Tag: editorial

Celebrating My 30 Years Of Neighborhood News!

On February 25, I will be celebrating my 30th anniversary of owning the Neighborhood News. I bought (with a former partner) an 11-month old monthly publication that had little more than stories about advertisers written by those advertisers themselves.

I published the 12th monthly issue in April 1994 (photo), which we considered to be the first issue of the publication’s second year in business. That’s why this issue is Issue 1 of Volume 32 of the Neighborhood News, rather than Issue 1 of Volume 31.

When we purchased the publication in February of 1994, the total direct-mail circulation of the Neighborhood News was 6,500 homes, apartments and businesses — all of which (unbeknownst to me) were located in New Tampa’s 33647 zip code and which included the existing subdivisions in Pebble Creek, Tampa Palms, Hunter’s Green and the first two communities (closest to Bruce B. Downs Blvd., or BBD) of Cross Creek.

Although my predecessor claimed to also be mailing to Wesley Chapel, it turned out that all he was doing was dropping about 500 copies each month at the Meadow Pointe I clubhouse. So, as soon as I took over, I added about 2,500 total addresses in Meadow Pointe I, Williamsburg and, a few issues later, an additional 500-700 or so single-family homes and condominium units located in the community around Saddlebrook Resort, where I was living with my family at the time. We began mailing new issues every two weeks, to all of those households, before the end of 1994 and didn’t split into separate New Tampa and Wesley Chapel issues until 2005, when Wesley Chapel’s three zip codes had zoomed past 10,000 residential units, as New Tampa was closing in on 20,000 units of its own.

Although I always knew how many units were approved for Wesley Chapel, I had no idea that it would catch up to, and pass, New Tampa in terms of the number of units and people living in them by sometime in 2021.

From those first 10,000 total homes (and less than 30,000 total people) in May 1994, our all-direct-mail circulation is now 34,000+ homes, apartments and businesses (and more than 90,000 total people) in Wesley Chapel’s three zip codes (33543, 33544 & 33545) and 29,000 residences and businesses (and about 80,000 people), almost all of which is located in New Tampa’s 33647 zip code — although we do also directly mail to the 750 residential units in the Lake Forest subdivision off BBD (south of Tampa Palms), which has a Lutz zip code (33559).

That means our total circulation has grown, with our communities, by at least 600% in 30 years — or by nearly 1,000% if you use the 6,500 units I inherited from my predecessor as our starting point.

But for me, this is much more than just a numbers game. I have given everything I could to the communities of New Tampa and Wesley Chapel, and although many outstanding people have come and gone from our ranks, I am proud to say that I have been the publication’s one constant these last 30 years.

The growth of electronic media throughout the world — did you foresee most people getting their news and information from their mobile phones 30 years ago? — has meant that we have had to change the ways we cover the news of New Tampa and Wesley Chapel, but nothing has stopped or even deterred me from continuing to provide more news and information about the communities we serve than any other local medium, print, broadcast and/or electronic.

Although I would be lying if I said that being the big media “fish” in a relatively tiny little pond was a lifelong dream of mine — my degree from the University of Florida was in Broadcast News and I always hoped to own and program a radio and/or TV station and write and produce TV programming — serving as the editor of the Neighborhood News the last 30 years has been one of the absolute joys of my life. And, while I don’t think anyone else would hire me at my age, despite my decades of experience, if I didn’t still love what I do I would definitely try to find some other way to make a living. Although I love singing and acting, anyone who has heard me sing karaoke or seen my stand-up comedy act at the Tampa Improv or Sidesplitters will tell you that I never had a future in those fields.

Another thing people who know me will tell you about me is that I love to throw a party — my 25th anniversary event five years ago at Bayscape Bistro on Cross Creek Blvd. was a blast, as was the “Grease” cast party I threw last year at Joe Whiskey’s on S.R. 54 in Wesley Chapel — and I am planning a doozy for my 30th anniversary celebration.

And yes, there will be an opportunity for at least some of you wonderful readers to attend and share in that celebration. After all, although I owe my livelihood to the thousands of advertisers who have supported my business these last 30 years, I owe a large portion of my happiness to all of you who have been reading and responding to my work since I first took the reins at this publication. Stay tuned for more info!

Is Bally Sports The Worst Of All Streaming Services?

Although I also loved Major League Baseball, NFL football and NCAA basketball growing up on Lawn Guyland, New Yawk, I definitely was a major NHL hockey fan.

Since my dad never really enjoyed watching sports on TV, I consumed as many games as I could get on our three network TV stations (ABC, CBS & NBC) and the two local stations that carried NY Yankees and Mets home games (Channels 9 & 11), and had to pick my own favorite teams in each sport since he could care less about any of them.

My favorite NHL team when I was a kid was the Montreal Canadiens, because they were not only the biggest team, but somehow, also the best skating team. Oh, and they also just happened to win 10 Stanley Cups between the mid-1960s and late 1970s, when I became a hockey fan. Even when the New York Islanders, who played their home games only 15-20 minutes from where I grew up, began their run of four Cups in a row between 1980-83, my love for “Les Habitants” never wavered.

That is, until I moved to Wesley Chapel in June 1993, when the Tampa Bay Lightning had just completed the team’s inaugural season in the league. I promised myself that I would no longer cheer for the Canadiens and would bring my young sons to as many Lightning games as I could — which wasn’t difficult during those early lean years, because great tickets at the Bolts’ original arena at the Florida State Fairgrounds went for like $10 apiece (or so).

Three years later, I even took Jared and Jake to both of the Lightning’s first-ever home playoff games at what was then called the Thunderdome (now Tropicana Field) in St. Petersburg, including the franchise’s first-ever home playoff win — a thrilling 5-4 overtime squeaker over the Philadelphia Flyers in 1996. The Bolts lost that series 4 games to 2, but both of my sons (including then-4-year-old Jake) got a legitimate taste of what playoff hockey is all about. In fact, after Tampa Bay won its first of now-three Stanley Cups in 2004, both of my boys gave up other sports to play high school hockey for Wharton High.

Unfortunately, the apartment complex where Jannah and I currently live only has Frontier cable and we stopped being able to watch Lightning games at home in the middle of the season a couple of years ago — during the Bolts’ run towards the team’s third Cup in 2021— when Bally Sports (which was then called Bally Sports Sun, or maybe Fox Sports Sun) and Frontier couldn’t come to an agreement over carriage fees. Jannah — who is now a full-on Lightning fan, too — and I had to go to local bars with Spectrum cable or satellite to watch the Bolts’ run to the 2021 Cup, as we could only afford tickets to one of those playoff games.

It wasn’t until sometime in 2022, when someone told us that we could now stream Bally on our Roku device, that we were able to resume watching our favorite team at home again — and we also became partial season ticket holders the same year. And, even though the Bolts didn’t get to hoist Lord Stanley’s goblet a third year in a row, we loved both attending games and watching the others as often as possible in the comfort of our own living room.

And, while I have never really jumped on or fully embraced the Tampa Bay Rays bandwagon after hockey ends each year, since Jannah isn’t a baseball fan at all, we kept paying for Bally during last year’s hockey offseason, mainly because I didn’t want to go through the hassle of having to sign up again when the 2023-24 hockey season began a few weeks ago.

All was right with our hockey world as the new season began, but sometime in late October, it appeared that we somehow got locked out of our log-in for Bally. It felt like 2021 all over again. My ever-resourceful wife got on her “Tampa Bay Lightning Fans” Facebook page and saw other people complaining about having the same problem. Had Bally decided to lock out those who were streaming — and paying $29.99 a month for the privilege — its “service?” If so, what could we do about it?

As it turned out, no, that wasn’t the case. Although we never got any notice about it — or Heaven help us, will we see any kind of refund for the three or four Bolts games we missed because of it — Bally simply had some kind of outage on its own end. That outage lasted more than a week and here’s the kicker — none of the barrage of emails I had received from Bally as our streaming subscriber ever mentioned the outage or even offered a customer service phone number for me to call to complain.

Instead, I had to find a customer service phone number for Bally on Google and when I called, during the first period of the Bolts’ 6-4 win over the Ottawa Senators on Nov. 4, I agreed to the option of being called back, instead of continuing to wait on hold, after the first period ended. Big mistake! Instead of calling me back before the game ended, I finally got a call back from Bally (at 12:35 a.m.) and the polite customer service rep asked me if I was watching Bally at the time.

“The game ended three hours ago,” I said, “I’ve actually been asleep, so no, I’m not watching my TV now.”

Well, I decided to go to my TV so the rep could get me hooked back up, so I guess “All’s well that ends well.” I asked the rep if there was a survey I could take after the call ended, “because I’ve got a doozy for you.” When she said I would have to hang up and call back to do so, I decided that telling this story in these pages might be a better way for me to express my…let’s say dissatisfaction…with Bally.

Bally Sports Bally Sports App editorial

New Challenges Don’t Usually Faze Me, But This One Took A Toll

Over the past nearly 30 years, the Neighborhood News has faced more challenges than I even care to remember — including new competition, the growth of online communities, paper shortages, Covid-19 and many more.

When you’ve been doing what I have done for as long as I have, there also are likely to be at least a few health-related issues, but I’m appreciative I’ve been fortunate enough to not have to deal with any long-term complications.

A few weeks before the Covid pandemic shut everything down, I had the second of two cataract surgeries at the St. Luke’s Eye Center in Tarpon Springs. On my follow-up appointment with my optometrist, David Scamard , O.D., of Excellence in Eye Care, a few months later, Dr. Dave asked me if I was having any “floaters” in either of my surgically-repaired eyes and I emphatically and happily told him “No.”

That response continued to be true until less than four weeks before this issue was supposed to go to press, when I finally understood what he meant by “floaters.” I visited Dr. Dave at the Costco south of S.R. 56, where he took digital photos of my eyes and said he saw the likely source of my floaters. He told me to come back a few days later for a full eye exam.

It was at that appointment, at about 11 a.m., with my vision in my left eye suddenly blurry, that he determined that I had a detached retina. He immediately set up an appointment for 2-1/2 hours later with retinal specialist Alfred White, M.D., of Retina Vitreous Associates of Florida, which has an office on the north side of S.R. 56 in Wesley Chapel.

Dr. White, who combines a great bedside manner with being super matter-of-factly about what I was about to go through, confirmed the detached retina and scheduled me for emergency reattachment surgery the next day. I had two questions about this — could I hold off the surgery for a week or two so Jannah and I could go to North Carolina to visit her daughter and her family and see a concert we had been planning to attend for more than six months, and of course, how would I get the Oct 3 Wesley Chapel issue done if I had to keep my head in a face-down position in a massage chair donut hole for 45 minutes of every hour after surgery for at least the next 5-7 days?

Dr. White told me that if I didn’t have the surgery, my detached retina could get worse and make the recovery from the surgery more difficult. And, whether I had it or not, the pressure in that eye could get so bad that the plane we planned to fly in to NC could have had to have made an emergency landing on my behalf.

So of course, I had the surgery the next day. And, while keeping my head down for that many hours and that many days — and having to sleep face-down until my follow-up appointment a week later — was anything but easy, Jannah did everything for me to make sure I got through these difficulties by driving and doing most everything else for me during my recovery.

For the few minutes each hour that I wasn’t looking down, I was at my computer working to finish that Oct 3 issue, which went to press just three days after our usual deadline — and arrived in mailboxes just two days after its planned Oct. 3 cover date. I was so thankful it wasn’t any more delayed than that.

I also am sorry that we don’t have quite as many news stories in this New Tampa issue as we usually do. I was so far behind with the Wesley Chapel issue that I couldn’t get as many stories researched and done for this Oct. 17 issue.

Even so, I appreciate the efforts of not only Drs. White and Scamard, but also of our editorial research specialist Joel Provenzano, who helped me get as much info as possible for the story on pages 12-14 of this issue about the two different approaches to determining the boundaries of Wesley Chapel; to our amazing primary graphic designer Valerie Wegeman, for getting the maps for that story and all of our ads done; and especially, to Jannah for doing pretty much everything else that I normally do to complete an issue and for making sure both editions are chock full of ads so I had less space to fill than usual.

I also am equally appreciative for all of you — our amazing readers — who continue to give me a reason to do what I have done for nearly three decades.

As to what caused my retinal detachment, Dr. White said that people who have been extremely nearsighted for most of their lives — as I was until I had my cataract surgeries in 2020 — are more prone to this problem because being nearsighted constantly stretches your retinas as you age. Other possible causes are actually having had cataract surgeries (but that would normally have happened sooner), being diabetic (which I’m not), injuries to the eye (which I haven’t had) and, as often as not, bad luck.

So, while getting a detached retina may just have been bad luck, I am going to recover my eyesight, which actually makes me feel pretty lucky.

editorial gary nager

The “Barbie” Movie — I Guess I’m Just A Man Who Doesn’t “Get It”

Although I never owned a Barbie doll, I did get an Action Jackson “figure” when I was a kid and I loved that you could dress the “boy dolls” as Batman, Superman and other DC Comics heroes.

And, while I still prefer superhero movies to pretty much any other genre these days (other than a great comedy), I will admit that when Jannah said she wanted to go see the “Barbie” movie, I quickly agreed.

I wanted to see what all the fuss was about, as “Barbie” shattered the record for the top box office opening weekend for a movie directed by a woman, but I also was intrigued by the idea of a Barbie doll coming to life, especially with the talented Margot Robbie in the title role.

I also had high hopes for Ryan Gosling as Ken, despite the ridiculous-looking (at least to me) dye job to match the doll’s well-known blond locks. And yes, the teaser commercials showing Barbie and Ken getting arrested multiple times during their first trip to the “real world” looked cute and funny.

What was most appealing to me was to see how director Greta Gerwig was planning to bring (almost) every young girl’s favorite doll to life and how Barbie and Ken would ultimately fare. I somehow didn’t even realize that Will Ferrell (who plays the CEO of Mattel, they toy company that still owns the Barbie empire) also was in the movie until the opening credits. I enjoy some of Mr. Ferrell’s films, but he is usually so over the top with his acting that every movie he’s in walks that fine line between super-funny and super-stupid.

Well, after sitting through the nearly two-hour run of “Barbie” a week or so after it hit theaters across the U.S., all I can say is I honestly didn’t get what all the hype has been about.

In my opinion, despite having some very funny moments, the film is just so stupid and the story so convoluted that the star power does little to prop it up. My favorite characters are America Ferrera as Gloria, the mom who loved playing with Barbies as a kid (and apparently, still does), Ariana Greenblatt as Gloria’s daughter Sasha who (along with her friends) has gotten to the age where they think they’re too old and too cool to play with dolls, and especially, the great Rhea Perlman (best known as Carla from “Cheers” and for being married to Danny DeVito) as Ruth Handler, the American businesswoman who invented the Barbie doll in 1959.

I give Gerwig a lot of credit for at least trying and it seems that, based on everything I’ve seen about the movie on talk shows, the women of America seem to believe that the director got the story right, especially in terms of “female empowerment.” Yes, all of the Barbies of all shapes, sizes, colors and physical abilities are treated equally in “Barbieland, and the president is an African-American Barbie. I did understand, applaud and appreciate at least that part of Gerwig’s message.

But, what I couldn’t understand was why the director had to make Gosling’s Ken the movie’s ignorant “villain.” In the opening scenes of the movie, Ken clearly thinks he’s in love with Barbie, even though he doesn’t understand why he should have sleepovers with his “girlfriend,” who clearly has no clue as to why he’d even be interested in anything other than the two of them looking pretty together.

But then, when they travel to the real world, Ken visits a library and takes out (steals?) books about the “patriarchy” and decides he likes the idea of men being in charge, rather than the Barbie dolls who “rule” Barbieland. How did these dolls even learn how to read? I know…suspend disbelief.

And, all Barbie-hell breaks loose when the dolls return to Barbieland. There are pitiful musical numbers and even a fake-weapon fight scene between all of the incarnations of the Ken doll, with Simu Liu (of the “Shang Chi” Marvel movie) as Gosling’s arch-rival Ken. While the men and their abs are fighting, the Barbies somehow find a loophole to take back Barblieland for themselves and Robbie’s Barbie ends up realizing she had been taking Ken’s needs for granted, even as she then chooses to return to the real world to live forever.

I’ve seen the movie called “hilarious,” but for my money, there were just a few laughs sprinkled into the almost nonstop stupidity. Jannah and I both had trouble sitting through it.

The best thing about the film, in my opinion, has been the merchandising. The B&B Theatres at The Grove hosted a big opening weekend “Barbie” party and still has life-size Barbie doll boxes in the lobby that no woman (including Jannah, right) could resist dressing up in pink for and taking pictures in — I even wore my pink polo shirt for the occasion. I regretted that decision afterwards.

Again, in my opinion, “Barbie” misses the mark as badly as most of its jokes. A better plot might have had the girl who outgrew Barbies become the “villain” until she realizes the value of the dolls to the girls and women who love them to somehow “save the day.” Oh, well.

Barbie Barbie Movie editorial Movie Review

Once Again Thanking You For Proving That ‘Print Isn’t Dead!’

Gary Nager Editorial

Almost every day, someone tells me, “Oh, I don’t read anything in print anymore. I get all of my news and information from online sources (Facebook, Twitter, Instagram, etc.) only. Haven’t you heard that print is dead?”

I’ve written about this before, but after the whirlwind pre-holiday rush of new ads — and literally dozens of new requests for our advertising information — I’ve had over the past several months and, especially, the last two weeks, if print really is dead, my question is, why the seemingly neverending, and even increasing, requests for ads in the New Tampa and Wesley Chapel Neighborhood News?

Among the good news, for us, is that so many of the people opening new businesses in either of our distribution areas also live in those areas. So many of the people who have called, emailed or requested advertising info on our website recently have told me that not only do they read us, they look upon us as what I have long been calling us — the primary source of “real” news and information for and about the residents and businesses in and near New Tampa and Wesley Chapel.

Others requesting our information who don’t necessarily live in one of our distribution areas have been told by their friends or business associates who do live in one of those areas that ours are the ONLY publications they receive at their homes that they actually read, and that they trust the veracity of our news and the responsible reporting we provide about our areas more than any other source — print, broadcast or online.

Speaking of online sources — I would be lying if I said that we don’t utilize local Facebook communities and other online media sources as sources of some of the stories we ultimately put in print. The difference, however, is that we don’t just look stuff up online or offer our mean-spirited opinions without actually speaking with the sources of those stories (or, in many cases, attending or watching the government meetings regarding those stories).

Managing editor John Cotey and I are not online “trolls” — we’re not looking to make obnoxious comments about anyone’s honest requests for information or to rip into a business because we see ourselves as “anonymous.” To the contrary, we’re both trained journalists with decades of combined experience who put our names on everything we write and publish, whether in print or online.

Likewise, our freelance writers, particularly correspondent Celeste McLaughlin, also have years of working with us, so they know that if they make claims on behalf of our clients in the Business Features we publish (in every issue and online) that don’t ring true or need to be clarified, that I, as the editor, will make sure those questions and concerns are answered to my satisfaction and/or clarified properly.

This completely-hands-on approach to editing isn’t easy, but it is both my responsibility and pleasure to make sure that when we tell you about the businesses who are seeking your business, that the stories we publish about them are true, to the very best of our ability to verify that information. And, the fact that so many of our advertisers always have (for the past 29 years) and continue to tell us every day that the stories we’ve published about them have brought them in more response and more new customers than any other medium is proof that our approach continues to work.

So, if you want to continue to believe that “print is dead,” that’s your prerogative, but if you appreciate journalism that is based on facts and solid research, and opinion pieces (like this one and my dining reviews) that present viewpoints that arise out of years of knowledge and experience, as well as research, I hope you’ll not only continue to read us but also tell your friends and neighbors about us. And, most important of all, please tell any of the dozens of businesses that spend money to advertise with us that you heard about them because, as a reader of the Neighborhood News, you know that “Print ISN’T dead!”

Speaking of new advertisers, here is a listing of the businesses in this issue who only recently began buying ads with us. We hope you’ll spend your hard-earned money with them (and our longer-term advertisers) and feel free to let us know that you did — even (or perhaps, especially) if those businesses fall short of your expectations, rather than go online to criticize them without at least giving me (and them) the opportunity to makes things right with you, if at all possible.

Here are those new (and relatively new) advertisers who would had ads in our last two issues and would love to hear from you that “Print isn’t dead!”

Apex Internal Medicine
Bloomin’ Blinds
Cafe Zorba
Champa Chicken
Darlin Lash & Beauty Bar
Edward Jones Tampa Palms
Edward Jones Zephyrhills
Enviroserv Pest Management
Florida Heritage Insurance
Grace Episcopal Church
GrassWorks
Newsom Eye
North Tampa Law Group
Oriental Rug Care
The Legacy Studio.
Peak TRT and Wellness

Happy Holidays from the Neighborhood News!

editorial