Tag: Ashley Whittaker

Sports Facilities Companies Studying Parking & Other Improvements At Popular Wiregrass Ranch Facility 

 It’s only been roughly two months since Sports Facilities Companies (SFC) received the contract with Pasco County to manage the Wiregrass Ranch Sports Campus, but the Clearwater-based company that manages dozens of similar facilities across the country is already taking action to make improvements to what has been called the “crown jewel” of sports attractors to Florida’s Sports Coast, also known as the Pasco County Tourism Department. 

Although we have yet to be able to sit down and actually chat with any of SFC’s upper management, SFC partner Ashley Whitaker did respond to all of my questions about SFC’s plans for the Sports Campus by email — and it’s obvious from those answers that this company definitely knows how to manage facilities like these and, as Wiregrass Ranch developer JD Porter recently told me, “the county made the right choice when they chose [SFC].” 

Checking Back In 

It’s been quite a while since I’ve been back at the Sports Campus. As you readers know, my wife (and sales manager) Jannah was the director of sales and marketing under the previous operator RADDSports, which had its contract bought out by the Pasco County back in 2023, after the County Commission voted to default RADDSports and RADD sued Pasco County. 

The county then opted to manage the facility itself, even though Pasco’s agreement with Wiregrass Ranch was that the county was never allowed to operate the facility. 

But, that’s all water under the bridge now, as SFC has already made a number of important moves — with more still to come. 

GN – Does SFC now have its own management on-site at the Wiregrass Ranch Sports Campus (WRSC)? 

AW – SFC has been fortunate to inherit the hardworking staff at WRSC, and we are aligning them with our industry leading standards in all departments, integrating with our support center in Clearwater. 

GN-Is SFC retaining all of the existing employees at the Sports Campus or have you been deciding on a case-by-case basis which of those employees you will retain? 

AW-All existing employees of WRSC were offered the opportunity to remain with the venue under SFC management. 

GN-How many weekend events are already on the books at the Sports Campus for the rest of 2025? 

AW-Along with the Florida’s Sports Coast DMO (Destination Management Organization), we have a robust schedule and are looking forward to a great fall season with events both inside and outside on the new grass fields throughout the end of the year every weekend. 

GN-Are there any weekends available this year for your company to book your own events? If not, when will SFC be able to start adding new weekend events? 

AW-With such a full calendar, there are few weekends available for any additional events. When we do have availability, events (including SFC ones) will be selected on merit for the benefit of the community. 

GN-Will you be continuing the local programming that’s currently in place or will SFC be replacing that programming with programs of its own? If so, what programs will you change/add? 

AW-Yes, we will be continuing with the local programming. The only change will be how parents register for the programming through enhanced software. 

GN-I know the county said that SFC will be conducting a study to see how additional parking can be configured at that site and that it will take up to six months for you to conclude that study, but when will the study actually begin (or has it already)? 

AW-Yes, the study is under way. In addition to parking, we are also exploring the feasibility of indoor and outdoor complimentary amenities. The study is under way and will be reviewed with the county in November/ December timeframe. 

GN-Is there anywhere at the Sports Campus site where you can see being able to expand the existing parking? 

AW-We are exploring with Pasco County the opportunity to enhance parking at the Sports Campus. 

GN-Have you now spoken with JD Porter and/or Scott Sheridan of Locust Branch/Wiregrass Ranch? Can you tell me anything about that (or those) discussion(s)? 

AW-Yes, we have engaged in conversations with JD Porter and Scott Sheridan and look forward to being great neighbors and community partners. 

GN-Have you been in contact with the Peachtree Group about the Residence Inn that shares the site? Can you tell me anything about that discussion? 

AW-We have hosted specific meetings introducing ourselves to the hotel community and also presented to local business owners at the request of Florida’s Sports Coast DMO. 

GN-Is there any way to do a live interview with you, your partner Eric Sullivan or someone else from SFC — at the Sports Campus or at the North Tampa Bay Chamber office for my new podcast? Even if it needs to be much further into the future, an actual interview is much more personal and will be better received by my readers (because I also will do a story about it in print) and podcast viewers. 

AW-This is possible to be scheduled sometime in the future.