More than 18 months after The Grove teased a new grocery story in an online post, the mystery about which one would be moving into the development may be over.

It appears Super Target is, well, targeting the parcel of land on The Grove’s main property, right across Pink Flamingo Ln. from Cost Plus World Market (see map).

While nothing had been officially announced prior to our deadline (but probably will be shortly after we go to press and before you receive this issue), Target Wesley Chapel-The Grove has applied to the Southwest Florida Management District (aka Swiftmud) for an environmental resource permit (ERP), which is required before any construction can begin. Detailed plans for the construction also have been submitted.

Representatives from The Grove said nothing has been signed with Target, only. that it is one of a number of companies with which it has been negotiating with and it expects to make an announcement soon.

While it may be disappointing to those hoping for a Whole Foods or Trader Joe’s to open a store in the space, it’s not that surprising that Super Target, a popular retail-grocery hybrid, was the choice. A pre-application meeting was held with Pasco County planners on Oct. 18 where plans for a 147,000-sq.-ft. retail building, with nearly 500 parking spots, was presented by an unnamed party (most likely Target or The Grove). 

Due to the size of the proposed building, it was clear it would not be any of the trendy grocery stores desired by locals, and likely would be a Super Target or Walmart.

There already is, of course, another Super Target in Wesley Chapel, located at the corner of County Line Rd. and Bruce B. Downs Blvd., although proximity to their other stores doesn’t stop big names like Publix, Walmart or Starbucks. And, considering the future growth planned in the S.R. 54 corridor, it’s not like the area can’t handle a second Target store.

Traffic on Oakley Blvd., however, should be interesting, considering that new apartments and townhomes will soon be completed in the area, and will be adding hundreds of more cars per day to the already-congested road.

The Super Target is the second new  grocery store planned for Wesley Chapel. Just a few miles east on S.R. 54, plans have been filed with the county by Publix for a new 60,548-sq.-ft. center, which would be anchored by a 48,848-sq.-ft. grocery store that also will include a 2,100-sq.-ft. liquor store and 9,600 square feet of retail space.

As we’ve previously reported, the new Publix will be located behind the Bank of America, Advance Auto Parts and Starbucks-anchored Pleasant Plaza on S.R. 54.

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