptional culture, where they practice the company’s mission statement of teamwork, integrity, passion and excellence.

They know the area and the market, and Veronica says all of her agents share sincerity and a true desire to help people. They do so using all of the resources of their global company.

“We are solution providers for all of people’s real estate needs,” Veronica explains, “including every aspect of property management, commercial real estate, insurance and title.”

Serving The Community

The agents of the New Tampa/Wesley Chapel Berkshire Hathaway office also are committed to serving the community around them. They hold a food and toy drive for Metropolitan Ministries during the holiday season, which collected more than 7,000 pounds of food last year, and they also support the Berkshire Hathaway Florida Property Group charity, called Sunshine Kids, which gives children who have terminal diseases a week in Orlando to go to Walt Disney World and Universal Studios.

At the office’s annual “Be The Sunshine” event, agents take the day off to serve a charitable organization. This year, the New Tampa/Wesley Chapel agents chose to support the Thomas Promise Foundation in Zephyrhills, creating and stuffing bags with nonperishable food and school supplies for Pasco County children in late February. 

Berkshire Hathaway HomeServices Florida Properties Group is located at 26771 S.R. 56, in the same shopping plaza as Buffalo Wild Wings. For more info, visit BHHSFloridaProperties.com or call (813) 907-8200. To browse properties available for rent or learn about property management services, visit the Berkshire Hathaway online portal at RentAHomeWithUs.com.

Estancia Day Coming To SVB

If you live in Estancia and haven’t had a chance to check out the new Sarah Vande Berg Tennis & Wellness Center in nearby Zephyrhills — or even if you have — Saturday might be for you.

SVB will hoist Estancia Residents Day on Saturday from 10 a.m. – 4 p.m. The event will feature a free brunch and allow residents to try pickleball, tennis and padel, a free hour of yoga on the lawn and a free hour of fitness with former NFL player Melvin Williams, free promotional tent space for Estancia residents and a goody bag and raffle.

“We want everyone to see the new facility,” says SVB CEO Pascal Collard, an Estancia resident himself. “This is an event we hope to repeat with other communities, like Hunter’s Green, Tampa Palms, Seven Oaks and others.”

The event is limited to the first 75 families. To attend, email marketing@svbtenniscenter.com with your name, phone number, address and age of children attending. RSVPs are required for each guest attending, including children.

First Tennis Tourney Goes Off Well For SVB

Matthew Segura and Anastasia Nefedova waited out the rain and took home the men’s and women’s singles titles at the first SVB Open, held Feb. 11-14 at SVB.

The event featured $10,000 in total prize money and was sponsored by the CELSISU fitness drinks and world-famous tennis coach Nick Bollettieri, who was on hand and provided some tips and instruction for those who attended.

The event was the first of many Universal Tennis Rating (UTR) and Internationals Tennis Federation (ITF) events hoped for in 2021 at SVB, which opened in 2020.

Segura, the great-nephew of Tennis Hall of Fame legend Pancho Segura and the Open’s top seed, had to survive three-set matches in the first two rounds before taking out Benjamin Kittay, who only lost six total games on his way to the final of the 64-player field.

“He was hurting me a lot with his serve and volley; he started out pretty crisp and sharp,” said Segura. “But then, in the second set, I was starting to find my game and figure him out. All around, I had a great time.”

Nefedova, 22, and ranked No. 532 in the world by the Women’s Tennis Association (WTA), steamrolled Sarasota teenager Sofia Rojas 6-3, 6-0 in the women’s final.

“I felt good, I was just trying to work on my game throughout the tournament,” said Nefedova. “It feels pretty good getting the win.”

Murtha & Murtha Handling Covid Fallout This Tax Season

Kyle Flischel (left) and Tom (not pictured) and Patrick Murtha take on every tax problem, big or small, at Murtha & Murtha, LLC. (Photo: Charmaine George)

Every tax season is different.

Some are busier than others, some are upended by new tax laws or bills, while still others are a mad scramble.

This tax season, however, is almost indescribable, says Patrick Murtha, who along with his father Tom and new partner (but longtime senior accountant) Kyle Flischel run Murtha & Murtha, LLC, in the Seven Oaks Professional Park off S.R. 56 (across from Sam’s Club).

Due to Covid-19, nothing about this tax season seems normal, Patrick says. Everyone was impacted, with some people losing their jobs and collecting unemployment, others receiving PPP (Paycheck Protection Program) loans and many  people having to borrow money from their retirement plans in order to survive. 

Some people moved away from Florida, but many others moved in. And, not everyone struggled, Patrick says, noting that some clients had their most lucrative years ever  in 2020.

Either way, Patrick says 2020 was the year of “major life changes,” and clients need more help now than they ever have as they navigate through tax season waters that are now murkier than before.

“This has been amazingly busy,” says Patrick. “The average return is a little more complicated, and we have a lot more clients coming in. It’s crazy.”

That means thousands of tax returns between Murtha & Murtha’s two offices (the Murthas recently merged with another office in Zephyrhills, which is now called Henson & Murtha, CPAs.)

Luckily for clients new and old, Tom, Patrick and Kyle have more than 60 years of combined experience in handling taxes on behalf of their accounting clients.

Because of Covid-19, the Murthas have adapted to the new reality. They started last year, when Covid hit right at the annual March peak of tax season, and now have a well-oiled virtual online machine to help them assist clients.

“We pivoted pretty quickly,” Patrick says. “Right when Covid hit last year we made that move, making virtual appointments, video calls, phone appointments. We bolstered that a lot more in the offseason. Now, we’re a full, web-based client center.”

Clients can sign in, upload their tax documents and any other paperwork the Murthas may need to complete their taxes. “We created a really convenient way for us to work, and for our clients, too,” Patrick says.

He adds that about half of Murtha & Murtha’s clients are handling this tax season online. The other half still prefers to come in to the office, where CDC guidelines are strictly followed. As the pandemic passes, there may be less of a need for an online exchange of tax forms and paperwork, but the firm plans to keep the online option in their arsenal.

That arsenal is quite full as it is. Murtha & Murtha consults, advises and deals in complicated and intricate tax laws, providing business valuations and due diligence while also running the successful Murtha & Murtha Mergers and Acquisitions, LLC.

Tom is fond of saying “we do it all,” which isn’t too far off. And, while taxes are a huge part of what Murtha & Murtha does, Tom says consulting with clients throughout the year is often just as valuable.

A Little Background

Tom Murtha, CPA, earned his B.S. degree in Management from Long Island University in Brooklyn, NY, in 1976, and his M.B.A. (Master of Business Administration) degree in Accounting from St. John’s University in Queens, NY, in 1981. He has been doing mergers, acquisitions and business valuations since the 1990s.

Patrick, who grew up around tax codes at his father’s business, graduated from the University of South Florida in 2009 with Bachelor of Science (B.S.) degrees in both Finance and Accounting. He joined his father in opening a firm in Tampa in 2010, focusing on mergers and acquisitions.

Meanwhile, Kyle Flischel, CPA, is practically family, having gone to school with Patrick at USF.  

Murtha & Murtha offers a popular “CFO Retainer Package,” which helps businesses (and those who are self-employed) who might need a Chief Financial Officer (CFO) but who don’t have the budget to hire a full-time manager or accountant for that job.

For a fraction of the cost of a full-time CFO, the Murthas operate in an advisory position and can handle everything from accounting and bookkeeping to setting up payroll and ensuring that all of a client’s income and expenses are classified correctly.

They also will put together a budget, which Patrick says hardly any other companies do. The Murthas are big on budgeting, which helps their clients make decisions in real time, instead of waiting until the end of the year.

And of course, they will take care of all of your tax preparation and planning.

“The CFO program is growing just as quickly as our tax business is,” Patrick says.

Since starting the CFO program, Patrick says they’ve only lost two clients, but both were due to capital acquisitions. “In both cases, the companies were successful,” he says.

If using Murtha & Murtha sounds daunting and exorbitantly-priced, the Murthas promise that it’s not. The firm handles just about every kind of client, from rich businessmen to small business owners to regular W-2 workers, and the prices are comparable to other tax firms like H&R Block. And, every client gets the same personal treatment. It is that personal touch that differentiates Murtha & Murtha from others, Patrick says. 

While they handle the taxes of some large companies, Patrick says that individual returns account for about two-thirds of Murtha & Murtha’s billings — and that number may be growing this year with the influx of new clients.

During Covid-crazy 2020, Patrick says the firm still grew but not at the rate they originally anticipated. However, he says this year could be record-breaking.

“Whatever we should’ve gotten last year we are getting this year,” Patrick says, “(in addition to) what we would have normally gotten this year. It’s going to be the busiest season we’ve had by an order of magnitude.”

Murtha & Murtha, LLC, is located at 2236 Ashley Oaks Cir., Suite 101. For more info, visit TampaTaxFirm.com. To schedule a free consultation, call (813) 991-1120. 

Henson & Murtha, CPAs, is located at 5315 8th Ave. in Zephyrhills. For more info, call (813) 782-0580.

Pasco EDC’s Wesley Chapel Incubator Opens In The Grove

SMARTstart program director Dan Mitchell says space like this boardroom is where small businesses will have the opportunity to collaborate with other owners, industry experts and mentors as they prepare their businesses for launch. (Photos: John C. Cotey)

In the center of what many think is the hottest and hippest entertainment development in Wesley Chapel at The Grove, just above the office of developer Mark Gold, is a large “collab-o-space” hoping to launch the area’s next hottest and hippest thing.

That’s Dan Mitchell’s hope, anyway. The program director of SMARTstart — part of the entrepreneurial arm of the Pasco Economic Development Council (EDC) — stands in the middle of the 5,000-sq.-ft. Entrepreneur Center & Business Incubator and imagines it filled with the bustle and hustle that only enthusiastic entrepreneurs can bring to it.

“It’s going to be a great environment,” Mitchell says.

SMARTstart at The Grove held its official ribbon cutting on Feb. 18. The workspace has 10 private offices, two “huddle rooms,” 32 dedicated desks, a co-working lounge, an executive board room, as well as a classroom and other meeting spaces. 

A digital media studio will offer light boxes, podcasting mics and mixers, as well as other equipment needed to produce various electronic media.

Those desks, offices and board rooms will soon be mostly filled by small business owners sporting ideas but looking for guidance and hoping to reap the benefits a collaborative setting can provide. Small businesses have a large fail rate within the first two years, but Mitchell says SMARTstart helps develop business ideas and get them to market on more solid footing.

SMARTstart at The Grove is open to anyone, but their business must be based in Pasco County. It is looking for small business owners who are in the start-up phase, or in the first year or two of their business.

Once accepted into the program, you choose your membership level and get access to not just the space — you can rent a private office for $600, or just take a desk in the open area for $100 — but also classes, roundtable discussions, workshops and mentorship. The SMARTstart team will assess the needs of entrepreneurs, and will connect them with industry experts and coaches.

“We ask people when they join, what do you need?,” Mitchell says. “What is holding you back? Do you need workspace, do you need guidance, do you need to collaborate with other entrepreneurs, do you need funding, do you need education? We offer something in all of those program areas.”

And, Mitchell adds, “If somebody needs all of it, great. They can get all of it.”

This area provides 20 working spaces for entrepreneurs, but offices and meeting rooms are also available.

SMARTstart is funded by the Penny for Pasco program.

The Wesley Chapel location will be the third EDC incubator in Pasco County, joining the locations in New Port Richey (which focuses on professional services), and the one in Dade City (focused on food innovation).

Those in the SMARTstart program also are eligible for the EDC’s popular “micro loans,” ranging from $30,000-50,000.

Since the program’s inception five years ago, 82 businesses have started and grown in the Pasco EDC’s incubators, including 24 last year. The micro loan program has funded 57 companies, for a total of $1.8 million in loans. 

So far, the new Wesley Chapel incubator has four members, with 30 more on the waiting list.  Those who get in are limited to two years in the incubator, after which they must spread their wings and find their own locations.

“This is not your permanent home,” Mitchell says, but in the meantime, members can use the incubator’s address to register their business with the Florida Department of State at Sunbiz.org (found at DOS.MyFlorida.com), use the conference rooms for meetings, focus groups and more. “People come with an idea and, within six months, can get the funding and when they do launch, SMARTstart will hold a ribbon cutting for them.”

The under-construction SMARTstart crate at The Grove’s KRATE container park be available to small businesses to rent as a pop-up to show or sell their products and services. 

Dade City’s Johnathan McKeen-Chaff has taken advantage of multiple SMARTstart programs and he says that, as a result, his music teaching and academic tutoring business is better off for it. 

He has added a handful of clients and is now ready to open his first physical location at the KRATE container park at The Grove this summer, where his team will give piano, guitar and drum lessons, as well as supplemental tutoring in math, English and other subjects.

“It was worth every penny and more,” McKeen-Chaff says. “That’s the kind of education I can get behind. Dan Mitchell and everyone there are very good at what they do.”

McKeen-Chaff, who says his company is focused on using technology to improve the way people teach and learn, also took advantage of the EDC’s micro loan program.

“They taught me how to start a business, and walked me through everything I needed to do,” McKeen-Chaff says. “I know I have a better chance (of succeeding) just having them on my side.”

McKeen-Chaff will be KRATE neighbors with SMARTstart, which also will be renting a converted shipping container. Members of the SMARTstart program will be able to rent the crate as a pop-up to sell their wares, which could be popular with the fledgling food businesses being cultivated at the EDC’s Dade City incubator.

Pasco County-based businesses interested in more information or in joining the incubator program can fill out an application by visiting SMARTstartPasco.com.