Full Circle Chicago Pizzaโ€™s New Owners Give The Menu An Upgrade!

Anyone who has been reading my dining reviews for any number of years surely knows that I have always been and always will be a New York-style pizza guy. Therefore, itโ€™s been hard for places like Full Circle Chicago Pizza in the Pebble Creek Collection to ever really rank among my favorite pizza places in New Tampa and Wesley Chapel. Whether deep-dish or thin-crust, I am happy to eat Chicago-style pizza, but it just will never be the same for me as NY-style โ€˜za.

Even so, new Full Circle owners Julia and Freddy Nova took over a few months ago, and they called me to say I needed to try the place again, and not just for the pizza, but also  for the new Italian specialties Freddy has been adding to Full Circleโ€™s already tasty menu.

And, after several amazing meals at the new Full Circle, I do believe Freddy and Julia are on to something delicious.

Julia is half-Italian, but while Freddyโ€™s family is originally from Guatemala, he has not only cooked at three well-known country clubs for 20 years in New Jersey (including the renowned, historic Ridgewood Country Club in Paramus, which has hosted the U.S. Senior Open and the Senior PGA Championship), he and Julia also owned and operated a successful โ€œJersey-styleโ€ pizza place known as Little Italy in Paramus for five years before they relocated to Tampa and found Full Circle for sale.

Chicken parmigiana

Freddyโ€™s extensive experience shows in everything he creates at Full Circle. Jannah and I agree that his chicken parmigiana is the best weโ€™ve had in New Tampa โ€” and, although he hasnโ€™t yet added veal to the menu, folks Iโ€™ve met inside since the Novas took over have raved about the eggplant parm. And, my side of penne in marinara sauce came out al dentรฉ without me having to order it that way. Atza nice!

My new pal Freddy also turned a simple chicken and broccoli pasta dish into a perfectly garlicky (is that a word?) masterpiece, and heโ€™ll even add sautรฉed spinach or broccoli to it upon request (as I did). Iโ€™m not usually as big on chicken Francaise, but Julia told me itโ€™s her favorite, so I tried it on my most recent visit and you can take the egg-dipped coating and lemon without either being overpowering.

Sandwiches…

 Folks from the Windy City love their Chicago-style Italian beef sandwiches (top right photo on next page), and Freddy kept the tasty au just the bread is basically soaking in from the original Full Circle.  People also rave about his Philly cheese steaks; I enjoyed his spicy version. 

However, I still prefer an oven-baked parmigiana sub, with gooey mozzarella, meatballs, chicken or Italian sausage, and Freddyโ€™s baked subs have the right โ€œcrackleโ€ (the roof of your mouth should be both cut and burnt when the bread and sauce are perfect…and these are) and are all lip-smacking-tasty.

I also have enjoyed the fried ravioli appetizer and the garlic knots and plan to try the jumbo wings and even the pierogies, although I try not to fill up too much on appetizers when the main event is always so great.

OK, What About That Pizza?

Remember what I said earlier about me and Chicago-style pizza? Freddy says he hasnโ€™t changed Full Circleโ€™s already immensely popular thin-crust or deep-dish Chicago-style pizza much โ€” although it does seem to me that he has increased the ratio of sauce to cheese on the deep dish, which makes it possible to eat with your hands, instead of a knife and fork (as Iโ€™ve always had to do with most other Chicago-style deep-dish). And yes, Full Circle offers slices of thin-crust pizza for lunch and has deep-dish pies available every day for lunch and dinner.

However, Iโ€™m proud to say that Freddy has even found a loophole in my anti-Chicago-thin-crust bias. He has introduced a margherita pizza โ€” with a zesty sauce, fresh mozzarella and even fresher basil โ€” that is unlike any other Iโ€™ve tasted before. And, hereโ€™s the thing, when I last lived in New York, the whole coal- or wood-fired brick oven pizza craze hadnโ€™t really yet taken off, so I had no preconceived notions of what a cracker-thin โ€œNeapolitanโ€-style pizza should taste like when I moved to Florida. And, although I have always liked the Neapolitan-style pizza in our area, itโ€™s never been as high on my list of favorites as most NY-style pizza.

Until now. Freddieโ€™s margherita pizza has a delicious garlic-infused sauce that is similar to what many places use for their โ€œGrandmaโ€™s pizza.โ€ The mozzarella is fresh and the basil adds just that hint of sweetness.

But, Freddyโ€™s margherita pizza (right) also has a much crisper crust than most Neapolitan-style pizza, which usually comes out with a charred bottom, but not crispy. Bottom line? If you hate it, Iโ€™ll buy your leftovers.

In fact, I went so crazy for this pizza that I just had to share it with my new friends Beth, Wayne and Don (photo above) and all three also raved about it.

Best of all, with the coupons in our recent issues, you can save money on Full Circleโ€™s ristorante-quality cuisine in clean, comfortable, casual surroundings with plenty of booth and table seating available. Thereโ€™s also Yuengling on draught, Peroni and other beers in bottles and red and white wines by the glass or bottle. Full Circle also has a great family atmosphere and everything on the โ€œKids Cornerโ€ menu is either $4.99 or $5.99. Youโ€™ll also find an extensive catering menu with truly fair prices.

As for those coupons, on Tuesday and Wednesday (only!), you can get a large thin-crust pizza with one topping for only $9.99. And, although the coupons canโ€™t be combined, you also can save $5 off any purchase of $30 or more, or $2 off any purchase of $15 or more.

Help Wanted!

Full Circle Pizza is hiring experienced servers and pizza makers now, especially since they will be slammed once this story breaks. Please stop in to fill out an application.

Full Circle Chicago Pizza (19651 BBD Blvd.) is open every day for lunch and dinner. 

For more information, call (813) 994-3700, or visit FullCircleChicagoPizza.com.

Nibbles and Bytes!

Two New Soft Serve Ice Cream Shops Now Open

New Tampa has recently added two new soft-serve ice cream shops โ€” Mr. Penguin, which is located at 18089 Highwoods Preserve Pkwy., between Michaels and Pure Barre in The Walk at Highwoods Preserve Plaza; and Sprinkles Ice Cream (photo, right) located in the same Mobil gas station building as the recently relocated Saffron Indian Cuisine and Deanoโ€™s Pizza & Pasta (formerly Hawkeyeโ€™s NYS Pizza) at 10865 Cross Creek Blvd.

Mr. Penguin, which also has a South Tampa location, has your basic vanilla and chocolate (or swirl both) ice cream flavors, but Iโ€™m interested to see how they combine soft-serve with any of about two dozen Italian ice flavors (including some unique ones, like sugar-free cotton candy, green tea and sour apple) in what they call โ€œgelatiโ€ (not to be confused with โ€œgelatoโ€). For more information, visit MrPenguinIce.com or call (813) 252-7625.

Meanwhile, Sprinkles is a tiny little, not-sit-down place featuring vanilla, chocolate and swirl soft serve ice cream, plus delicious shakes (Reeseโ€™s and Nutella are among the flavors), smoothies (try the strawberry mango), slushies (watermelon, fruit punch and more), plus healthy additions like chia or flax seed, protein powder, carrot and spinach. 

Original Saffron Owners Reopen In New Location!

For those who were confused as to why the original Saffron in the Cross Creek Center plaza became Saffron Palace (which is now closed), original Saffron Indian Cuisine owners Sunita and Nimesh Chheda say the important thing is that New Tampaโ€™s original Indian restaurant is back in business. 

Try the soups and other quick, hot foods to go, from vegetable samosas to chicken tikka masala. Although there are a couple of tables inside, this is not the old sit-down-dining Saffron, but Nimesh promises me that my favorite lamb chops in New Tampa  are back.

For more info, call (813) 600-3315 or visit SaffronIndianCuisineTampa.com.ย 

Check Out The Juice Factory!

Are you trying to eat and drink a little cleaner? You definitely should check out the Juice Factory, located next to Five Guys Burgers & Fries at 6431 E. County Line Rd.

This unique mom-and-pop (photo on previous page) is actually owned by four brothers, and has a huge selection of healthy juices (you also can create your own โ€” they have virtually every fruit and vegetable available), plus two dozen different boosters (even echinacea) and shots (from ginger to turmeric), plus smoothies, bowls, salads, wraps and even six kinds of healthy toast, with breakfast coming soon! For more info, visit JuiceFactory.net or call (813) 345-8884.

Island Fin Pokรฉ Co. Coming Soon!

If youโ€™ve been waiting to hope on the Hawaiian-and Caribbean-style pokรฉ bowl craze, or youโ€™ve already gotten excited about the poke restaurant coming to the Villages at Hunterโ€™s Lake plaza (next to the under-construction Sprouts Farmers Market), you wonโ€™t have to wait a year or more โ€” because Island Fin Pokรฉ Company, which has existing locations in Worcester, MA, and in Winter Springs, FL, with more central Florida and other new locations coming soon, is expected to be open at 6417 County Line Rd. (between Winn-Dixie and Ginza, across from Juice Factory) by the end of October.

Franchise owners and long-time New Tampa residents Brenda and Jeff Sproat (I coached against him in Little League between 10- 15 years ago) promise that once youโ€™ve created your own pokรฉ bowl at Island Fin, you may never want to visit another pokรฉ place.

Iโ€™m definitely looking forward to trying both the ahi and spicy ahi tuna and the chicken bowls…and to catching up with the Sproats.

For more information, visit IslandFinPoke.com. โ€” GN ย 

USFโ€™s New Tampa Business Climate Study Begins With Packed Meeting

Compton Park at Tampa Palms was packed for the first โ€œNew Tampa Business Climateโ€ meeting organized by Masterโ€™s degree candidates at USF, where (l.-r.) Hillsborough county commissioner Ken Hagan, Tampa city councilman Luis Viera & State Rep. Fentrice Driskell were among those on the panel. Photos by Andy Warrener & Ricky Rodriguez.

In order to begin a study by students in Masterโ€™s degree programs at the University of South Florida as to why so many businesses have exited New Tampa the last few years, USF helped organize a unique meeting on July 16, featuring a panel of elected officials and local business owners.

The meeting was Phase 1 of the USF groupโ€™s efforts to study New Tampaโ€™s faltering business climate as the students endeavor to figure out what, if anything, can be done to stem the business red tide.

A panel that consisted of the director of the USF School of Public Affairs (where the Masterโ€™s degree candidates are studying) Ron Sanders, Rotary Cub of New Tampa past president Karen Frashier, Oliverโ€™s Cycle Sports owner Randy Myhre and three local elected officials (see below) was greeted by a packed house of spectators (who were mainly New Tampa residents; see photo on next page) at the meeting, which was held at Compton Park in Tampa Palms.

Hillsborough County District 2 commissioner Ken Hagan, District 7 Tampa City Council member Luis Viera and newly elected District 63 State Rep. Fentrice Driskell agreed to be on the panel because all of them share concerns about why major companies and mom-and-pop businesses alike are having so much trouble surviving, much less thriving, in zip code 33647. 

Sanders said that the study is being conducted by USF students seeking their Master of Public Administration (MPA) degrees in either Urban & Regional Planning or Public Affairs, after then-mayoral candidate (now Tampa Mayor) Jane Castor campaigned in New Tampa.

Castor said many local residents asked her why the business climate in zip code 33647 seemed so poor, especially when compared with the booming economy in Wesley Chapel, just to New Tampaโ€™s north, on Bruce B. Downs (BBD) Blvd. and S.R. 56. 

One of those Castor was talking to just happened to be Sam Becker, a graduate assistant in the School of Public Affairs, and she asked Becker to look into what, if anything, USF could do to help her figure out what could be done to help New Tampaโ€™s businesses. By the time Castor was elected in March, the wheels were already in motion.

โ€œThis meeting is the kickoff to Phase 1 of the study โ€” to meet with the community,โ€ Sanders said at the meeting. โ€œPhase 2 will be individual interviews with community staples โ€” elected officials, business owners and residents โ€” such as those in this room. In Phase 3, the students will look at the literature (facts and figures) and the (business) practices going on in the area. For example, is (New Tampaโ€™s situation) just part of a national phenomenon or are there local factorsโ€ causing our areaโ€™s economic gloom (or both)?

Although Hagan, Viera and Driskell all agreed that the meeting was important, there didnโ€™t seem to be too much help for the USF students coming out of this first get-together.

Among the factors pointed to as to why so many businesses have closed in New Tampa were the high rents, the lack of tax incentives to open major businesses, and even some things brought up by Frashier and Myhre.

Frashier, who also is the co-chair of the Taste of New Tampa & Wesley Chapel, mentioned that New Tampa doesnโ€™t have a large enough gathering place for major events, such as the Wiregrass Wobble 5K road race her club hosts (at the Shops at Wiregrass) every year on Thanksgiving morning, or the Taste (held at AdventHealth CenterIce), โ€œSo, we have no choice but to put on these events in Wesley Chapel.โ€

Hagan and Viera both touted the new Village at Hunterโ€™s Lake development that will be home to a 20,000-sq.-ft. New Tampa Cultural Center, as well as several unique restaurants and retailers (as we reported last issue), but that those are all coming online in 2020 or even 2021.   

Myhre said he thinks that bicycle paths connecting the subdivisions in New Tampa would make getting to and from local businesses easier, without having to drive a car, but Hagan said, โ€œConnecting communities is great, but have you seen how hard it is to get even one road connected between communities?โ€ โ€” an obvious jab at the whole Kinnan St.-Mansfield Blvd. flap between Hillsborough and Pasco counties.

Residents at the meeting also brought up how long the widening of BBD in New Tampa took, which affected local businesses, while one noted that S.R. 56, where so much of Wesley Chapelโ€™s growth is taking place, currently has very few residences directly off of it. No one came up with any reason why this helped or how it has affected the economy in the Wesley Chapel.

For New Tampaโ€™s businesses, the hope is that more answers will come out of Phases 2 & 3 of the study.

USF School Of Public Affairs To Study New Tampa Business

In campaign meetings with New Tampa community leaders and residents, former City of Tampa Police (TPD) Chief and mayoral candidate Jane Castor said the usual concerns were raised by those groups. But, along with traffic congestion, the conditions of roads and the affordability of homes, the topic of New Tampa businesses came up often.

โ€œOne of the main issues was concern over a lack of sustained retail along Bruce B. Downs,โ€ Castor says.

Castorโ€™s thought was that while no single reason was given for what might be causing what some see as an exodus of restaurants and retailers โ€” although congested local roads, access and the growth of Wesley Chapel were mentioned โ€” she also says New Tampaโ€™s business climate was worth looking at. โ€œIโ€™m excited about the study,โ€ Castor says.

In a chance meeting shortly thereafter with Karen Kress, the director of Transportation and Planning for the Tampa Downtown Partnership, wheels were put in motion for a study that is now being organized by the University of South Floridaโ€™s School of Public Affairs and director Ron Sanders, says Sam Becker, an intern for Kress, who attended one of Castorโ€™s meetings with local groups. Afterwards, Becker had a discussion with Castor and Kress, and brought up the idea of a study to Sanders, who conducted a poll of graduate students working towards their Masterโ€™s degree in Urban and Regional Planning.

Four students volunteered to conduct the study, which also will include input from local business leaders, District 7 Tampa City Councilman Luis Viera and the North Tampa Bay Chamber of Commerce.

According to Sanders, the study, which is still being defined, will take place this summer and in two phases โ€” one will be a โ€œlistening tourโ€ that will be conducted through meetings held with focus groups of citizens and business owners, and two, there also will be a field study.

โ€œWeโ€™re still trying to find the parameters of the study, but the basic premise is to try to look at what is happening in New Tampa, the outmigration of some of the stores, and see if thereโ€™s anything that can be done about it,โ€ Sanders says.

District 7 Tampa City Councilman Luis Viera has been pushing for some kind of study, and he says he was pleased to learn USF would be involved.

Too Much Ado About It?

While there are some who feel the issue is overblown and that the current outmigration is simply part of a national trend thatโ€™s the result of the cyclical nature of business combined with the ever-changing effect of e-commerce, Viera hopes the study will root out any potential underlying issues.

As weโ€™ve reported in previous issues, the Market Square at Tampa Palms plaza has seen HH Gregg, Staples and Bed Bath & Beyond close; restaurants like Casa Ramos in Tampa Palms and Ruby Tuesday on Bruce B. Downs (BBD) Blvd just north of I-75, also have been shuttered.

The old Romanoโ€™s Macaroni Grill site has twice been reborn as a Mexican restaurant that failed both times, and even non-chain restaurants like the once-super-popular Spanish restaurant Cafรฉ Olรฉ have shut down.

There are signs of life, however. The old Dairy Queen on BBD is now a Jamaican restaurant (see ad on page 43), the Beef Oโ€™Bradyโ€™s on Cross Creek Blvd. is expected to reopen soon as an Italian eatery, and Las Palmas has re-opened in a different New Tampa location after the original location closed in 2018.

Also, The Village at Hunterโ€™s Lake project will bring more than a dozen new businesses to New Tampa when it is completed.

โ€œI think it is not clear how much (of the business closings) are consistent with national trends, or if itโ€™s cyclical, or part of it is technology,โ€ Sanders says. โ€œIf itโ€™s part of a macro trend, or national, itโ€™s not clear how much can be done about it. But, weโ€™ll also look for local circumstances and conditions that may be driving it. Those are more addressable.โ€

Sanders also says the study will be ideal for his students, and that USF wants to be a good neighbor and lend a hand. If the study does produce something concrete, it could lead to the city conducting something โ€œmore extensive and sophisticated.โ€

The study is still being developed, so how long it will take and when results will be published are unclear.

Is There A Smoother Future On The Horizon For New Tampa Blvd. Bicyclists?

The bike and pedestrian path along New Tampa Blvd. in West Meadows is showing its age.

If bike and pedestrian paths are supposed to offer safety and comfort to those riding or walking on them, then the one running along the north side of New Tampa Blvd. in West Meadows has failed, say many of those who frequent it.

That may, however, be changing.

Jean Duncan, the City of Tampaโ€™s director of transportation and stormwater services, says that after years of urging from local residents, plans to resurface the aged pathway are now under way.

While there is no schedule or cost yet for the project, Duncan says the city will begin looking at the pavement condition, the drainage issues that leave much of the path puddled hours after rainstorms and any issues with the American Disabilities Act (ADA) in regards to things like wheelchair ramps.

โ€œOnce we identify all of that, we will lay out a schedule for a design, which will require us to go out and do some survey work,โ€ Duncan says. โ€œOnce that is complete, we will go to construction.โ€

Duncan says the city is targeting spring of 2019 to begin the project.

That may not satisfy all of Brad Van Rooyenโ€™s wishes for New Tampa Blvd. and its battered pathway, but it is better than nothing, the West Meadows Home Owners Association president says.

Van Rooyen says he has been in discussions with the city about the condition of the road and pathway for more than a decade.

โ€œWalk that path from Publix to the (New Tampa Blvd. Gateway) Bridge and if you donโ€™t twist an ankle, trip over a root or wear out your sneakers, Iโ€™d be surprised,โ€ he says.

Van Rooyen may be using a touch of hyperbole to make his point, but he says he has seen people trip on the path, and one bicyclist who hit a bad patch on the pathway crashed to the ground and had to be transported via ambulance to a hospital.

The pathway, critics says, has worn through its original surface, is jagged, cracked and uncomfortable.

That was evident on June 28, when 100 or so bicyclists came out for a memorial ride in honor of Pedro Aguerreberry, the West Meadows resident who was struck by a car and killed while out riding his bike with his two young children.

The bike path was so bad, says Hunterโ€™s Green resident Peter Mirones, that police officers directed the bicyclists to ride in the road.

โ€œAfter the extremely tragic accident, the memorial ride definitely drew some more attention to it,โ€ Duncan says.

Mirones took District 7 Tampa City Council member Luis Viera out to the path on July 2 to show him the cracked, uneven surface and to take pictures. Viera then asked the city staff to look into it, which it will be doing.

Van Rooyen said that, at one point, West Meadows was going to pave the bike path itself, but then-District 7 City Council member Lisa Montelione, who represented New Tampa from 2011-16, told him it was the cityโ€™s responsibility.

Van Rooyen met with city officials, showed them pictures of the deterioration, which was so bad the cityโ€™s attorney, โ€œactually made us leave the room, and within 48 hours, some of the really serious potholes and dropoffs were fixed,โ€ he says.

But, they were not enough, as the popular pathway continues to lose its form. Van Rooyen says that almost the entire length of the path โ€” roughly 1.5 miles โ€” needs to be re-finished.

โ€œI get it, the city has budget constraints, and every community has got issues,โ€ Van Rooyen says. โ€œIโ€™m not ungrateful. Itโ€™s a step in the right direction. But, the way to solve the problem is to spend the money and get it fixed the right way, so we donโ€™t have to worry about it for the next 15 years. Anything short of a complete repaving is like putting on a Band-Aid. Eventually, it has to all be done.โ€

Van Rooyen adds that he thinks the city needs to not only take a look at the bike path, but should examine New Tampa Blvd. itself as well, which has weeds and roots growing up through sections of it.

Van Rooyen says that the road was built to handle West Meadows traffic, but once the bridge linked the road to Tampa Palms, there has been a dramatic increase in traffic and it has taken its toll on New Tampa Blvd.

โ€œThe road has never been paved, never been seal coated,โ€ he says. โ€œThe markings on the road have become so worn down you canโ€™t see the turn lanes. And, you see more and more potholes.โ€

He adds that the city was under the impression West Meadows was handling its own roads, and anytime someone called the city they were passed along to the HOA or Community Development District (CDD). โ€œThen it just fell off everybodyโ€™s radar,โ€ he says.

At least for now, it appears to be back on the cityโ€™s radar.