An editorial by Gary Nager
What seems like two lifetimes ago, I graduated from the University of Florida College of Journalism & Communications in Gainesville with a B.S. degree in Broadcasting with a news emphasis.
A little more than 30 years later, I have held the same job in the print journalism business for 19 years (as of last month) and, although I love what I do, I’ve always wanted to get back to my first love — writing for film and TV.
My problem is that I’ve never been a “techie,” but, since I’m now living in an age where people create videos that “go viral” with their iPads and even their cell phones, I assumed that it must be easier than ever to create videos that people will want to watch.
Not so much. The fact is that there is no personal electronic device that can create videos that look as truly professional as what you see on “real” TV, whether broadcast or cable. And, there really is no substitute for experience when it comes to shooting and editing quality video.
So, even though we’ve already achieved some local success with some of the short videos we’ve shot, I figured out pretty quickly that I really need an experienced studio with quality equipment to do the kind of broadcast programming I’ve wanted to do since I was in my 20s.
Enter Milorian Studios, located off S.R. 54 in Wesley Chapel in the Brookside Professional Park, and president/owner Carlos Flores-Gordon.
Carlos, who has worked for more than two decades in the music, film and TV production business, is a long-time New Tampa & Wesley Chapel Neighborhood News reader who says he has wanted to work with me for some time, but especially since we posted our first video efforts on our website: WCNeighborhood News.com.
And, after touring his beautiful, four-year-old building, which features music and video production studios and editing equipment the likes of which I’ve never seen before (it’s been more than ten years since I even toured a TV or radio station studio) and seeing the type of high-quality work Carlos and his amazing crew create at Milorian — for about a third of what it would cost in Miami or New York — he and I sat down and talked about working on a few projects together.
“As a long-time fan of yours and the Neighborhood News,” Carlos told me when we met, “I definitely feel a synergy with what you’re trying to do in the New Tampa and Wesley Chapel markets. Let’s work on something together.”
Since I felt the same kind of kinship with Carlos and the impressive studio he quietly has created right in my own back yard, I suggested that I would like to start with a professional video shot on site during the upcoming Taste of New TampaTM on Sunday, March 24 (see pages 1 and 22-23 for details) — especially when Carlos said that he and his crew can provide any type of service needed to create such videos except for the actual writing — which of course, just happens to be our specialty here at the Neighborhood News.
Carlos offered to first shoot a Taste preview video (which we hope will begin being shown on our website by Friday, March 15), create a short live feed from the Taste (which will air live on our website as the event is unfolding) and then compile a 2-3 minute video to wrap up the event.
Our goal after those productions is to then offer a package of services no one else can match for your business — a package which will include a similar 2-3 minute video about your business, as well as a 30-second commercial you can air on any cable or broadcast TV station (as well as on both our website and yours) and a package of ads in the New Tampa & Wesley Chapel Neighborhood News. In other words, we want to create a professional-quality, multi-media image for your business.
For more information about video production and advertising, call general manager Nikki Bennett at our office at 910-2575. You also should check out Milorian.com to see the kind of work Carlos & Co. have already done. I’ll be stunned if you’re not impressed.