If you said you’ve never heard of Platinum Salon, located in the same plaza as Burger 21 off Bruce B. Downs (BBD) Blvd., I’d have to say I’d be a little surprised.

Sure, the upscale, 1,600-sq.-ft. salon itself isn’t visible from BBD, but Platinum Salon’s visibility is more about its co-owners, Master Colorist/Stylist Allen Coleman and former occupational therapist Michael Berthelette, who handles the business side of the salon’s business.

Berthelette previously owned the Pure Hair salon with Coleman in Land O’Lakes, while Coleman — who opened Salon at the Walk in New Tampa in 1997 — has owned and operated five salons throughout the Tampa Bay area over the past 33 years. The partners opened Platinum Salon five years ago and merged Pure Hair with Platinum in Dec. 2018, when they closed Pure Hair. 

But, while Coleman is the artist known for pushing boundaries and redefining style who is a National Leyton House (which is based in Australia) professional educator, Berthelette is the salon’s Chief Executive & Community Officer. Berthelette has been out in the community building Platinum’s pubic profile as a three-year Board member and immediate past Chairman of the Board of Directors with the North Tampa Bay Chamber (NTBC). He also is a member of the Business Networking International (BNI) Alliance (which meets every Wednesday at the Wiregrass Ranch Sports Campus of Pasco County) and recently was added to the Board of Directors of the AdventHealth Wesley Chapel Foundation.

Platinum Salon has 15 employees, including 12 stylists/colorists, all of whom, Coleman says, are “highly trained professionals” who specialize in highlights, lowlights, balayage/ombre and color corrections and also offer Keratin treatments, Brazilian blowout and other smoothing treatments, as well as tape-in hair extensions.

Coleman, who has clients who have been with him for 30+ years, inspires his stylists to be fearless behind the chair and is known for always delivering cutting-edge styles, innovative color, cutting techniques and service excellence.

“Allen is constantly seeking new challenges to add depth to his artistic experience and portfolio,” Berthelette says. “He’s driven by his unparalleled creative energy to break down barriers and leave his mark and legacy on this world.”

He adds, “Our clientele is primarily professional business women who want to look and feel special. We help them do every day at Platinum Salon.”  

In addition to serving the community in BNI and both the hospital foundation and the NTBC, Berthelette, Coleman and Platinum Salon also participate in the U.S. Marine Corps’ annual Toys for Tots campaign.

“My brother-in-law Johnnie Miller served in the Marines,” Allen says. “And it’s such a worthy cause.”

Platinum Salon (20304 Trout Creek Dr.) is open Monday-Thursday, 9 a.m.-7 p.m.; 9 a.m.-6 p.m. on Friday & Saturday and 10 a.m.-5 p.m. on Sunday.

For more information, call (813) 973-2400, search “PlatinumSalonTampa” on Facebook or “PlatinumHairSalonTampa” on Instagram.          

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