Nutrition Smart Adds Divine Leaf Vegan For Its Health-Conscious Customers 

This is just a small sampling of the 100% organic produce sold at the Nutrition Smart store at 1821 BBD Blvd. in Wesley Chapel. (Photos by Charmaine George)

If you think the Wesley Chapel Nutrition Smart (located on Bruce B. Downs Blvd. just south of S.R. 56) is a store for vitamins and supplements, you’re not wrong. 

And, if you think that’s all the popular store carries, you’re not alone. 

But, if you’re one of those people who thinks Nutrition Smart is only a place where supplement fanatics stock up, you’re missing out on all that our area’s original “green grocer” has to offer. 

“A lot of people come in expecting just vitamins, but they’re impressed by what they see,” says Fausto Soriano, the store’s general manger. “That’s definitely a misconception.” 

Nutrition Smart offers fresh, organic produce, natural grocery items and refrigerated and frozen food, from dairy (including raw milk) and eggs to meat, bread and healthy snacks. 

Fausto says that many of the store’s customers do all of their grocery shopping in the store, which also includes the largest selection of supplements in the area, plus vitamins, bulk foods, sport nutrition, health and beauty items, pet care, household products and more. 

Fausto says it’s not on a huge scale like you would find at a large grocery store, but there is a little bit of everything, and Nutrition Smart offers something other stores don’t.

General manager Fausto Soriano checks out a customer at the register. 

“All of our fresh produce is 100% organic,” Fausto says. While other stores stock both organic and non-organic products that are sold right next to each other, at Nutrition Smart, “Our customers don’t have to worry about buying conventional products by mistake.” 

Fausto also says that at his store in particular, many people believe in an “eat first” philosophy where they make healthier food choices now instead of needing supplements later. 

Customers seem to like the store’s organic, fresh chicken and grass-fed beef, and get a wide variety of unique products at Nutrition Smart that aren’t available anywhere else. For example, he says, raw milk from a Florida dairy farm is extremely popular. 

“Every Tuesday, we get a fresh delivery of raw milk,” he says. “Customers line up waiting for the milk to arrive.” 

The store also is able to offer mom-and-pop brands from nearby vendors, too, including locally made raw honey. 

Local desserts are delivered fresh to the store from Dade City’s Hillbilly Farms Bakery. Tampa’s Sami’s Bakery delivers fresh breads, wraps, cookies and desserts every Thursday. Both bakeries offer specialty items such as low-carb and gluten- free desserts and bakery items. 

Other unique products include a variety of trending supplements, such as those derived from mushrooms and shilajit, a resin from the earth that reportedly can help with hormone balance and other functions. The store also carries a large variety of CBD products. 

Wesley Chapel Nutrition Smart stocks a huge selection of natural vitamins, supplements, CBD and beauty products…and more! (Below) You can’t beat Nutrition Smart’s selection of local, raw honey. 

Fausto adds that the Wesley Chapel location of Nutrition Smart is the number one store in the state of Florida for selling the energy drink Celsius. 

“We are known in the area for having a huge Celsius selection,” he says. “We have all the new flavors first, and the biggest variety of flavors, along with one of the most aggressive prices.” 

He says he and his staff, including assistant store manager Joe Geier, pay attention to trends in the industry to be sure they know what customers want. When vendors pitch new products to the store, they watch for commonalities. Many customers also read articles and often ask for certain new products or ingredients. 

Joe has been with the company for six years and was previously a vitamin manager. He and Fausto, who has been with Nutrition Smart for 15 years, are among about 24 store employees in the Wesley Chapel location. Definitely not a big chain, Nutrition Smart has just two other locations — in Port St. Lucie and Pembroke Pines. 

“Our vitamin staff is super knowledgeable,” says Fausto. “A lot of them have been doing this for 15 or 20 years. They focus on individualized service for each customer’s unique needs. We’re not just trying to sell a product. We want to hear what their needs are and hopefully gain their trust so they’ll come back in the future.” 

It’s a service they have been providing for 15 years now, since the Wesley Chapel location of Nutrition Smart opened in 2009. 

“We were the first in this area to provide these products,” Fausto says. “We’ve been here since before Wesley Chapel was a destination.” 

Introducing: Divine Leaf Vegan
 

If you like freshly-made vegan wrap sandwiches and fresh fruit smoothies, you have to visit the Divine Leaf Vegan counter at the Wesley Chapel Nutrition Smart 

Another hidden gem inside the Wesley Chapel Nutrition Smart is Divine Leaf Vegan, a new café serving freshly-made burgers, sandwiches, salads, cold pressed juices, smoothies and more. 

“It’s been awesome to have them,” says Fausto. “There’s not a lot of vegan restaurants or options in our area, so it’s worked out well. I’m not vegan and I buy stuff from there all the time. They have a really good ranch sauce they make from scratch, and I buy a full-size bottle because my kids love it. It’s phenomenal.”

Fausto adds that the partnership is great because people who find out about Divine Leaf through its own social media often become Nutrition Smart customers as they discover the store, too. 

Making Health More Affordable 

Nutrition Smart offers many discounts and coupons, including a 20% -off coupon in this issue. In addition, active and veteran military members, first responders, nurses and teachers all receive 10 percent off their purchases all day, every day. On Tuesdays, seniors (ages 55 & older) also receive 10 percent off. Shoppers also can sign up for Nutrition Smart’s text club by texting “WESLEY” to (866) 603-3532 for exclusive offers. 

Pam T. is a Wesley Chapel Nutrition Smart shopper who recently wrote a review. “Love this little health food store,” she says. “It’s my go-to every week. With great rewards and coupons, the prices are not painful. I love that all the produce is organic. Great selection of most items I need on a week-to- week basis.” 

Nutrition Smart is located at 1821 BBD Blvd. It is open Monday–Saturday, 8 a.m.-9 p.m., and 10 a.m.-7 p.m. on Sunday. For more information, visit NutritionSmart.com, call the store at (813) 341-4444, or see the ad below for the coupon that will get you 20 percent off your purchase. 

Grocery News, Cooper’s Hawk Is Official & More!

Those eager for a green grocer or something other than a Publix in the area, your best bet might be a future grocery store planned for Curley Rd. near the Epperson MetroLagoon.

Plans are in the final stage of permitting to begin a commercial project located at Curley Rd. and Overpass Rd., at the entrance to Wesley Chapel’s lagoon community neighborhood.

Originally reported in December 2019, the project will include an unnamed 55,401-sq.-ft. grocery store with 4,200-sq.-ft. of additional attached retail. The 35-acre site also includes an additional outparcel for future development.

Also at Epperson, the 7.5-acre MetroLagoon itself is getting some upgrades. An expansion of the amenities will include a 4,500-sq.-ft. clubhouse located at the north end of the lagoon, a 700-sq.-ft. restroom building centrally located on the east side of the lagoon (adjacent to the Epperson Lagoon Townhomes), five gazebo/pavilion shade structures, 97 additional parking spaces and 96 golf cart parking spaces.

SPORTS COMPETITION

Academy Sports + Outdoors (AS + O) has been one of the longest-rumored stores coming to the Cypress Creek Town Center North area. It was on some of the original maps touting the area long before many of the businesses that are up and running were ever mentioned. And finally, it’s just about here.

One of the nation’s largest sporting goods and outdoor sellers, AS + O is in permitting to open a 63,700-sq.-ft. store on the same lot as (and adjacent to) PopStroke, which already is under construction, behind the Chipotle and Walk-On’s Bistreaux & Bar on the north side of S.R. 56, across from the Tampa Premium Outlets.

AS + O, headquartered in Katy, TX, a suburb of Houston, has more than 260 stores, and says on its website that its 2021 sales exceeded $6.77 billion.

Academy is similar to DICK’s Sporting Goods, selling a variety of hunting, fishing, and camping gear, along with name-brand sports equipment and apparel, footwear and bikes.

The sporting goods chain opened its most recent store in Panama City, FL, but the Wesley Chapel location will be just the second in the Tampa Bay area and the 15th in Florida.

The first Tampa Bay store, in Pinellas Park, is expected to be completed by the end of the year. The Wesley Chapel location will open sometime in 2023.

“Tampa Bay is not only known for its enthusiastic sports fan base but also boasts renowned fishing, beaches and outdoor activities,” said Sam Johnson, Academy’s executive vice president of retail operations. “Whether you’re soaking up the sun on the beach, hitting the bay, or heading to a Lightning game, our team is eager to serve the local community and make it easier to have fun and gear up by providing great value and unmatched service.” 

AS + O is one of a number of businesses coming up in the coming months near the Wesley Chapel Blvd. and S.R. 56/54 intersection, such as St. Luke’s Eye Center (next to Miller’s Ale House), El Dorado Furniture (across S.R. 56 from Miller’s, which is opening soon), Chicken Salad Chick (next to Zaxby’s; see story on pg. 44) and Harley Davidson of Wesley Chapel less than a half-mile north of 56 on Wesley Chapel Blvd.

Cooper's hawk

DONE DEAL!

It’s official — Cooper’s Hawk Winery & Restaurant is coming to Wiregrass Ranch.

While we first told you back in early June that it was coming, the much-anticipated eatery finally submitted its plans to Pasco County in July for a 10,570-sq.-ft. restaurant. It will be located at the northwest corner of S.R. 56 and Lajuana Blvd. (the road that leads to the Wiregrass Ranch Sports Campus of Pasco County), just east of the existing Culver’s restaurant. 

According to its website, since it was founded in 2005 in Illinois by CEO Tim McEnery as that state’s first winery/restaurant, Cooper’s Hawk has received more than 500 wine awards from various local, national, and international wine competitions.

In 2021, Copper’s Hawk was named by USA Today as the top winery restaurant in the U.S. in a reader’s survey.

It is expected to open in Wiregrass Ranch sometime in mid-2023. 

NEW CONVENIENCES

There are two Daybreak Market & Fuel convenience stores now either under construction or in permitting in Wesley Chapel.

One location is at the southeast corner of S.R. 54 and New River Rd., and a second store is being built at the corner of Hueland Pond Blvd. and S.R. 56, right across Hueland Blvd. from where the new Orlando Hospital Wiregrass Ranch (see story on pg. 4) will be located.

Both convenience stores will be roughly 4,800-sq.ft. Daybreak Market & Fuel was founded in 2019, and has six current locations, three of them in Port Charlotte, FL.

Daybreak Market & Fuel carries 76® fuel, which it touts as being top of the line.

WHAT’S IN A NAME?

We’re not sure if the name is staying the same, but the Wesley Chapel Latin Market is being built on S.R. 54.

The only thing is, despite its name, the market is located in Zephyrhills, at 35500 S.R. 54.

However, it’s just a short drive (a little more than a mile) east of Wesley Chapel, and will be the area’s first Latin market. The 12,000-sq.-ft. market is in permitting, and there are no other details available at our press time.

Meadow Pointe Mom Scores Big At Earth Fare’s Opening!

(L.-r.) Kate, Addison, Jackson, Jessica, Brooke and Clay Herbert got to take home a $1,000 Earth Fare gift card at the Wesley Chapel/Lutz store’s Grand Opening event on Feb. 19. (Photo: John C. Cotey)

Waiting in a long line in the wee hours of the morning with her five children wasn’t on Jessica Herbert’s to-do list on Feb. 19.

Checking out the grand opening of the new Earth Fare grocery store, however, was.

Instead of lining up in the dark, which more than 100 eager shoppers did, she and her children rolled out of bed at their usual time — around 6 a.m. — and left their Meadow Pointe home at 6:45 a.m.

They missed the band, the cheerleaders and the ribbon cutting. They weren’t the first, 10th or 100th people through the doors.

However, for Jessica and her kids, their timing turned out to be impeccable. Of all of the gift cards handed out to the new store’s first 500 visitors by Earth Fare, Jessica got the most valuable one: $1,000.

Jessica’s mouth dropped wide open, then formed into a wide smile as she looked back incredulously at friends who were in what was, by then, a quickly moving line.

“Yes, really,” she said, holding out the card for them to see. “Wow!”

Her smile was contagious and was shared by her excited kids: Addison, 12, Kate, 10, Clay, 8, Jackson, 5 and 3-year-old Brooke.

“My kids were mad that I dragged them out so early,” Jessica said. “They thought we were only going to get a $5 gift card.”

Grabbing a $5 gift card actually was Jessica’s goal. She confesses to briefly thinking about the possibility of landing the big prize, but of course, she didn’t think it would happen.

“My goal was to get at least $5 to buy my kids some muffins for breakfast,” she said.

Feeding five kids an organic diet can be pricey, so the gift card will come in handy for Jessica.

“With five kids, that’s definitely a lot of food that we need, so we could definitely use this,” she says. “It’s nice to know that now, we can buy healthier ingredients for our family.”

Asked whether the kids would be getting a special treat for bringing a little luck to mom, Jessica chuckled and said, “I think we’re going to get something,” as Addison and Kate grabbed onto her to drag her into the store.

She’s Number One!

Velaina Clayart wasn’t quite as lucky — her gift card was for only $25 — but as the first shopper in line, she received lots of attention and a goody bag from the store, which she promptly shared with those in line behind her.

A Dade City resident, Clayart says that she arrived at around 1 a.m., set up her white plastic chair and quilt and killed time by gazing at the full moon and walking around looking at all of the adjacent new construction.

“It was a little lonely at first,” she said. “But, as people showed up, I would seek out conversation. I made some friends today.”

Why 1 a.m., which turned out to be a few hours before the next people in line? Clayart says that’s what her research told her.

“I watched every single grand opening that Earth Fare had posted on the internet, and one of them over on east coast said two women had gotten there at midnight and they were all by themselves up until about 3 a.m.,” Clayart said. “I couldn’t sleep because I was so excited. I got in my car at midnight and made my way here nice and slow.”

Clayart also said that she is fascinated by all of the growth in Wesley Chapel, and wanted to be part of a grand opening. She also says she lives an organic lifestyle, and is pleased to see a store offering such a large variety of healthy products within a short drive from her home.

And, she enthusiastically clapped and sang along with the cheerleaders from Cypress Creek High School, excitedly talked to passers by, cheered when Earth Fare CEO Frank Scorpiniti presented the New Tampa Family YMCA with an oversized check for $3,000 and shouted out the ribbon-cutting countdown with Pasco County District 2 Commissioner (and Wesley Chapel resident) Mike Moore.

“3…2…1…”